Social media Used by UK Food Service Companies: Market Share (2026)
Detected social media systems across 556 UK food service companies, with Instagram Feed for WordPress leading at 49.8% of detected companies.
Around 83,163 UK food service companies are actively trading, but only 556 have a detectable social media system on their websites. Within that detectable cohort, 16 systems appear, with Instagram Feed for WordPress at 49.8% (277) and Smash Balloon Instagram Feed at 47.3% (263).
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Usage is concentrated around Instagram feed tools rather than general sharing buttons. SocialStream follows at 10.4% (58), ahead of Twitter at 8.5% (47), AddToAny at 7.6% (42), AddThis at 7.4% (41), ShareThis at 6.7% (37) and Metricool at 4.7% (26).
Employee bands show a tilt towards Instagram Feed for WordPress in Under 10 employees at 44.9% and 10–50 employees at 49.7%. Over 50 employees is different, with Smash Balloon Instagram Feed at 75.0% across 44 companies; the long tail is 8 further systems covering 46 companies.
556
food service with detected Social media
Of 83,163 UK food service
0.7%
Detection rate
2026
16
Systems detected
In this category
49.8%
Leader share
Instagram Feed for WordPress
UK Food Service Social media market share
Share of the 556 UK Food Service with a detectable system. As of June 2026.
Social media compared
| System | UK Food Service | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Instagram Feed for WordPress | 277 | 49.8% | 15 | 19.5% | 15-employee food service operators |
| Smash Balloon Instagram Feed | 263 | 47.3% | 16 | 19.8% | 16-employee food service operators |
| SocialStream | 58 | 10.4% | 13 | 17.2% | 13-employee food service operators |
| 47 | 8.5% | — | — | View these companies in Firmbase → | |
| AddToAny | 42 | 7.6% | — | — | View these companies in Firmbase → |
| AddThis | 41 | 7.4% | — | — | View these companies in Firmbase → |
| ShareThis | 37 | 6.7% | — | — | View these companies in Firmbase → |
| Metricool | 26 | 4.7% | — | — | View these companies in Firmbase → |
| SociableKIT | 17 | 3.1% | — | — | View these companies in Firmbase → |
| 13 | 2.3% | — | — | View these companies in Firmbase → | |
| UltimatelySocial | 8 | 1.4% | — | — | View these companies in Firmbase → |
| Custom Twitter Feeds | 5 | 0.9% | — | — | View these companies in Firmbase → |
| Buffer | 5 | 0.9% | — | — | View these companies in Firmbase → |
| Shareiiit | 3 | 0.5% | — | — | View these companies in Firmbase → |
| Sassy Social Share | 3 | 0.5% | — | — | View these companies in Firmbase → |
| Hootsuite | 3 | 0.5% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Food Service with under 10 employees, Instagram Feed for WordPress leads at 44.9% of the 198 with a detectable system; among UK Food Service with 10–50 employees, Instagram Feed for WordPress leads at 49.7% of the 314 with a detectable system; and among UK Food Service with over 50 employees, Smash Balloon Instagram Feed leads at 75% of the 44 with a detectable system.
Under 10 employees
44.9% of band
The band contains 198 companies with a detectable social media system. Instagram Feed for WordPress has the highest share at 44.9%, leaving the rest distributed across other detected systems.
10–50 employees
49.7% of band
At 314 companies, 10–50 employees is the largest employee band in the detected food service cohort. Instagram Feed for WordPress remains ahead at 49.7%, close to one in two companies in the band.
Over 50 employees
75% of band
Only 44 companies sit in the Over 50 employees band. Smash Balloon Instagram Feed has 75.0% share here, a more concentrated pattern than in the smaller bands.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Food Service by Social media
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Frequently asked questions
What is the most-used Social media among UK food service companies?
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