Insurance Companies Using Yoast SEO in the UK: 608 Active Firms (2026)
Insurance providers running SEO software underwrite, broker or administer risk products while managing search-visible public websites in the UK.
For insurance operators, SEO software usually sits between marketing, compliance and web operations. It helps teams manage page titles, metadata, indexing instructions and structured content across product, advice and quote journeys. Its use tends to signal a public acquisition model rather than a purely intermediary-led route: searchable guides, broker pages, claims information and policyholder support all need upkeep. The typical buyer is a lean insurance broker, underwriting agency, claims administrator or risk adviser with enough website traffic to justify content governance, but not necessarily a large in-house engineering team.
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Across the UK, 608 insurance providers are running this SEO software. It accounts for 80.2% of detected SEO use in an insurance-site comparison set of 758, placing it first in the ranking of SEO tools used by the sector. Reported headcount across the cohort totals 1,943 people. Adoption is regionally weighted towards London at 20.1%, followed by the South East at 14.0%, the East of England at 13.3%, the North West at 12.3% and the South West at 10.2%.
Search tooling sits close to regulated acquisition work in insurance. Product pages, advice articles, quote forms and claims journeys need approval routes before publication, because small wording changes can alter how risk, eligibility or cover limits are presented. Many adopters also run analytics, tag-management and form-protection services alongside the SEO layer, which brings marketing attribution, privacy notices and script control into the same operating discussion. Procurement therefore tends to involve compliance and web operations as well as marketing, especially where brokers and administrators depend on organic search for new enquiries.
Adoption appears mature rather than experimental. The tool is often part of a familiar content-management stack, so replacement decisions are likely to be tied to website rebuilds, agency changes or governance concerns rather than a standalone search project. Insurance firms with lean digital teams tend to favour systems that content staff can operate without developer support, while more complex distributors may push work into managed web estates. Over time, pressure is likely to come from privacy controls, content review processes and consolidation of marketing tools, rather than from search optimisation alone.
Adoption by company size
Adoption of Yoast SEO rises with company size across the trading UK insurance companies in this cohort. 6.3% of the 7,314 companies with under 10 employees run Yoast SEO (462 detected). 27.6% of the 486 companies with 10–50 employees run Yoast SEO (134 detected). 26.8% of the 41 companies with over 50 employees run Yoast SEO (11 detected). That is a 20.5% gap between the over 50 employees and under 10 employees bands.
608
Active firms
2026
80.2%
Of detected SEO share
UK insurance
5
Median headcount
Filed accounts
1,374
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (29 of 608 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (37 firms), so a sizeable share is in its first few filing cycles.
This SEO plugin ranks first by detected share among insurance firms, at 80.2% (608) of 758 firms with a detectable SEO system; the next two systems stand at 9.6% (73) and 8.7% (66).
Every firm in the cohort also runs the same web-publishing platform, at 100.0% (608), so the SEO layer appears to sit inside the website content stack.
Measurement tags are present in a little over half of the cohort: 56.9% (346) also run a website analytics tag and 37.3% (227) also run a tag-management layer.
Registered offices skew towards London at 20.1% (122), followed by the South East at 14.0% (85) and the East of England at 13.3% (81).
Sector tags overlap with adjacent financial services: 33.2% (202) are also tagged to Wealth Management and 12.2% (74) to Retail Banking.
SEO market share among UK Insurance
Share of the 758 UK Insurance with a detectable system. As of June 2026.
What else do Yoast SEO-running Insurance run?
Share of the 608 Yoast SEO-running UK companies where each technology was also detected. As of June 2026.
Where Yoast SEO Insurance are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£332.4K
Median UK turnover
4.8%
Above £5M turnover
37
Incorporated since 2022
1,374 verified decision-maker contacts
across these 608 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Insurance using Yoast SEO
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for small businesses, freelancers, sole traders, charities and community groups. Offers policies including professional indemnity, public liability, employers’…
Serves UK small businesses, freelancers, sole traders, contractors, limited companies, charities, not-for-profits, clubs and community groups across professional, creative, care, retail, trades and…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 4 filingsInsurance broker offering online policies including commercial drone, general aviation and learner driver insurance, with options such as annual, short‑term and pay‑as‑you‑go cover. Provides a web…
Serves a mix of consumers and businesses, including UK commercial drone operators and fleets, learner drivers using family or friends’ cars, aircraft owners and pilots, and customers seeking personal…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides vehicle insurance brokerage services, offering policies for taxi, minibus, courier, van and fleet operators, as well as learner drivers, chauffeurs, HGVs, motor traders, limousine and…
Serves individual drivers and transport-related businesses needing vehicle insurance, including taxi, courier, minibus, fleet, van, HGV, chauffeur, limousine, motor trade, fast-food delivery, learner…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsArranges non-standard motor insurance by comparing policies from specialist insurers. Offers cover including car, taxi, van, motor trade, mini fleet, short‑term, impounded vehicle, and fast food…
Serves UK motorists and small business vehicle operators needing non-standard motor insurance, including taxi, fast-food and van drivers, mini fleets, motor traders, prestige car owners, and…
Financial Health
HealthyHealthy · Growing · 1% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsActs as an insurance broker arranging commercial and personal insurance policies. Advises clients on risk management and places cover including marine, property, cyber, health, motor and high‑value…
Serves businesses and private clients, including SMEs, marine trades, schools, property and construction firms, technology/life science companies, visitor attractions, charities, and high-net-worth…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides specialist insurance products for short‑term rental properties, including Airbnb host cover, holiday let and landlord insurance, and policies for caravans, lodges and glamping units. Also…
Serves individual short-term rental hosts and holiday property owners, plus B2B property managers, letting agencies, property management system providers and OTAs in the short-term rentals market.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsArranges personal and commercial insurance policies, including home, specialist vehicle, travel, landlord, pet and collections cover, as well as business policies such as property, liability, fleet,…
Serves a mix of UK consumers seeking personal insurance and businesses needing commercial cover, including property owners, landlords, vehicle owners, offices, surgeries, contractors, shops, motor…
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as property owners, construction, cyber, liability, fleet, marine, health, home and professional…
Serves UK businesses and individuals needing insurance, including property owners, landlords, construction firms, care homes, hospitality operators, manufacturers, motor traders, fleet owners,…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and risk advisory services, arranging commercial and personal insurance policies for businesses, private clients and not‑for‑profit organisations, and offering guidance…
Targets a mix of B2B, B2C and nonprofit customers: businesses across varied industry sectors, private clients, and not-for-profit organisations.
Financial Health
StrongStrong · Hiring · 20% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies including commercial combined, public liability, professional indemnity, property, motor, travel, and…
Serves UK businesses, landlords, property owners and consumers seeking insurance, including hospitality, retail, manufacturing, offices, tradespeople, fleets and personal vehicle/home cover, plus…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsActs as an underwriting agency providing commercial insurance products through brokers, including cover for property owners, terrorism, SMEs, liability, legal expenses and cyber risks. Operates an…
Serves UK insurance brokers placing cover for commercial clients, including property owners, landlords, restaurant owners and SMEs needing property, liability, cyber, legal expenses and terrorism…
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and private clients, arranging sector‑specific cover such as cyber, professional indemnity, marine cargo and directors’ liability, alongside…
Serves businesses across aviation, care, charity, construction, manufacturing, media/tech, motor trade, property, rail, transport, healthcare and professional sectors, plus property owners and…
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for individuals and businesses, arranging personal and commercial policies including car, home, travel, liability, professional indemnity, property owners and…
Sells to consumers and businesses needing personal or commercial insurance, including sole traders, freelancers, SMEs and large corporates. Serves sectors such as accountancy, manufacturing,…
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance broker arranging commercial and personal insurance policies. Provides cover for fleets, couriers, motor trade, property, care homes, hospitality businesses, tradespeople and…
Serves UK businesses across care, fleet, property, hospitality, manufacturing, leisure, trades and high-risk sectors, plus private clients with specialist vehicle or holiday home needs.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsActs as a health insurance broker, comparing private medical insurance policies from multiple insurers. Provides advice on policy selection, quotes and cover options for individuals, families and…
Serves UK consumers seeking private medical insurance, including individuals, couples, families, parents and over-50s, as well as small businesses buying employee health insurance.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance intermediary offering personal and commercial insurance policies from UK insurers, including home, motor, landlord, travel and commercial property cover, as well as motor…
Serves UK consumers, landlords and small businesses, including homeowners, drivers, travellers, tenants, commercial property owners, shops, offices, pubs, restaurants, tradespeople and…
Financial Health
HealthyHealthy · -15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging commercial and personal policies including property, motor, professional indemnity, directors and officers, cyber risk…
Serves businesses across the UK, including retailers, manufacturers, wholesalers, transport and freight firms, motor trade, care sector, property owners and construction companies, alongside…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides legal expenses insurance and related cover for households, landlords and businesses, including home emergency, motor excess, rent guarantee and replacement vehicle policies, alongside claims…
Serves insurance brokers and policyholders across personal, landlord and commercial markets, including households, tenants, homebuyers, landlords, motorhome owners, fleet operators, motor traders and…
Financial Health
StrongStrong · Hiring · 18% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides pet insurance policies covering cats, dogs, horses, rabbits and exotic animals, with adjustable coverage levels. Also offers insurance products for pet-related businesses, including dog…
Serves UK pet owners with cats, dogs, horses, rabbits, birds, reptiles and exotic pets, plus pet-related businesses such as dog walkers, groomers, sitters, trainers, pet taxis and home boarders.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsActs as an insurance broker specialising in policies for professional drivers and vehicle businesses, including taxi, fleet, HGV, minibus and motor trade insurance, arranging cover with insurers and…
Serves professional drivers and transport-related businesses, including taxi and private hire drivers, taxi fleets, HGV and minibus operators, chauffeurs, garages, body shops, recovery operators and…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking and risk management services, arranging general insurance policies for businesses and offering advice on identifying, assessing, and mitigating operational and financial…
Serves businesses seeking insurance and risk management support, with a clear focus on manufacturers and other commercial organisations needing general insurance and related advice.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses, landlords, charities and professionals. Advises clients on risk and arranges policies including business, property, construction, legal and…
Serves UK businesses, landlords and professionals, including charities, care providers, construction trades, legal firms, property owners, faith organisations and specialist contractors.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for businesses and private clients, arranging commercial cover for sectors such as construction, manufacturing, logistics, retail and property owners, as well as…
Serves UK businesses in construction, manufacturing, engineering, property ownership, logistics, IT, retail and wholesale, plus private clients with prestige homes or cars and employers seeking…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsActs as an insurance broker and underwriting agency providing commercial and private client insurance. Sources and arranges policies through insurer partners and offers underwriting for risks such as…
Serves businesses, private clients and intermediary insurance brokers, with specialist markets for liability-focused firms, property owners and nightclub operators, plus individuals requiring…
Financial Health
StrongStrong · Hiring · 21% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services arranging motor, fleet, commercial liability and property insurance. Offers cover for taxi and private hire drivers, courier and haulage vehicles, motor trade…
Serves private drivers and commercial clients, including taxi/private hire and courier drivers, fleet operators, haulage firms, landlords, property owners, motor traders, offices, surgeries,…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides travel insurance policies aimed at backpackers and adventure travellers, including single-trip, annual multi-trip, gap year, winter sports and trekking cover, with options for travellers…
Sells to individual adventure travellers, backpackers, gap-year travellers, working-holiday participants, trekkers and winter sports travellers, primarily residents of eligible EEC countries.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses, arranging commercial policies including property, liability, professional indemnity, cyber, and directors’ and officers’ cover. Specialises in…
Serves UK-based businesses, especially construction firms, charities and community groups, engineering companies, media agencies, nurseries, tradesmen and contractors, property owners, developers,…
Financial Health
StableStable · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsIndependent commercial insurance broker providing insurance placement, risk management and claims support for businesses. Specialises in sectors including bus and coach, fleet, courier, haulage,…
Serves UK-wide B2B clients, especially established or ambitious companies in bus and coach, haulage, van and courier, scaffolding and demolition, roofing, legal services and other commercial sectors.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage and risk management advisory services for commercial and corporate clients. Arranges business insurance policies and supports claims management, with sector coverage…
Serves UK commercial and corporate clients, from sole traders to multinational PLCs, especially in construction, haulage, logistics, transport, professional services, property, motor trade,…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for businesses, arranging and advising on non‑investment insurance policies. Offers cover including liability, professional indemnity, cyber, motor fleet,…
Serves UK and international businesses and organisations of all sizes, from SMEs to national blue-chip companies, across sectors including construction, care, hospitality, retail, real estate, motor…
Financial Health
HealthyHealthy · -83% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial insurance brokerage and risk management services, arranging policies such as cyber insurance, professional indemnity and property cover. Advises businesses on risk programmes, due…
Serves UK businesses seeking commercial insurance and risk management, from SMEs to corporate clients, including care, construction, agriculture, real estate, energy, retail, transport,…
Financial Health
StableStable · Hiring · 23% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage and risk assessment services for businesses and individuals. Offers specialised policies including hospitality and nightlife insurance, restaurant and takeaway cover,…
Serves UK businesses and startups across hospitality, leisure, marine, construction, technology and other sectors, plus mid- to high-net-worth individuals seeking household, motor or specialist…
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsActs as an independent insurance broker arranging commercial insurance policies for businesses, including construction, cyber, liability, motor fleet, professional indemnity and property cover.…
Serves UK businesses needing commercial insurance, including construction firms, manufacturers, wholesalers, motor fleet and motor trade operators, property owners, engineering businesses, and…
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage and risk advisory services for businesses and individuals. Arranges policies including courier van and fleet insurance, public liability, property owners, aviation, boat…
Serves business and private insurance clients, including property owners, couriers and fleet operators, aviation and boat owners, and individuals seeking personal cover or financial advice.
Financial Health
HealthyHealthy · Profitable · -52% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides commercial insurance broking services for businesses, arranging policies such as professional indemnity, property owners, cyber liability, contractors’ all risks, marine cargo, trade credit…
Serves ESG-conscious businesses, charities and property owners, including marketing, IT consultancy, management consulting, financial services, carbon capture, B-Corp, construction, and food and…
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging policies including liability, property, motor fleet, professional indemnity, cyber, travel, home and caravan insurance,…
Serves UK businesses across industry and commerce, including manufacturing, food and drink, construction, transport, education, charities, retail, leisure, life sciences and technology, plus…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides insurance brokerage services for individuals and businesses, arranging policies including home, motor, travel, personal accident, marine, property owners, motor trade, professional indemnity…
Serves consumers and high-net-worth individuals, plus businesses including care homes, hospitality venues, shops, offices, property owners, motor trade firms, marine operators, farms, energy…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsActs as an insurance broker arranging commercial and property insurance policies. Offers cover including commercial combined, property owners, professional indemnity, contractors, fleet, cyber,…
Serves businesses and property owners seeking insurance cover, including contractors, hospitality venues, manufacturers, retailers, wholesalers, recruitment agencies, fleet operators and landlords.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsProvides insurance brokerage services arranging commercial and personal insurance policies including property owners, liability, professional indemnity, motor fleet, agricultural, marine, travel and…
Serves businesses and individuals, including tradespeople, property owners, shops and offices, professional firms, motor trade and fleet operators, farms and rural clients, boat owners, holiday-home…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsProvides insurance brokerage services for businesses and high-net-worth individuals, arranging policies such as commercial property, liability, motor fleet, cyber, professional indemnity and charity…
Serves businesses of varied sizes across sectors including charities, construction, engineering, hospitality, manufacturing, wholesale and distribution, plus landlords, property owners, tradesmen and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsActs as an insurance broker arranging business insurance policies through multiple insurers. Offers cover including professional plumber insurance, contractors and tradesmen insurance, club and…
Sells to UK businesses and organisations needing commercial insurance, especially firms in the water and gas sector, plumbers and trades contractors, construction professionals, clubs, charities,…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage services for businesses and individuals, arranging commercial and personal cover including property, fleet and vehicle, aviation, professional indemnity, cyber liability,…
Serves commercial and personal insurance buyers, including UK businesses in aviation, hospitality, retail, manufacturing, construction, property, marine, wholesale and diplomatic sectors, plus…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsActs as an independent Lloyd’s of London insurance broker arranging insurance and reinsurance for corporate clients. Offers coverage including aviation, marine, cargo, energy, cyber, property, kidnap…
Serves businesses, insurers/reinsurers and production partners worldwide seeking Lloyd’s market cover across aviation, marine, cargo, energy, property, cyber, surety, political violence and…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsActs as an insurance broker arranging commercial insurance policies for businesses, including courier and property cover. Accesses insurers such as Lloyd’s and specialist underwriting facilities, and…
Serves UK businesses of all sizes seeking commercial insurance, and insurance brokers or agents placing cover for their clients, including courier and property-related risks.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsIndependent insurance broker arranging commercial and personal insurance policies, including property, motor fleet, construction, retail, cyber and liability cover. Also provides risk management…
Sells to businesses seeking commercial insurance and risk management, including corporate clients and firms in leisure, hospitality, property, motor trade, construction, engineering, manufacturing,…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides insurance brokerage, risk management advice, and claims support to businesses. Arranges sector‑specific cover including medical malpractice, product liability for imported goods, and…
Serves businesses and specialist professionals in waste, reuse and recycling, life sciences, technology, events, manufacturing and construction, plus importers, sonographers and healthcare providers.
Financial Health
HealthyHealthy · Hiring · 38% CAGR over 5y
Location
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Computed from 3 filingsProvides insurance brokerage services for businesses and private clients, arranging cover such as construction, property owners, cyber, motor, household and high‑value asset insurance, as well as…
Serves corporate and SME clients, construction firms, property owners and landlords, rugby clubs, and private individuals with high-value homes, listed or non-standard properties, second homes,…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Computed from 3 filingsProvides insurance brokerage services for businesses and individuals, arranging policies such as commercial property, liability, cyber, fleet and high‑value home insurance, alongside life cover,…
Serves businesses from start-ups to multinationals, including life sciences, technology, recruitment, marine cargo and logistics firms, alongside high-net-worth individuals and business owners across…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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How Yoast SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Yoast SEO is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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