Form builder Used by UK Startup Companies: Market Share (2026)

Updated June 2026

Detected form builder use appears across 457 of 2,576 trading UK startup companies, with Contact Form 7 leading at 42.5% of detected companies.

Among 2,576 trading UK startup companies, 457 have a detectable Form builder, spread across 21 systems. Contact Form 7 is the largest by observed usage at 42.5% (194), followed by Typeform at 19.5% (89) and Gravity Forms at 18.8% (86).

Smaller teams account for most visible adoption. Contact Form 7 leads both Under 10 employees, with 44.7% of 349 companies, and 10–50 employees, with 34.6% of 107 companies.

The long tail is fairly thin. Google Forms has 8.1% (37), WPForms 3.7% (17), Ninja Forms 3.1% (14), Jotform 2.2% (10) and Fluent Forms 1.8% (8), while 13 further systems cover 31 companies between them.

457

startup with detected Form builder

Of 2,576 UK startup

17.7%

Detection rate

2026

Systems detected

In this category

42.5%

Leader share

Contact Form 7

UK Startup Form builder market share

Other (13 systems)

Share of the 457 UK Startup with a detectable system. As of June 2026.

Form builder compared

System	UK Startup	Share	Median headcount	London share	Typical profile
Contact Form 7	194	42.5%	5	38.7%	Small teams, WordPress-heavy sites
Typeform	89	19.5%	6	61.8%	London startups, six-person teams
Gravity Forms	86	18.8%	7	26.7%	Slightly larger startup teams
Google Forms	37	8.1%	—	—	View these companies in Firmbase →
WPForms	17	3.7%	—	—	View these companies in Firmbase →
Ninja Forms	14	3.1%	—	—	View these companies in Firmbase →
Jotform	10	2.2%	—	—	View these companies in Firmbase →
Fluent Forms	8	1.8%	—	—	View these companies in Firmbase →
Formspree	7	1.5%	—	—	View these companies in Firmbase →
Paperform	4	0.9%	—	—	View these companies in Firmbase →
Zoho Forms	3	0.7%	—	—	View these companies in Firmbase →
Basin	3	0.7%	—	—	View these companies in Firmbase →
Formstack	3	0.7%	—	—	View these companies in Firmbase →
FormSubmit	3	0.7%	—	—	View these companies in Firmbase →
Tally	3	0.7%	—	—	View these companies in Firmbase →
WS Form	3	0.7%	—	—	View these companies in Firmbase →
123FormBuilder	3	0.7%	—	—	View these companies in Firmbase →
Magic Form Builder	2	0.4%	—	—	View these companies in Firmbase →
Getsitecontrol	1	0.2%	—	—	View these companies in Firmbase →
Powerful Form	1	0.2%	—	—	View these companies in Firmbase →
Cognito Forms	1	0.2%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Form builder system shifts with company size: among UK Startup with under 10 employees, Contact Form 7 leads at 44.7% of the 349 with a detectable system; among UK Startup with 10–50 employees, Contact Form 7 leads at 34.6% of the 107 with a detectable system; and among UK Startup with over 50 employees, Contact Form 7 leads at 100% of the 1 with a detectable system.

Under 10 employees

Contact Form 7

44.7% of band

The Under 10 employees band contains 349 companies and is led by Contact Form 7 with 44.7% share. Typeform and Gravity Forms sit behind it in a market where lightweight website forms appear common.

10–50 employees

Contact Form 7

34.6% of band

The 10–50 employees band contains 107 companies, with Contact Form 7 still ahead on 34.6%. Competition is more even here, with Typeform and Gravity Forms both relevant among larger startup teams.

Over 50 employees

Contact Form 7

100% of band

The Over 50 employees band contains 1 company, so Contact Form 7’s 100.0% share should be read as a single observed case rather than a broad enterprise pattern.

How Form builder usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Startup by Form builder

Startup Companies Using Contact Form 7 in the UK Startup Companies Using Typeform in the UK Startup Companies Using Gravity Forms in the UK

Related directories

Most-Used Form builder by UK Companies (2026)Form builder Used by UK B2B Companies: Market Share (2026)Form builder Used by UK B2C Companies: Market Share (2026)Form builder Used by UK Field Services Companies: Market Share (2026)Form builder Used by UK Construction Companies: Market Share (2026)Startup in the UK

Frequently asked questions

What is the most-used Form builder among UK startup companies?

Contact Form 7 is the most-detected Form builder among UK startup companies, with 42.5% share (194 of 457 companies with a detectable system), ahead of Typeform (19.5%) and Gravity Forms (18.8%).

How many UK startup companies have a detectable Form builder?

457 of 2,576 actively-trading UK startup companies (17.7%) have a Form builder detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Form builder?

A Form builder lets UK startup companies create and manage website forms, surveys, enquiries and sign-up flows without building each form from scratch. It usually handles field design, submission capture and routing into email, spreadsheets or other workflow tools.

How is Form builder usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK startup companies, Contact Form 7 or Typeform?

Contact Form 7: 194 detected companies versus 89 for Typeform, of the 457 UK startup companies with a detectable Form builder.

What is the best Form builder for UK startup companies?

This page reports observed usage rather than recommendations, so there is no single best Form builder implied. Contact Form 7 leads Under 10 employees with 44.7% of 349 companies, 10–50 employees with 34.6% of 107 companies, and Over 50 employees with 100.0% of 1 company; across all 457 companies with a detectable Form builder, Contact Form 7 has 42.5% (194), Typeform 19.5% (89) and Gravity Forms 18.8% (86).

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