Healthcare Companies Using Microsoft Clarity in the UK: 202 Active Firms (2026)
Healthcare providers using web analytics deliver regulated care while measuring public website journeys across the UK.
Adoption usually sits with marketing, patient-access and digital teams rather than clinical leadership. For healthcare providers, the tag is used to inspect public-website journeys: service-page engagement, referral pathways, appointment intent and friction around enquiry flows. Its presence usually signals a provider with enough direct-channel demand to justify consent work, website governance and analyst time, not just a brochure site. The most plausible users are hospital groups, clinic networks, diagnostics operators, treatment centres and adult social care providers with paid search, local landing pages or self-pay acquisition activity.
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The UK adoption cohort contains 202 actively trading healthcare providers running this analytics tag. Reported headcount totals 12,201 staff across 115 reporting firms, while the median reported headcount is 9. Within the healthcare-provider analytics category, the tag ranks fourth, at 4.8% of a 4,173-provider denominator. Registered addresses skew towards London (27.2%), then the South East (13.9%), North West (12.9%), West Midlands (10.4%) and South West (9.9%). That pattern fits private and mixed-funded care groups with patient-acquisition work concentrated around metropolitan referral markets, while still showing adoption across regional clinic and care-location operators.
Care delivery gives this stack a different risk profile from ordinary retail analytics. In England, providers carrying on a CQC-regulated activity must register with the Care Quality Commission; providing a regulated activity without registration is an offence. Registration attaches to the legal entity, regulated activities and locations, and some operators must appoint a registered manager as a condition of registration under the Health and Social Care Act 2008 and associated regulations. Web analytics therefore sits beside consent management, patient confidentiality and location-level service governance, especially where enquiry forms, referral pages or self-pay pathways touch personal information.
Adoption appears likely to remain selective rather than universal across healthcare providers. Organisations with dedicated patient-acquisition, digital marketing and compliance capacity tend to have the clearest use case, because behavioural analytics helps explain where service pages, referral paths and appointment journeys break down. Smaller operators may keep simpler traffic reporting unless self-pay demand, recruitment pressure or site-network governance makes journey evidence more useful. The vendor ecosystem also appears to be bundling measurement, tagging and consent workflows more tightly, which may favour providers that can manage analytics through a formal web operations function rather than ad hoc site maintenance.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Microsoft Clarity rises with company size across the trading UK healthcare companies in this cohort. 0.1% of the 111,909 companies with under 10 employees run Microsoft Clarity (105 detected). 0.9% of the 8,369 companies with 10–50 employees run Microsoft Clarity (75 detected). 1.3% of the 2,053 companies with over 50 employees run Microsoft Clarity (26 detected). That is a 1.2% gap between the over 50 employees and under 10 employees bands.
202
Active firms
2026
4.8%
Of detected Analytics share
UK healthcare
9
Median headcount
Filed accounts
399
Verified directors
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (13 of 202 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
This analytics system is detected on 4.8% (202) of healthcare providers with a detectable analytics system, across a denominator of 4,173 companies.
London accounts for 27.2% (55) of the cohort, followed by the South East at 13.9% (28) and the North West at 12.9% (26).
Website-stack overlap is concentrated: 86.6% (175) also run a content-management platform and 77.7% (157) also run tag-management tooling.
In England, providers carrying on a CQC-regulated activity must register with the Care Quality Commission; providing a regulated activity without registration is an offence.
ONS put total UK current healthcare expenditure at approximately £317 billion in 2024, with government-financed healthcare at £258 billion and out-of-pocket expenditure at £46 billion.
Analytics market share among UK Healthcare
Share of the 4,173 UK Healthcare with a detectable system. As of June 2026.
What else do Microsoft Clarity-running Healthcare run?
Share of the 202 Microsoft Clarity-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Clarity Healthcare are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£557.2K
Median UK turnover
6.4%
Above £5M turnover
14
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 324 companies, alongside financials and websites, in one CSV file.
Top UK Healthcare using Microsoft Clarity
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates residential and nursing care homes providing accommodation, personal care and nursing support for elderly residents. Services include assisted living, respite care and specialist dementia…
Serves older adults and their families seeking care home placements, including people needing residential, nursing, assisted living, respite or dementia support, with homes across the UK.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Provides specialist healthcare services including GP appointments, medical consultations, diagnostic tests and imaging, and treatments across areas such as cardiology, orthopaedics, dermatology, ENT,…
Sells to UK patients seeking specialist healthcare, including NHS and self-pay patients, across adult and children’s health, diagnostics, GP services, surgery, scans, and men’s and women’s health.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOperates care homes and retirement villages providing residential, nursing, dementia and respite care for older people. Facilities offer accommodation, personal care, medical support, meals and…
Serves older adults and their families across the UK seeking residential, nursing, dementia or respite care, as well as retirees looking for retirement village living.
Financial Health
HealthyHealthy · -53% CAGR over 5y
Location
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Computed from 3 filingsOperates a private hospital providing medical consultations, diagnostics and surgical procedures. Services include orthopaedics, ophthalmology, cardiology, general surgery, women’s health,…
Serves private healthcare patients in South Wales, including self-paying individuals and people using private medical insurance, across specialist medical and surgical care needs.
Financial Health
HealthyHealthy · Profitable · -2% CAGR over 2y
Location
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Computed from 5 filingsOperates residential and nursing care homes providing accommodation, personal care and medical support for elderly residents. Services include assisted living, respite stays and specialist dementia…
Serves older adults and their families seeking residential, nursing, dementia, assisted living or respite care in care homes across the UK.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides health and social care services including residential nursing homes, domiciliary and live-in care, supported living for people with disabilities, day centre activities, and social care…
Serves older adults, people needing home or residential care, adults with learning disabilities and their families, alongside public-sector buyers such as local authorities, NHS/hospital teams and…
Financial Health
StableStable · Profitable · -6% CAGR over 2y
Location
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Computed from 3 filingsProvides abortion care services including medical and surgical terminations, remote abortion pills by post, consultations, and counselling. Also offers STI testing, contraception, aftercare, and NHS…
Serves individuals seeking abortion care, counselling, STI testing and contraception, including NHS and private patients, self-referring patients, international patients, and partners seeking advice…
Financial Health
StableStable · Profitable, Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates not-for-profit residential care homes providing accommodation, personal care and nursing support for older people. Services include daily living assistance, activities, and long-term care…
Serves older adults and their families seeking not-for-profit residential care home places across the UK, including people needing long-term support and reassurance over future care funding.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a network of care homes providing residential, dementia and respite care for older adults. Services include accommodation, personal care, medication management, meals, and daily living…
Serves older adults needing residential, dementia or respite care, and their families or representatives comparing care homes across England and Wales.
Financial Health
WeakWeak · -80% CAGR over 5y
Location
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Operates care homes providing residential, nursing, dementia and respite care for older people. Services include 24‑hour accommodation, personal care, and clinical support for elderly residents…
Serves older people needing residential, nursing, dementia or respite care, along with families and carers arranging placements across its care home locations in England and Scotland.
Location
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Operates eye hospitals and clinics providing ophthalmology services, including laser eye surgery, cataract surgery, lens replacement, and treatments for glaucoma and age‑related macular degeneration,…
Serves private and NHS patients seeking eye care, including cataract, laser vision correction, lens replacement, glaucoma and AMD treatment, plus optometrists and healthcare partners making referrals.
Location
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Financial sub-scores
Computed from 4 filingsProvides community-based healthcare services including GP appointments, specialist consultations in areas such as cardiology, neurology, dermatology and gastroenterology, diagnostic imaging including…
Serves NHS and self-pay patients in the UK, including adults, children, and men’s and women’s health patients seeking access to specialist healthcare and diagnostic services.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides home care services for adults, including personal care, daily living support, companionship, live‑in care, respite care, hospital‑to‑home assistance, and learning disability support. Also…
Serves adults who need in-home support to live independently, including people requiring personal care, learning disability support, live-in or respite care, and their families or unpaid carers…
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
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Computed from 5 filingsOperates residential and nursing care homes providing assisted living, respite care and specialist dementia support for older adults. Services include accommodation, personal and nursing care, meals,…
Serves older adults and people needing residential, nursing, respite or dementia care, plus families arranging care home placements across the UK.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates a home care provider offering live-in and visiting care services, including dementia, personal, companionship, respite and palliative care, arranging carers to support individuals in their…
Serves older adults, people with care needs and their families seeking private live-in or visiting home care, including those needing dementia, personal, companionship, respite or palliative support…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Operates residential addiction treatment and rehabilitation centres. Provides medically supervised detox, drug and alcohol rehab programmes, therapy services, screening assessments, and aftercare…
Serves private individuals across the UK seeking addiction, detox, eating disorder or dual-diagnosis support, plus families arranging care and professional referrers such as healthcare providers and…
Financial Health
N/AN/A
Location
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Computed from 2 filingsOperates care homes providing residential, nursing and dementia care for older adults. Services include accommodation, personal care, medical support, meals, and organised activities within managed…
Serves older adults needing residential, nursing or dementia care, alongside relatives and loved ones arranging care home placements across England, Scotland and Jersey.
Financial Health
StableStable · Hiring · 40% CAGR over 1y
Location
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Computed from 2 filingsProvides specialist social care and support services for adults with learning disabilities, autism and complex needs. Operates residential homes, supported living and domiciliary care, and delivers…
Serves adults with learning disabilities, autism, complex needs, acquired brain injury or mental health needs, plus families, SEN schools, healthcare professionals, local authorities and…
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides private neurology, psychiatry and psychology services, including diagnosis and treatment for dementia, Parkinson’s disease, epilepsy and other neurological and mental health conditions.…
Serves private patients and families seeking neurology, psychiatry, psychology and paediatric care in London, including adults, children and older people with cognitive, movement, mental health or…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsOperates private health clinics providing ultrasound imaging and diagnostic services, including pregnancy and fertility scans, 2D/4D baby scans, general health ultrasound examinations, blood tests,…
Targets private healthcare consumers across the UK, especially expectant parents, people seeking fertility or wellbeing checks, and patients referred by GPs or consultants.
Financial Health
StrongStrong · Hiring · 54% CAGR over 4y
Location
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Computed from 5 filingsOperates nursing and residential care homes providing 24-hour support for older adults and people with care needs. Services include residential care, convalescent recovery care, palliative care, and…
Serves older adults and people needing residential, nursing, convalescent or palliative care, plus families arranging care for loved ones across the UK.
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides live-in home care and nursing services, including introductory placements of self-employed carers and fully managed care and nursing packages. Supports needs such as elderly care, dementia…
Serves private individuals and families across the UK seeking at-home care or nursing, including older people, couples, and those managing dementia, respite needs, palliative care, Parkinson’s,…
Financial Health
StableStable · -4% CAGR over 4y
Location
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Provides domiciliary home care services, including live‑in care and scheduled visiting support. Offers personal care, companionship, respite and overnight care, as well as specialist support for…
Serves private individuals and families across the UK needing home-based support, including older adults, people with dementia, Parkinson’s, cancer, stroke, brain or spinal injuries, and younger…
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Computed from 2 filingsProvides psychiatric assessment, diagnosis and treatment services for adults and children, delivered online and through NHS Right to Choose pathways. Specialises in ADHD and autism assessments,…
Serves adults, children and young people seeking private or NHS-referred psychiatric support, particularly patients with ADHD, autism, anxiety, depression and related mental health conditions; also…
Financial Health
StrongStrong · Hiring · 1086% CAGR over 2y
Location
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Computed from 5 filingsProvides live-in home care services for elderly people and adults with health or support needs. Services include 24‑hour care, dementia support, palliative and nurse‑led complex care, companionship,…
Serves private individuals and families seeking live-in home care for elderly people, young adults, couples and people with dementia, disabilities, complex conditions, hospital discharge or…
Financial Health
StableStable · -30% CAGR over 4y
Location
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Computed from 5 filingsProvides private general practitioner services and corporate healthcare programmes, including same‑day GP consultations, employee health checks, executive health screening, diagnostic tests and…
Serves SMEs and large businesses seeking private healthcare support for employees and executives, including HR and wellbeing decision-makers responsible for workforce health.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProvides residential care and specialist education for children, young people and adults with autism, learning disabilities and complex needs. Operates care homes, specialist schools and a college,…
Serves children, young people and adults with autism, learning disabilities and complex needs, alongside their families and referrers. Works with local authority, education and care commissioners…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides consultant-led outpatient medical clinics under NHS contract, offering assessment, treatment and minor procedures in specialties including dermatology, rheumatology, ear, nose and throat,…
Serves NHS-funded patients referred by GPs for community outpatient consultant appointments, primarily local patients in North Derbyshire and rheumatology patients from Cheshire.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides nurse-led domiciliary complex care services for adults and children with acute or chronic health conditions. Delivers in-home support through trained healthcare assistants overseen by…
Serves adults and children with complex care needs and their families, plus healthcare and service commissioners arranging in-home support for acute, chronic, neurological, respiratory, brain injury,…
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 2 filingsProvides domiciliary care, supported living, and community support services for adults and children with health or social care needs. Also offers hospital discharge support and supplies trained care…
Serves older adults, children and adults with care needs, their families and caregivers, plus healthcare partners including NHS services, local authorities, commissioners, hospitals, clinics and care…
Financial Health
HealthyHealthy · -17% CAGR over 1y
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Computed from 5 filingsProvides domiciliary home care services including live-in and visiting care, respite care, personal and overnight support, and condition-led care such as dementia, stroke, Parkinson’s and palliative…
Serves private individuals and families across the UK needing home-based care, including elderly people, younger adults, those recovering after hospital stays, and people with dementia, disabilities,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsOperates a private healthcare clinic providing GP consultations and specialist medical services across multiple disciplines. Offers diagnostics including blood tests and imaging, fertility and sexual…
Serves private healthcare patients in London, including self-pay and insured individuals seeking GP access, diagnostics, specialist consultations, dental, aesthetics, fertility, rehabilitation and…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides home care and live-in care services for adults in their own homes, including hourly domiciliary visits, night care and respite support. Delivers specialist care for dementia, Parkinson’s,…
Serves individuals and families seeking home care, live-in care, specialist care, respite and supported living across South West England and Hampshire, including older adults and adults with…
Financial Health
HealthyHealthy · -1% CAGR over 4y
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Computed from 4 filingsProvides domiciliary home care services for elderly people, including personal care, companionship visits, and live-in care. Conducts assessments and delivers tailored in-home support to assist with…
Serves elderly people and adults needing support at home, plus families arranging private care, across local branches including Cumbria, Dumfries & Galloway, Hyde, Leeds, Wakefield, Penrith, Carlisle…
Financial Health
HealthyHealthy · Profitable, Hiring · 4% CAGR over 3y
Location
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Computed from 5 filingsProvides private fertility assessment and treatment services, including IVF, ICSI and IUI procedures, egg and sperm donation, egg freezing, embryo genetic testing, and counselling for individuals and…
Serves private fertility patients across the UK, including women and couples experiencing infertility, single women, lesbian couples, over-40s, and people seeking donor, surrogacy or fertility…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides primary healthcare and GP services for NHS organisations, public health bodies and businesses. Delivers virtual consultations, visiting services and bespoke clinical programmes, supporting…
Serves NHS and public health organisations, including GP practices, federations, PCNs, ICSs and local authorities, alongside businesses, medical insurance brokers and healthcare intermediaries…
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides home care services for adults and children, including live-in, visiting and overnight support. Delivers condition-led care such as dementia, complex, palliative, spinal injury and learning…
Sells primarily to consumers and families seeking home care, live-in care and specialist support for elderly people, children with disabilities, and people with dementia, learning disabilities,…
Financial Health
WeakWeak · -70% CAGR over 3y
Location
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Computed from 5 filingsOperates community pharmacies that dispense NHS prescriptions and provide healthcare advice. Offers repeat prescription management, new medicine support, smoking cessation and travel health services,…
Serves individual patients and local consumers across Northern Ireland, Isle of Man, Scotland and England, as well as nursing homes needing pharmacy support and prescription services.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist home care and supported living services for adults and children with complex health needs, including autism, learning disabilities, dementia and life‑limiting conditions. Delivers…
Serves individuals and families seeking specialist care, including adults and children with complex health needs, life-limiting conditions, autism, learning disabilities, dementia, acquired brain…
Financial Health
HealthyHealthy · -52% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist ophthalmology services including laser vision correction (LASIK, PRK, SMILE), cataract and lens surgery, keratoconus treatments, retinal procedures, glaucoma care, dry eye…
Serves adults and children seeking consultant-led eye care in London, including patients with refractive errors, cataracts, keratoconus, retinal conditions, dry eye, glaucoma and eyelid concerns.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsProvides specialist social care services for vulnerable children and young adults, including foster care recruitment and support, residential care homes, and programmes supporting transitions to…
Serves local authorities, families, foster carers, and vulnerable children and young adults, including those with additional needs or disabilities, who require specialist care placements and support.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides medical cannabis consultations and treatment services. Assesses patient eligibility, conducts online or in‑person appointments with clinicians, issues prescriptions, and manages repeat…
Serves UK and Channel Islands patients seeking medical cannabis treatment for chronic pain, neurological, psychiatric, gastrointestinal, palliative, women’s health and complex care conditions.
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides personalised care services for individuals requiring support with health, wellbeing, and daily living. Develops tailored care packages and works with clients, families, and healthcare…
Serves individuals requiring specialist care packages, their families, and healthcare or social care professionals involved in arranging or overseeing care.
Financial Health
StrongStrong · Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsProvides live-in and domiciliary home care services for individuals requiring daily support. Services include personal care, palliative and dementia care, post‑hospital support, complex medical care,…
Serves individuals, families, children and young adults needing home care, live-in care, complex care or supported living, including people with disabilities, neurological conditions, dementia or…
Financial Health
StrongStrong · Hiring · 150% CAGR over 4y
Location
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Computed from 3 filingsProvides fertility assessment and assisted reproduction treatments including IVF, ICSI, intrauterine insemination, embryo transfer, and genetic testing. Also offers egg, sperm, and embryo freezing,…
Serves private patients seeking fertility support, including individuals and couples facing infertility, previous IVF failure or miscarriage, people preserving fertility, and intended parents using…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 4 filingsProvides live-in home care services for elderly and vulnerable individuals. Services include companionship care, dementia support, respite and convalescent care, palliative care, and assistance for…
Serves elderly people and their families seeking live-in home care across the south of England, including those needing companionship, dementia support, respite, palliative care, or long-term illness…
Financial Health
WeakWeak · -14% CAGR over 3y
Location
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Computed from 3 filingsProvides domiciliary and live-in home care services for older adults and people with health conditions, including personal care, companionship, respite care, dementia support, medication assistance,…
Serves older adults, people with care needs, and families arranging in-home support across Dorset, Hampshire and Wiltshire, including those needing live-in, respite, dementia, Parkinson’s or…
Financial Health
HealthyHealthy · -9% CAGR over 2y
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Computed from 5 filingsOperates cosmetic surgery clinics providing surgical and non‑surgical aesthetic procedures including blepharoplasty, facelifts, gynecomastia surgery, liposuction, labiaplasty and mole removal, as…
Targets private self-paying adults across the UK seeking cosmetic and aesthetic treatments, including women and men considering facial, body, intimate and non-surgical procedures.
Financial Health
StableStable · Hiring · 147% CAGR over 4y
Location
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Computed from 5 filingsProvides dental care including examinations, hygiene, root canal treatment, crowns, bridges and dentures, alongside cosmetic dentistry such as teeth whitening, veneers and composite bonding. Also…
Serves private dental patients across the North of England, including adults, children and families seeking general, cosmetic, implant, orthodontic, tongue-tie, sleep apnoea and facial aesthetic care.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a group of dental practices providing general and cosmetic dentistry. Services include dental examinations, X-rays, scale and polish, fillings, tooth whitening, root canal treatment, crowns,…
Serves private and NHS dental patients, including families and local communities across Northern Ireland, with additional options for adults seeking private or cosmetic dental care.
Financial Health
HealthyHealthy · Profitable, Hiring · 12% CAGR over 4y
Location
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How Microsoft Clarity usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. healthcare companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of healthcare companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Clarity is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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