Startup Companies Using Webflow in the UK: 388 Active Firms (2026)
UK startups running visual web-building software on public sites use no-code tooling to launch, iterate and market lean digital operations.
Marketing and product teams, rather than engineering groups, tend to own this visual site-building stack inside startups. For this sector, adoption signals a preference for direct control over launch pages, pricing pages, recruitment content and lead-capture flows without routing each change through a web development queue. The buyer profile is usually founder-led or growth-led, with enough budget for paid tooling but a lean operating model. It also points to a go-to-market motion where the public website is treated as a live commercial surface, not a brochure refreshed only during rebrands.
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Across the UK, 388 actively trading startup-tagged companies run this visual site-building system on public sites. Reported employment totals 1,109 roles across the cohort. Within detected CMS use among startups, the system ranks second, at 21.7% of 1,784 sites. The adoption footprint is weighted towards London, which accounts for 54.6% of the cohort, followed by the South East at 9.5%, the East of England at 7.2%, the North West at 7.0% and the South West at 5.2%.
Startup status is a lifecycle label, not a separate UK regulatory category. Incorporated users still sit within ordinary Companies House administration, including confirmation statements and, for some filers, identity verification through central government before filing. The website stack itself is usually a procurement and governance question rather than a licensing trigger. Where these firms operate in financial services, energy supply, aviation, healthcare or legal services, the regulated activity matters more than the site builder. Co-use with analytics, tag management, embedded media and CAPTCHA-style tools also brings privacy notices, cookie controls and processor-contract checks into the operating routine.
Adoption appears tied to the preference for lean, direct-channel go-to-market rather than to a single startup sub-sector. Visual builders tend to remain attractive where founders and growth teams want site control without adding web engineering capacity. The constraint is usually complexity: deeper localisation, account-based personalisation, security review and product documentation can push some firms towards headless or bespoke stacks. Switching may therefore become less about page publishing and more about how far the surrounding hosting, design, analytics and conversion workflow can stretch before procurement or engineering teams ask for a different architecture.
Adoption by company size
Adoption of Webflow rises with company size across the trading UK startup companies in this cohort. 13.2% of the 1,979 companies with under 10 employees run Webflow (261 detected). 17.9% of the 586 companies with 10–50 employees run Webflow (105 detected). 27.3% of the 11 companies with over 50 employees run Webflow (3 detected). That is a 14.1% gap between the over 50 employees and under 10 employees bands.
388
Active firms
2026
21.7%
Of detected CMS share
UK startup
6
Median headcount
Filed accounts
986
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (3 of 388 firms) — the rest sits below that revenue band.
26% of the cohort was incorporated since 2022 (101 firms), so a sizeable share is in its first few filing cycles.
Among startup-tagged firms with a detectable CMS, this visual web-building software sits second by detected share at 21.7% (388), behind the largest detected CMS at 47.1% (840).
London accounts for 54.6% (212) of startup-tagged users, with the South East next at 9.5% (37).
The stack is often paired with edge-security and analytics tooling: 96.1% (373) also run an edge-network service, while 53.1% (206) run web analytics.
Tags overlap with product-led digital categories: 69.3% (269) are also tagged as SaaS, and 33.2% (129) as AI & Machine Learning.
Startup status does not replace sector permissions; firms carrying out financial services, energy supply, aviation, healthcare or legal activities still need the relevant regulator permissions.
CMS market share among UK Startup
Share of the 1,784 UK Startup with a detectable system. As of June 2026.
What else do Webflow-running Startup run?
Share of the 388 Webflow-running UK companies where each technology was also detected. As of June 2026.
Where Webflow Startup are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£477K
Median UK turnover
0.8%
Above £5M turnover
101
Incorporated since 2022
986 verified decision-maker contacts
across these 388 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Startup using Webflow
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides AI-powered tools for planning and designing marketing websites, including generators for sitemaps, wireframes and style guides. Offers libraries of UI components and design assets for…
Serves web designers, developers and digital agencies building marketing websites, including Webflow, Figma and React users at businesses and brands globally.
Financial Health
StableStable · -13% CAGR over 2y
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Computed from 2 filingsDevelops and operates a software platform for building and running automated workflows and AI agents. Provides tools to design logic, create user interfaces, integrate third‑party services, and…
Serves founders, engineers, builders and service agencies seeking to create client-facing software, branded portals and internal automations, including fast-growing companies and teams using…
Financial Health
StableStable · Hiring · 75% CAGR over 1y
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Computed from 3 filingsProvides software and managed services for global indirect tax compliance. Platform automates sales tax, VAT and GST registration, calculation, filing and remittance, integrating with e‑commerce and…
Serves B2B eCommerce, SaaS, tech and marketplace businesses, including Shopify-led brands and global companies, with founders, CFOs, accountants and operators as key buyers.
Financial Health
StrongStrong · Hiring · 134% CAGR over 2y
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Develops and operates an online design feedback platform that enables teams and clients to review websites, Figma files, images, videos, PDFs and presentations, leave comments, track revisions, and…
Sells to designers, creative teams and agencies that need feedback from clients and internal reviewers on websites, Figma files, images, videos, presentations and PDFs.
Financial Health
N/AN/A
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Computed from 5 filingsDevelops subscription commerce software that enables businesses to manage pricing, sell subscriptions, and handle checkout across self-service, sales, partner, and agent channels. Provides pricing…
Serves subscription-based businesses, including SaaS, media and B2C brands, targeting commercial, sales, RevOps and partner-channel teams managing multiple customer and partner sales channels.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 4y
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
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Computed from 5 filingsProvides a marketing platform for beauty brands to manage influencer and creator campaigns, recruit brand advocates, run digital product sampling, collect customer data, and measure performance of…
Sells to B2B marketing teams at beauty, cosmetics, fragrance and skincare brands, including companies running influencer, creator, ambassador, product sampling and customer advocacy campaigns.
Financial Health
StrongStrong · Hiring · 20% CAGR over 3y
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Computed from 4 filingsDevelops AI software that connects with company tools such as Slack, Google Workspace and Notion to search internal data, answer questions, and run automated workflows and agents based on…
Sells to mid-market B2B companies adopting AI, especially sales, support, operations, HR/people and investment teams in SaaS, venture capital and private equity firms.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 3y
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Computed from 4 filingsProvides an online platform for managing influencer and creator marketing campaigns. Enables brands and agencies to find creators, send campaign briefs, communicate, review and approve content,…
Serves marketing teams at consumer brands and agencies running influencer or creator campaigns, plus creators who collaborate on briefs. Targets organisations managing project-based content campaigns.
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HealthyHealthy · 0% CAGR over 3y
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Computed from 5 filingsProvides a payment automation platform for businesses and accounting firms to process bulk supplier and payroll payments, manage approval workflows, and send international transfers. Integrates with…
Serves accounting and bookkeeping firms, business finance and payroll teams, and multi-entity groups using Xero, QuickBooks, payroll or expense platforms.
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
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Computed from 4 filingsDevelops project management software for creative teams and agencies, providing tools to plan jobs, schedule staff, track time, manage workflows, generate quotes and invoices, and report on project…
Sells B2B to creative businesses, especially agencies, design studios, in-house creative teams and architecture practices managing client-based work.
Financial Health
StrongStrong · Hiring · 18% CAGR over 4y
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Computed from 5 filingsDevelops sales intelligence and prospecting software that analyses UK company data and annual reports to identify potential customers. Provides CRM integrations, predictive scoring, trigger alerts,…
Sells to B2B sales and revenue teams, including SDRs, account managers and data leaders, particularly in foreign exchange, logistics, banking, energy, insurance, recruitment and R&D tax advisory…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
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Computed from 4 filingsDevelops accounting automation software for finance teams using Xero and QuickBooks Online. Tools automate month‑end processes including intercompany reconciliations, recharge allocations,…
Serves B2B finance teams at growing, multi-entity organisations using Xero or QuickBooks Online, including CFOs, controllers and accountants managing month-end processes.
Financial Health
StrongStrong · Hiring · 108% CAGR over 3y
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Computed from 3 filingsDevelops talent management software for HR teams that analyses workforce data to support employee development, internal mobility, succession planning, and strategic workforce planning. Provides tools…
Sells to HR leaders and talent management teams in businesses managing employee development, internal mobility, succession planning and strategic workforce planning, particularly organisations using…
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Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
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Computed from 3 filingsDevelops software for eCommerce sites that tracks visitor behaviour, models purchase intent and triggers real-time on-site messages, offers and prompts such as discounts, email capture and product…
Serves B2B eCommerce brands and online retailers, particularly growth, CRM, CRO and digital trading teams responsible for improving website conversion, revenue and margin.
Financial Health
StrongStrong · Hiring · 63% CAGR over 2y
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Computed from 2 filingsDevelops an AI revenue orchestration platform that analyses customer interactions and sales conversations to generate structured go‑to‑market data, automate CRM updates, capture notes, provide sales…
Serves B2B go-to-market teams, especially CROs, RevOps, sales, SDR/BDR, customer success, enablement, marketing and product leaders at companies managing CRM-driven revenue operations.
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
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Computed from 4 filingsOperates an online platform that matches businesses with lenders and enables comparison of business finance options. Facilitates applications for products including long‑term and short‑term loans,…
Serves UK business owners and companies seeking commercial finance, including startups, SMEs and family businesses comparing lenders for loans, asset finance or invoice finance.
Financial Health
StrongStrong · Growing, Hiring · 122% CAGR over 3y
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Computed from 5 filingsProvides payment processing solutions for small businesses, including card payment terminals, portable POS devices, Tap to Pay on iPhone, and online payment tools such as payment links and QR code…
Sells to UK SMEs that take customer payments, including hospitality venues, retailers, trades and local services such as salons, cleaners, mechanics, taxis, pet care, cafés, takeaways, restaurants…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
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Computed from 3 filingsProvides HR software for compensation management, including salary benchmarking using market data, creation of salary bands, tools for conducting pay reviews, and analytics to identify pay gaps and…
Targets B2B HR, compensation and people teams, plus managers involved in pay reviews, at companies needing structured salary bands, market pay data and EU pay transparency readiness.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
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Computed from 5 filingsDevelops software that integrates with card payment machines to identify customers, run card‑linked loyalty programmes, collect transaction feedback, and provide analytics and remarketing tools for…
Serves SMEs and enterprise merchants using card machines, plus payment providers including banks, payment acquirers, ISOs and card issuers.
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Computed from 5 filingsProvides online software platform for sourcing and analysing land and property development opportunities. Aggregates planning, ownership and market data, with tools for site appraisal, mapping…
Serves UK property and land professionals: developers, land sourcers, land and new homes agents, planners, architects, consultants, energy and utility providers, and commercial real estate or retail…
Financial Health
StrongStrong · Growing, Hiring · 88% CAGR over 4y
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Computed from 4 filingsDevelops cloud-based financial planning and analysis (FP&A) software that enables businesses to create financial models, budgets and forecasts, automate management reporting, analyse performance…
Serves startups and growing companies, especially SaaS businesses, selling to finance and leadership teams using accounting, CRM and HR systems.
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StrongStrong · Hiring · 19% CAGR over 3y
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Computed from 4 filingsDevelops and provides a digital training platform for management and leadership development. Offers habit-based learning programmes, assessments, AI-powered practice tools, and expert-led coaching…
Sells to HR, learning and development, and people leaders in organisations that need to upskill cohorts of managers and develop leadership capability across busy managers at all levels.
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StrongStrong · Hiring · 108% CAGR over 3y
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Computed from 3 filingsDevelops software for greenhouse gas (GHG) carbon accounting. Provides an AI-powered platform that collects emissions data, calculates carbon footprints, and generates sustainability and regulatory…
Sells to professional services firms, including legal and accounting firms, targeting executives and sustainability leads responsible for greenhouse gas and carbon reporting.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
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Computed from 3 filingsDevelops financial software for debt capital markets. Provides a platform used by agents, issuers, law firms and investors to manage bond, loan and escrow transactions, including deal execution,…
Serves B2B debt capital markets participants, including agents, issuers, arrangers, borrowers, investors, lenders, law firms and financial infrastructure providers at global financial institutions.
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StrongStrong · Hiring · 73% CAGR over 2y
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Computed from 3 filingsProvides a workplace software platform for managing employee career conversations, feedback and development. Enables ongoing check-ins, goal tracking, onboarding workflows and real-time analytics to…
Sells to employers, HR teams and people leaders seeking to improve employee engagement, career development, performance insight and workplace culture through ongoing staff conversations.
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StrongStrong · -20% CAGR over 1y
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Computed from 5 filingsProvides online recruitment software that generates job adverts, checks adverts for bias, converts adverts into social media content, creates interview plans, and produces Boolean search strings from…
Sells to agency recruiters and in-house recruitment or talent acquisition teams that need tools for job adverts, interview planning, sourcing searches, and recruitment marketing.
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StrongStrong · 145% CAGR over 2y
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Computed from 4 filingsDevelops software platform for private capital firms to manage fund and deal operations, including cap table tracking, waterfall calculations, investor reporting, document management, compliance…
Serves private capital firms and related law firms, targeting fund investment, legal, finance, audit and compliance teams, plus portfolio company managers and limited partners involved in private…
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StableStable
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Computed from 4 filingsProvides a software platform for corporate travel programmes, enabling travel teams to manage a travel intranet, communicate policies and supplier benefits, share hotel directories, collect traveller…
Sells to corporate travel teams and travel managers at large and global businesses, including technology, financial services and pharmaceutical companies, with employees who travel for work.
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StrongStrong · Hiring · 21% CAGR over 3y
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Computed from 3 filingsDevelops cloud software for finance teams that consolidates data from multiple Xero, QuickBooks and other accounting systems. Provides tools for group financial reporting, intercompany…
Sells to B2B finance teams, group finance directors, accountants and bookkeepers managing multi-entity organisations that use Xero, QuickBooks or Pennylane.
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HealthyHealthy · Hiring · 15% CAGR over 2y
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Computed from 5 filingsDevelops software for wealth managers, banks and asset managers providing portfolio analytics and reporting. Platform delivers performance, risk and ESG analysis, scenario modelling, client portfolio…
Serves B2B financial services organisations, including wealth firms, family offices, asset managers, fund managers, banks and online brokers, with end users and advisors as their audience.
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StrongStrong · Hiring · 6% CAGR over 5y
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Computed from 2 filingsDevelops cloud-based project and workforce management software for construction contractors. The platform provides tools for scheduling, time tracking, compliance documentation, progress and profit…
Serves small-to-medium-sized construction contractors and trade businesses managing site teams, projects and compliance, particularly firms needing visibility across workforce, jobs and finances.
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HealthyHealthy · Hiring · 67% CAGR over 1y
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Computed from 5 filingsProvides software for sports organisations to automate creation of match graphics, statistics, and updates from live data. The platform enables teams, leagues, and media to generate and distribute…
Sells to sports organisations including federations, teams and media companies. Targets business buyers seeking digital fan engagement, live content and automation tools, indicating a B2B market in…
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StrongStrong · Growing, Hiring · 57% CAGR over 4y
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Computed from 5 filingsDevelops a browser-based software platform for creating and managing product image renders, interactive 3D models, and visualisation applications. Tools enable marketers and manufacturers to build…
Serves B2B manufacturers, particularly marketing and sales teams at companies selling machinery, technical devices, components, specialist products or materials across international markets.
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HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides software that enables brands to embed “where to buy” and purchase links in digital content such as websites, social media, video and email, connecting consumers to online retailers and store…
Serves B2B consumer brands and their marketing, ecommerce and media teams seeking to connect digital content to retail purchase paths across websites, social, video, display, email and search.
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StableStable · 0% CAGR over 4y
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Computed from 3 filingsDevelops a cloud-based geospatial collaboration platform that enables teams to upload, process and share mapping data, aerial imagery, and 2D/3D site models, with tools for map annotation, asset…
Serves B2B and public sector teams using geospatial data, including mining, construction, utilities, facilities maintenance, government, consulting, insurance and drone services, across GIS,…
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StrongStrong · Growing, Hiring · 5% CAGR over 2y
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Computed from 4 filingsDevelops cybersecurity software that scans the internet to identify organisations’ exposed digital assets and vulnerabilities. Its platform provides external attack surface management, asset…
Serves B2B organisations with internet-facing digital assets, particularly cybersecurity teams managing attack surface visibility, vulnerability prioritisation, third-party risk and M&A security…
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StrongStrong · Hiring · 71% CAGR over 3y
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Computed from 4 filingsDevelops software that provides digital receipt and post‑purchase engagement tools for retailers. Platform links in‑store transactions to customer profiles, delivers receipts via digital channels,…
Serves independent, mid-sized and enterprise retailers and growing consumer brands, with their shoppers as end users.
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StrongStrong · Hiring · 63% CAGR over 3y
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Computed from 4 filingsProvides cloud-based software for managing company equity and employee share plans, including cap table management, automated financial reporting, compliance across jurisdictions, participant…
Serves private and public companies managing employee equity and share plans, including startups scaling toward IPO and listed businesses with finance, legal, HR, and reward teams responsible for…
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StrongStrong · Growing · 0% CAGR over 3y
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Computed from 5 filingsDevelops a cloud-based video management platform for sports organisations. Software captures live and post‑match footage, integrates data feeds and tags, enables clipping, telestration and search,…
Serves B2B sports organisations of all sizes globally, including leagues, individual teams, officiating bodies and disciplinary teams that rely on match video workflows.
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StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 2 filingsOperates an online platform and mobile app that connects consumer brands with social media users, rewarding individuals with cash payments for posting about purchased products or experiences on…
Serves consumer brands in sectors such as fashion, beauty, health and fitness, travel, dining and pet products, alongside everyday Instagram and TikTok users who buy from brands and want posting…
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StrongStrong · Hiring · 50% CAGR over 1y
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Computed from 5 filingsProvides a payments and finance operations platform for travel companies. Offers payment links, embedded checkout, instalment plans and open banking, with real-time reconciliation, booking matching,…
Serves B2B travel companies, including tour operators, travel agents, destination management companies and agencies, particularly finance and operations teams managing bookings, payments and…
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StrongStrong · Hiring · 57% CAGR over 4y
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Computed from 3 filingsDevelops advertising technology that delivers cookieless, AI‑driven digital advertising based on content relevance, aiming to improve user engagement and attention without reliance on third‑party…
Serves B2B digital advertisers, brand marketing teams and media agencies seeking cookieless advertising technology for user engagement campaigns.
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StrongStrong · Growing, Hiring · 58% CAGR over 2y
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Computed from 5 filingsOperates an online platform that connects doctors seeking locum work with recruitment agencies and healthcare organisations. Aggregates locum job listings, enables agencies to offer shifts to…
Serves doctors seeking locum work, including F3 doctors, trainees, SHOs and consultants, and also sells to locum agencies and healthcare organisations looking to reach active locum doctors.
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HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 4 filingsDevelops software for managing UK R&D tax relief claims. The platform enables accountants and consultants to prepare claims, generate technical narratives with AI, collaborate with clients and teams,…
Serves R&D tax consultants and accountancy practices managing tax relief claims for multiple clients, including teams needing collaboration, review workflows and HMRC submission oversight.
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HealthyHealthy
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Computed from 5 filingsOperates an online platform that connects organisations with keynote speakers and subject‑matter experts. Enables booking of speakers for conferences, workshops, webinars, and corporate events across…
Serves businesses and organisations, including HR, L&D, leadership and event teams, seeking external experts for workplace learning, conferences, executive briefings, webinars and internal events.
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StableStable · Hiring · 63% CAGR over 4y
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Computed from 5 filingsPrepares and delivers fresh baby and toddler meals cooked daily from scratch. Offers subscription meal plans with stage‑appropriate textures for weaning through early childhood, plus weaning kits and…
Sells to London parents of weaning babies and toddlers aged 5 months to 4 years, with an additional B2B catering audience of nurseries, schools, teachers and parents managing childcare meals.
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StrongStrong · Hiring · 68% CAGR over 4y
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Computed from 5 filingsDevelops and sells personalised nutritional supplement formulas tailored to individual health data. Uses online health quizzes or blood test analysis and an algorithm to determine micronutrient…
Targets health-conscious consumers, athletes and high-performance individuals seeking personalized nutrition, using health quizzes or blood tests to guide daily supplement choices for wellness,…
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HealthyHealthy · Hiring · 9% CAGR over 4y
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Computed from 4 filingsDevelops online fundraising and donation management software for charities, non-profits and mosques. Provides tools that automate recurring donations and campaigns tied to Islamic giving periods such…
Sells to charities, non-profits and mosques seeking faith-based fundraising tools, particularly organisations serving Muslim donors during Ramadan, Fridays and Dhul Hijjah. Targets B2B and non-profit…
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HealthyHealthy · Hiring · 26% CAGR over 4y
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Showing 50 of 388 — +338 more with verified decision-maker contacts, live data, and CRM sync.
How Webflow usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. startup companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of startup companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Webflow is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK startup companies use Webflow?
What share of UK startup companies run Webflow?
How is Webflow usage detected?
What size startup companies use Webflow in the UK?
What do Webflow-running startup companies also run?
Can I get contact details for these companies?
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