Insurance Companies Using LinkedIn Ads in the UK: 89 Active Firms (2026)
Insurance companies using professional social advertising underwrite, broker or administer policies in the UK with paid digital demand generation.
For insurers, this professional-network advertising stack usually sits between brand marketing and regulated lead generation. It helps target employers, intermediaries and specialist policy buyers by job role, sector or company characteristics rather than by broad consumer intent. Adoption tends to signal a direct-channel posture: a marketing budget large enough for paid acquisition, a website able to capture enquiries, and some internal ownership of audience testing and conversion tracking. The fit is clearest among brokers, distributors, administrators and underwriting businesses selling complex or considered policies, where the buyer may be a finance director, benefits manager, landlord, fleet operator or other identifiable professional audience.
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UK adoption is concentrated but not niche: 89 actively trading insurance businesses are running this professional social advertising system. The reported employment footprint is 821 people, consistent with a cohort weighted towards smaller brokers and administrators rather than national balance-sheet insurers. Within detected advertising tools for insurance, the system ranks second, at 46.6%. Registered-office geography leans towards London at 25.8%, followed by the South East at 19.1%; the East of England and South West each account for 11.2%, while the West Midlands contributes 6.7%.
Insurance advertisers tend to treat this channel as a controlled demand-generation route rather than a pure awareness buy. Procurement usually involves marketing, compliance and distribution owners, because audience selection, landing-page wording and conversion measurement can all affect how policy benefits, exclusions and eligibility are presented. Broker and administrator users also need to consider whether leads are passed to appointed representatives, affinity partners or call-centre teams. Consent records, cookie governance and suppression lists matter where campaigns target identifiable professional audiences or retarget site visitors, and review cycles are likely to be slower for claims-led products.
The direction of travel appears selective rather than universal. Insurers with clearer direct-channel economics tend to keep professional social advertising in the mix, especially where sales teams can follow up complex commercial enquiries and where marketing teams can prove pipeline quality rather than clicks. Smaller brokers may keep using simpler search and referral channels if compliance review and creative testing absorb too much capacity. Over time, adoption may be shaped less by media novelty than by measurement discipline: cleaner consent capture, better lead routing and closer alignment between marketing, distribution and compliance teams.
Adoption by company size
Adoption of LinkedIn Ads rises with company size across the trading UK insurance companies in this cohort. 0.8% of the 7,314 companies with under 10 employees run LinkedIn Ads (55 detected). 4.3% of the 486 companies with 10–50 employees run LinkedIn Ads (21 detected). 7.3% of the 41 companies with over 50 employees run LinkedIn Ads (3 detected). That is a 6.5% gap between the over 50 employees and under 10 employees bands.
89
Active firms
2026
46.6%
Of detected Advertising share
UK insurance
4
Median headcount
Filed accounts
201
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (4 of 89 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Among 191 insurance companies with a detectable advertising system, professional social advertising is second by detected share at 46.6% (89), behind the largest system at 59.7% (114).
Registered-office concentration is highest in London at 25.8% (23), followed by the South East at 19.1% (17), with the East of England and South West each at 11.2% (10).
Co-detected site operations tools are common: 57.3% (51) also run a tag-management tool, 52.8% (47) a CMS and 50.6% (45) an analytics tool.
Overlap between advertising channels is visible rather than universal, with 20.2% (18) of the professional social advertising cohort also running the largest advertising system in the same category.
Sector tagging points to adviser and financial-services adjacency: Wealth Management appears in 38.2% (34), while SaaS appears in 12.4% (11).
Advertising market share among UK Insurance
Share of the 191 UK Insurance with a detectable system. As of June 2026.
What else do LinkedIn Ads-running Insurance run?
Share of the 89 LinkedIn Ads-running UK companies where each technology was also detected. As of June 2026.
Where LinkedIn Ads Insurance are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
4
Median headcount
£447.8K
Median UK turnover
4.5%
Above £5M turnover
6
Incorporated since 2022
201 verified decision-maker contacts
across these 89 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Insurance using LinkedIn Ads
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides health and life insurance policies, including private medical insurance, term and whole-of-life cover, serious illness cover and income protection. Also operates a member rewards programme…
Serves UK consumers and families buying health, life and protection cover, alongside employers seeking business health insurance and advisers/providers involved in insurance distribution and member…
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Provides private health and life insurance policies for individuals and businesses, including cover for hospital treatment, GP consultations, mental health care, serious illness, income protection…
Serves UK consumers and families seeking private health, life and related cover, plus employers buying business health insurance for staff; also works with insurance advisers and healthcare providers.
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Provides financial services including life insurance, critical illness cover, income protection, personal and workplace pensions, retirement income products, stocks and shares ISAs, investment…
Serves UK consumers planning insurance, savings, pensions, retirement income and later-life mortgages, plus financial advisers, employers offering workplace pensions, and institutional investment…
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Provides financial services including life insurance, critical illness and income protection cover, personal and workplace pensions, retirement income products such as annuities and drawdown, stocks…
Serves UK consumers planning insurance, savings and retirement; financial advisers; employers offering workplace pensions; and institutional clients such as pension schemes and investment…
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Provides financial services including life insurance, critical illness and income protection policies, pension savings and retirement income products, stocks and shares ISAs, investment management,…
Serves UK consumers, financial advisers, employers and institutional investors seeking pensions, retirement, insurance, ISA and investment-related services.
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Provides financial services including life insurance, critical illness cover and income protection, along with pension savings products, annuities, retirement income plans, stocks and shares ISAs,…
Serves UK consumers planning insurance, savings, pensions and retirement, plus financial advisers, employers managing workplace pensions, and institutional clients seeking investment-related services.
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Provides financial services including life insurance, critical illness cover, personal and workplace pensions, retirement income products, stocks and shares ISAs, investment management, and…
Serves UK consumers planning insurance, savings, pensions, retirement and later-life borrowing, alongside financial advisers, employers with workplace pension needs, and institutional investment…
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Provides financial services including life insurance and protection policies, personal and workplace pensions, retirement income products such as annuities and drawdown plans, stocks and shares ISAs,…
Serves a mixed UK market: individual consumers planning protection, savings and retirement; financial advisers; employers managing workplace schemes; and institutional investment clients.
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Financial sub-scores
Computed from 5 filingsOperates an online insurance comparison platform providing instant quotes for motor trade, vehicle, taxi, home, landlord and other insurance products, and connects users with insurers and brokers for…
Serves UK consumers and small businesses, including motor traders, mechanics, car dealers, taxi/private-hire operators, couriers, fleet operators, landlords, homeowners, drivers and pet owners.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 4y
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Computed from 5 filingsProvides financial services including life insurance, critical illness cover and income protection, stocks and shares ISAs, personal and workplace pensions, retirement income products such as…
Serves UK individual consumers, financial advisers, employers and institutional investors, including life insurance buyers, pension savers, retirees, workplace benefits sponsors and asset-management…
Financial Health
HealthyHealthy · -16% CAGR over 4y
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Provides financial services including life insurance, critical illness cover and income protection, along with pension products, retirement income options such as annuities and drawdown, stocks and…
Serves UK consumers planning insurance, savings, pensions, retirement income and later-life borrowing, plus financial advisers, employers offering workplace pensions/protection, and institutional…
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Provides financial services including life insurance and critical illness cover, pension savings and annuities, stocks and shares ISAs, retirement income products, investment management, and…
Serves UK consumers and households seeking personal financial products, including life insurance, ISAs, pensions, retirement income options and later-life mortgages, as well as advisers, employers…
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Provides life insurance, critical illness cover, income protection, pension products, retirement income options, stocks and shares ISAs, and later-life mortgages, along with investment and asset…
Serves UK consumers planning insurance, savings and retirement, plus financial advisers, employers managing workplace schemes, and institutional investment clients.
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Provides financial services including life insurance, critical illness cover, income protection, personal and workplace pensions, retirement income products, stocks and shares ISAs, and later‑life…
Serves UK consumers planning protection, savings and retirement, as well as financial advisers, employers running workplace pension schemes, and institutional investors.
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Provides financial services including life insurance, critical illness cover, income protection, pension products, retirement income solutions, stocks and shares ISAs, and later‑life mortgages,…
Serves UK consumers planning savings, protection and retirement, as well as financial advisers, employers managing workplace schemes, and institutional investors.
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Provides financial services including life insurance, critical illness cover, income protection, pension products, retirement income solutions, stocks and shares ISAs, and later‑life mortgages, along…
Serves UK consumers seeking insurance, pensions, retirement income, ISAs and later-life mortgages, alongside financial advisers, employers arranging workplace pensions and institutional investors.
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Provides financial products including life insurance, critical illness and income protection cover, personal and workplace pensions, retirement income products, stocks and shares ISAs, and later‑life…
Serves consumers, financial advisers, employers and institutional investors. Targets individuals seeking insurance, pensions, retirement, later-life mortgage and investment products, plus workplace…
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Provides financial services including life insurance, critical illness cover and income protection, personal and workplace pensions, stocks and shares ISAs, retirement income products such as…
Serves UK consumers planning for later life and personal finances, including individuals, retirees and over-50s seeking insurance, pensions, retirement income, ISAs and later life mortgages. Also…
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Provides financial services including life insurance, critical illness cover and income protection, pension savings and workplace pensions, investment products such as stocks and shares ISAs,…
Serves UK consumers planning protection, savings and retirement, plus financial advisers, employers managing workplace pensions, and institutional investors.
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Provides life insurance and protection products, pension savings plans, retirement income options such as annuities and drawdown, stocks and shares ISAs, and later‑life mortgages, with online tools…
Serves UK consumers and households seeking personal financial products, including life insurance, ISAs, pensions, retirement income solutions and later life mortgages. Also sells to advisers,…
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Provides financial services including life insurance, income protection and critical illness cover, pension savings and workplace pensions, retirement income products such as annuities and drawdown…
Serves UK consumers planning insurance, savings, pensions and retirement, plus financial advisers, employers offering workplace pensions, and institutional investors seeking financial services.
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Provides financial services including life insurance, critical illness cover and income protection, along with pension products, retirement income options, stocks and shares ISAs, investment…
Serves UK consumers seeking insurance, pensions, retirement income, ISAs and later-life mortgages, plus financial advisers, employers offering workplace pensions, and institutional investors.
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Provides life insurance, critical illness cover, income protection, pension products, retirement income options, stocks and shares ISAs, and lifetime mortgages, alongside investment management and…
Serves UK consumers planning protection, savings and retirement; financial advisers; employers offering workplace pensions; and institutional clients.
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Provides financial services including life insurance, pension products, retirement income plans, stocks and shares ISAs, investment services, and later‑life mortgage products, alongside tools and…
Serves UK consumers planning insurance, savings, retirement and later-life finances, plus financial advisers, employers managing workplace pensions, and institutional investors seeking asset…
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Provides life insurance, critical illness cover and income protection, personal and workplace pensions, retirement income products, stocks and shares ISAs, investment services, and later‑life…
Serves UK consumers planning financial protection, savings and retirement, plus financial advisers, employers offering workplace pensions, and institutional investors.
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Financial sub-scores
Computed from 5 filingsProvides commercial insurance brokerage services, connecting businesses with professional brokers to arrange cover such as public liability, professional indemnity, cyber, fleet and sector‑specific…
Serves UK business owners, from sole traders to large corporates, across sectors including construction, healthcare, hospitality, manufacturing, retail, technology, property, professional services,…
Financial Health
WeakWeak
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Provides financial services including life insurance, critical illness and income protection policies, personal and workplace pensions, retirement income products such as annuities and drawdown,…
Serves UK consumers planning insurance, savings, pensions, retirement income and later-life borrowing, plus financial advisers, employers and institutional investors.
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Provides financial services including life insurance, critical illness cover, pension savings products, retirement income options, stocks and shares ISAs, investment management, and later‑life…
Serves UK consumers planning insurance, savings, pensions, retirement income and later-life mortgages, plus financial advisers, employers managing workplace pensions and institutional investors.
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Provides life insurance, critical illness cover, income protection, pensions, stocks and shares ISAs, retirement income products and equity release mortgages, along with online tools and support for…
Serves UK consumers planning insurance, savings, pensions, retirement and later-life borrowing, alongside financial advisers, employers managing workplace pensions, and institutional investors.
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Provides life insurance, critical illness and income protection policies, personal and workplace pensions, annuities and retirement income products, stocks and shares ISAs, investment services, and…
Serves UK consumers planning protection, savings and retirement, plus financial advisers, employers offering workplace pensions, and institutional investors.
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Provides financial services including life insurance, critical illness cover, income protection, pension products, annuities, retirement income plans, stocks and shares ISAs, investment management,…
Serves UK consumers managing insurance, savings, pensions and retirement needs, plus financial advisers, employers offering workplace benefits, and institutional investors.
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Provides financial services including life insurance and protection policies, personal and workplace pensions, stocks and shares ISAs, retirement income products such as annuities and drawdown plans,…
Serves UK consumers planning for protection, saving and later-life finances, alongside financial advisers, employers and institutional investors. Targets individuals seeking insurance, pensions,…
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Provides life insurance, critical illness cover and income protection, along with pensions, workplace pension schemes, retirement income products, stocks and shares ISAs, investment services, and…
Serves a mix of B2C and B2B customers, including individual savers, retirees, policyholders and homeowners, plus financial advisers, employers and institutional investors seeking pensions, insurance,…
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Provides financial services including life insurance, pension savings plans, retirement income products, stocks and shares ISAs, investment management and later‑life mortgages, along with tools and…
Serves a mix of B2C and B2B customers, including individuals planning insurance, savings, pensions, retirement and later-life borrowing, plus financial advisers, employers and institutional investors…
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Provides financial services including life insurance, critical illness cover, income protection, pension products, retirement income plans, stocks and shares ISAs, investment products, and later‑life…
Serves UK consumers at different life stages, including savers, retirees and homeowners, as well as financial advisers, employers managing workplace pensions and institutional investors.
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Provides financial services including life insurance, critical illness cover, income protection, pensions, annuities, investment ISAs, retirement income products and later‑life mortgages, with online…
Targets UK consumers, financial advisers, employers and institutional investors, including individuals planning retirement or later-life finances and organisations with workplace pension or…
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Provides financial services including life insurance, critical illness cover and income protection, pension savings and annuities, stocks and shares ISAs, investment management, and later‑life…
Serves UK consumers, financial advisers, employers and institutional investors seeking pensions, retirement planning, life insurance, investment and later-life finance solutions.
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Financial sub-scores
Computed from 5 filingsProvides life insurance, income protection and private health insurance policies for individuals and families. Also offers member health services including remote GP access, health checks, and…
Serves individuals, couples and families seeking protection and private healthcare, including people in good health or with serious/multiple health conditions, and financial advisers arranging cover…
Financial Health
StableStable · 2% CAGR over 4y
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Underwrites and distributes specialist insurance products through brokers, including commercial, construction, cyber, financial lines, marine, motor fleet, property owners and professional indemnity.…
Serves UK insurance brokers and distribution partners placing specialist commercial and personal lines risks for clients in sectors including construction, cyber, property owners, housing…
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Financial sub-scores
Computed from 2 filingsProvides car insurance policies for drivers in Northern Ireland and Great Britain, offering online quotes, policy purchase and management through a customer portal, flexible payment options, and…
Serves individual motorists in Northern Ireland and Great Britain, including new quote seekers and existing policyholders seeking online account access, flexible payments and claims support.
Financial Health
StableStable
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Provides financial services including life insurance, critical illness cover and income protection, pension and workplace pension products, retirement income options such as annuities and drawdown,…
Serves UK consumers planning insurance, savings, pensions, retirement income and later-life borrowing, plus financial advisers, employers managing workplace pensions, and institutional investors.
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Provides private health insurance and health subscription plans, and operates health clinics offering GP appointments, health assessments, screening and specialist treatments. Also runs dental…
Serves UK individuals and families, employers buying staff health cover, intermediaries with consumer or business clients, and healthcare professionals/providers.
Financial Health
N/AN/A
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Financial sub-scores
Computed from 4 filingsProvides specialist insurance policies for pet-related businesses and activities, including dog walking, pet sitting, grooming, boarding kennels, pet taxis and training. Also offers liability and…
Serves pet care and animal-related businesses, including dog walkers, pet sitters, groomers, day care providers, kennels, catteries, pet shops, trainers, animal centres, clubs and event organisers,…
Financial Health
StrongStrong · Hiring · 29% CAGR over 3y
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Develops software platforms and APIs that enable businesses to embed insurance and protection products into online purchasing journeys. Provides tools for policy distribution, pricing optimisation,…
Serves B2B digital platforms and enterprises in travel, airlines, OTAs, retail, marketplaces, payments, fintech, ticketing, logistics, mobility, auto, and gig economy sectors.
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Provides commercial insurance brokerage services, connecting businesses with professional brokers to arrange cover such as public liability, professional indemnity, property, fleet, cyber, and…
Serves B2B customers from sole traders to large corporates across healthcare, construction, hospitality, manufacturing, retail, technology, property, fleet, agriculture, charities and professional…
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Financial sub-scores
Computed from 3 filingsProvides specialist insurance policies for pet-related businesses and animal activities, including dog walking, pet sitting, grooming, boarding kennels, pet shops, and liability cover, with options…
Serves UK pet care businesses and animal-related operators, including dog walkers, pet sitters, groomers, boarding kennels, catteries, trainers, pet shops, animal clubs, event organisers and…
Financial Health
StableStable
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Provides employee benefits and financial protection products including disability, life, accident and critical illness insurance. Also offers dental and vision cover, leave and absence management…
Serves employers of all sizes across industries, especially HR and benefits administrators, brokers and sales partners, plus employees and families accessing workplace benefits through their…
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Financial sub-scores
Computed from 3 filingsProvides insurance scheme underwriting and administration services, offering bespoke and off‑the‑shelf products for brokers. Products include warranty cover, motor add-ons, GAP insurance, excess…
Serves insurance brokers and commercial partners needing tailored warranty, motor add-on, GAP and excess protection products for their clients, including businesses seeking bespoke insurance schemes.
Financial Health
StableStable · -88% CAGR over 2y
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Provides specialty insurance and reinsurance underwriting across lines including property, marine, energy, cyber, financial lines, political risk, and liability. Also offers delegated underwriting…
Serves brokers, insurers and corporate/public-sector buyers across construction, energy, marine, financial institutions, healthcare, manufacturing, real estate, technology, transport, charities and…
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How LinkedIn Ads usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. insurance companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of insurance companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
LinkedIn Ads is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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