Social media Used by UK Real Estate Companies: Market Share (2026)
Detected social media usage across 1,106 of 354,787 trading UK real estate companies, with AddThis the largest identified system at 34.3%.
Across 354,787 trading UK real estate companies, 1,106 have a detectable Social media system. AddThis accounts for 34.3% (379), ahead of ShareThis at 20.8% (230), AddToAny at 18.9% (209), Instagram Feed for WordPress at 15.4% (170), and Smash Balloon Instagram Feed at 14.6% (161).
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Smaller employers dominate measured usage: the Under 10 employees band contains 854 companies, compared with 235 in 10–50 employees and 17 in Over 50 employees. AddThis is largest in the two smaller bands, with 32.9% of Under 10 employees and 40.9% of 10–50 employees; AddToAny is largest in Over 50 employees at 35.3%.
Usage is fairly concentrated at the top, but not closed. Six profiled systems account for most visible installs, while 8 further systems cover 74 companies across the long tail.
1,106
real estate with detected Social media
Of 354,787 UK real estate
0.3%
Detection rate
2026
16
Systems detected
In this category
34.3%
Leader share
AddThis
UK Real Estate Social media market share
Share of the 1,106 UK Real Estate with a detectable system. As of June 2026.
Social media compared
| System | UK Real Estate | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| AddThis | 379 | 34.3% | 6 | 20.3% | Small agencies, broad sharing |
| ShareThis | 230 | 20.8% | 5 | 21.3% | Small firms, broad sharing |
| AddToAny | 209 | 18.9% | 2 | 20.6% | Micro firms, sharing buttons |
| Instagram Feed for WordPress | 170 | 15.4% | 3 | 24.7% | Small firms, Instagram feeds |
| Smash Balloon Instagram Feed | 161 | 14.6% | 3 | 24.8% | Small firms, Instagram feeds |
| 79 | 7.1% | 3 | 22.8% | Small firms, social links | |
| SocialStream | 21 | 1.9% | — | — | View these companies in Firmbase → |
| Metricool | 20 | 1.8% | — | — | View these companies in Firmbase → |
| Sassy Social Share | 18 | 1.6% | — | — | View these companies in Firmbase → |
| Custom Twitter Feeds | 18 | 1.6% | — | — | View these companies in Firmbase → |
| 16 | 1.4% | — | — | View these companies in Firmbase → | |
| SociableKIT | 15 | 1.4% | — | — | View these companies in Firmbase → |
| Shareiiit | 12 | 1.1% | — | — | View these companies in Firmbase → |
| UltimatelySocial | 11 | 1% | — | — | View these companies in Firmbase → |
| Buffer | 3 | 0.3% | — | — | View these companies in Firmbase → |
| Hootsuite | 2 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Real Estate with under 10 employees, AddThis leads at 32.9% of the 854 with a detectable system; among UK Real Estate with 10–50 employees, AddThis leads at 40.9% of the 235 with a detectable system; and among UK Real Estate with over 50 employees, AddToAny leads at 35.3% of the 17 with a detectable system.
Under 10 employees
32.9% of band
This band contains 854 UK real estate companies with a detectable Social media system, mainly smaller agencies and property firms. AddThis has the largest share at 32.9%, with ShareThis, AddToAny and Instagram-focused tools also present.
10–50 employees
40.9% of band
The 10–50 employees band covers 235 companies and is more concentrated around AddThis, which accounts for 40.9%. Share-style tools compete with Instagram Feed for WordPress and Smash Balloon Instagram Feed among firms with modest internal teams.
Over 50 employees
35.3% of band
Only 17 companies sit in the Over 50 employees band, so individual choices move shares more than in the smaller bands. AddToAny is largest here at 35.3%, ahead of the wider set of sharing and social-feed systems.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Real Estate by Social media
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Frequently asked questions
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