Startup Companies Using Gravity Forms in the UK: 88 Active Firms (2026)
Startup adopters using website form tools collect enquiries, registrations and support requests through public UK web channels.
Embedded form-builder adoption among startups usually sits between marketing operations, sales development and customer support. The tool’s job is prosaic but important: turn website visits into structured records that can be routed, triaged and followed up without a bespoke intake system. In this sector, adoption tends to signal a company that treats its website as a working acquisition channel, not just a brochure. It also points to a modest operating budget and a small team comfortable with content-management configuration, basic automation and customer-data handling. Typical use is low-commitment, site-level implementation rather than enterprise procurement, with value coming from speed of capture and consistent hand-off to internal workflows.
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The UK adoption cohort contains 88 actively trading startup companies running this form-builder. Reported employment totals 819 roles, which leaves the group closer to founder-led and small commercial teams than to later-stage employers. Within startup form-builder adoption, the system accounts for 23.5%, sitting below a 53.3% tool and ahead of a 9.9% alternative. The regional skew is London-heavy at 30.7%, followed by the South West at 14.8%, the South East and North West at 11.4% each, and the East of England at 6.8%.
Startup status is not a separate UK regulatory perimeter, so the operating context is mostly ordinary company administration plus the rules attached to each activity. Companies House filing remains the common baseline, including confirmation statements and, where required, government identity verification before submission. Website forms add a practical compliance layer because they can collect personal details, support requests and application information; privacy notices, consent wording, retention practices and supplier terms therefore matter. Sector permissions sit outside the startup label: financial services, energy supply, aviation, healthcare and legal work each carry their own authorisation tests when the underlying activity requires them.
Adoption appears tied less to form software fashion than to website rebuilding cycles, CRM plumbing and the need to reduce unstructured email intake. Startup users tend to keep form stacks while they are good enough, then reconsider them when spam control, consent capture, routing logic or sector-specific intake demands become awkward. Consolidation pressure is more likely to come through bundled site platforms and marketing suites than through formal procurement exercises. For researchers, the useful signal is operational maturity: companies running this stack are usually past brochureware, but many still look closer to early commercial experimentation than to scaled digital operations.
Adoption by company size
Adoption of Gravity Forms varies by company size across the trading UK startup companies in this cohort. 3% of the 1,979 companies with under 10 employees run Gravity Forms (60 detected). 4.4% of the 586 companies with 10–50 employees run Gravity Forms (26 detected). 0% of the 11 companies with over 50 employees run Gravity Forms (0 detected). That is a 3% gap between the over 50 employees and under 10 employees bands.
88
Active firms
2026
23.5%
Of detected Form builders share
UK startup
7
Median headcount
Filed accounts
259
Verified contacts
Across this cohort
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Key facts
21% of the cohort was incorporated since 2022 (19 firms), so a sizeable share is in its first few filing cycles.
Among startup-tagged companies with a detectable form-builder system, this tool is second by detected share at 23.5% (88), behind the largest detected alternative at 53.3% (200) and ahead of the next at 9.9% (37).
All companies in the cohort also run the same website platform, while 70.5% (62) also use an SEO plugin, 55.7% (49) use web analytics and 47.7% (42) use tag management.
London accounts for 30.7% (27) of startup adopters running this form tool, followed by the South West at 14.8% (13), with the South East and North West each at 11.4% (10).
Sector tags overlap: 44.3% (39) are SaaS-tagged, 17.0% (15) are biotech-tagged, 14.8% (13) are deep tech-tagged and 12.5% (11) are advanced manufacturing-tagged.
Startup status is a lifecycle or size tag rather than a UK regulatory category; Companies House administration still applies, and sector permissions sit with bodies such as FCA, OFGEM, CAA or MHRA where the underlying activity requires them.
Form builder market share among UK Startup
Share of the 375 UK Startup with a detectable system. As of June 2026.
What else do Gravity Forms-running Startup run?
Share of the 88 Gravity Forms-running UK companies where each technology was also detected. As of June 2026.
Where Gravity Forms Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£455K
Median UK turnover
0%
Above £5M turnover
19
Incorporated since 2022
259 verified decision-maker contacts
across these 88 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using Gravity Forms
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides cloud-based volunteer management software that helps organisations recruit and onboard volunteers, deliver training, schedule shifts, communicate with volunteers, track compliance, and…
Serves organisations managing volunteer programmes, including charities, cities and government, major events, sporting federations, healthcare charities, universities and corporate volunteering teams.
Financial Health
StrongStrong · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsProvides CRM software for dental practices that captures and manages treatment enquiries, tracks patient leads and conversion rates, automates follow‑ups, integrates marketing channels, and reports…
Sells B2B to dental practices, dental groups and dental brands seeking to manage and convert patient enquiries, including practice owners, managers and teams responsible for treatment leads and…
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud-based compliance and workforce management platform that digitises staff training, incident reporting, audits, policy distribution and employee records, enabling HR, operations and…
Sells to businesses needing workforce compliance and safety management, especially HR, operations, health and safety, and compliance teams in multi-site, manual-work, regulated or paper-based…
Financial Health
WeakWeak · -59% CAGR over 4y
Location
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Computed from 4 filingsProvides recruitment and talent placement services for technology companies, specialising in software engineering, AI and machine learning, data science, product, sales and marketing roles. Connects…
Serves growth-stage tech companies and startups hiring for software engineering, AI/ML, data, product, sales, marketing and growth roles, alongside tech-industry jobseekers uploading CVs for new…
Financial Health
StrongStrong · Growing, Hiring · 44% CAGR over 3y
Location
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Computed from 5 filingsProvides software for fitness instructors and studios to manage bookings, scheduling, payments and memberships, and to deliver virtual sessions. Also operates a platform and mobile apps that let…
Serves fitness and wellness businesses, including gyms, studios, personal trainers, dance, Pilates, yoga, martial arts and sports training instructors, plus consumers looking to book fitness sessions.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsProvides ESG data and analytics for advertising planning and measurement. Operates a platform that helps brands plan, optimise and evaluate media campaigns against environmental, social and…
Serves B2B brands, advertisers and media teams seeking to align campaign investment with ESG goals, including organisations tracking sustainability, DEI and regulatory reporting alongside advertising…
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 2y
Location
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Computed from 5 filingsDevelops software platforms for managing and distributing financial market data. Provides a universal data platform, API abstraction layer, and tools that enable banks, brokers, exchanges, and funds…
Serves B2B financial services organisations, including banks, brokers, exchanges, funds and other capital markets participants.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 5y
Location
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Computed from 3 filingsDevelops a market intelligence platform that scans the internet to identify companies and provide B2B data. Offers sales lead generation tools, CRM data enrichment and refresh services, contact and…
Serves B2B companies, particularly enterprise clients, board-level decision makers, and sales and marketing teams seeking market intelligence, contact data, and lead generation across global markets.
Financial Health
StrongStrong · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsDevelops and operates a software platform that enables creators and media businesses to launch branded video streaming services. Provides tools for video hosting and delivery, subscription…
Serves YouTube creators, digital content producers, and media brands that want to monetise audiences through branded subscriber platforms and apps.
Financial Health
StrongStrong · Hiring · 100% CAGR over 4y
Location
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Computed from 5 filingsProduces gently cooked dog food made from free-range and wild meat and whole food ingredients. Creates personalised meal plans based on each dog’s profile, preparing portioned daily servings that are…
Sells directly to dog owners in Ireland and Great Britain, especially those seeking tailored feeding plans for puppies, adult dogs, fussy eaters, or dogs with sensitive stomachs, digestive, skin,…
Financial Health
HealthyHealthy · Hiring · 33% CAGR over 4y
Location
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Computed from 4 filingsProvides a payment platform for businesses to accept and send payments. Offers card and alternative payment processing, pay‑by‑link, subscriptions, phone and in‑person payments, international…
Serves growing businesses and finance teams, including merchants with recurring subscriptions, international payout needs, shopper-facing payment flows, and compliance-heavy customer onboarding…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 3y
Location
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Computed from 5 filingsOperates an online platform and mobile app that hosts virtual fitness challenges for individuals, workplaces and charities. Users log activities such as running, walking or cycling, track progress,…
Serves corporate HR and wellbeing teams managing employee health and engagement programmes, plus individual fitness participants and charities using activity challenges for communities or fundraising.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides an AI-powered virtual data room platform for secure document sharing and collaboration during transactions. Includes tools for due diligence such as automated document indexing, redaction,…
Serves B2B dealmakers worldwide, including M&A teams, legal advisers, real estate transaction teams, buyers, sellers and enterprises needing secure due diligence collaboration.
Financial Health
DistressedDistressed · -23% CAGR over 4y
Location
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Computed from 4 filingsProvides software for automated website auditing and monitoring, scanning pages to detect privacy compliance issues, accessibility errors, broken tags, analytics implementation problems, consent…
Serves B2B enterprise and mid-market brands, especially marketing, analytics, privacy, compliance, and web operations teams responsible for high-volume websites, landing pages, and marketing emails.
Financial Health
DistressedDistressed · -9% CAGR over 5y
Location
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Computed from 4 filingsProvides software and data tools that help businesses manage and analyse employee business travel and mileage. Technology supports decision‑making on travel costs, carbon emissions, and regulatory…
Serves businesses globally that manage employee mobility, company cars, cash allowances, business mileage and electric vehicle fleets, including fleet, finance and travel teams responsible for…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides a digital marketing automation platform for automotive dealers that converts vehicle inventory data into online advertising feeds. Manages and optimises ads across Google, Bing, Facebook and…
Serves automotive retailers and dealer groups selling used cars, new cars, commercial vehicles, motorcycles and leased vehicles, especially teams running Google, Bing, Facebook and Instagram vehicle…
Financial Health
DistressedDistressed · -6% CAGR over 4y
Location
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Computed from 4 filingsProvides a carbon accounting software platform for food and hospitality businesses. Calculates company and product greenhouse gas emissions, including Scope 3 from procurement data, and generates…
Serves B2B food and drink organisations, including wholesalers, caterers, restaurants, pubs, hotels, manufacturers, brands, producers and event operators, particularly ESG and sustainability teams.
Financial Health
StrongStrong · Hiring · 11% CAGR over 3y
Location
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Computed from 5 filingsProvides a cybersecurity awareness training platform for organisations, including phishing attack simulations, employee training modules, reporting and analytics on risk and participation, and dark…
Sells to B2B IT and security teams in organisations seeking to manage employee cyber awareness, phishing risk and board-level security reporting. Also targets channel partners serving business…
Financial Health
HealthyHealthy · -33% CAGR over 5y
Location
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Computed from 4 filingsProvides analytics and AI tools that analyse customer and operational journeys to identify friction points and lost commercial value, and delivers SaaS-based digital journey technology to automate…
Serves B2B service-based companies, particularly business stakeholders responsible for customer journeys, operations and digital transformation, including finance-advice firms and call-centre-led…
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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Computed from 5 filingsProvides software tools for client due diligence and financial data analysis, including ID verification, source‑of‑funds checks, bank statement scanning, open banking data collection, and…
Serves B2B professional services firms, including law, accountancy, insolvency and compliance teams, that need client financial checks, AML evidence, source-of-funds reviews and affordability…
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 4y
Location
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Operates an online brokerage and marketplace for buying and selling small businesses. Provides business valuations, marketing of sale listings, buyer search, and guidance through negotiations and…
Serves business owners looking to sell and prospective buyers, investors or entrepreneurs seeking to acquire small and mid-sized businesses across a wide range of UK sectors.
Financial Health
N/AN/A
Location
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Computed from 3 filingsDevelops and licenses software tools for IT administration and system migration. Products include PowerSyncPro for large-scale directory and GAL synchronisation, plus utilities for managing Microsoft…
Serves global organisations and IT teams managing large-scale email, login and Microsoft Teams migrations, as well as IT partners seeking to license migration-related software tools.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides a consent and preference management platform that collects, stores and manages user consent, cookies and communication preferences. Includes tools for preference centres, DSAR handling,…
Sells to B2B and regulated organisations managing high volumes of customer data, especially compliance, marketing and IT teams in sectors such as financial services, healthcare, retail, publishing,…
Financial Health
DistressedDistressed · 0% CAGR over 4y
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Operates an environmental markets exchange platform for trading verified carbon credits and renewable energy certificates (EACs/RECs). Provides standardised contracts and market infrastructure…
Serves corporate sustainability and procurement teams, carbon market traders and intermediaries, and project suppliers seeking buyers for carbon credits and renewable energy certificates in global…
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Computed from 5 filingsDevelops blockchain-based data infrastructure and APIs for secure data sharing and provenance tracking. Provides digital product passports, emissions reporting data systems, and platforms for…
Sells to businesses needing trusted sustainability and provenance data, including textile brands, environmental asset market participants, emissions reporting teams, and organisations in regulated,…
Financial Health
DistressedDistressed · -13% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based order management and ERP software for retail and wholesale businesses. The platform integrates inventory control, warehouse operations, purchasing, light manufacturing, POS, and…
Sells to B2B and B2C retail and wholesale businesses running multi-channel, multi-location operations, including ecommerce, marketplace, warehouse, trade sales and light manufacturing teams that have…
Financial Health
DistressedDistressed · -15% CAGR over 4y
Location
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Computed from 5 filingsDevelops embedded analytics and business intelligence software for SaaS applications, including dashboards, reporting, and predictive analytics tools. Platform integrates into products to provide…
Targets B2B SaaS vendors and software product teams, especially in healthtech, fintech, edtech and retailtech, with buyers in product, engineering and leadership roles.
Financial Health
DistressedDistressed · -1% CAGR over 5y
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Computed from 5 filingsDevelops wireless sensor systems and monitoring software for remote patient monitoring, home automation, and business operations. Tracks appliance usage, activity, and environmental data to monitor…
Serves care home operators and relatives of elderly people living alone, alongside business users in production, warehousing and operations environments.
Financial Health
DistressedDistressed · -12% CAGR over 4y
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Computed from 2 filingsDevelops indoor navigation and wayfinding software that maps buildings using LiDAR scanning and 3D point‑cloud data, providing mobile apps and web maps that guide users through complex venues such as…
Serves venue operators and public institutions, including airports, rail stations, retailers, corporate facilities, stadiums, hospitals, universities, museums, libraries and government buildings.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 4 filingsProvides computer vision and machine learning software for face and body tracking, enabling augmented reality applications such as virtual eyewear and cosmetics try‑on, social AR effects, and mobile…
Sells to businesses and brands needing AR engagement tools, especially in cosmetics, eyewear, social media, sports and entertainment. Targets marketing, e-commerce and product teams seeking virtual…
Financial Health
WeakWeak · 0% CAGR over 3y
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Computed from 5 filingsDevelops and provides health and safety management software that enables organisations to record incidents, conduct audits and risk assessments, manage permits to work, track PPE and assets, deliver…
Serves businesses of all sizes that manage workplace health and safety, especially organisations with staff, visitors, contractors, lone workers, mobile teams, site operations or high-risk activities.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 4 filingsOperates an online platform providing information and tools for ketogenic diets, including guides, articles, recipes, meal ideas, diet calculators, and food finders. Offers SMS-based and AI-supported…
Targets consumers following or considering a ketogenic diet, including beginners and experienced keto dieters, plus some health professionals interested in keto education or certification.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops conversational artificial intelligence software that automates customer service and operational workflows. Provides multilingual chat and voice interactions, system integrations, and AI…
Sells to organisations needing AI customer engagement and workflow automation, especially healthcare providers, financial services firms, banks, insurers, forex businesses, iGaming operators and…
Financial Health
StrongStrong
Location
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Computed from 2 filingsDevelops decision‑intelligence software for real-assets investors and asset managers. Platform integrates data from internal systems and documents, analyses investment information, and provides…
Sells to B2B real-assets investors and managers, including asset managers and investment managers. Targets institutional firms that need decision support for deal evaluation, portfolio oversight, and…
Financial Health
StrongStrong · Growing, Hiring · 140% CAGR over 1y
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Computed from 5 filingsDevelops cloud‑native billing and customer management software for energy suppliers. Provides API-based operational tools for payments, ledgers, dataflows and invoicing, plus consultancy and bespoke…
Serves UK energy suppliers, including new entrants and established providers replacing legacy technology, with buyers in operations, billing, compliance and development teams.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 2 filingsProvides recruitment and talent sourcing services for the cyber security and financial services sectors. Uses data insights, market intelligence, and recruitment technology to identify, assess, and…
Serves businesses in cyber security and financial services that need to scale teams, replace staff or make strategic project hires, alongside professionals seeking roles in these sectors.
Financial Health
HealthyHealthy · -17% CAGR over 1y
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Computed from 3 filingsDevelops software that automates the management of Standing Settlement Instructions (SSIs) for financial institutions. The platform extracts, validates and distributes settlement data, creating a…
Serves B2B financial institutions involved in post-trade settlement, including custodians, prime brokers, buy-side firms, brokers and securities-finance partners facing SSI compliance and T+1…
Financial Health
StrongStrong · 200% CAGR over 1y
Location
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Develops carbon management software for the construction sector, enabling calculation, tracking and reporting of embodied and operational carbon across projects and portfolios, supporting whole‑life…
Sells to UK construction-sector businesses, including developers, contractors, consultants, suppliers and multi-project organisations needing carbon reporting, compliance support and portfolio-level…
Financial Health
N/AN/A
Location
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Computed from 4 filingsDevelops AI‑based workforce scheduling software for highways and utilities operations. The platform analyses constraints such as service levels, travel time and permit restrictions to generate job…
Serves B2B organisations in UK highways maintenance and utilities, including energy networks, gas providers and field-service operators with complex scheduling and workforce coordination needs.
Financial Health
HealthyHealthy · -11% CAGR over 3y
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Computed from 3 filingsOperates a digital platform for carbon markets that connects companies and investors with environmental projects. Provides tools for project data verification, transaction management, monitoring of…
Serves corporates with net zero or ESG commitments, carbon buyers and climate finance investors, alongside carbon project partners and communities in climate-vulnerable low-income countries seeking…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 2 filingsDevelops AI software that observes and analyses how work is performed across employees and business systems. The platform records workflows, handoffs and decisions to build an operational knowledge…
Serves mid-sized and larger businesses, especially operations, finance and IT leaders modernizing complex back-office processes and assessing AI automation opportunities.
Financial Health
StrongStrong · Growing, Hiring · 66% CAGR over 1y
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Computed from 2 filingsDevelops software platforms for electric vehicle fleet electrification, including tools for vehicle data analysis, total cost modelling, charging and infrastructure planning, battery optimisation,…
Sells to businesses involved in vehicle electrification, including fleet and bus operators, charge point operators, infrastructure owners, energy suppliers, vehicle OEMs, asset finance firms and…
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Computed from 3 filingsProvides cybersecurity software that uses deception techniques such as decoys and honeypots to detect attackers inside networks. Offers SaaS tools for threat intelligence, IP reputation monitoring,…
Serves B2B cybersecurity buyers, including security operations teams and IT leaders in finance, higher education and manufacturing, plus managed security providers and organisations with complex…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
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Computed from 3 filingsDevelops and provides a software platform for industrial asset management, supporting operations and maintenance teams with tools to monitor equipment condition, assess risk, analyse remaining asset…
Sells to B2B industrial operators with critical plant assets, targeting operations, maintenance and asset management teams seeking to reduce downtime and improve asset returns.
Financial Health
StableStable · Hiring · 164% CAGR over 2y
Location
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Provides a pay-by-bank payment platform enabling businesses and charities to accept payments via QR codes, SMS links, WhatsApp, and online checkout. Offers in-store and remote payments, API…
Serves businesses and charities taking in-store, online or remote payments, especially retailers, restaurants, hair and beauty providers, clinics, tradespeople, automotive firms, legal practices and…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides an open banking platform and APIs for banks, fintechs and payment providers, including PSD2 compliance interfaces, confirmation of payee account verification, API testing and monitoring…
Serves banks, fintechs and payment providers needing open banking compliance, Confirmation/Verification of Payee, and API testing support for their payment services.
Financial Health
StableStable · Hiring · 53% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI software for online safeguarding. Provides a platform that monitors social networks to detect abuse, threats, misinformation and harmful interactions, generate reports on offenders and…
Serves B2B brands and organisations managing social channels and online communities, especially teams responsible for moderation, brand safety, audience protection, inclusion and digital wellbeing at…
Financial Health
StableStable · -73% CAGR over 2y
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Computed from 5 filingsProvides a behavioural change platform that helps aviation and maritime operators reduce fuel consumption and emissions. Uses data insights, targeted communications and manager dashboards to…
Serves airlines, shipping operators and maritime fleet managers seeking fuel and carbon reductions, with buyers including operations, performance and sustainability leaders.
Financial Health
WeakWeak · Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides mental health therapy and coaching services through in‑person and online sessions. Offers individual, couples, family and student therapy, therapist matching, short courses and workplace…
Serves individual consumers, couples, families and students, alongside employers and workplace leaders buying staff wellbeing, psychoeducation, mental health champion and coaching services.
Financial Health
WeakWeak
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Computed from 4 filingsProvides cancer genetic testing and clinical trial support services. Collects and analyses molecular and clinical data to help patients and clinicians identify relevant research studies, treatment…
Serves people with cancer, especially rare cancer patients, and their clinicians seeking genetic insight, research participation, clinical trial options and treatment information beyond standard care.
Financial Health
WeakWeak · 0% CAGR over 4y
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How Gravity Forms usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Gravity Forms is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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