Analytics Used by UK Property Management Companies: Market Share (2026)

Updated June 2026

Detected analytics usage across 1,901 UK property management companies, with Google Analytics used by 1,727 companies and taking 90.8% of detected share.

Only 1,901 of 54,802 trading UK property management companies show a detectable Analytics system. The market is highly concentrated: Google Analytics appears at 1,727 companies, equal to 90.8% of detected use, across 26 systems in total.

The next named systems are much smaller in this category. MonsterInsights appears at 93 companies (4.9%), Microsoft Clarity at 66 (3.5%), Fathom Analytics at 31 (1.6%), Statcounter at 15 (0.8%) and ExactMetrics at 14 (0.7%).

The long tail is thin. AdvertiserReports and PagePulse each appear at 9 companies (0.5%), while 18 further systems cover 32 companies between them.

1,901

property management with detected Analytics

Of 54,802 UK property management

3.5%

Detection rate

2026

Systems detected

In this category

90.8%

Leader share

Google Analytics

UK Property Management Analytics market share

AdvertiserReports

PagePulse

Other (18 systems)

Share of the 1,901 UK Property Management with a detectable system. As of June 2026.

Analytics compared

System	UK Property Management	Share	Median headcount	London share	Typical profile
Google Analytics	1,727	90.8%	5	26.5%	Five-person property managers, 26.5% London
MonsterInsights	93	4.9%	5	29%	Five-person property managers, 29.0% London
Microsoft Clarity	66	3.5%	6	30.3%	Six-person property managers, 30.3% London
Fathom Analytics	31	1.6%	—	—	View these companies in Firmbase →
Statcounter	15	0.8%	—	—	View these companies in Firmbase →
ExactMetrics	14	0.7%	—	—	View these companies in Firmbase →
AdvertiserReports	9	0.5%	—	—	View these companies in Firmbase →
PagePulse	9	0.5%	—	—	View these companies in Firmbase →
Contentsquare	8	0.4%	—	—	View these companies in Firmbase →
Gauges	7	0.4%	—	—	View these companies in Firmbase →
Crazy Egg	7	0.4%	—	—	View these companies in Firmbase →
Plausible	6	0.3%	—	—	View these companies in Firmbase →
Heap	5	0.3%	—	—	View these companies in Firmbase →
CallRail	5	0.3%	—	—	View these companies in Firmbase →
Burst	4	0.2%	—	—	View these companies in Firmbase →
Microsoft Power BI	3	0.2%	—	—	View these companies in Firmbase →
Mouseflow	3	0.2%	—	—	View these companies in Firmbase →
Clicky	3	0.2%	—	—	View these companies in Firmbase →
TWIPLA	2	0.1%	—	—	View these companies in Firmbase →
Amplitude	2	0.1%	—	—	View these companies in Firmbase →
Pendo	2	0.1%	—	—	View these companies in Firmbase →
Adjust	1	0.1%	—	—	View these companies in Firmbase →
FullStory	1	0.1%	—	—	View these companies in Firmbase →
PostHog	1	0.1%	—	—	View these companies in Firmbase →
Adobe Analytics	1	0.1%	—	—	View these companies in Firmbase →
Lucky Orange	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Property Management with under 10 employees, Google Analytics leads at 91.7% of the 1,494 with a detectable system; among UK Property Management with 10–50 employees, Google Analytics leads at 88.2% of the 380 with a detectable system; and among UK Property Management with over 50 employees, Google Analytics leads at 81.5% of the 27 with a detectable system.

Under 10 employees

Google Analytics

91.7% of band

Companies with under 10 employees make up the largest detected band, with 1,494 companies. Google Analytics leads this band at 91.7%, leaving the remaining use spread across smaller systems.

10–50 employees

Google Analytics

88.2% of band

The 10–50 employee band contains 380 detected companies. Google Analytics still leads at 88.2%, with smaller systems competing for a limited share of this mid-sized property management group.

Over 50 employees

Google Analytics

81.5% of band

Only 27 detected companies sit in the over 50 employee band. Google Analytics leads at 81.5%, so larger property management companies show a little more spread than the smaller bands.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Property Management by Analytics

Property Management Companies Using Google Analytics in the UK Property Management Companies Using MonsterInsights in the UK Property Management Companies Using Microsoft Clarity in the UK

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Frequently asked questions

What is the most-used Analytics among UK property management companies?

Google Analytics is the most-detected Analytics among UK property management companies, with 90.8% share (1,727 of 1,901 companies with a detectable system), ahead of MonsterInsights (4.9%) and Microsoft Clarity (3.5%).

How many UK property management companies have a detectable Analytics?

1,901 of 54,802 actively-trading UK property management companies (3.5%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system helps UK property management companies measure website activity, visitor behaviour and conversion paths. In this category, it usually supports marketing measurement rather than core property operations.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK property management companies, Google Analytics or MonsterInsights?

Google Analytics: 1,727 detected companies versus 93 for MonsterInsights, of the 1,901 UK property management companies with a detectable Analytics.

What is the best Analytics for UK property management companies?

This page publishes usage patterns, not product recommendations. Google Analytics leads every employee band: 91.7% among 1,494 companies under 10 employees, 88.2% among 380 companies with 10–50 employees, and 81.5% among 27 companies over 50 employees.

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