Social media Used by UK Property Management Companies: Market Share (2026)
Detected social media usage across 566 of 54,802 trading UK property management companies, with AddThis leading at 39.2% of detections.
Among 54,802 trading UK property management companies, 566 have a detectable social media system, spread across 16 systems. AddThis accounts for 39.2% of detected companies (222), ahead of ShareThis on 24.7% (140) and AddToAny on 20.3% (115).
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Usage is concentrated among small employers. Under 10 employees accounts for 417 detected companies and AddThis leads that band at 36.7%; in the 10–50 employee band, AddThis is higher at 47.9% across 140 companies. Over 50 employees is a small sample of 9 companies, where Instagram Feed for WordPress leads at 33.3%.
Content-feed systems form the next layer after sharing widgets. Instagram Feed for WordPress appears in 10.8% (61) and Smash Balloon Instagram Feed in 9.9% (56), while Twitter reaches 7.6% (43), Sassy Social Share 1.9% (11), and Pinterest 1.4% (8); 8 further systems cover 30 companies.
566
property management with detected Social media
Of 54,802 UK property management
1%
Detection rate
2026
16
Systems detected
In this category
39.2%
Leader share
AddThis
UK Property Management Social media market share
Share of the 566 UK Property Management with a detectable system. As of June 2026.
Social media compared
| System | UK Property Management | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| AddThis | 222 | 39.2% | 7 | 23.4% | Seven-employee median, 39.2% share |
| ShareThis | 140 | 24.7% | 5 | 21.4% | Five-employee median, 24.7% share |
| AddToAny | 115 | 20.3% | 3 | 20% | Three-employee median, 20.3% share |
| Instagram Feed for WordPress | 61 | 10.8% | 4 | 29.5% | Four-employee median, 10.8% share |
| Smash Balloon Instagram Feed | 56 | 9.9% | 4 | 26.8% | Four-employee median, 9.9% share |
| 43 | 7.6% | — | — | View these companies in Firmbase → | |
| Sassy Social Share | 11 | 1.9% | — | — | View these companies in Firmbase → |
| 8 | 1.4% | — | — | View these companies in Firmbase → | |
| Metricool | 8 | 1.4% | — | — | View these companies in Firmbase → |
| Custom Twitter Feeds | 6 | 1.1% | — | — | View these companies in Firmbase → |
| UltimatelySocial | 6 | 1.1% | — | — | View these companies in Firmbase → |
| Shareiiit | 6 | 1.1% | — | — | View these companies in Firmbase → |
| SociableKIT | 4 | 0.7% | — | — | View these companies in Firmbase → |
| Buffer | 3 | 0.5% | — | — | View these companies in Firmbase → |
| SocialStream | 2 | 0.4% | — | — | View these companies in Firmbase → |
| Hootsuite | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Property Management with under 10 employees, AddThis leads at 36.7% of the 417 with a detectable system; among UK Property Management with 10–50 employees, AddThis leads at 47.9% of the 140 with a detectable system; and among UK Property Management with over 50 employees, Instagram Feed for WordPress leads at 33.3% of the 9 with a detectable system.
Under 10 employees
36.7% of band
Most detected usage sits with smaller property management firms: 417 companies are in this band. AddThis leads with 36.7%, while ShareThis and AddToAny keep the market from concentrating around one system.
10–50 employees
47.9% of band
The 10–50 employee band has 140 companies, enough to show a clearer preference for generic sharing tools. AddThis leads on 47.9%, with the remaining detected usage split across other social sharing and feed systems.
Over 50 employees
33.3% of band
Only 9 detected companies sit above 50 employees, so shares are sensitive to a few sites. Instagram Feed for WordPress leads with 33.3%, suggesting larger property managers are more likely to expose social content feeds than simple share buttons.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Property Management by Social media
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Frequently asked questions
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