Tag manager Used by UK Field Services Companies: Market Share (2026)
Across 248,331 trading UK field services companies, 5,699 have a detectable tag manager; Google Tag Manager leads detected usage with 97.2% (5,539 companies).
Among 248,331 trading UK field services companies, 5,699 have a detectable tag manager. Four systems are detected, so visible usage is concentrated in a small slice of the wider sector.
Read more
Google Tag Manager sits far ahead, appearing at 97.2% (5,539) of detected companies. It also leads each employee band: 97.3% in Under 10 employees, 97.1% in 10–50 employees and 96.5% in Over 50 employees.
The long tail is short. Draftpress HFCM appears at 4.5% (254), PixelYourSite at 2.3% (131) and Adobe Dynamic Tag Management at 0.4% (20).
5,699
field services with detected Tag manager
Of 248,331 UK field services
2.3%
Detection rate
2026
4
Systems detected
In this category
97.2%
Leader share
Google Tag Manager
UK Field Services Tag manager market share
Share of the 5,699 UK Field Services with a detectable system. As of June 2026.
Tag manager compared
| System | UK Field Services | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Google Tag Manager | 5,539 | 97.2% | 6 | 12.1% | Median 6-headcount field firms |
| Draftpress HFCM | 254 | 4.5% | 6 | 18.9% | Median 6-headcount, London-skewed firms |
| PixelYourSite | 131 | 2.3% | 7 | 7.6% | Median 7-headcount field firms |
| Adobe Dynamic Tag Management | 20 | 0.4% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Tag manager system shifts with company size: among UK Field Services with under 10 employees, Google Tag Manager leads at 97.3% of the 3,796 with a detectable system; among UK Field Services with 10–50 employees, Google Tag Manager leads at 97.1% of the 1,703 with a detectable system; and among UK Field Services with over 50 employees, Google Tag Manager leads at 96.5% of the 200 with a detectable system.
Under 10 employees
97.3% of band
Among 3,796 detected companies in this band, Google Tag Manager leads with 97.3%. Draftpress HFCM and PixelYourSite sit in the small-system tail.
10–50 employees
97.1% of band
The 10–50 employee band has 1,703 detected companies and follows the same pattern, with Google Tag Manager at 97.1%. Draftpress HFCM, PixelYourSite and Adobe Dynamic Tag Management account for the visible alternatives.
Over 50 employees
96.5% of band
Only 200 detected companies sit above 50 employees, and Google Tag Manager still leads at 96.5%. The market remains concentrated rather than splitting into a separate larger-employer pattern.
How Tag manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Field Services by Tag manager
Related directories
Frequently asked questions
What is the most-used Tag manager among UK field services companies?
How many UK field services companies have a detectable Tag manager?
What is a Tag manager?
How is Tag manager usage detected?
Which has more UK field services companies, Google Tag Manager or Draftpress HFCM?
What is the best Tag manager for UK field services companies?
Search 5,699 UK companies by the tag manager technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.