Hosting & PaaS Used by UK Food Service Companies: Market Share (2026)
Detected Hosting & PaaS market share across 3,020 UK food service companies, with Amazon Web Services leading at 52.2%.
Among 83,163 trading UK food service companies, 3,020 have a detectable Hosting & PaaS system. The visible market spans 35 systems, with Amazon Web Services accounting for 52.2% (1,575 companies).
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The next tier is fragmented: SiteGround has 11.2% (337), Amazon S3 9.6% (291), Hostinger 6.5% (195), WP Engine 5.3% (160), Plesk 4.6% (139), GoDaddy 3.6% (109) and Microsoft Azure 3.2% (96).
Scale does not dislodge Amazon Web Services, although its share narrows from 56.7% among 1,334 companies under 10 employees to 49.8% among 1,522 companies with 10–50 employees, and 37.2% among 164 companies over 50 employees. Another 27 systems cover 472 companies, so the long tail is sizeable but dispersed.
3,020
food service with detected Hosting & PaaS
Of 83,163 UK food service
3.6%
Detection rate
2026
35
Systems detected
In this category
52.2%
Leader share
Amazon Web Services
UK Food Service Hosting & PaaS market share
Share of the 3,020 UK Food Service with a detectable system. As of June 2026.
Hosting & PaaS compared
| System | UK Food Service | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Amazon Web Services | 1,575 | 52.2% | 10 | 19.4% | Small operators, majority detected share |
| SiteGround | 337 | 11.2% | 16 | 16% | Small operators, slightly larger teams |
| Amazon S3 | 291 | 9.6% | 10 | 21% | Small operators, London skew |
| Hostinger | 195 | 6.5% | 11 | 27.7% | Small operators, London-heavy usage |
| WP Engine | 160 | 5.3% | 13 | 24.4% | Small operators, London-tilted usage |
| Plesk | 139 | 4.6% | 10 | 23.7% | Small operators, London-tilted usage |
| GoDaddy | 109 | 3.6% | 11 | 16.5% | Small operators, non-London skew |
| Microsoft Azure | 96 | 3.2% | 11 | 28.1% | Small operators, London-heavy usage |
| Cloudways | 89 | 2.9% | 12 | 12.4% | Small operators, lower London share |
| Vercel | 84 | 2.8% | 9 | 25% | Micro teams, London-tilted usage |
| 20i StackCP | 51 | 1.7% | 12 | 7.8% | Small operators, low London share |
| Netlify | 46 | 1.5% | — | — | View these companies in Firmbase → |
| Bluehost | 44 | 1.5% | — | — | View these companies in Firmbase → |
| Kinsta | 43 | 1.4% | — | — | View these companies in Firmbase → |
| cPanel | 30 | 1% | — | — | View these companies in Firmbase → |
| Firebase | 26 | 0.9% | — | — | View these companies in Firmbase → |
| Flywheel | 22 | 0.7% | — | — | View these companies in Firmbase → |
| One.com | 15 | 0.5% | — | — | View these companies in Firmbase → |
| IONOS | 14 | 0.5% | — | — | View these companies in Firmbase → |
| wp.cloud | 12 | 0.4% | — | — | View these companies in Firmbase → |
| 34SP.com | 8 | 0.3% | — | — | View these companies in Firmbase → |
| Pantheon | 8 | 0.3% | — | — | View these companies in Firmbase → |
| Acquia Cloud Platform | 8 | 0.3% | — | — | View these companies in Firmbase → |
| WordPress VIP | 7 | 0.2% | — | — | View these companies in Firmbase → |
| GitHub Pages | 6 | 0.2% | — | — | View these companies in Firmbase → |
| Prositehosting | 6 | 0.2% | — | — | View these companies in Firmbase → |
| Fasthosts | 5 | 0.2% | — | — | View these companies in Firmbase → |
| tsoHost | 5 | 0.2% | — | — | View these companies in Firmbase → |
| Hetzner | 4 | 0.1% | — | — | View these companies in Firmbase → |
| Nimbus Hosting | 3 | 0.1% | — | — | View these companies in Firmbase → |
| Platform.sh | 3 | 0.1% | — | — | View these companies in Firmbase → |
| Oracle Cloud | 2 | 0.1% | — | — | View these companies in Firmbase → |
| Render | 1 | 0% | — | — | View these companies in Firmbase → |
| Google Cloud Storage | 1 | 0% | — | — | View these companies in Firmbase → |
| DigitalOcean | 1 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Hosting & PaaS system shifts with company size: among UK Food Service with under 10 employees, Amazon Web Services leads at 56.7% of the 1,334 with a detectable system; among UK Food Service with 10–50 employees, Amazon Web Services leads at 49.8% of the 1,522 with a detectable system; and among UK Food Service with over 50 employees, Amazon Web Services leads at 37.2% of the 164 with a detectable system.
Under 10 employees
56.7% of band
1,334 food service companies sit in the under-10-employee band. Amazon Web Services has 56.7% of this band, leaving hosted WordPress, control-panel and site-builder platforms to divide the rest.
10–50 employees
49.8% of band
1,522 companies sit in the 10–50 employee band, the largest of the three segments shown here. Amazon Web Services leads with 49.8%, while SiteGround, Amazon S3 and managed hosting systems compete for the balance.
Over 50 employees
37.2% of band
164 companies sit in the over-50-employee band. Amazon Web Services still leads, but its 37.2% share points to a more mixed estate across cloud, managed hosting and control-panel systems.
How Hosting & PaaS usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Food Service by Hosting & PaaS
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Frequently asked questions
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