Media Companies Using Smash Balloon Instagram Feed in the UK: 75 Active Firms (2026)
UK media companies running social feed plugins embed social content into publishing, broadcast and creator websites.
For media and publishing operators, a social feed plugin usually sits with audience development, editorial production or a small web team rather than with core enterprise IT. It turns short-form social posts into reusable website modules: campaign pages, contributor profiles, event coverage, magazine sidebars and broadcast microsites. Adoption tends to signal an owned-site strategy, not just social distribution, because the operator is investing in refreshed pages, direct audience engagement and ad- or sponsorship-friendly placements. The buying centre is usually practical and mid-market: editors want currency, commercial teams want social proof, and web managers want a plugin that can be maintained without a long build cycle.
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The UK adoption picture covers 75 actively trading media and publishing companies running the plugin. Among detected website plugins in this sector, it accounts for 16.9% of a 445-plugin denominator, placing it behind general site-management and anti-spam categories rather than at the fringe. Registered addresses skew towards London, at 41.3% of the cohort, with the South West at 13.3% and the North West at 10.7%. Employment is small-company weighted: all 44 firms with reported headcount account for 868 people, so the typical adopter looks more like a compact publisher or content studio than a large broadcaster.
Media adopters are using a public-site plugin that surfaces user-originated posts inside an editorial environment, so the compliance burden is less about sector licensing and more about rights, moderation, cookies and consent. Procurement tends to sit in the website stack: compatibility with the content-management system, update cadence, support cover and fallback behaviour matter because a broken feed can leave campaign pages or sponsor pages looking unattended. Where feeds are used around creators, events or competitions, teams also need clear rules for takedown requests and for distinguishing editorial content from paid promotion.
Adoption appears likely to remain tied to the economics of owned audiences rather than to social publishing fashion alone. Media firms that depend on events, sponsorship, creator partnerships or local audience loyalty tend to value pages that refresh without constant manual editing. At the same time, plugin choice may become more conservative as website teams reduce maintenance risk and favour fewer moving parts. Smaller publishers may keep using low-cost extensions, while more mature operators are likely to fold social display into broader audience, consent and commercial-workflow decisions.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Smash Balloon Instagram Feed rises with company size across the trading UK media companies in this cohort. 0.1% of the 91,499 companies with under 10 employees run Smash Balloon Instagram Feed (63 detected). 0.6% of the 1,410 companies with 10–50 employees run Smash Balloon Instagram Feed (9 detected). 2.5% of the 121 companies with over 50 employees run Smash Balloon Instagram Feed (3 detected). That is a 2.4% gap between the over 50 employees and under 10 employees bands.
75
Active firms
2026
16.9%
Of detected WordPress plugins share
UK media
5
Median headcount
Filed accounts
192
Verified contacts
Across this cohort
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Key facts
About 2% of the trading cohort reports turnover above £5M (2 of 75 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within UK media and publishing firms with a detectable plugin system, the profiled social-feed plugin is third by detected share at 16.9% (75 of 445), behind the two largest detected plugins at 25.4% (113) and 20.9% (93).
London accounts for 41.3% (31) of the media cohort running the plugin, followed by the South West at 13.3% (10) and the North West at 10.7% (8).
The stack is closely tied to one site platform, detected across 100.0% (75) of the cohort, while 93.3% (70) also show a second social-feed plugin.
Search optimisation and analytics tags are common companions, detected across 62.7% (47) and 58.7% (44) of the cohort respectively.
Audience-facing and commercial adjacencies show up in the sector mix: 18.7% (14) also carry marketing-agency tags, while education and training and sport and leisure each appear at 5.3% (4).
Social media market share among UK Media
Share of the 445 UK Media with a detectable system. As of June 2026.
What else do Smash Balloon Instagram Feed-running Media run?
Share of the 75 Smash Balloon Instagram Feed-running UK companies where each technology was also detected. As of June 2026.
Where Smash Balloon Instagram Feed Media are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£405K
Median UK turnover
2.7%
Above £5M turnover
6
Incorporated since 2022
192 verified decision-maker contacts
across these 126 companies — names, roles and emails, in one CSV + Excel file.
Top UK Media using Smash Balloon Instagram Feed
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsPublishes an online news platform covering pilot training, aviation careers and industry developments. Produces articles, guides and newsletters for aspiring and professional pilots, and organises…
Serves aspiring and trainee pilots researching aviation careers, alongside flight training organisations, airlines, aviation recruiters and industry advertisers or exhibitors seeking access to…
Financial Health
HealthyHealthy · -7% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates a commercial radio station broadcasting music, talk shows, news and sports programming. Provides live and on‑demand audio via DAB, online streaming and smart speakers, and sells advertising,…
Serves consumers in Glasgow and the West of Scotland, alongside local and regional advertisers seeking to reach that audience, including brands promoting events, hospitality, sport and business…
Financial Health
HealthyHealthy · -4% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsPublishes an online and print magazine focused on luxury and experiential travel. Produces destination features, hotel and cruise reviews, interviews and cultural articles, with content covering…
Targets affluent LGBTQ+ and inclusive-minded consumers interested in luxury, experiential travel, including destinations, hotels, cruises, expeditions and style.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes local community magazines distributed to households and businesses, selling advertising space to local companies. Produces print and online editions featuring event listings, competitions,…
Sells to local businesses, charities and community organisations seeking household audiences in Norfolk and Suffolk, and serves local residents interested in events, walks and community magazine…
Financial Health
WeakWeak
Location
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Financial sub-scores
Computed from 3 filingsPublishes *Ceramic Review*, a magazine covering contemporary and historical ceramics and pottery. Produces articles, reviews, interviews, and instructional features for ceramic artists and…
Serves individual readers including ceramics enthusiasts, students, scholars, potters and ceramic artists, plus organisations seeking to advertise to the ceramics community.
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProduces film, television and digital content, specialising in unscripted programming and documentary series. Develops and produces reality, competition and transformation shows and documentaries for…
Sells to streaming platforms, broadcasters and digital media companies commissioning unscripted television, documentary series and digital content.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProduces television programmes and documentary series for broadcasters, including factual, children’s and entertainment content. Develops and manages TV productions from concept through filming and…
Serves TV commissioners and broadcasters, particularly buyers of factual, children’s and documentary programming, alongside production partners, contributors and on-screen talent.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsPublishes free local lifestyle magazines and provides advertising, leaflet distribution, and print design services. Distributes bi‑monthly publications and marketing materials to households,…
Serves local businesses and advertisers targeting ABC1 households in Wigan, St Helens, West Lancashire and Chorley, including firms seeking local consumer reach through magazines and leaflet…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProduces and distributes audiovisual content including films, television series, documentaries, animation, and entertainment programming. Operates multiple production companies and manages a large…
Serves media industry partners and distribution channels, including TV broadcasters, digital platforms and theatrical distributors seeking film, television, documentary, animation and entertainment…
Financial Health
DistressedDistressed · -93% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOrganises and commercialises the annual Oxford vs Cambridge Boat Race on the River Thames, including event management, broadcasting arrangements, sponsorship and partnerships, hospitality packages,…
Serves rowing and university-sport fans, London event spectators and consumers buying hospitality, merchandise or race content, alongside corporate partners, sponsors and broadcasters.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsPromotes live music events including national tours and concerts, operates music venues and nightclubs, organises music festivals, and provides artist management and ticketing services for live…
Sells to music fans and live event audiences across the UK, plus artists and performers needing management, touring, ticketing and venue partnerships. Serves both consumers (B2C) and music industry…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a record label that signs and releases electronic, dance and pop music. Manages artist releases, promotes tracks, and distributes music on streaming platforms, featuring artists including…
Serves music listeners and fans of dance, pop and urban artists, while also targeting recording artists and producers seeking label representation through demo submissions.
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Promotes live music concerts and national tours, operates music venues, organises festivals, and provides artist management and ticketing services for live entertainment events across multiple genres.
Serves a mix of B2C live music audiences and B2B music industry clients, including concertgoers, festivalgoers, artists, artist managers, promoters and venue partners across the UK.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and produces television drama and comedy programmes for UK and international broadcasters and streaming platforms. Activities include script development, production management, and creation…
Targets global television audiences and fans of scripted drama and comedy, with a worldwide following and social media engagement around its productions.
Financial Health
StableStable · -41% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProduces scripted television drama and comedy programmes. Develops, finances and manages production of TV series for broadcasters and streaming platforms, including casting, filming and…
Serves global television audiences interested in drama and comedy, with a B2B market of broadcasters, streamers and media commissioners seeking scripted entertainment.
Financial Health
StableStable · -11% CAGR over 4y
Location
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Computed from 5 filingsDevelops and markets recipes, cookbooks, and food products for babies, toddlers, and children. Operates a digital platform offering meal ideas and nutrition advice, and sells prepared meals, snacks,…
Targets consumers, mainly parents and carers of babies, toddlers and young children, including families managing weaning stages, dietary needs and everyday family mealtimes.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a cinema and arts venue screening mainstream and independent films, documentaries and event cinema. Hosts live broadcasts, talks, comedy and community events, and offers venue hire,…
Serves local cinema-goers, families, arts and live-event audiences, schools, community groups, members, donors, local advertisers and organisations seeking venue or private hire.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsPerforms and records folk rock music as the band Fairport Convention. Organises the annual Cropredy Convention music festival, tours live concerts, and sells music recordings, tickets, and band…
Serves consumers, primarily folk-rock music fans, live music audiences, festivalgoers, and buyers of concert tickets, recordings, and merchandise.
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 5 filingsOrganises live literary events where actors, writers and other performers read historical and contemporary letters to audiences. Produces staged shows for theatres and festivals and shares recordings…
Serves consumer audiences interested in literature, letters, spoken-word performance and celebrity readers, particularly ticket buyers for live cultural events at major venues and subscribers seeking…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsProvides booking and artist management services for electronic dance music DJs and performers, representing an international roster. Organises club, festival, corporate and branded tour bookings, and…
Serves event promoters, nightclubs, festival organisers, music brands and corporate bookers seeking electronic dance music artists across international markets.
Financial Health
StableStable · -78% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides audio‑visual production and broadcasting services, including live music multi‑camera production, livestreaming, podcast and radio production, and studio facilities. Works with brands,…
Serves brands, record labels, agencies, broadcasters, production companies and entertainment talent across TV, radio, podcasts, cinema, theatre and online media.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsPublishes fiction titles as a digital-first independent publisher, producing ebooks, audiobooks and paperback editions. Works with debut and established authors, releasing new titles and backlist…
Sells to consumer book readers buying ebooks, audiobooks and paperbacks, especially fiction audiences interested in action, crime and romance titles, and readers seeking new releases and free books.
Financial Health
StableStable · -21% CAGR over 5y
Location
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Computed from 5 filingsProduces and represents feature films and documentaries for the international market. Works with producers to finance, package and distribute projects, handling international sales and supporting…
Serves independent film producers, financiers and international distributors seeking prestige, commercial, arthouse and documentary feature films for sophisticated audiences worldwide.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides video production and marketing content for the video games industry, including game trailers, developer diaries and promotional videos. Also offers social media campaign planning, community…
Serves B2B clients in the video games industry, especially game studios, developers and publishers seeking to connect with gaming communities.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Operates a community cinema and arts venue screening mainstream and independent films and hosting live events such as theatre broadcasts, comedy and talks. Also provides venue hire, community…
Serves cinema and arts audiences in Clevedon, including local residents, families, live-event attendees, schools, members and donors, plus businesses seeking local advertising or venue/private hire.
Location
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Financial sub-scores
Computed from 5 filingsProvides online art education through video tutorials, courses, and articles focused on painting and drawing techniques, including oil and acrylic painting, portrait work, and studio practice,…
Serves individual art learners, hobby painters and aspiring artists seeking online instruction in acrylics, oils, drawing and portrait painting, from beginners to more experienced painters.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRepresents and manages media talent including chefs, presenters, influencers, and subject experts. Arranges television appearances, publishing opportunities, brand endorsements, speaking engagements,…
Serves media talent seeking representation and businesses booking talent, including TV producers, brand managers, PR firms, publishers and event organisers needing presenters, influencers, chefs,…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 5y
Location
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Computed from 2 filingsEducational charity and think tank that researches public policy and publishes reports, commentary and analysis on areas including economics, crime and justice, education, energy, foreign policy,…
Serves UK policymakers, parliamentarians, civil servants, media commentators and policy professionals interested in areas such as economics, security, health, housing, education and energy.
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
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Computed from 5 filingsProduces and manages the West End stage production of the musical Wicked, staging performances and promoting the show, and providing online ticket sales, group booking options, and information for…
Sells to West End theatre-goers, tourists, families, schools and organised groups seeking tickets and packages for a London musical production at the Apollo Victoria Theatre.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsPublishes fiction and non-fiction books including crime, mystery, historical, romance and contemporary titles. Produces print and e‑books, manages author titles and catalogues, and sells books…
Serves general readers and book buyers, with lists spanning crime, romance, historical fiction, fantasy, memoir, humour and true crime; also addresses booksellers, reviewers and rights/permissions…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProduces television drama and comedy programmes. Develops and produces scripted series for broadcasters and streaming platforms, including original productions and adaptations, and manages production…
Serves television broadcasters, streaming platforms and distributors commissioning scripted drama and comedy, with programmes aimed at global viewing audiences and existing fans of its productions.
Financial Health
StrongStrong · Hiring · 13% CAGR over 3y
Location
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Computed from 5 filingsProduces animated video content for brands, agencies and organisations, including 2D and 3D animation, motion graphics, advertising campaigns, tutorial videos and social media animations, and…
Sells to businesses and organisations needing animated video content, especially brands, agencies and production companies. Serves clients across sectors including technology, finance, healthcare,…
Financial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsOperates a music label providing record releases, music publishing, and sync licensing services. Manages recorded music and associated rights, and facilitates licensing of tracks for use in media and…
Financial Health
DistressedDistressed · -73% CAGR over 3y
Location
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Computed from 5 filingsRepresents fiction authors and illustrators, providing literary agency services including manuscript representation, contract negotiation, and sale of translation, film and television rights. Focuses…
Serves commercial fiction authors and new writers seeking representation, especially in thrillers, crime, horror, fantasy, women’s fiction, romance and accessible literary fiction; also engages…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a professional association for scientists, developers and academics. Organises conferences and events, publishes academic books and journals, manages memberships and certificates, and…
Serves students, university faculty, scientists, software developers, research bodies, academic institutions and industry professionals seeking memberships, conferences, journals, grants and awards.
Financial Health
WeakWeak · Hiring · 81% CAGR over 5y
Location
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Computed from 5 filingsOperates a music record label and publishing business, releasing recorded music and managing music rights, and offering synchronisation licensing of tracks for use in film, television, advertising,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates an online music library that hosts tracks by artists and provides licensing of music and cover recordings for use in media, content production, and other projects.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsOperates a theatre and restaurant venue offering stage plays, concerts, comedy and special events alongside dining and bar services. Sells tickets for performances and hosts entertainment programmes,…
Sells to consumers seeking theatre, live music, comedy and dining experiences, including couples, groups, families and event-goers booking tickets, meals and special events.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 5 filingsRepresents children’s book authors and illustrators, managing manuscript submissions, negotiating publishing deals, and selling international, film and television rights. Works across picture books,…
Targets children’s authors and aspiring writers in picture books, middle grade and YA fiction, plus publishers, international rights buyers and film/TV producers acquiring children’s book rights.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsProduces and distributes guitar music recordings and publications by musician Dominic Miller, including albums and solo guitar songbooks, and operates an official website providing tour information,…
Serves consumers, including music fans, Sting/Dominic Miller followers, concertgoers, and guitarists interested in albums, tour updates, merchandise, and solo guitar songbooks.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsCreates and sells artworks including paintings, digital pieces and NFT-based works. Develops hybrid art projects combining physical art, augmented reality, animation, games and blockchain, and…
Sells to individual art collectors, NFT and cryptocurrency buyers, and fans of technology-led contemporary art, with additional engagement from exhibition visitors and event attendees.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides video production services for brands, including concept development, filming, drone operation, end‑to‑end production, post‑production editing, motion graphics, and content strategy. Produces…
Serves B2B clients and organisations with marketing needs, including travel firms, consumer product brands, entertainment projects, events, charities and universities seeking branded video and social…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides talent management and production services for film and television, representing actors, directors, writers and casting professionals, and developing and producing scripted screen projects…
Serves film, television and theatre professionals, including actors, writers, directors, casting directors and producers, plus production-sector clients seeking creative talent.
Financial Health
StableStable · -65% CAGR over 4y
Location
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Get the listHow Smash Balloon Instagram Feed usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. media companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of media companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Smash Balloon Instagram Feed is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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