B2C Companies Using WPML in the UK: 216 Active Firms (2026)
B2C adopters of multilingual website technology sell products or services directly to consumers through localised UK web storefronts.
For consumer ecommerce and services operators, this multilingual layer usually sits with the web, merchandising and acquisition teams rather than central IT alone. It manages translated page structures, language switchers, search metadata and campaign landing pages inside a content-management site, so the buying centre tends to include marketing operations, digital product, customer support and an external web agency. Adoption signals a direct-channel model with enough international or multilingual demand to justify ongoing translation governance, but not necessarily an enterprise localisation suite. Engagements are often project-led at the start, then become retained maintenance around content updates, search visibility, checkout copy and performance monitoring.
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Across the UK, 216 actively trading consumer-facing firms run this multilingual system. Reported employment across those adopters is 1,362 staff, giving the cohort a visible but mostly smaller-employer footprint. Across 647 translation-tool instances in the same sector, this system has a 33.4% share, above alternatives at 24.6%, 21.5%, 12.1% and 9.1%. Regional skew is London-heavy: London accounts for 34.7% of the cohort, followed by the South East at 11.1%, the West Midlands and Wales at 9.3% each, and the South West at 6.9%.
Consumer-facing multilingual sites sit close to several control points: cookie consent, analytics tags, contact forms, account creation, booking flows and checkout content. Procurement is often less formal than for enterprise software, with agencies and marketing teams choosing plugins that fit an existing content-management stack. That can leave operational questions after launch, particularly around who owns translated legal copy, how form submissions move between systems, and whether regional content changes are reviewed before publication. For firms selling into multiple jurisdictions, localisation is therefore not only a search or conversion task; it becomes part of customer-journey governance.
Adoption appears likely to persist where consumer-facing firms keep an existing content-management estate and need localisation without a full replatform. The pressure comes from direct acquisition: search pages, campaign content and support material all need language governance once a company treats overseas or multilingual UK audiences as addressable customers. Some firms may move towards headless commerce or managed localisation suites as complexity builds, but many will stay with plugin-based architectures because agencies understand them and switching costs sit awkwardly alongside day-to-day trading priorities.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of WPML varies by company size across the trading UK B2C companies in this cohort. 0.3% of the 54,825 companies with under 10 employees run WPML (139 detected). 0.3% of the 26,843 companies with 10–50 employees run WPML (71 detected). 0.3% of the 3,060 companies with over 50 employees run WPML (8 detected).
216
Active firms
2026
33.4%
Of detected Translation share
UK B2C
6
Median headcount
Filed accounts
453
Verified directors
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (12 of 216 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (22 firms), so a sizeable share is in its first few filing cycles.
B2C firms running this translation plugin account for 33.4% (216) of the 647 companies where a translation system is detectable, ahead of alternatives at 24.6% (159) and 21.5% (139).
London accounts for 34.7% (75) of B2C firms running this translation plugin, followed by the South East at 11.1% (24); the West Midlands and Wales each account for 9.3% (20).
The same content-management platform is present across 100.0% (216) of the cohort, while 64.4% (139) also use search-optimisation tooling and 63.9% (138) use tag-management tooling.
Travel & Hospitality is the largest overlapping sector tag at 23.1% (50), followed by Education & Training at 10.2% (22); Real Estate & Property, Sport & Leisure and Healthcare Provider each stand at 9.3% (20).
Bot-screening tooling appears on 54.2% (117) of sites and analytics tooling on 52.3% (113), so form protection and measurement are common companions to localisation.
Translation & localisation market share among UK B2C
Share of the 647 UK B2C with a detectable system. As of June 2026.
What else do WPML-running B2C run?
Share of the 216 WPML-running UK companies where each technology was also detected. As of June 2026.
Where WPML B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£558.5K
Median UK turnover
5.6%
Above £5M turnover
22
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 373 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using WPML
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Provides vehicle rental services through an online platform and branch network, offering short‑term car hire, business fleet rentals, car subscription plans, chauffeur ride services, and car‑sharing.…
Targets leisure travellers, international visitors and business travellers using airport and city locations worldwide, as well as companies of all sizes seeking corporate mobility and fleet…
Location
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Financial sub-scores
Computed from 3 filingsOperates a chain of hotels and resorts offering guest accommodation, restaurants, spa facilities and event venues. Provides online booking and hospitality services for leisure and business travellers…
Serves leisure and business travellers, families, corporate groups, travel agents, and event or wedding planners booking hotels and resorts across Portugal, Brazil and other international…
Financial Health
HealthyHealthy · -5% CAGR over 2y
Location
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Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 2 filingsProvides international money transfer and payment services through an online platform. Enables individuals and businesses to send and receive funds across borders, exchange currencies, hold…
Serves consumers sending money across borders and businesses with international payment needs, including firms using multi-currency accounts and batch payments across 160+ countries.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and operates a parental control mobile application for Android, iOS and Amazon Fire devices that lets parents monitor and manage children’s device use, including screen time limits, app…
Sells to parents and guardians who want to supervise children’s use of Android, iOS, Kindle and Amazon Fire devices, with a focus on families managing screen time, app access and online safety.
Financial Health
StableStable
Location
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Provides short- and long-term car and van rental services for individuals and businesses. Offers a fleet including economy, electric, premium and wheelchair-accessible vehicles, with online booking,…
Serves consumers and businesses needing short- or long-term car and van rental in the UK and worldwide, including leisure travellers, movers, business account customers and customers requiring…
Location
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Computed from 3 filingsOperates an online platform for booking airport transfers and in‑city rides with local drivers in destinations worldwide. Arranges pre‑booked transportation from airports and other locations,…
Targets international leisure and business travellers visiting major cities and holiday destinations worldwide, including tourists, families and small groups arranging trip arrivals.
Financial Health
WeakWeak · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOrganises surf camp holidays that combine surfing lessons, accommodation, and related activities. Offers beginner and intermediate surf instruction, equipment use, and stays in surf camps, villas,…
Serves consumers seeking surf holidays and camp-style travel, especially beginners and all-level surfers, across European and Moroccan surf destinations. Also appeals to international travellers…
Financial Health
WeakWeak · -23% CAGR over 3y
Location
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Provides digital platform for international money transfers and multi‑currency accounts. Enables individuals and businesses to send, receive and exchange funds across borders, make global payments,…
Serves consumers and businesses needing cross-border money services, including migrants, international senders, and companies managing multi-currency accounts, batch payments, and overseas payments…
Location
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Financial sub-scores
Computed from 4 filingsDesigns, manufactures and sells decorative wallpapers for residential and commercial interiors. Distributes products through brands including Rebel Walls, Sandberg Wallpaper, HappyWall, Bien Fait and…
Serves consumers and companies in over 100 countries, including retail partners, interior designers and distributors in the interiors and home décor market.
Financial Health
DistressedDistressed · -21% CAGR over 3y
Location
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Computed from 3 filingsOperates karaoke entertainment venues and an online platform where customers book private karaoke rooms, manage accounts, and pay for singing sessions. Processes reservations, customer details, and…
Serves consumers and social groups booking karaoke venues in cities including Paris, Bordeaux, Madrid, London and Chamonix.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates an online retail store selling designer women’s clothing, footwear, jewellery, bags, and accessories, along with selected homeware items. The website offers products from multiple fashion…
Sells to B2C shoppers seeking designer womenswear, accessories, shoes, jewellery and home accessories, serving UK and international consumers through online ordering and delivery.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates hotels and resorts providing accommodation, restaurants and bars, meeting and event venues, wedding facilities, and leisure amenities for business and leisure travellers, with online…
Serves business and leisure travellers, local residents, event organisers and wedding planners seeking upper-upscale hotel stays, dining, meetings and venues across Asian destinations.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 2y
Location
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Computed from 5 filingsArranges medical and dental treatments including cosmetic surgery, obesity surgery, gynaecological procedures, eye surgery, hair transplants and dental implants. Provides patient coordination…
Serves private self-pay patients and health-travel consumers, including multilingual international patients, seeking elective dental, cosmetic, bariatric, gynaecology, eye, hair transplant and…
Financial Health
StrongStrong · 22% CAGR over 3y
Location
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Computed from 4 filingsDesigns and markets women’s clothing and fashion collections, including seasonal apparel and lifestyle ranges. Sells products through branded boutiques, retail partners and online stores, and…
Serves women’s fashion consumers and boutique or retail stockists, with online shopping and store-finder routes across markets including the UK, Germany, Poland and Canada.
Financial Health
WeakWeak · -81% CAGR over 3y
Location
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Computed from 3 filingsProvides behavioural therapy programmes and seminars designed to help people stop smoking and address addictions such as alcohol, drugs, gambling and overeating. Delivers in‑person sessions, online…
Serves consumers seeking help with smoking, vaping, alcohol, drugs, weight, gambling and related behavioural issues, alongside employers looking for workplace wellbeing support.
Financial Health
HealthyHealthy · Hiring · 37% CAGR over 2y
Location
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Computed from 2 filingsOperates and manages purpose-built student accommodation, offering furnished student flats and studios with all-inclusive rents. Provides booking, resident support, wellbeing initiatives, events, and…
Serves university students and their parents seeking private student accommodation in university cities across the UK, Spain, Portugal and Italy, including domestic and international students needing…
Financial Health
HealthyHealthy · -11% CAGR over 1y
Location
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Computed from 3 filingsOrganises language learning holidays and study tours for children, teenagers and families, including English, French and German courses with accommodation, supervision and activities. Also operates…
Serves international families with children and teenagers, plus school and group organisers seeking supervised language travel programmes; also addresses adult language learners through a linked…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides electronic money services through a multi‑currency e‑wallet platform. Enables users to hold and exchange multiple currencies, send and receive transfers, make online payments, withdraw…
Serves consumers managing money across currencies, including card users and people sending funds to contacts, plus businesses and online merchants needing multi-currency accounts and payment…
Financial Health
DistressedDistressed · -88% CAGR over 2y
Location
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Computed from 5 filingsProvides and manages purpose-built student accommodation, offering furnished rooms and flats near universities with all-inclusive rents, short-stay options, and resident services such as wellbeing…
Serves prospective university students seeking private accommodation near campuses in UK and European cities, with information and support also aimed at parents and international students.
Financial Health
StableStable
Location
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Computed from 5 filingsOrganises all-inclusive summer language camps for children and teenagers, offering English, French and German courses with accommodation, meals, supervision and activity programmes. Also provides…
Sells to consumers: parents booking supervised language summer camps for children and teenagers aged 9–17, plus some young adults 16+, seeking English, French or German study holidays in the UK,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates an online platform for booking chauffeur‑driven vehicles for airport transfers, corporate travel, events and city transport. Connects customers with professional drivers and fleets in…
Serves a B2B and B2C market: corporate travel teams, event organisers and executives, as well as private travellers needing chauffeur mobility across major global cities.
Financial Health
StrongStrong · Hiring · 164% CAGR over 2y
Location
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Computed from 4 filingsDevelops hardware cryptocurrency wallets and related software for securely storing and managing digital assets. Offers devices, wallet applications, backup and multisignature security tools, and…
Serves individual cryptocurrency holders and Web3/DeFi users, plus institutions managing digital assets, crypto resellers, affiliates, co-branding partners and blockchain developers.
Financial Health
StrongStrong
Location
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Computed from 3 filingsOperates residential summer school programmes for international juniors and teenagers, providing English language lessons combined with sports, arts and activity courses such as football, tennis,…
Sells to international junior and teenage students, and likely their parents, seeking UK-based English language summer schools with activity and sports options. Serves a B2C market of overseas…
Financial Health
StableStable · Hiring · 32% CAGR over 2y
Location
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Computed from 3 filingsOperates an online cryptocurrency exchange and financial platform enabling users to buy, sell, trade, and store digital assets. Provides spot trading, instant purchase, wallet services, and staking…
Sells to retail cryptocurrency users and active traders, plus business customers seeking crypto services and partnerships. Targets global users, with some products and offers tailored by country or…
Financial Health
StableStable · -34% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides digital language learning software and courses delivered via web and mobile applications. Uses immersive lessons and speech recognition technology to teach pronunciation and…
Serves individual language learners, corporate L&D and HR teams, schools and education institutions, plus public and nonprofit organisations worldwide.
Financial Health
StrongStrong · Hiring · 155% CAGR over 2y
Location
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Computed from 3 filingsProvides estate agency services focused on luxury residential property, including marketing and brokering sales of villas and apartments, arranging short‑term and long‑term rentals and holiday…
Targets high-net-worth private buyers, holiday renters, long-term tenants and property owners in the luxury residential market, especially across the French Riviera, plus London, Marbella, Mykonos…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides English language courses and study programmes for children and teenagers, including summer and winter camps, and one‑to‑one or small‑group tuition. Arranges accommodation, homestays,…
Serves international children and teenagers aged 10–18, their parents, overseas education agents and school groups seeking English study programmes in the UK.
Financial Health
StableStable · Hiring · 49% CAGR over 4y
Location
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Computed from 3 filingsProvides online trading services for retail and institutional clients, offering access to forex, indices, commodities, shares, cryptocurrencies and other CFD markets. Operates trading platforms…
Serves retail traders, professional investors and institutional clients, plus partners such as introducers, affiliates, fund managers and prop desks in the UK and international markets.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 2y
Location
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Computed from 3 filingsProvides airport transfer shuttle services from Geneva Airport to ski resorts and towns across the French, Swiss and Italian Alps. Operates year‑round shared and door‑to‑door transport for travellers…
Serves leisure travellers, ski holidaymakers, hikers and event participants travelling between Geneva/Grenoble airports or train stations and Alpine resorts in France, Switzerland and Italy.
Financial Health
StrongStrong
Location
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Computed from 4 filingsDevelops and markets residential property developments and apartments, offering units for sale or lease through an online property portal. Listings include ready‑to‑move‑in homes, new project…
Serves individual homebuyers, residential tenants and property investors looking to buy or lease homes in Singapore, Australia, China, Japan and the UK.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 4 filingsProvides yacht charter services, offering bareboat, skippered and fully crewed sailing and motor yacht rentals, as well as cabin charters on catamarans. Arranges holiday sailing itineraries and boat…
Serves leisure travellers, sailing enthusiasts, couples, families and groups seeking yacht-based holidays, from experienced sailors wanting independent trips to customers preferring skippered, crewed…
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsDevelops and provides digital language-learning software and mobile applications offering interactive lessons, speech recognition pronunciation feedback, and immersive exercises. Supplies…
Serves individual language learners, corporate training teams seeking workforce language skills, schools and education institutions, plus public and non-profit organisations.
Financial Health
StableStable · Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDesigns and sells perfumes and fragrance products through an online store, including perfume collections, fragrance oils, bakhoor, maamoul incense, and gift sets. Offers multiple branded scent ranges…
Serves retail consumers shopping online for luxury and oriental fragrance products, including Arabic- and English-speaking buyers seeking personal-use perfumes, perfume oils, bokhor and gift sets.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOrganises guided travel tours and experiences in the UK and Europe, including one‑day and multi‑day trips, cruises, event tours, and private group tours. Provides planned itineraries to attractions,…
Serves Cantonese-speaking Hong Kong residents and communities in the UK, including families, friends and groups seeking day tours, multi-day trips, cruises, events and private travel experiences in…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsActs as a holding company for a group operating ophthalmology clinics providing laser vision correction and lens surgery, including LASIK, SMILE procedures, implantable contact lenses and cataract…
Serves private adult patients seeking vision correction, including people with myopia, hyperopia, presbyopia, astigmatism, cataracts or keratoconus, across clinics in Germany, China and Denmark.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides educational consultancy and guardianship services for international students seeking to study in the UK. Advises on school and university selection, admissions and Oxbridge preparation, and…
Serves international students and their families, particularly from Europe, Russia, Latin America, the US and CIS, pursuing UK preparatory, secondary, undergraduate or postgraduate education.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Computed from 3 filingsOrganises ski and snowboard holidays, offering catered chalets and self‑catered apartments. Provides booking and concierge services including transfers, childcare, lift passes, equipment hire,…
Serves B2C leisure travellers seeking ski, snowboard and mountain holidays in Sainte Foy, including families, groups, couples, non-skiers and summer visitors booking catered or self-catered…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsReal estate agency marketing and selling residential property, including new‑build and resale villas, apartments and townhouses. Provides property listings and assists clients with buying and selling…
Serves private homebuyers and property sellers seeking residential, holiday and golf resort properties on Spain’s Costa Blanca, including English, Dutch, French and Spanish-speaking clients.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides UK boarding school admissions consulting and placement for international students, and acts as a legal guardian during their studies. Arranges host family accommodation during school breaks,…
Serves international parents and families seeking UK boarding school places and guardianship for their children, alongside boarding schools, education agencies and host families involved in…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides hair restoration treatments including hair and beard transplants and scalp micropigmentation. Offers non-surgical therapies such as platelet-rich plasma, mesotherapy, laser treatments, and…
Serves B2C clients seeking hair restoration, including men and women with hair loss, thinning beards or eyebrows, alopecia, or transplant scarring, across UK and international clinic locations.
Financial Health
StrongStrong · Growing, Hiring · 31% CAGR over 4y
Location
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Computed from 3 filingsPublishes consumer puzzle magazines and produces puzzle content including crosswords, sudoku and word games. Develops printed and digital puzzles and branded puzzle products for media, publishers and…
Serves consumer puzzle enthusiasts through print and digital puzzle brands, and businesses seeking branded or custom puzzles and games to engage their own audiences across multiple countries.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOrganises and books golf holidays and tours for individuals and groups, arranging travel to golf destinations including Scotland, Ireland, England and other international locations, and providing…
Serves leisure golfers, couples, and small or large groups seeking tailored golf holidays across the UK, Ireland, Europe, the US, South Africa, Brazil and other destinations.
Financial Health
HealthyHealthy · -12% CAGR over 4y
Location
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Computed from 4 filingsDesigns and sells diamond jewellery including engagement rings, earrings, pendants and watches. Offers pieces featuring proprietary diamond cuts such as Lily®, Orchidea®, Crisscut® and Meteor®, sold…
Serves consumers shopping online for diamond jewellery, especially engagement rings and branded pieces such as rings, earrings, pendants and watches.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates an online retail store selling building and renovation materials, tools, and home improvement products. Offers items including adhesives, paints, timber, power tools, bathroom and kitchen…
Serves UK homeowners, DIY renovators, gardeners and building trades buying home, garden, renovation and construction supplies, including Polish-speaking customers.
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
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Computed from 2 filingsProvides a financial technology app offering multi‑currency accounts, currency exchange, international money transfers, and virtual and physical payment cards. Also supplies payment gateway services…
Targets consumers who shop or travel internationally, plus businesses in eCommerce, crowdfunding, gaming, fintech and crypto that need cross-border financial and payment services.
Financial Health
StrongStrong · Hiring · 300% CAGR over 1y
Location
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Computed from 5 filingsSells fine wine and rare whisky through an online merchant platform, offering bottles and investment‑grade collections. Provides buying and selling brokerage, portfolio transfers, bonded storage,…
Sells to private collectors and investors buying, selling and storing investment-grade fine wine and rare whisky, including portfolio holders and high-end drinks buyers worldwide.
Financial Health
StableStable · -71% CAGR over 5y
Location
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Computed from 5 filingsOperates an online food shop selling Portuguese and Brazilian products, including meat, fish, groceries, snacks, biscuits, drinks, and pantry items such as olive oil, pasta, dairy, cereals, and…
Sells to consumers seeking Portuguese and Brazilian food and drink, including Portuguese-speaking households and online grocery shoppers looking for imported meat, fish, groceries, snacks and alcohol.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides advisory services on citizenship and residency by investment programmes, assisting individuals and families with applications for alternative citizenship or residence in multiple countries…
Serves high-net-worth individuals and families globally seeking alternative citizenship or residency, including investors interested in Caribbean, European, Middle Eastern, North American and Asian…
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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How WPML usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WPML is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2C companies use WPML?
What share of UK B2C companies run WPML?
How is WPML usage detected?
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