Media Companies Using AddThis in the UK: 60 Active Firms (2026)

Updated June 2026

Media companies using web widgets publish news, magazine or specialist content and run third-party onsite sharing tools in the UK.

For media and publishing operators, the sharing-widget layer is a distribution and audience-development choice rather than a core publishing system. It adds share buttons and related onsite prompts to article pages, helping editorial, audience and commercial teams push content beyond search and newsletters. Adoption tends to signal a public website with regular output, some appetite for external scripts, and enough digital operations capacity to manage consent, tagging and template changes. The fit is usually lean publishers, specialist information providers and hybrid print-and-digital titles where traffic circulation matters but platform engineering budgets remain constrained.

The UK adoption cohort contains 60 actively trading media and publishing firms. Reported employment totals 408 people. Within the sector’s social-media technology ranking, this widget sits fifth, at 15.0% of the category denominator (399). Registered addresses skew towards London, which accounts for 31.7% of the cohort, followed by the South East at 15.0%, West Midlands at 11.7%, South West at 10.0% and East of England at 8.3%.

Onsite sharing widgets sit close to privacy and advertising operations because they can set or trigger cookies, pass referral signals, and interact with consent-management tools. UK media operators therefore tend to assess them alongside GDPR, PECR and ICO expectations on consent, transparency and user tracking. Procurement is rarely a stand-alone enterprise software process; it is often folded into a website rebuild, ad-tech review or editorial CMS maintenance cycle. Responsibility can be diffuse across audience, commercial and web operations teams, especially where print-and-digital publishers maintain older templates.

Adoption appears likely to be shaped by privacy controls, browser defaults and the economics of maintaining small web estates. Publishers with lean teams tend to keep inherited widgets when they still support circulation goals, but new site builds may favour fewer external scripts and tighter consent flows. The cohort also looks more maintenance-led than expansion-led: specialist publishers can retain legacy sharing tools for long periods, while commercially larger operators may rationalise audience, analytics and social distribution tooling under fewer suppliers.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

Adoption by company size

Adoption of AddThis rises with company size across the trading UK media companies in this cohort. 0% of the 91,499 companies with under 10 employees run AddThis (42 detected). 1.1% of the 1,410 companies with 10–50 employees run AddThis (16 detected). 1.7% of the 121 companies with over 50 employees run AddThis (2 detected). That is a 1.7% gap between the over 50 employees and under 10 employees bands.

Active firms

2026

15%

Of detected Social media share

UK media

Median headcount

Filed accounts

133

Verified contacts

Across this cohort

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Showing 36 of 94 — +58 more in one CSV + Excel file with company details, websites and key data.

What’s in the file

Adoption by company size

Social media market share among UK Media

What else do AddThis-running Media run?

Where AddThis Media are, and how healthy they look

Top UK Media using AddThis

How AddThis usage is detected

Company data

Detection

Freshness

UK Media by Social media

Other Media technology

Related directories

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