Translation & localisation Used by UK B2C Companies: Market Share (2026)
Across 643 UK B2C companies with detectable translation and localisation systems in 2026, WPML leads with 33.9% market share (218 companies).
Among 84,728 trading UK B2C companies, 643 have a detectable Translation & localisation system, with 5 systems identified. WPML has the largest detected share at 33.9% (218), followed by Polylang at 24.9% (160) and Weglot at 21.0% (135).
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WPML is the largest system in each employee band: 34.5% of 403 companies under 10 employees, 32.6% of 218 companies with 10–50 employees, and 36.4% of 22 companies over 50 employees. No single system captures a majority in any band.
The smaller end of the detected market is Translate WordPress at 11.8% (76) and GTranslate app at 9.0% (58). Median headcounts remain relatively low across these systems, from 6 for WPML and Translate WordPress to 10 for GTranslate app, pointing to adoption among smaller B2C operators.
643
B2C with detected Translation & localisation
Of 84,728 UK B2C
0.8%
Detection rate
2026
5
Systems detected
In this category
33.9%
Leader share
WPML
UK B2C Translation & localisation market share
Share of the 643 UK B2C with a detectable system. As of June 2026.
Translation & localisation compared
| System | UK B2C | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WPML | 218 | 33.9% | 6 | 35.8% | 6-person B2C companies; 33.9% share |
| Polylang | 160 | 24.9% | 8 | 24.4% | 8-person B2C companies; 24.9% share |
| Weglot | 135 | 21% | 7 | 27.4% | 7-person B2C companies; 21.0% share |
| Translate WordPress | 76 | 11.8% | 6 | 15.8% | 6-person B2C companies; 11.8% share |
| GTranslate app | 58 | 9% | 10 | 27.6% | 10-person B2C companies; 9.0% share |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Translation & localisation system shifts with company size: among UK B2C with under 10 employees, WPML leads at 34.5% of the 403 with a detectable system; among UK B2C with 10–50 employees, WPML leads at 32.6% of the 218 with a detectable system; and among UK B2C with over 50 employees, WPML leads at 36.4% of the 22 with a detectable system.
Under 10 employees
34.5% of band
403 companies sit in this band, with WPML at 34.5%. Among micro B2C firms, usage remains spread rather than centred on one system.
10–50 employees
32.6% of band
218 companies sit in this band, with WPML at 32.6%. Mid-sized B2C operators still split usage across the named systems, rather than moving to a single default.
Over 50 employees
36.4% of band
22 companies sit in this band, with WPML at 36.4%. Larger B2C adopters remain mixed, although the small base makes percentage gaps more exposed to company-level changes.
How Translation & localisation usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2C by Translation & localisation
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Frequently asked questions
What is the most-used Translation & localisation among UK B2C companies?
How many UK B2C companies have a detectable Translation & localisation?
What is a Translation & localisation?
How is Translation & localisation usage detected?
Which has more UK B2C companies, WPML or Polylang?
What is the best Translation & localisation for UK B2C companies?
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