Property Management Companies Using Google Analytics in the UK: 2,077 Active Firms (2026)
Property management companies running web analytics measure tenant, landlord and investor website behaviour across the UK market.
For property managers, a web-analytics tag usually sits between marketing, lettings, asset management and resident-service teams. It measures which landlord, tenant and investor journeys produce enquiries, valuation requests, viewing bookings, maintenance updates or client-portal usage, then feeds that evidence into channel spend and website changes. Adoption tends to signal a business with enough direct digital traffic to care about attribution, not merely a brochure site. The typical buyer is a regional or multi-regional operator with an internal marketing owner, an outsourced web agency, and operational teams that want enquiry flows tied back to portfolio or service-line demand.
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The UK adoption cohort contains 2,077 actively trading property management firms running the analytics tag. Reported employment totals 2,873 people, with 118 of 118 reporting firms providing a headcount. Within the wider property-management web-analytics category, the system sits first with a 91.5% share; the category base is 2,269. Regional distribution is weighted to London at 26.1%, followed by the South East at 14.9%, the North West at 12.5%, the South West at 9.6% and the East of England at 8.4%.
Consent and tracking governance matter because property websites collect behavioural signals around homes, tenancies, valuations and repair requests. Operators using analytics alongside enquiry forms, live chat, maintenance portals or resident accounts need clear separation between aggregate marketing measurement and personal information used for service delivery. GDPR and ICO guidance shape the handling of identifiers, cookies and conversion events, while procurement often runs through web agencies rather than central technology teams. Operators with formal governance also tend to require audit trails for tag changes, especially where analytics is connected to paid media or client reporting.
Adoption appears mature rather than experimental. Property managers still need basic journey measurement, but the pressure is shifting towards cleaner consent capture, simpler tag estates and attribution that survives weaker browser-level tracking. Website agencies tend to keep analytics bundled into redesigns, search work and portal projects, which makes removal unlikely unless a privacy-led alternative is mandated. Smaller operators may keep default implementations with limited internal ownership, while more mature firms are likely to tighten governance around events, audiences and hand-offs into enquiry workflows.
Adoption by company size
Adoption of Google Analytics rises with company size across the trading UK property management companies in this cohort. 2.6% of the 53,617 companies with under 10 employees run Google Analytics (1,369 detected). 30.4% of the 1,102 companies with 10–50 employees run Google Analytics (335 detected). 26.5% of the 83 companies with over 50 employees run Google Analytics (22 detected). That is a 23.9% gap between the over 50 employees and under 10 employees bands.
2,077
Active firms
2026
91.5%
Of detected Analytics share
UK property management
5
Median headcount
Filed accounts
4,633
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (37 of 2,077 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (97 firms), so a sizeable share is in its first few filing cycles.
Among property management firms with a detectable web analytics system, the main platform accounts for 91.5% (2,077 of 2,269).
Other detected analytics systems sit at 7.4% (168), 4.1% (92) and 2.8% (64), so the category appears concentrated around one default choice.
London accounts for 26.1% (542) of analytics-running property management firms, followed by the South East at 14.9% (310) and the North West at 12.5% (260).
A site-publishing platform is also detected on 59.7% (1,239) of the cohort, with form-protection tooling at 41.2% (855) and edge-network tooling at 39.1% (813).
A tag-management layer appears on 28.1% (584), suggesting many firms run web analytics without a separately detected orchestration layer.
Analytics market share among UK Property Management
Share of the 2,269 UK Property Management with a detectable system. As of June 2026.
What else do Google Analytics-running Property Management run?
Share of the 2,077 Google Analytics-running UK companies where each technology was also detected. As of June 2026.
Where Google Analytics Property Management are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£311.4K
Median UK turnover
1.8%
Above £5M turnover
97
Incorporated since 2022
4,633 verified decision-maker contacts
across these 2,077 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Property Management using Google Analytics
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides property management services for residential, commercial and mixed‑use properties, including block management, build‑to‑rent and student accommodation management, facilities management, fire…
Serves UK property owners and managers, including residential landlords, freeholders, leaseholder Right to Manage companies, developers, investors, schools, pension funds, and commercial, student…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential and commercial property management and real estate asset management services, including block and estate management, build‑to‑rent management, property accounting, valuations,…
Serves UK property investors, landlords, freeholders, resident management companies, developers and lenders across residential blocks, build-to-rent, student, co-living, later-living and commercial…
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides property management and consultancy services for build-to-rent and residential leasehold developments. Manages rental properties and residential communities, offers lettings services, and…
Sells primarily to B2B property owners, investors and developers in the UK build-to-rent, private rented sector and residential leasehold market, while also serving residents and leaseholders in…
Financial Health
HealthyHealthy · -60% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides commercial property management services including surveying, facilities management, lease administration, rent collection, service charge budgeting, insurance coordination, and financial…
Serves commercial property owners, investors and asset managers with UK portfolios, including offices, business parks, industrial estates, and shopping and leisure destinations.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides property management services for commercial real estate portfolios, including surveying, facilities management and client accounting. Oversees lease administration, rent collection, service…
Serves commercial property owners, investors and asset managers with portfolios across the UK, including offices, business parks, industrial estates, and shopping and leisure destinations.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides residential property management and lettings services for investors and developers, including portfolio management, tenant placement, and support with buying and selling investment…
Serves property investors, residential developers and tenants seeking UK homes, including overseas and domestic investors, new-build developers, and renters in managed developments across Manchester,…
Financial Health
HealthyHealthy · Hiring · 42% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates a real estate brokerage and property management platform. Lists residential properties for sale and rent, connects buyers and tenants with agents, and provides landlord and tenant portals…
Serves residential property buyers, sellers, renters and landlords, including individuals seeking homes or rentals and property owners needing landlord or property management support.
Financial Health
HealthyHealthy · -83% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsReal estate investment management firm focused on acquiring, managing and operating residential property portfolios. Invests in multifamily and single-family housing, overseeing asset management,…
Targets institutional and private real estate investors and joint-venture partners seeking multifamily and single-family rental exposure, while also serving residents of its managed residential…
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential property management services, including block and estate management, build‑to‑rent operations, HMO management, and lettings. Manages tenant relations, compliance and fire safety…
Serves residential property owners, landlords and asset owners across the South East of England, including build-to-rent and co-living schemes, block and estate clients, HMO operators, buy-to-let…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides guaranteed rent schemes and property management services for residential landlords, offering fixed‑term leasing of properties, automated rent payments, maintenance coordination, tenant…
Targets private landlords, property investors and property companies with single properties or larger rental portfolios across London and the Midlands.
Financial Health
HealthyHealthy · Profitable, Hiring · 37% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides property and asset management services for landlords, including management of residential, commercial and block properties. Handles tenant relations, maintenance and repair reporting, and…
Serves landlords and property owners across the UK, including residential, commercial and block management clients with portfolios ranging from individual London properties to larger nationwide…
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides property management and guaranteed rent services for residential landlords. Leases properties, manages tenants, and handles maintenance, repairs, legal processes, and administrative…
Serves private residential landlords across the UK, including new and existing buy-to-let property owners seeking support with rental income, tenants and property administration.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a property agency providing residential property and land auctions, property sales, lettings, and management services. Assists buyers, sellers, landlords and tenants, and provides block and…
Serves property buyers, sellers, landlords, tenants, investors and landowners, plus residential blocks and estates needing management, across the UK property market.
Financial Health
StrongStrong · Growing, Hiring · 137% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency and property services including residential property sales and lettings, commercial property transactions, land and development consultancy, property valuations and surveying,…
Serves homeowners, buyers, sellers, landlords and tenants, plus property developers, landowners, rural/agricultural clients, commercial property occupiers/investors and block management clients…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides property management services for residential buildings and landlords, including block management, residential lettings management, property maintenance, major works and refurbishment project…
Serves London-based private landlords, developers, freeholders, leaseholder groups, resident management/right-to-manage companies and local businesses that own or manage residential blocks and rental…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides property factoring services for residential and commercial buildings, including maintenance coordination, contractor management, emergency support, and online portals for issue reporting and…
Serves a mix of residential homeowners, flat-owner communities and commercial property owners across Edinburgh, the Lothians, Glasgow and the west of Scotland.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides commercial property management services for landlords and investors, including rent collection, service charge administration, facilities management, tenant liaison, and oversight of…
Serves commercial property owners and investors across the UK, including institutions, property companies, asset managers, retailers, overseas investors, local authorities and developers with…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential lettings and property management services for landlords, developers and tenants. Offers property marketing and leasing, portfolio and asset management, rental valuations, tenant…
Serves both B2C renters and B2B residential property owners in London, including landlords, build-to-rent operators, co-living developments, PRS investors, sellers and buyers, plus overseas investors…
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides property management and advisory services for commercial real estate portfolios, including office, retail, industrial and leisure assets, overseeing building operations, occupier relations,…
Serves commercial property owners, investors and occupiers across UK office, retail, industrial and leisure real estate portfolios.
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential property sales, lettings, and property management services. Also markets off‑plan property developments and investment opportunities, connecting buyers, landlords, and investors…
Serves B2C and investor customers, including homebuyers, sellers, landlords, tenants and overseas property investors seeking UK residential property, lettings and off-plan opportunities.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides residential lettings and property management services for landlords and investors, including guaranteed rent schemes. Manages tenant sourcing, marketing, maintenance and refurbishments, and…
Serves private landlords, property companies, overseas investors and local authorities across London and surrounding counties, alongside tenants seeking rental flats, houses, studios and rooms.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsOwns, manages and develops a large mixed‑use property estate, including offices, residential housing, student accommodation, medical, education, retail and leisure premises. Develops land and lets…
Serves businesses, residents and institutions in Edgbaston, including office occupiers, medical and education providers, retailers, leisure and dining operators, students and residential tenants.
Financial Health
StableStable · Profitable, Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides property management and building surveying services, along with back‑office support for property professionals, including service charge accounting, client finance management, compliance…
Serves property professionals and clients in the residential leasehold sector, including RMCs, RTMs, investor landlords, housebuilders, landlords and investors needing management and support services.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential block and estate management services for leaseholder‑controlled and freeholder‑owned buildings, including service charge administration, maintenance coordination, insurance…
Serves leaseholder-led resident management and right-to-manage companies for residential blocks, plus selected freeholders, across London and the South East.
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 4y
Location
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Computed from 5 filingsProvides property development and management services for commercial, retail and residential assets, including feasibility advice, planning support, project and construction management, property and…
Serves property owners, landlords, occupiers, investors and developers with commercial, retail, office, residential and mixed-use assets, particularly in Liverpool and the North West.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsManages and lets industrial and commercial property, including warehouses, yards, farms and mixed‑use sites. Markets available units for rent, provides property listings with planning…
Serves businesses seeking industrial, warehouse, agricultural or flexible commercial premises to rent, particularly tenants needing Class E, B2 or B8 space in Surrey, Kent and Edinburgh.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 4y
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Computed from 5 filingsProvides residential property letting and management services for landlords and tenants, including marketing rental homes, tenant sourcing and referencing, rent collection and full property…
Serves residential landlords with single properties or larger rental portfolios, plus tenants seeking houses and flats across Sussex, Surrey and Hampshire.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides residential property letting and management services for private landlords and property investors. Markets rental properties, manages tenancies and maintenance, and offers block management…
Serves private landlords, property investment companies, block/freehold owners and residential tenants in Leeds, Harrogate and across Yorkshire, from individual rental homes to blocks of flats and…
Financial Health
StrongStrong · -2% CAGR over 5y
Location
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Computed from 5 filingsProvides residential property lettings and management services. Lists flats, houses and rooms for rent, manages tenancy enquiries, and handles maintenance requests such as repair reporting through…
Serves private renters seeking residential rooms, flats and houses, plus landlords or property owners needing lettings and property management support.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides property management services for residential blocks, apartments and housing estates. Handles ground rent collection, service charge accounting, property insurance and maintenance…
Serves property developers, freeholders, landlords and resident or tenant communities in residential blocks, apartments, housing estates and commercial properties across the UK, including ground rent…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 3 filingsProvides residential letting, property management and estate agency services. Markets properties for rent and sale, sources tenants, manages tenancies and portfolios for landlords and investors, and…
Serves landlords, property investors, tenants, and home buyers and sellers in Edinburgh, Glasgow and London, including private rental clients and corporate relocation tenants.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsProvides residential property letting and management services, marketing rental apartments, arranging tenancies, and handling contracts, renewals, and tenant support. Works with landlords to…
Serves London landlords and property investors with high-standard rental homes, alongside tenants seeking luxury apartments and managed rental properties in London.
Financial Health
StrongStrong · Hiring · 20% CAGR over 2y
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Computed from 5 filingsProvides residential property services including block and estate management, property sales and lettings, landlord property management, investment support, and renovation and furnishing services for…
Serves a mix of B2C and B2B property clients, including homebuyers, renters, landlords, property investors, leaseholders and residential block or estate owners seeking sales, lettings, management and…
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and block management. Offers property marketing, tenant sourcing, rental management, property search, and online…
Serves homeowners selling property, landlords, tenants and homebuyers, plus residential blocks needing management across Devon and Cornwall.
Financial Health
StrongStrong
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Computed from 3 filingsProvides residential property sales and lettings services, including property marketing, valuations, tenant sourcing, and property management for landlords. Also handles land and new homes sales and…
Serves property sellers, buyers, landlords, tenants, commercial property clients, and land/new-home developers seeking estate agency and lettings support.
Financial Health
HealthyHealthy · -8% CAGR over 2y
Location
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing, and property management. Also offers buy‑to‑let investment support, property…
Serves home buyers, sellers, renters and students, plus landlords, buy-to-let investors, block investors and property developers across Greater Manchester.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides residential letting and property management services for landlords, including rental valuations, tenant sourcing and screening, rent collection, maintenance coordination, legal compliance…
Serves landlords and property investors seeking tenants and management support, plus tenants looking for residential or commercial rental properties in Northern Ireland and Scotland.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and property management. Markets homes and apartments for buyers, tenants, landlords, and investors, and offers…
Serves residential property buyers, renters, sellers, landlords and investors seeking urban homes and apartments in Manchester, Leeds and Liverpool, including city-centre studios, conversions and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 1y
Location
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Computed from 4 filingsProvides commercial property surveying and advisory services including agency for sales and lettings, property valuation, building consultancy, lease advisory, property and facilities management, and…
Serves UK businesses, retailers, property owners, occupiers and investors, including retail chains, industrial operators and organisations managing leased premises or commercial property portfolios.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides residential and student property management and lettings services. Handles tenant sourcing, compliance, maintenance coordination, block management, rent collection, and client support for…
Serves residential and student property owners and investors, including first-time landlords, portfolio landlords and overseas investors, alongside tenants and residents in managed homes.
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 5y
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing homes for sale and rent, arranging property viewings, conducting valuations, and supporting landlords and tenants with…
Serves residential property buyers, sellers, tenants, landlords and property investors across Merseyside, Cheshire and Lancashire, including homeowners seeking valuations, renters, buy-to-let…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 5 filingsLets and manages commercial and residential property, including offices, industrial units, retail shops and storage space. Markets rental properties and provides flexible lease terms for businesses…
Serves business tenants of all sizes, from startups to established enterprises, needing commercial, office, industrial, retail or storage space, plus residential renters across Liverpool and other UK…
Financial Health
StrongStrong
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Computed from 3 filingsProvides residential estate and block property management services for buildings and leasehold developments. Handles service charge accounting, company secretarial duties, maintenance and contractor…
Serves residential leaseholders, flat owners, landlords, residents’ management company directors, and property buyers, sellers and renters in Kensington, Chelsea and Central London.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
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Computed from 4 filingsProvides property and housing management services and consultancy. Manages residential accommodation for landlords and local authorities, including sourcing and operating housing for vulnerable…
Serves landlords, local authorities and property owners in the UK housing sector, plus hotel and residential asset owners seeking hospitality management or consultancy support.
Financial Health
StrongStrong · Hiring · 112% CAGR over 3y
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Computed from 5 filingsProvides residential lettings and property management services, specialising in student and professional rental properties. Markets properties to rent, arranges tenancies, supports landlords with…
Serves residential landlords and tenants in Leicester and Leicestershire, with distinct offerings for student renters, professional renters, and property owners seeking landlord support.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 3 filingsInvests in, develops and manages commercial property assets, including office and industrial buildings. Identifies acquisition opportunities, develops land and buildings, and operates and manages…
Serves investor partners, commercial property owners and occupier businesses seeking flexible office or industrial space, primarily across the East and South East of England.
Financial Health
StrongStrong
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Computed from 5 filingsProvides chartered surveying services including commercial and residential property and asset management, property valuations, lease renewals and rent reviews, enfranchisement advice, building…
Serves commercial and residential property owners, landlords, investors and occupiers, plus businesses seeking flexible serviced office space.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
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Computed from 2 filingsProvides commercial property surveying services including asset management, property management and accounting, and facilities management. Advises on commercial property investment acquisitions and…
Serves commercial property landlords, private clients, property companies, developers, funds and corporate occupiers across the UK, including tenants seeking lease advice.
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Computed from 5 filingsProvides residential and commercial property letting and management services, including marketing rental properties, handling tenant enquiries, supporting landlords, facilitating property sales, and…
Serves a mix of B2C and B2B customers: residential tenants, private landlords and commercial occupiers seeking office, retail or leisure space in Manchester neighbourhoods including Ancoats, the city…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides property management services for residential properties, blocks and houses in multiple occupation (HMOs). Services include lettings, tenant management, maintenance coordination, compliance…
Serves private landlords, property owners and property investors with residential properties, blocks and HMOs, including those seeking outsourced day-to-day management and guaranteed rent…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
Unlock all 2,077 leads
Showing 50 of 2,077 — +2,027 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 2,077 leads
Showing 50 of 2,077 — +2,027 more with verified decision-maker contacts, live data, and CRM sync.
How Google Analytics usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. property management companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of property management companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Analytics is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Property Management by Analytics
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Frequently asked questions
How many UK property management companies use Google Analytics?
What share of UK property management companies run Google Analytics?
How is Google Analytics usage detected?
What size property management companies use Google Analytics in the UK?
What do Google Analytics-running property management companies also run?
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