SEO Used by UK Sport & Leisure Companies: Market Share (2026)
Across 2,194 UK sport and leisure companies with a detectable SEO system, Yoast SEO accounts for 80.6% of detections.
Among 54,744 trading UK Sport & Leisure companies, 2,194 have a detectable SEO system. The market is concentrated: Yoast SEO accounts for 80.6% (1,768), followed by RankMath SEO at 10.6% (233) and All in One SEO at 7.9% (174).
Read more
Yoast SEO leads across each employee band, not just among smaller operators. It has 81.2% share among 1,331 companies under 10 employees, 79.5% among 750 companies with 10–50 employees, and 80.5% among 113 companies over 50 employees.
The long tail is thin. Four other systems appear across 46 companies in total: The SEO Framework at 1.2% (27), SEOmatic at 0.6% (13), Google XML Sitemaps at 0.2% (5), and Spotzer at 0.0% (1).
2,202
Sport & Leisure with detected SEO
Of 55,513 UK Sport & Leisure
4%
Detection rate
2026
8
Systems detected
In this category
80.4%
Leader share
Yoast SEO
UK Sport & Leisure SEO market share
Share of the 2,202 UK Sport & Leisure with a detectable system. As of June 2026.
SEO compared
| System | UK Sport & Leisure | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Yoast SEO | 1,771 | 80.4% | 7 | 11.9% | Median headcount 7; 80.6% share |
| RankMath SEO | 236 | 10.7% | 10 | 11% | Median headcount 10; 10.6% share |
| All in One SEO | 174 | 7.9% | 6 | 14.4% | Median headcount 6; 7.9% share |
| The SEO Framework | 28 | 1.3% | — | — | View these companies in Firmbase → |
| SEOmatic | 13 | 0.6% | — | — | View these companies in Firmbase → |
| Google XML Sitemaps | 5 | 0.2% | — | — | View these companies in Firmbase → |
| SEOPlatform.io | 4 | 0.2% | — | — | View these companies in Firmbase → |
| Spotzer | 1 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading SEO system shifts with company size: among UK Sport & Leisure with under 10 employees, Yoast SEO leads at 81.3% of the 1,341 with a detectable system; among UK Sport & Leisure with 10–50 employees, Yoast SEO leads at 78.8% of the 746 with a detectable system; and among UK Sport & Leisure with over 50 employees, Yoast SEO leads at 80.9% of the 115 with a detectable system.
Under 10 employees
81.3% of band
The under-10 employee band contains 1,331 UK Sport & Leisure companies with an identifiable SEO system, making it the largest size band here. Yoast SEO leads with 81.2%, with remaining usage split across smaller systems.
10–50 employees
78.8% of band
The 10–50 employee band covers 750 companies and has a similar market shape to the smaller-company segment. Yoast SEO leads with 79.5%, while other systems compete for the remaining share.
Over 50 employees
80.9% of band
The over-50 employee band is smaller, at 113 companies, but it does not show a different winner. Yoast SEO leads with 80.5%, close to its position in the other bands.
How SEO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Sport & Leisure by SEO
Related directories
Frequently asked questions
What is the most-used SEO among UK Sport & Leisure companies?
How many UK Sport & Leisure companies have a detectable SEO?
What is a SEO?
How is SEO usage detected?
Which has more UK Sport & Leisure companies, Yoast SEO or RankMath SEO?
What is the best SEO for UK Sport & Leisure companies?
Search 2,202 UK companies by the SEO technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.