Insurance Companies Using Google Tag Manager in the UK: 583 Active Firms (2026)
UK insurance companies running tag management tools measure website journeys and policyholder acquisition across broker, carrier and intermediary channels.
Tag management in insurance usually sits between marketing, web operations and compliance rather than inside a single analytics team. For brokers, carriers, claims handlers and insurance-adjacent finance firms, the system co-ordinates quote tracking, affiliate and broker attribution, form-event measurement and consent-aware tags across product pages and service portals. Adoption tends to signal a direct-channel posture: paid acquisition is important enough to need governed measurement, but the business may still rely on external platforms, agencies and small internal teams rather than a large engineering function. It is also a useful proxy for companies with live customer-acquisition funnels, not merely brochureware.
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There are 583 active UK insurance companies running this tag-management stack, making the UK picture more of a measured-adoption cohort than a broad insurance census. Reported employment totals 2,505 roles, so the footprint is visible but skewed towards smaller operating teams. Within the sector’s tag-manager ranking, the profiled stack accounts for 98.6% (591 denominator), ahead of a second enterprise option at 2.5%. Registered-region skew is London 20.1%, South East 17.2%, North West 12.2%, East of England 11.5% and South West 9.9%, fitting a market split between capital-city acquisition teams and regional broker networks.
Insurance adopters have to treat tag management as part of controlled marketing infrastructure, because quote forms, claims journeys and broker referrals can carry sensitive customer context. Procurement is usually less about a tag container alone and more about who can publish scripts, how consent states are enforced, and whether agencies can change tracking without weakening internal controls. The vendor ecosystem also matters: many firms run tag management alongside content management, analytics, bot protection and form tooling, so operational risk often sits in the hand-offs between marketing, compliance, web teams and external agencies rather than in the container itself.
Adoption appears likely to become more governed rather than simply more widespread. Insurance firms with direct acquisition funnels tend to keep tag management because attribution, consent and channel testing remain awkward to run through hard-coded scripts. The pressure point is migration and consolidation: marketing teams want fewer unmanaged tags, while compliance and web teams want clearer ownership of what runs on quote and claims pages. Smaller brokers may continue to rely on agencies and packaged website builds; larger distributors appear more likely to bring measurement governance closer to internal digital operations.
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK insurance companies in this cohort. 5.8% of the 7,314 companies with under 10 employees run Google Tag Manager (425 detected). 29.2% of the 486 companies with 10–50 employees run Google Tag Manager (142 detected). 31.7% of the 41 companies with over 50 employees run Google Tag Manager (13 detected). That is a 25.9% gap between the over 50 employees and under 10 employees bands.
583
Active firms
2026
98.6%
Of detected Tag managers share
UK insurance
5
Median headcount
Filed accounts
1,270
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (27 of 583 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (33 firms), so a sizeable share is in its first few filing cycles.
Tag-management is concentrated in this insurance cohort: among 591 firms with a detectable system, this system appears on 98.6% of sites, while the next detected alternative appears on 2.5%.
London accounts for 20.1% (117) of insurance firms running the system, followed by the South East at 17.2% (100) and the North West at 12.2% (71).
The most frequent co-detected web publishing tool appears on 61.6% (359) of sites, suggesting many insurance users run tag management alongside content-led acquisition pages.
Analytics and bot-checking tools are also common in the stack, appearing on 43.6% (254) and 41.9% (244) of the cohort respectively.
The sector tagging overlaps with Wealth Management for 35.8% (209) of the cohort and Retail Banking for 16.0% (93), which fits insurance distribution crossing advice and banking journeys.
Tag manager market share among UK Insurance
Share of the 591 UK Insurance with a detectable system. As of June 2026.
What else do Google Tag Manager-running Insurance run?
Share of the 583 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Insurance are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£327.2K
Median UK turnover
4.6%
Above £5M turnover
33
Incorporated since 2022
1,270 verified decision-maker contacts
across these 583 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Insurance using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops and operates online price comparison technology for insurance, energy and financial services. Provides white-label comparison platforms, affiliate programmes and provider panels, and runs…
Serves financial services, insurance, energy, technology and media businesses, including providers seeking comparison-panel customers, brands wanting white-label comparison platforms, and affiliates…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online insurance comparison platform providing instant quotes for motor trade, vehicle, taxi, home, landlord and other insurance products, and connects users with insurers and brokers for…
Serves UK consumers and small businesses, including motor traders, mechanics, car dealers, taxi/private-hire operators, couriers, fleet operators, landlords, homeowners, drivers and pet owners.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides life insurance, income protection and private health insurance policies for individuals and families. Also offers member health services including remote GP access, health checks, and…
Serves individuals, couples and families seeking protection and private healthcare, including people in good health or with serious/multiple health conditions, and financial advisers arranging cover…
Financial Health
StableStable · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides online insurance brokerage services, offering quotes and policies including temporary motor insurance, GAP cover, breakdown cover, motor warranties, and insurance for gadgets, bicycles and…
Serves UK consumers seeking personal insurance, including car and van drivers, vehicle owners, homeowners, cyclists, gadget owners, and customers needing breakdown cover in the UK or Europe.
Financial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies including property, liability, professional indemnity, cyber, motor fleet and business interruption insurance.…
Serves UK businesses of all sizes, from start-ups to multinationals, plus property owners and private clients. Also targets independent insurance brokers seeking an appointed representative network.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides a technology platform that enables businesses to offer insurance price comparison services. Supplies white‑label comparison journeys for car, van, bike and home insurance, including quote…
Serves businesses of all sizes that want to offer car, van, bike or home insurance comparison to their customers, including organisations with branches or individual agents seeking additional revenue.
Financial Health
StrongStrong · Hiring · 516% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides outsourced insurance claims management and risk management services, handling claims from first notification to settlement. Offers loss adjusting, motor and property claims handling,…
Serves insurers, claims departments, self-insured organisations and captive fleet operators across non-life personal and commercial lines, including motor, property, construction, liability, marine…
Financial Health
HealthyHealthy · -18% CAGR over 1y
Location
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Computed from 4 filingsOperates an insurance and reinsurance marketplace where syndicates underwrite specialist risks. Provides market infrastructure, oversight, regulatory resources and services for brokers, coverholders…
Serves businesses seeking specialist insurance globally, alongside market participants such as brokers, coverholders, managing agents, members’ agents and risk professionals needing market resources,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsProvides insurance brokerage services arranging policies for cars, classic cars, motorcycles, vans, motorhomes, campervans, caravans and other leisure vehicles, as well as home, travel and commercial…
Serves UK consumers including car, motorcycle, classic vehicle, motorhome, campervan, caravan, horsebox and van owners, plus homeowners and some commercial insurance buyers.
Financial Health
HealthyHealthy · Profitable · -20% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for small businesses, freelancers, sole traders, charities and community groups. Offers policies including professional indemnity, public liability, employers’…
Serves UK small businesses, freelancers, sole traders, contractors, limited companies, charities, not-for-profits, clubs and community groups across professional, creative, care, retail, trades and…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsActs as an insurance broker specialising in policies for professional drivers and vehicle businesses, including taxi, fleet, HGV, minibus and motor trade insurance, arranging cover with insurers and…
Serves professional drivers and transport-related businesses, including taxi and private hire drivers, taxi fleets, HGV and minibus operators, chauffeurs, garages, body shops, recovery operators and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services offering quotes and policies for motor, home, landlord and business cover. Arranges car, van, bike and fleet insurance, property and liability cover, breakdown…
Serves UK consumers and businesses, including drivers, homeowners, landlords, tenants, tradespeople, hospitality, retail, care, nurseries, motor trade, fleet operators, manufacturers, wholesalers and…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides protection and warranty-style insurance plans for consumer electronics and household appliances, including smartphones. Partners with retailers and mobile operators to sell plans and manages…
Serves consumers across Europe with smartphones, electronics and appliances, and partners with large retailers and mobile operators that offer device and product cover to their customers.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Computed from 3 filingsOperates an insurance comparison and information website offering quotes and guides for income protection, life, pet, car, health, gadget and home contents insurance, including accident, sickness and…
Serves UK consumers seeking personal insurance, including employees and self-employed people concerned about income or redundancy, homeowners, pet owners, drivers, and individuals or families…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 5 filingsProvides business insurance policies for self‑employed individuals and companies, including professional indemnity, public liability, medical malpractice, cyber liability, employers’ liability,…
Serves self-employed professionals, limited companies, partnerships, groups and students in the UK, particularly in aesthetics, hair and beauty, therapy, coaching, fitness, cleaning, creative,…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online insurance brokerage and comparison service for leisure assets, providing quotes and policies from multiple insurers for caravans, motorhomes, boats, holiday homes, park homes,…
Serves consumers seeking insurance for leisure assets, including owners of touring or static caravans, motorhomes, campervans, boats, trailers, park homes and holiday homes in the UK, Europe or…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates an online insurance discovery and comparison platform. Provides a digital wallet for storing policies from multiple insurers, personalised search for insurance products, and a user review…
Targets consumers and business buyers with personal, specialist or commercial insurance needs, alongside insurance providers participating in a discovery and review marketplace.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 3y
Location
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Computed from 5 filingsProvides specialist insurance policies including camera and photography equipment cover, bicycle insurance, caravan insurance, drone and fleet insurance, car hire excess insurance, and UK and…
Sells primarily to UK consumers seeking specialist personal insurance, including cyclists, photographers, caravan owners, motorists and travellers. Also serves amateur and professional photographers,…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsProvides travel and pet insurance policies for individuals, including single‑trip and annual travel cover and lifetime or maximum benefit pet insurance for dogs and cats. Offers online quotes, policy…
Sells to individual consumers planning holidays and pet owners with dogs or cats, including travellers seeking single-trip or annual cover and owners comparing lifetime or maximum-benefit pet…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsProvides specialty insurance and reinsurance products covering cargo, energy, marine, property, casualty, political risk, crisis management and professional liability, underwriting through Lloyd’s…
Serves businesses and insurance cedents globally, including clients in construction, manufacturing, marine, professional services, wholesale and retail trade, aviation and space, plus intermediaries…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides motor-related insurance products and administration services for the automotive sector, including vehicle warranties, breakdown recovery, GAP insurance, MOT insurance, and tyre and alloy…
Serves B2B automotive dealerships and dealer groups, plus B2C drivers and vehicle owners, across the UK and Europe.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 20% CAGR over 4y
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Computed from 3 filingsActs as an insurance broker arranging car, van, home, landlord and travel insurance policies. Specialises in cover for drivers with motoring convictions, previous claims, or low no‑claims bonuses,…
Serves UK consumers and small business vehicle owners seeking car, van, home, landlord or travel cover, including drivers with motoring convictions, previous claims, low no-claims bonus or other…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 2y
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Computed from 5 filingsActs as an insurance intermediary offering personal and commercial insurance policies from UK insurers, including home, motor, landlord, travel and commercial property cover, as well as motor…
Serves UK consumers, landlords and small businesses, including homeowners, drivers, travellers, tenants, commercial property owners, shops, offices, pubs, restaurants, tradespeople and…
Financial Health
HealthyHealthy · -15% CAGR over 4y
Location
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Computed from 4 filingsProvides pet insurance policies covering cats, dogs, horses, rabbits and exotic animals, with adjustable coverage levels. Also offers insurance products for pet-related businesses, including dog…
Serves UK pet owners with cats, dogs, horses, rabbits, birds, reptiles and exotic pets, plus pet-related businesses such as dog walkers, groomers, sitters, trainers, pet taxis and home boarders.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Computed from 2 filingsProvides professional services and technology to insurance and financial services organisations, including claims management, forensic accounting, catastrophe and loss adjusting, consulting, legal…
Serves B2B clients in insurance, financial services and other highly regulated sectors, including leading and global businesses. Targets insurers, claims teams, legal and risk functions, and…
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
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Computed from 5 filingsArranges and brokers insurance policies for corporate clients, SMEs, freelancers and private individuals. Provides commercial, property, construction and specialist risk cover, international…
Serves UK businesses from global organisations and corporates to SMEs, freelancers and independent retailers, with sector focus including real estate, construction, blocks of flats, florists, post…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging commercial and personal cover including property, fleet and vehicle, aviation, professional indemnity, cyber liability,…
Serves commercial and personal insurance buyers, including UK businesses in aviation, hospitality, retail, manufacturing, construction, property, marine, wholesale and diplomatic sectors, plus…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
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Computed from 5 filingsProvides vehicle warranty products for the motor trade, enabling car dealerships to offer mechanical breakdown cover with used vehicles. Operates online systems for warranty registration, policy…
Serves UK motor trade dealerships and garages, as well as vehicle owners who receive or extend warranties through dealer-supplied cover. Targets car retailers seeking customer retention support and…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
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Computed from 4 filingsArranges non-standard motor insurance by comparing policies from specialist insurers. Offers cover including car, taxi, van, motor trade, mini fleet, short‑term, impounded vehicle, and fast food…
Serves UK motorists and small business vehicle operators needing non-standard motor insurance, including taxi, fast-food and van drivers, mini fleets, motor traders, prestige car owners, and…
Financial Health
HealthyHealthy · Growing · 1% CAGR over 3y
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Computed from 5 filingsProvides insurance claims management and loss adjusting services, including third‑party administration, catastrophe response, managed repair networks, building consultancy, fraud investigation, and…
Serves insurance carriers, brokers, self-insured corporates and risk managers across property, casualty, motor, cyber, environmental and high-net-worth claims markets.
Financial Health
StableStable · -4% CAGR over 4y
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Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
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Computed from 4 filingsOperates consumer insurance brands including Assetsure and Juno, providing specialist policies for high‑value personal items such as jewellery, watches, art, antiques, bicycles and collectibles, and…
Serves consumers and the general public seeking specialist personal insurance for valuable possessions, including jewellery, watches, collectibles, fine art, antiques, bicycles, hearing aids and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 3y
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Computed from 5 filingsProvides insurance brokerage services for commercial and personal clients, arranging policies including taxi, motor fleet, haulage and courier insurance, as well as home, travel, property, liability,…
Serves businesses and consumers seeking insurance, including taxi, coach, haulage and courier operators, motor fleets, driving instructors, shops/offices, construction firms, pubs/clubs, event…
Financial Health
StrongStrong · -4% CAGR over 3y
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Computed from 4 filingsProvides specialist insurance policies for pet-related businesses and activities, including dog walking, pet sitting, grooming, boarding kennels, pet taxis and training. Also offers liability and…
Serves pet care and animal-related businesses, including dog walkers, pet sitters, groomers, day care providers, kennels, catteries, pet shops, trainers, animal centres, clubs and event organisers,…
Financial Health
StrongStrong · Hiring · 29% CAGR over 3y
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Computed from 5 filingsActs as an insurance broker arranging commercial and personal insurance policies. Provides cover for fleets, couriers, motor trade, property, care homes, hospitality businesses, tradespeople and…
Serves UK businesses across care, fleet, property, hospitality, manufacturing, leisure, trades and high-risk sectors, plus private clients with specialist vehicle or holiday home needs.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 5y
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Computed from 5 filingsProvides insurance underwriting and managing general agent (MGA) services through underwriting and partnership platforms. Offers specialty insurance and reinsurance products including accident and…
Serves B2B clients in the global insurance market, including brokers, insurers and commercial organisations needing specialty cover across property, casualty, political risks, aviation, construction,…
Financial Health
StrongStrong · -68% CAGR over 4y
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Computed from 5 filingsProvides insurance brokerage and financial advisory services for businesses and individuals, including commercial and specialist sector insurance, property and liability cover, life and income…
Serves businesses from start-ups to multinational scale-ups, including technology, life sciences, logistics and recruitment firms, alongside discerning individuals, homeowners and business owners…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
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Computed from 5 filingsProvides insurance brokerage and financial planning services for businesses and individuals, including commercial and personal insurance, employee benefits, pensions, investments, tax planning and…
Serves businesses and corporates across food, retail, leisure, construction, life sciences, manufacturing, transport, charities, professional services and property, plus private clients, business…
Financial Health
StrongStrong
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Computed from 2 filingsProvides outsourced insurance claims handling and legal expenses insurance products. Services include first notification of loss, third‑party intervention, motor accident management, repair…
Serves B2B insurance-sector clients, including MGAs, insurers, brokers and self-insured businesses, with end customers across motor, commercial, family, landlord and taxi markets.
Financial Health
StrongStrong · Hiring · 55% CAGR over 1y
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Computed from 5 filingsProvides specialist insurance products including mobility scooter and wheelchair cover, carers and domiciliary care insurance, home employment insurance, storage insurance, and buildings and contents…
Serves mobility scooter, wheelchair and powered wheelchair users; self-employed and direct-payments carers; storage unit and container users, students, homeowners and landlords seeking insurance.
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StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 3 filingsActs as a health insurance broker comparing private medical insurance policies from insurers such as Bupa, AXA and Aviva. Provides advice, quotes and policy recommendations for individuals, families,…
Serves UK consumers seeking private health cover, including individuals, families and seniors, as well as businesses reviewing or buying employee health insurance policies.
Financial Health
HealthyHealthy · -2% CAGR over 2y
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Computed from 5 filingsProvides insurance infrastructure and services for brands and insurers, including licensing, regulatory operations, claims management, and API-based software. Enables partners to develop, launch, and…
Serves B2B insurance carriers, underwriters, consumer brands and affinity partners seeking specialty insurance distribution across mobility, travel, devices, retail, booking and registration channels.
Financial Health
StrongStrong
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Computed from 3 filingsProvides an online platform for purchasing and managing specialist insurance policies for aircraft and boat owners. Users can obtain quotes, buy cover, and manage policy details, adjustments, and…
Serves private aircraft and boat owners, plus commercial enterprises owning or operating aircraft or boats, in the UK, Ireland, Nordics, Baltics, Netherlands, Guernsey and Isle of Man.
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StrongStrong · Growing · 0% CAGR over 2y
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Computed from 5 filingsActs as an insurance brokerage arranging business and personal insurance policies. Provides advice and sources cover including home, landlords, construction, agricultural, professional, motor trade…
Serves businesses of all sizes and private clients across the UK, including agriculture, charities, care, construction, professional services, leisure, manufacturing, haulage, property, retail,…
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsProvides third‑party motor claims handling and accident management services for insurers, MGAs, corporate fleets and vehicle manufacturers. Manages vehicle repairs through an accredited network and…
Serves UK insurers, MGAs, corporate fleets and vehicle manufacturers with motor claims needs across cars, EVs, LCVs and HGVs.
Financial Health
StableStable · -64% CAGR over 4y
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Computed from 5 filingsProvides specialist insurance products for short‑term rental properties, including Airbnb host cover, holiday let and landlord insurance, and policies for caravans, lodges and glamping units. Also…
Serves individual short-term rental hosts and holiday property owners, plus B2B property managers, letting agencies, property management system providers and OTAs in the short-term rentals market.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsArranges and sells home insurance policies through a panel of insurers. Provides buildings and contents cover for homeowners, landlords and tenants, and offers referral and commission-based services…
Serves UK mortgage and insurance brokers seeking a referral partner, plus individual homeowners, landlords and tenants needing residential, buy-to-let, tenant or non-standard home insurance.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
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Computed from 2 filingsProvides specialty insurance and risk management products, underwriting programmes for automotive, consumer goods and other sectors. Works with brokers and managing general agents to develop…
Serves MGAs, brokers, businesses and individuals seeking specialty insurance in automotive, consumer goods and other risk markets, with partners across Europe, the UK, Americas and Asia.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 1y
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Computed from 3 filingsProvides medical malpractice indemnity insurance for healthcare professionals and healthcare organisations. Offers contractual clinical negligence cover, underwriting, claims handling, and…
Serves privately practising healthcare professionals and hospitals needing clinical malpractice indemnity, including individual clinicians and corporate healthcare providers with employees exposed to…
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
Location
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK insurance companies use Google Tag Manager?
What share of UK insurance companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size insurance companies use Google Tag Manager in the UK?
What do Google Tag Manager-running insurance companies also run?
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