Analytics Used by UK Healthcare Companies: Market Share (2026)

Updated June 2026

Detected analytics use across 3,239 of 122,331 trading UK healthcare companies, led by Google Analytics with 81.9% share.

Among 122,331 trading UK healthcare companies, 3,239 have a detectable Analytics system, spanning 35 systems. Google Analytics has the largest footprint in this group: 2,654 companies use it, equal to 81.9% of detected usage.

MonsterInsights and Microsoft Clarity form the next tier, at 249 companies (7.7%) and 206 companies (6.4%) respectively. Google Analytics leads under 10 employees with 84.4% of 1,662 companies, 10–50 employees with 80.2% of 1,179 companies, and over 50 employees with 76.9% of 398 companies.

After those three systems, the field fragments. Fathom Analytics appears at 44 companies (1.4%), CallRail at 39 companies (1.2%), TWIPLA at 37 companies (1.1%), Plausible at 33 companies (1.0%) and ExactMetrics at 33 companies (1.0%), while 27 further systems cover 127 companies between them.

3,239

healthcare with detected Analytics

Of 122,331 UK healthcare

2.6%

Detection rate

2026

Systems detected

In this category

81.9%

Leader share

Google Analytics

UK Healthcare Analytics market share

Other (27 systems)

Share of the 3,239 UK Healthcare with a detectable system. As of June 2026.

Analytics compared

System	UK Healthcare	Share	Median headcount	London share	Typical profile
Google Analytics	2,654	81.9%	9	18.7%	9-headcount firms, largest share
MonsterInsights	249	7.7%	11	18.9%	11-headcount firms, secondary share
Microsoft Clarity	206	6.4%	9	27.7%	9-headcount firms, third-largest share
Fathom Analytics	44	1.4%	—	—	Buy these companies as a spreadsheet →
CallRail	39	1.2%	—	—	Buy these companies as a spreadsheet →
TWIPLA	37	1.1%	—	—	Buy these companies as a spreadsheet →
Plausible	33	1%	—	—	Buy these companies as a spreadsheet →
ExactMetrics	33	1%	—	—	Buy these companies as a spreadsheet →
Statcounter	24	0.7%	—	—	Buy these companies as a spreadsheet →
Branch	22	0.7%	—	—	Buy these companies as a spreadsheet →
PagePulse	20	0.6%	—	—	Buy these companies as a spreadsheet →
Contentsquare	18	0.6%	—	—	Buy these companies as a spreadsheet →
AdvertiserReports	17	0.5%	—	—	Buy these companies as a spreadsheet →
Mouseflow	16	0.5%	—	—	Buy these companies as a spreadsheet →
Mediahawk	16	0.5%	—	—	Buy these companies as a spreadsheet →
Gauges	16	0.5%	—	—	Buy these companies as a spreadsheet →
Crazy Egg	15	0.5%	—	—	Buy these companies as a spreadsheet →
PostHog	11	0.3%	—	—	Buy these companies as a spreadsheet →
CallTrackingMetrics	7	0.2%	—	—	Buy these companies as a spreadsheet →
Matomo Analytics	7	0.2%	—	—	Buy these companies as a spreadsheet →
Pendo	7	0.2%	—	—	Buy these companies as a spreadsheet →
SiteWit	6	0.2%	—	—	Buy these companies as a spreadsheet →
Burst	6	0.2%	—	—	Buy these companies as a spreadsheet →
Lucky Orange	5	0.2%	—	—	Buy these companies as a spreadsheet →
Microsoft Power BI	5	0.2%	—	—	Buy these companies as a spreadsheet →
AppsFlyer	5	0.2%	—	—	Buy these companies as a spreadsheet →
Piwik PRO	4	0.1%	—	—	Buy these companies as a spreadsheet →
FullStory	4	0.1%	—	—	Buy these companies as a spreadsheet →
Smartlook	3	0.1%	—	—	Buy these companies as a spreadsheet →
Tableau	2	0.1%	—	—	Buy these companies as a spreadsheet →
Adobe Analytics	2	0.1%	—	—	Buy these companies as a spreadsheet →
Clicky	2	0.1%	—	—	Buy these companies as a spreadsheet →
WebSuccess	1	0%	—	—	Buy these companies as a spreadsheet →
Amplitude	1	0%	—	—	Buy these companies as a spreadsheet →
Adjust	1	0%	—	—	Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Healthcare with under 10 employees, Google Analytics leads at 84.4% of the 1,662 with a detectable system; among UK Healthcare with 10–50 employees, Google Analytics leads at 80.2% of the 1,179 with a detectable system; and among UK Healthcare with over 50 employees, Google Analytics leads at 76.9% of the 398 with a detectable system.

Under 10 employees

Google Analytics

84.4% of band

Smaller healthcare companies make up 1,662 detected Analytics users in this band. Google Analytics leads with 84.4%, leaving the remaining usage spread across other systems.

10–50 employees

Google Analytics

80.2% of band

Mid-sized healthcare companies account for 1,179 detected Analytics users. Google Analytics leads with 80.2%, with other systems competing for smaller slices of the band.

Over 50 employees

Google Analytics

76.9% of band

Larger healthcare companies are less concentrated, but Google Analytics still leads with 76.9% of 398 detected companies. The band leaves more room for secondary systems than the under-10 segment.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Healthcare by Analytics

Healthcare Companies Using Google Analytics in the UK Healthcare Companies Using MonsterInsights in the UK Healthcare Companies Using Microsoft Clarity in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Healthcare Companies: Market Share (2026)Healthcare in the UK

Frequently asked questions

What is the most-used Analytics among UK healthcare companies?

Google Analytics is the most-detected Analytics among UK healthcare companies, with 81.9% share (2,654 of 3,239 companies with a detectable system), ahead of MonsterInsights (7.7%) and Microsoft Clarity (6.4%).

How many UK healthcare companies have a detectable Analytics?

3,239 of 122,331 actively-trading UK healthcare companies (2.6%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records and reports how people use a healthcare company’s website or digital service, including visits, traffic sources and on-site behaviour. For UK healthcare companies, it supports marketing measurement, enquiry tracking and digital performance reporting.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK healthcare companies, Google Analytics or MonsterInsights?

Google Analytics: 2,654 detected companies versus 249 for MonsterInsights, of the 3,239 UK healthcare companies with a detectable Analytics.

What is the best Analytics for UK healthcare companies?

“Best” is not scored here; this page publishes usage data rather than recommendations. Google Analytics leads every employee band: 84.4% of 1,662 detected companies under 10 employees, 80.2% of 1,179 companies with 10–50 employees, and 76.9% of 398 companies over 50 employees. Across all 3,239 detected UK healthcare companies, Google Analytics accounts for 2,654 companies (81.9%), followed by MonsterInsights at 249 companies (7.7%) and Microsoft Clarity at 206 companies (6.4%).

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