Most-Used Translation & localisation by UK Companies (2026)

Detected translation and localisation market share across 2,708 UK companies, with WPML the most-used system at 48.5% of detectable installs.

Across 2,066,481 trading UK companies, 2,708 have a detectable Translation & localisation system. Five systems are detected, with WPML accounting for 48.5% (1,314), ahead of Polylang at 21.8% (589) and Weglot at 17.3% (469).

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Smaller employers dominate the detected base: 1,885 companies sit under 10 employees, 701 have 10–50 employees, and 122 have over 50 employees. WPML is first in all three bands, with 49.1% under 10 employees, 46.8% among 10–50 employees, and 50.0% over 50 employees.

The tail is still visible among the five detected systems. Translate WordPress accounts for 8.0% (216), while GTranslate app accounts for 5.1% (138).

2,708

Companies with detected Translation & localisation

Of 2,066,481 UK companies

0.1%

Detection rate

2026

5

Systems detected

In this category

48.5%

Leader share

WPML

UK companies Translation & localisation market share

Translate WordPress
GTranslate app

Share of the 2,708 UK companies with a detectable system. As of June 2026.

Translation & localisation compared

SystemUK companiesShareMedian headcountLondon shareTypical profile
WPML1,30248.1%529.2%Micro-business websites, broadest detected share
Polylang59221.9%530.2%Micro-business websites, secondary share
Weglot47017.4%627.9%Small-company websites, third-largest share
Translate WordPress2168%Buy these companies as a spreadsheet →
GTranslate app1385.1%Buy these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Translation & localisation system shifts with company size: among UK companies with under 10 employees, WPML leads at 49.1% of the 1,885 with a detectable system; among UK companies with 10–50 employees, WPML leads at 46.8% of the 701 with a detectable system; and among UK companies with over 50 employees, WPML leads at 50% of the 122 with a detectable system.

Under 10 employees

WPML

49.1% of band

This is the largest detected band, with 1,885 companies and a WPML share of 49.1%. Polylang, Weglot, Translate WordPress and GTranslate app make up the named alternatives across a market mostly made up of very small employers.

10–50 employees

WPML

46.8% of band

The 10–50 employee band covers 701 companies, and WPML has the largest detected share at 46.8%. Competition remains split across Polylang, Weglot, Translate WordPress and GTranslate app rather than shifting to a separate mid-market system.

Over 50 employees

WPML

50% of band

Only 122 detected companies sit above 50 employees, so shares are more exposed to small count changes. WPML accounts for 50.0%, with the remaining detected usage sitting across the same four alternatives named in the overall market.

How Translation & localisation usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK companies by Translation & localisation

Related directories

Frequently asked questions

What is the most-used Translation & localisation among UK companies?
WPML is the most-detected Translation & localisation among UK companies, with 48.5% share (1,314 of 2,708 companies with a detectable system), ahead of Polylang (21.8%) and Weglot (17.3%).
How many UK companies have a detectable Translation & localisation?
2,708 of 2,066,481 actively-trading UK companies (0.1%) have a Translation & localisation detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Translation & localisation?
A Translation & localisation system helps UK companies present digital content in more than one language, usually by managing translated pages, language switching and localisation rules. Here, it means a detectable system associated with a trading UK company, not an assessment of translation quality.
How is Translation & localisation usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK companies, WPML or Polylang?
WPML: 1,314 detected companies versus 589 for Polylang, of the 2,708 UK companies with a detectable Translation & localisation.
What is the best Translation & localisation for UK companies?
There is no single best Translation & localisation system here: this page reports detected usage rather than making recommendations. WPML has the largest detected share overall at 48.5% (1,314 of 2,708 detected companies) and is also first in every size band: 49.1% of 1,885 companies under 10 employees, 46.8% of 701 companies with 10–50 employees, and 50.0% of 122 companies over 50 employees. Polylang follows overall with 21.8% (589), while Weglot has 17.3% (469).

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