Hosting & PaaS Used by UK Labour Supply Companies: Market Share (2026)

Updated June 2026

Detected Hosting & PaaS market share across 1,070 UK labour supply companies, with Amazon Web Services ahead at 18.4%.

Among 10,558 trading UK labour supply companies, 1,070 have a visible Hosting & PaaS footprint. Usage is spread across 30 systems, with Amazon Web Services at 18.4% (197), SiteGround at 16.0% (171) and Hostinger at 12.6% (135).

Behind those three, the next cluster is WP Engine at 8.7% (93), Amazon S3 at 8.5% (91), Plesk at 7.1% (76), GoDaddy at 6.8% (73) and Microsoft Azure at 5.4% (58). A further 22 systems cover 290 companies, so the market has a long tail rather than a neat break after the first few platforms.

Employee size changes the ranking but not the fragmentation. Amazon Web Services has 20.6% among Under 10 employees (559 companies) and 18.5% among Over 50 employees (130 companies), while SiteGround has 16.3% among 10–50 employees (381 companies).

1,070

labour supply with detected Hosting & PaaS

Of 10,558 UK labour supply

10.1%

Detection rate

2026

Systems detected

In this category

18.4%

Leader share

Amazon Web Services

UK Labour Supply Hosting & PaaS market share

Other (22 systems)

Share of the 1,070 UK Labour Supply with a detectable system. As of June 2026.

Hosting & PaaS compared

System	UK Labour Supply	Share	Median headcount	London share	Typical profile
Amazon Web Services	197	18.4%	7	34.5%	7-employee median; 18.4% share
SiteGround	171	16%	8	23.4%	8-employee median; 16.0% share
Hostinger	135	12.6%	9	30.4%	9-employee median; 12.6% share
WP Engine	93	8.7%	9	31.2%	9-employee median; 8.7% share
Amazon S3	91	8.5%	6	35.2%	6-employee median; 8.5% share
Plesk	76	7.1%	12	22.4%	12-employee median; 7.1% share
GoDaddy	73	6.8%	8	24.7%	8-employee median; 6.8% share
Microsoft Azure	58	5.4%	9	27.6%	9-employee median; 5.4% share
Cloudways	56	5.2%	8	21.4%	8-employee median; 5.2% share
Vercel	39	3.6%	—	—	View these companies in Firmbase →
Kinsta	36	3.4%	—	—	View these companies in Firmbase →
20i StackCP	30	2.8%	—	—	View these companies in Firmbase →
One.com	27	2.5%	—	—	View these companies in Firmbase →
Bluehost	23	2.1%	—	—	View these companies in Firmbase →
Firebase	19	1.8%	—	—	View these companies in Firmbase →
Flywheel	17	1.6%	—	—	View these companies in Firmbase →
Netlify	17	1.6%	—	—	View these companies in Firmbase →
IONOS	14	1.3%	—	—	View these companies in Firmbase →
cPanel	13	1.2%	—	—	View these companies in Firmbase →
Hetzner	5	0.5%	—	—	View these companies in Firmbase →
tsoHost	3	0.3%	—	—	View these companies in Firmbase →
Nimbus Hosting	3	0.3%	—	—	View these companies in Firmbase →
Pantheon	2	0.2%	—	—	View these companies in Firmbase →
wp.cloud	2	0.2%	—	—	View these companies in Firmbase →
Render	1	0.1%	—	—	View these companies in Firmbase →
Fasthosts	1	0.1%	—	—	View these companies in Firmbase →
Platform.sh	1	0.1%	—	—	View these companies in Firmbase →
Google Cloud Storage	1	0.1%	—	—	View these companies in Firmbase →
GitHub Pages	1	0.1%	—	—	View these companies in Firmbase →
Prositehosting	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Hosting & PaaS system shifts with company size: among UK Labour Supply with under 10 employees, Amazon Web Services leads at 20.6% of the 559 with a detectable system; among UK Labour Supply with 10–50 employees, SiteGround leads at 16.3% of the 381 with a detectable system; and among UK Labour Supply with over 50 employees, Amazon Web Services leads at 18.5% of the 130 with a detectable system.

Under 10 employees

Amazon Web Services

20.6% of band

Among 559 companies in this band, Amazon Web Services has 20.6%. Other usage sits across systems such as SiteGround, Hostinger, WP Engine and Amazon S3, so smaller employers are not clustered around one hosting route.

10–50 employees

SiteGround

16.3% of band

The middle band contains 381 companies, and SiteGround has 16.3%. Competition comes from the same mixed set of cloud platforms, site hosting and managed WordPress systems seen across the wider market.

Over 50 employees

Amazon Web Services

18.5% of band

Among 130 companies in this band, Amazon Web Services has 18.5%. The remainder is spread across cloud, storage and hosted website systems, leaving larger employers without a dominant single platform.

How Hosting & PaaS usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Labour Supply by Hosting & PaaS

Labour Supply Companies Using Amazon Web Services in the UK Labour Supply Companies Using SiteGround in the UK Labour Supply Companies Using Hostinger in the UK Labour Supply Companies Using Amazon S3 in the UK Labour Supply Companies Using WP Engine in the UK Labour Supply Companies Using Plesk in the UK Labour Supply Companies Using GoDaddy in the UK Labour Supply Companies Using Microsoft Azure in the UK Labour Supply Companies Using Cloudways in the UK

Related directories

Most-Used Hosting & PaaS by UK Companies (2026)Hosting & PaaS Used by UK B2B Companies: Market Share (2026)Hosting & PaaS Used by UK B2C Companies: Market Share (2026)Hosting & PaaS Used by UK Field Services Companies: Market Share (2026)Hosting & PaaS Used by UK Construction Companies: Market Share (2026)Labour Supply in the UK

Frequently asked questions

What is the most-used Hosting & PaaS among UK labour supply companies?

Amazon Web Services is the most-detected Hosting & PaaS among UK labour supply companies, with 18.4% share (197 of 1,070 companies with a detectable system), ahead of SiteGround (16%) and Hostinger (12.6%).

How many UK labour supply companies have a detectable Hosting & PaaS?

1,070 of 10,558 actively-trading UK labour supply companies (10.1%) have a Hosting & PaaS detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Hosting & PaaS?

A Hosting & PaaS system provides the web hosting, storage or application environment behind a company's online services. For UK labour supply companies, it keeps public recruitment pages, candidate forms and client-facing portals online while shifting infrastructure tasks to a hosted platform.

How is Hosting & PaaS usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK labour supply companies, Amazon Web Services or SiteGround?

Amazon Web Services: 197 detected companies versus 171 for SiteGround, of the 1,070 UK labour supply companies with a detectable Hosting & PaaS.

What is the best Hosting & PaaS for UK labour supply companies?

The ranking is based on observed usage rather than recommendations, so it does not identify a single 'best' Hosting & PaaS system. Across 1,070 companies with a visible system, Amazon Web Services has 18.4% (197), SiteGround has 16.0% (171) and Hostinger has 12.6% (135). By employee band, Amazon Web Services has 20.6% among Under 10 employees (559 companies) and 18.5% among Over 50 employees (130 companies), while SiteGround has 16.3% among 10–50 employees (381 companies).

Search 1,070 UK companies by the hosting & PaaS technology they run.

Find the right decision-makers, see verified company data, and export your list in seconds.

Start free trial