Property marketing Used by UK Property Management Companies: Market Share (2026)
Detected Property marketing use is visible across 334 of 54,802 trading UK property management companies, with The Property Jungle most detected at 33.5%.
Property marketing systems are identifiable at 334 of 54,802 trading UK property management companies in 2026, across 5 detected systems. The Property Jungle has the largest detected share at 33.5% (112), followed by EstateWeb at 23.4% (78) and Homeflow at 17.7% (59).
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Estate Apps and Estate Track form the rest of the named market, at 12.9% (43) and 12.6% (42) respectively. The long tail is therefore quite short: the detected market is split across five systems, with the first three accounting for 74.6% of detected usage.
Employee size does not change the ranking at the top. The Property Jungle is first in Under 10 employees, 10–50 employees and Over 50 employees, although the over-50 band contains only 3 detected companies.
334
property management with detected Property marketing
Of 54,802 UK property management
0.6%
Detection rate
2026
5
Systems detected
In this category
33.5%
Leader share
The Property Jungle
UK Property Management Property marketing market share
Share of the 334 UK Property Management with a detectable system. As of June 2026.
Property marketing compared
| System | UK Property Management | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| The Property Jungle | 112 | 33.5% | 7 | 17.9% | 7-employee agencies, 33.5% share |
| EstateWeb | 78 | 23.4% | 6 | 26.9% | 6-employee agencies, 23.4% share |
| Homeflow | 59 | 17.7% | 8 | 25.4% | 8-employee agencies, 17.7% share |
| Estate Apps | 43 | 12.9% | — | — | View these companies in Firmbase → |
| Estate Track | 42 | 12.6% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Property marketing system shifts with company size: among UK Property Management with under 10 employees, The Property Jungle leads at 32.5% of the 234 with a detectable system; among UK Property Management with 10–50 employees, The Property Jungle leads at 36.1% of the 97 with a detectable system; and among UK Property Management with over 50 employees, The Property Jungle leads at 33.3% of the 3 with a detectable system.
Under 10 employees
32.5% of band
Under 10 employees is the largest detected band, with 234 companies. The Property Jungle is first here with 32.5%, while EstateWeb, Homeflow, Estate Apps and Estate Track divide the remaining usage.
10–50 employees
36.1% of band
10–50 employees contains 97 detected companies, more mid-sized than the under-10 cohort but still agency-scale. The Property Jungle is first with 36.1%, a higher share than in the smaller-company band.
Over 50 employees
33.3% of band
Over 50 employees is a very small detected band, with 3 companies. The Property Jungle is first with 33.3%, but the count is too low to read as a settled enterprise pattern.
How Property marketing usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Property Management by Property marketing
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Frequently asked questions
What is the most-used Property marketing among UK property management companies?
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