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Hosting & PaaS Used by UK Insurance Companies: Market Share (2026)

Detected Hosting & PaaS usage across 565 of 7,841 trading UK insurance companies, with Amazon Web Services holding the largest share at 18.1%.

Around 7,841 UK insurance companies are actively trading, and 565 have a detectable Hosting & PaaS system. Amazon Web Services has the largest observed share at 18.1% (102), followed by Microsoft Azure at 15.8% (89).

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The next tier is closely packed: SiteGround accounts for 14.0% (79), WP Engine for 13.8% (78), Amazon S3 for 9.9% (56), Kinsta for 8.7% (49), Plesk for 8.0% (45), and Hostinger for 6.5% (37).

Usage fragments after the main named systems. A further 22 systems cover 119 companies, which leaves a sizeable long tail rather than a two-platform market.

565

insurance with detected Hosting & PaaS

Of 7,841 UK insurance

7.2%

Detection rate

2026

30

Systems detected

In this category

18.1%

Leader share

Amazon Web Services

UK Insurance Hosting & PaaS market share

Amazon Web Services
Microsoft Azure
SiteGround
WP Engine
Amazon S3
Kinsta
Plesk
Hostinger
Other (22 systems)

Share of the 565 UK Insurance with a detectable system. As of June 2026.

Hosting & PaaS compared

SystemUK InsuranceShareMedian headcountLondon shareTypical profile
Amazon Web Services10218.1%530.4%Small insurers, London-tilted cloud users
Microsoft Azure8915.8%619.1%Small insurers, less London-tilted
SiteGround7914%520.3%Small insurers, moderate London tilt
WP Engine7813.8%524.4%Small insurers, London-leaning hosting
Amazon S3569.9%537.5%Small insurers, London-heavy usage
Kinsta498.7%——View these companies in Firmbase →
Plesk458%——View these companies in Firmbase →
Hostinger376.5%——View these companies in Firmbase →
Cloudways325.7%——View these companies in Firmbase →
20i StackCP173%——View these companies in Firmbase →
GoDaddy132.3%——View these companies in Firmbase →
Netlify122.1%——View these companies in Firmbase →
Vercel122.1%——View these companies in Firmbase →
Bluehost111.9%——View these companies in Firmbase →
Flywheel91.6%——View these companies in Firmbase →
Firebase71.2%——View these companies in Firmbase →
Oracle Cloud50.9%——View these companies in Firmbase →
Pantheon50.9%——View these companies in Firmbase →
Acquia Cloud Platform50.9%——View these companies in Firmbase →
wp.cloud50.9%——View these companies in Firmbase →
cPanel40.7%——View these companies in Firmbase →
Google Cloud Storage20.4%——View these companies in Firmbase →
F5 Distributed Cloud Services20.4%——View these companies in Firmbase →
Prositehosting20.4%——View these companies in Firmbase →
GitHub Pages10.2%——View these companies in Firmbase →
Hetzner10.2%——View these companies in Firmbase →
Fasthosts10.2%——View these companies in Firmbase →
WordPress VIP10.2%——View these companies in Firmbase →
34SP.com10.2%——View these companies in Firmbase →
tsoHost10.2%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Hosting & PaaS system shifts with company size: among UK Insurance with under 10 employees, Amazon Web Services leads at 18.4% of the 412 with a detectable system; among UK Insurance with 10–50 employees, Microsoft Azure leads at 20.9% of the 139 with a detectable system; and among UK Insurance with over 50 employees, Amazon Web Services leads at 42.9% of the 14 with a detectable system.

Under 10 employees

Amazon Web Services

18.4% of band

Under 10 employees is the largest detected band, with 412 companies. Amazon Web Services leads at 18.4%, while the wider market also includes sizeable shares for Microsoft Azure, SiteGround and WP Engine.

10–50 employees

Microsoft Azure

20.9% of band

10–50 employees contains 139 companies and is the only band led by Microsoft Azure, at 20.9%. Competition remains split across cloud platforms and managed hosting systems rather than concentrating on one supplier.

Over 50 employees

Amazon Web Services

42.9% of band

Over 50 employees is a small detected band, with 14 companies. Amazon Web Services leads at 42.9%, making this the most concentrated of the three employee bands.

How Hosting & PaaS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Insurance by Hosting & PaaS

Insurance Companies Using Amazon Web Services in the UKInsurance Companies Using Microsoft Azure in the UKInsurance Companies Using WP Engine in the UKInsurance Companies Using SiteGround in the UKInsurance Companies Using Amazon S3 in the UK

Related directories

Most-Used Hosting & PaaS by UK Companies (2026)Hosting & PaaS Used by UK B2B Companies: Market Share (2026)Hosting & PaaS Used by UK B2C Companies: Market Share (2026)Hosting & PaaS Used by UK Field Services Companies: Market Share (2026)Hosting & PaaS Used by UK Construction Companies: Market Share (2026)Insurance in the UK

Frequently asked questions

What is the most-used Hosting & PaaS among UK insurance companies?
Amazon Web Services is the most-detected Hosting & PaaS among UK insurance companies, with 18.1% share (102 of 565 companies with a detectable system), ahead of Microsoft Azure (15.8%) and SiteGround (14%).
How many UK insurance companies have a detectable Hosting & PaaS?
565 of 7,841 actively-trading UK insurance companies (7.2%) have a Hosting & PaaS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Hosting & PaaS?
A Hosting & PaaS system gives UK insurance companies somewhere to run websites, applications and related infrastructure without owning all of the underlying environment. In this scope it includes public cloud platforms, managed hosting, storage services and control-panel hosting used by trading insurance businesses.
How is Hosting & PaaS usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK insurance companies, Amazon Web Services or Microsoft Azure?
Amazon Web Services: 102 detected companies versus 89 for Microsoft Azure, of the 565 UK insurance companies with a detectable Hosting & PaaS.
What is the best Hosting & PaaS for UK insurance companies?
This page publishes usage figures rather than recommendations, so there is no single best Hosting & PaaS for every UK insurance company. Among 565 companies with a detectable system, Amazon Web Services leads overall with 18.1% (102), Microsoft Azure leads 10–50 employees with 20.9% of 139 companies, and Amazon Web Services leads both Under 10 employees at 18.4% of 412 companies and Over 50 employees at 42.9% of 14 companies.

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