Insurance Companies Using Google Analytics in the UK: 812 Active Firms (2026)
Insurance firms in the UK using web analytics measure visitor behaviour and digital conversion across quote, policy and service journeys.
For insurers, the analytics tag usually sits across quote funnels, adviser hand-off pages, renewal prompts and customer-service forms rather than a single marketing microsite. Adoption tends to signal a direct-channel posture: teams want to see where prospects abandon eligibility checks, which broker or paid-media routes convert, and which self-service journeys deflect contact-centre demand. The buying centre is usually a blend of marketing, digital product, compliance and operations, with external agencies often managing tagging and reporting. Engagements are rarely just page-view dashboards; they support campaign attribution, journey testing and evidence for budget allocation across insurance product lines.
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Across the UK, 812 actively trading insurance firms run the analytics tag on public websites. Reported employment totals 2,103 people, with 122 of 122 firms in the reporting subset disclosing headcount. Within the sector’s analytics-category ranking, the system sits first, at 90.3% detection against a denominator of 899. The registered-address skew is London 20.6%, South East 15.6%, East of England 12.3%, North West 12.2% and South West 8.9%, which points to adoption across regional brokers as well as London-centred intermediaries.
Measurement on insurance quote, claims and renewal journeys sits close to regulated customer communications. The FCA’s conduct expectations make attribution and experimentation more sensitive where pages shape eligibility, pricing prompts or disclosure wording, while the ICO and GDPR frame how consent, cookies and personal data are handled. Broker-facing journeys add another wrinkle: attribution may involve intermediated sales, referrals and offline policy administration. Most users therefore need governance around tag deployment, retention and access, rather than treating web analytics as a purely marketing-owned utility.
Adoption appears mature in basic page measurement, so the next phase is less about installing tags and more about cleaning up ownership. Insurance users tend to face pressure from consent friction, browser limits and fragmented adviser journeys, all of which make simple last-click reporting less useful. The category may consolidate around fewer reporting and consent workflows, especially where marketing teams want comparable evidence across quote, claims and renewal journeys. Smaller brokers may keep lighter setups, while operators with direct-channel ambitions move measurement closer to product and compliance teams.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK insurance companies in this cohort. 6.4% of the 7,314 companies with under 10 employees run Google Analytics (466 detected). 28.6% of the 486 companies with 10–50 employees run Google Analytics (139 detected). 31.7% of the 41 companies with over 50 employees run Google Analytics (13 detected). That is a 25.3% gap between the over 50 employees and under 10 employees bands.
812
Active firms
2026
90.3%
Of detected Analytics share
UK insurance
5
Median headcount
Filed accounts
1,824
Verified contacts
Across this cohort
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Key facts
About 3% of the trading cohort reports turnover above £5M (27 of 812 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (47 firms), so a sizeable share is in its first few filing cycles.
Among 899 insurance firms with a detectable analytics system, Google Analytics accounts for 90.3% (812), ahead of Site Kit at 12.0% (108) and MonsterInsights at 5.3% (48).
Registered-address concentration is highest in London at 20.6% (167), followed by the South East at 15.6% (127) and the East of England at 12.3% (100).
Google Analytics-running insurance firms often sit on content-led web stacks: 72.3% (587) also run WordPress, 43.8% (356) run reCAPTCHA and 42.6% (346) run Yoast SEO.
Sector tags overlap with adjacent financial services, with 32.8% (266) also tagged Wealth Management and 13.1% (106) tagged Retail Banking.
Analytics market share among UK Insurance
Share of the 899 UK Insurance with a detectable system. As of June 2026.
What else do Google Analytics-running Insurance run?
Share of the 812 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Insurance are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£364.5K
Median UK turnover
3.3%
Above £5M turnover
47
Incorporated since 2022
1,824 verified decision-maker contacts
across these 812 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Insurance using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsInsurance broker offering online policies including commercial drone, general aviation and learner driver insurance, with options such as annual, short‑term and pay‑as‑you‑go cover. Provides a web…
Serves a mix of consumers and businesses, including UK commercial drone operators and fleets, learner drivers using family or friends’ cars, aircraft owners and pilots, and customers seeking personal…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsActs as an underwriting agency providing commercial insurance products through brokers, including cover for property owners, terrorism, SMEs, liability, legal expenses and cyber risks. Operates an…
Serves UK insurance brokers placing cover for commercial clients, including property owners, landlords, restaurant owners and SMEs needing property, liability, cyber, legal expenses and terrorism…
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides life insurance, income protection and private health insurance policies for individuals and families. Also offers member health services including remote GP access, health checks, and…
Serves individuals, couples and families seeking protection and private healthcare, including people in good health or with serious/multiple health conditions, and financial advisers arranging cover…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for small businesses, freelancers, sole traders, charities and community groups. Offers policies including professional indemnity, public liability, employers’…
Serves UK small businesses, freelancers, sole traders, contractors, limited companies, charities, not-for-profits, clubs and community groups across professional, creative, care, retail, trades and…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsProvides business insurance policies for self‑employed individuals and companies, including professional indemnity, public liability, medical malpractice, cyber liability, employers’ liability,…
Serves self-employed professionals, limited companies, partnerships, groups and students in the UK, particularly in aesthetics, hair and beauty, therapy, coaching, fitness, cleaning, creative,…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance intermediary offering personal and commercial insurance policies from UK insurers, including home, motor, landlord, travel and commercial property cover, as well as motor…
Serves UK consumers, landlords and small businesses, including homeowners, drivers, travellers, tenants, commercial property owners, shops, offices, pubs, restaurants, tradespeople and…
Financial Health
HealthyHealthy · -15% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides pet insurance policies covering cats, dogs, horses, rabbits and exotic animals, with adjustable coverage levels. Also offers insurance products for pet-related businesses, including dog…
Serves UK pet owners with cats, dogs, horses, rabbits, birds, reptiles and exotic pets, plus pet-related businesses such as dog walkers, groomers, sitters, trainers, pet taxis and home boarders.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance products including healthcare and worldwide medical cover, small business insurance, commercial property owners’ insurance, home insurance, and residential landlord (buy‑to‑let)…
Serves consumers, families, homeowners, expats and locals, plus small businesses, commercial property owners and buy-to-let landlords seeking personal, healthcare, business and property insurance.
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel insurance policies aimed at backpackers and adventure travellers, including single-trip, annual multi-trip, gap year, winter sports and trekking cover, with options for travellers…
Sells to individual adventure travellers, backpackers, gap-year travellers, working-holiday participants, trekkers and winter sports travellers, primarily residents of eligible EEC countries.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance schemes and partner distribution programmes, enabling businesses to offer insurance products to their customers as standalone policies, optional add‑ons, or integrated cover within…
Sells to UK businesses seeking partner insurance schemes, including firms that want to offer insurance to their own customers as a standalone product, optional add-on, or bundled service.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services offering quotes and policies for motor, home, landlord and business cover. Arranges car, van, bike and fleet insurance, property and liability cover, breakdown…
Serves UK consumers and businesses, including drivers, homeowners, landlords, tenants, tradespeople, hospitality, retail, care, nurseries, motor trade, fleet operators, manufacturers, wholesalers and…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsActs as an insurance broker arranging personal and commercial cover, including motor, commercial vehicle, fleet, property, landlord, cyber, professional indemnity, public and employers’ liability,…
Serves UK individuals and businesses, including homeowners, landlords, high-net-worth motorists, SMEs, shops and restaurants, motor traders, couriers, fleet operators, and firms needing specialist…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance-backed consumer products for retailers, including mechanical breakdown warranties, GAP insurance, gadget and appliance cover, and tyre or cosmetic protection. Arranges insurer…
Serves large-scale retailers and dealer groups, including motor, leisure vehicle, gadget, household appliance and furniture retailers, seeking insurance-backed consumer products and policy…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides brokerage and advisory services for private health insurance policies. Helps individuals, families and businesses compare and arrange medical insurance, travel insurance, dental and health…
Serves UK consumers—individuals, couples and families—and businesses seeking private health insurance and related employee cover, including travel, cash plan and dental insurance options.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial insurance and reinsurance underwriting services through the Lloyd’s market, working with brokers and coverholders to insure business risks. Also delivers claims management and…
Serves brokers, coverholders and business clients globally, as well as insurers and other risk carriers seeking reinsurance capacity and expertise through Lloyd’s and international markets.
Financial Health
StrongStrong · 73% CAGR over 2y
Location
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Computed from 3 filingsProvides insurance and protection products for vehicles sold through automotive dealerships, including GAP insurance, tyre and alloy cover, SMART repair insurance, and paint and fabric protection,…
Serves UK automotive dealerships and dealer groups, with policies ultimately used by car buyers and vehicle owners purchasing through those dealerships.
Financial Health
StrongStrong · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsProvides life insurance brokerage services, comparing policies from multiple UK insurers. Advises individuals and businesses on cover including term life insurance, mortgage protection, critical…
Serves UK consumers, families, parents, over-50s and self-employed people, alongside business owners and employers seeking personal, mortgage, income, key person, shareholder or employee protection…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 4 filingsProvides vehicle breakdown cover and roadside assistance for cars, vans, motorbikes and minibuses. Offers membership policies including roadside recovery, home start, multi‑vehicle and fleet cover,…
Serves UK motorists and families with cars, motorbikes, vans, minibuses and mobility vehicles, plus businesses operating vehicle fleets. Also targets drivers taking vehicles to Europe for short…
Financial Health
StrongStrong · Profitable
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and private clients, arranging sector‑specific cover such as cyber, professional indemnity, marine cargo and directors’ liability, alongside…
Serves businesses across aviation, care, charity, construction, manufacturing, media/tech, motor trade, property, rail, transport, healthcare and professional sectors, plus property owners and…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance underwriting and managing general agent (MGA) services through underwriting and partnership platforms. Offers specialty insurance and reinsurance products including accident and…
Serves B2B clients in the global insurance market, including brokers, insurers and commercial organisations needing specialty cover across property, casualty, political risks, aviation, construction,…
Financial Health
StrongStrong · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides ticket protection products for event ticket purchases, enabling customers to claim refunds if they cannot attend. Partners with ticket sellers to integrate protection offerings into ticket…
Sells to B2B organisations that sell tickets, such as venues, event organisers and ticketing platforms, and supports their UK and EU ticket-buying customers with refund requests.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist insurance products including mobility scooter and wheelchair cover, carers and domiciliary care insurance, home employment insurance, storage insurance, and buildings and contents…
Serves mobility scooter, wheelchair and powered wheelchair users; self-employed and direct-payments carers; storage unit and container users, students, homeowners and landlords seeking insurance.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides specialist insurance products including life, accident and health cover, income protection, personal accident, travel and sports insurance, with policies designed for individuals or groups…
Serves individuals, groups and businesses in the UK and internationally, including people with medical conditions or hazardous lifestyles, employers, sports/leisure organisations, travellers and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides insurance brokerage and risk management advisory services for businesses and private clients. Arranges tailored cover including professional indemnity, property, cyber, marine and travel…
Serves businesses of all sizes across sectors including retail, leisure, wholesale, manufacturing, renewable energy, construction, life sciences, food and beverage, technology, breweries and local…
Financial Health
StrongStrong · Growing · 4% CAGR over 2y
Location
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Computed from 5 filingsActs as an insurance underwriting agent working with brokers to place risks with insurers. Provides commercial and personal insurance products including property owners, landlord, liability,…
Serves UK insurance brokers seeking underwriting capacity for commercial clients, property owners and residential landlords, plus personal home insurance customers including mid/high-net-worth…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 4 filingsProvides brokerage and marketing services for vehicle warranty and related insurance products. Designs and runs digital, phone, email and print campaigns for partner companies, and sells or renews…
Serves B2B brands seeking white-label warranty and general insurance distribution to their customer bases, alongside direct-to-consumer buyers of insurance-related products, particularly auto…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides insurance underwriting and intermediary services, developing and managing specialised commercial insurance schemes for specific trades, sectors and affinity groups. Works with retail brokers…
Serves UK retail brokers and intermediaries placing commercial cover for niche trades and affinity groups, including contractors, domiciliary care providers, recruitment agencies, security firms,…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses, landlords, charities and professionals. Advises clients on risk and arranges policies including business, property, construction, legal and…
Serves UK businesses, landlords and professionals, including charities, care providers, construction trades, legal firms, property owners, faith organisations and specialist contractors.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsInsurance broker specialising in hire and reward motor insurance for professional drivers and fleets, including private hire, taxi, chauffeur, delivery vehicle, wedding car and driving instructor…
Serves individual hire-and-reward drivers and small fleets, including private hire and black taxi drivers, chauffeurs, delivery car/van drivers, wedding car operators and driving instructors.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
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Computed from 5 filingsArranges short-term hire and reward motor insurance for taxi and delivery drivers, including private hire, public hire and black cab cover. Provides policies lasting one, three or six months, with…
Serves self-employed and professional drivers, including private and public hire taxi drivers, black cab drivers, Uber drivers, and food or parcel delivery drivers using cars for work.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
Location
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Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as property owners, construction, cyber, liability, fleet, marine, health, home and professional…
Serves UK businesses and individuals needing insurance, including property owners, landlords, construction firms, care homes, hospitality operators, manufacturers, motor traders, fleet owners,…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 2 filingsProvides outsourced insurance claims management and risk management services, handling claims from first notification to settlement. Offers loss adjusting, motor and property claims handling,…
Serves insurers, claims departments, self-insured organisations and captive fleet operators across non-life personal and commercial lines, including motor, property, construction, liability, marine…
Financial Health
HealthyHealthy · -18% CAGR over 1y
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Computed from 3 filingsProvides insurance brokerage and advisory services, arranging non‑investment insurance policies for sectors including haulage and logistics, passenger and community transport, motor trade,…
Sells to UK businesses and organisations needing specialist commercial insurance, especially logistics, haulage and distribution firms, coach, taxi and passenger transport operators, community…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides commercial insurance brokerage services, arranging policies such as contractors’ all risk, liability, fleet, property, professional indemnity and cyber insurance, and offering claims…
Serves businesses from sole traders and contractors to large national firms, particularly in construction, plant, haulage/fleet, waste and recycling, care homes, hospitality, retail, manufacturing,…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
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Computed from 3 filingsProvides insurance brokerage and advisory services, arranging non‑investment insurance policies including fleet, haulage, coach and passenger transport, motor trade, business property, cyber…
Serves UK-based businesses and individuals, including haulage and distribution firms, coach, taxi and community transport operators, motor trade businesses, tradespeople, performers, and…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging cover including cyber, contractors, motor fleet, office and shop insurance, high‑value home and motor policies,…
Serves SMEs, corporate clients and property owners, including IT firms, contractors, offices, shops, pubs, restaurants and hotels, plus high-net-worth individuals, art galleries and private…
Financial Health
HealthyHealthy · -68% CAGR over 4y
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Computed from 5 filingsProvides insurance broking and risk management services, arranging general insurance policies for businesses and offering advice on identifying, assessing, and mitigating operational and financial…
Serves businesses seeking insurance and risk management support, with a clear focus on manufacturers and other commercial organisations needing general insurance and related advice.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides insurance brokerage and risk management advisory services for commercial and corporate clients. Arranges business insurance policies and supports claims management, with sector coverage…
Serves UK commercial and corporate clients, from sole traders to multinational PLCs, especially in construction, haulage, logistics, transport, professional services, property, motor trade,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 3 filingsInsurance brokerage arranging commercial and property insurance policies, including cover for businesses, landlords, charities, vehicle fleets and places of worship, with products such as liability,…
Serves businesses, landlords, charities, places of worship and high-net-worth private clients, including care homes, construction firms, hospitality venues, shops, manufacturers, property investors…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 2y
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Computed from 5 filingsActs as a managing general agency providing underwriting services for insurance brokers. Offers SME and mid‑market business insurance products including commercial combined, property owners, retail…
Serves regional insurance brokers seeking cover for SME and mid-market commercial clients, including property owners, retailers, offices, contractors and businesses with motor fleets.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsActs as an independent insurance broker advising on and arranging general insurance policies. Offers cover for property owners, professional indemnity, liability, cyber risks, media production,…
Serves UK businesses and private clients, including property owners, SMEs in retail, hospitality, wholesale and manufacturing, contractors, media producers, technology firms, professionals, and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides insurance brokerage and advisory services for businesses and individuals, arranging commercial, professional indemnity and financial lines cover, employee benefits and health insurance, and…
Serves SMEs, corporate clients and professional firms across sectors including property, construction, hospitality, motor trade, recruitment, logistics, technology, manufacturing, retail and life…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 4 filingsProvides insurance brokerage services for individuals and businesses, arranging policies including household, landlord, motor, fleet, travel, and commercial insurance such as retail, manufacturing,…
Serves a mix of B2B and B2C customers, including retailers, wholesalers, manufacturers, engineers, motor traders, coach operators, tradespeople, landlords, property owners, homeowners, and private…
Financial Health
StrongStrong · 0% CAGR over 2y
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Computed from 5 filingsProvides specialist insurance brokerage for the production services and live events industry, offering policies for crew, freelancers, production companies, and pyrotechnics or fireworks operations…
Serves businesses and freelancers in the production services sector, including live event production clients, pyrotechnics/fireworks operators and crew working in entertainment production worldwide.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides insurance and warranty products for construction and property development projects, including structural defects warranties, self‑build insurance, contractors’ all risks cover, performance…
Serves UK property developers, builders, self-build homeowners and housing associations involved in residential or commercial construction projects.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 4 filingsOperates an insurance brand and underwriting agency that designs and distributes motor insurance products. Offers comprehensive and telematics car insurance policies, sold through selected…
Serves women drivers seeking car insurance, and works with selected insurance intermediaries that distribute motor insurance products to retail customers.
Financial Health
StrongStrong
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Computed from 5 filingsProvides insurance brokerage and risk advisory services, specialising in cyber insurance and coverage for fintech, crypto, technology and financial services firms. Also offers operational risk…
Serves B2B clients from start-ups to multinationals, including fintech, crypto, banks, alternative finance, technology, medtech and professional firms, plus insurers, cedants, MGAs and brokers.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsActs as an independent Lloyd’s insurance broker arranging commercial insurance for businesses. Places risks across sectors including aviation, marine, professional indemnity, product recall, sports…
Serves businesses internationally seeking specialist insurance, including firms in aviation, marine, sports and leisure, and companies needing professional indemnity, product recall, employee…
Financial Health
StrongStrong
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage and advisory services for high‑growth and technology companies, arranging policies such as employers’ liability, directors’ and officers’, professional indemnity, cyber…
Serves B2B scale-ups and high-growth technology companies, including UK FinTech, MedTech and digital businesses, as well as founders, leadership teams and venture-backed companies.
Financial Health
StrongStrong · Hiring · 168% CAGR over 2y
Location
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How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK insurance companies use Google Analytics?
What share of UK insurance companies run Google Analytics?
How is Google Analytics usage detected?
What size insurance companies use Google Analytics in the UK?
What do Google Analytics-running insurance companies also run?
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