Travel Sector Companies Using Google Tag Manager in the UK: 2,973 Active Firms (2026)
Travel and hospitality companies sell trips, stays and guest services, with UK websites instrumented for analytics and marketing tags.
Tag management in travel and hospitality is usually installed around booking engines, enquiry forms, event pages, loyalty journeys and paid-media landing pages rather than as an isolated analytics utility. Adoption tends to signal a direct-channel posture: marketing teams need to test acquisition sources, revenue managers want campaign attribution, and operations teams need consent-aware measurement without asking developers to edit page code for every pixel. The users most likely to fit are consumer-facing operators with repeatable web traffic, seasonal campaign planning and enough budget discipline to separate measurement, consent and site content ownership. Engagements are typically operational rather than experimental, sitting between digital marketing, ecommerce, IT and compliance.
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In the UK, 2,973 travel and hospitality companies are actively trading with this tag manager detected on their websites. The system ranks ahead of the other detected tag-manager option in the sector, accounting for 99.6% of detected tag-manager use. Registered-address skew is concentrated in London at 24.2%, followed by the South East at 13.2%, the South West at 12.5%, the North West at 9.2% and the East of England at 8.1%. The employment footprint is not just micro-operator noise: stated headcount across the cohort totals 10,305 people.
Flight-inclusive sellers sit within the CAA’s ATOL environment: the scheme protects travellers’ money if an operator ceases trading, and the CAA states that any package holiday sold in the UK must be ATOL protected. ATOL holders pay £2.50 per traveller into a trust fund for refunds, reimbursement or repatriation. Hospitality operators that sell or supply alcohol in England and Wales need authorisation from a local licensing authority under the Licensing Act 2003, usually through a premises licence and a personal licence holder. For tag management, those obligations sit alongside GDPR and ICO expectations around consent, cookies, retention and supplier oversight.
Adoption appears tied less to experimentation than to housekeeping around direct bookings, paid acquisition and consent management. Travel sellers with flight exposure and hospitality groups with venue-level marketing tend to keep tag governance close to compliance, because inaccurate tracking can create both wasted media spend and awkward evidence trails. The stack may also become more central as browser controls, consent fatigue and agency handovers make unmanaged tags harder to defend. Smaller operators are likely to rely on templates and external agencies, while scaled operators keep more ownership in digital, ecommerce and analytics teams.
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK travel sector companies in this cohort. 1.5% of the 112,555 companies with under 10 employees run Google Tag Manager (1,634 detected). 7.4% of the 14,926 companies with 10–50 employees run Google Tag Manager (1,105 detected). 24% of the 1,150 companies with over 50 employees run Google Tag Manager (276 detected). That is a 22.5% gap between the over 50 employees and under 10 employees bands.
2,973
Active firms
2026
99.6%
Of detected Tag managers share
UK travel sector
9
Median headcount
Filed accounts
6,292
Verified contacts
Across this cohort
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Key facts
About 6% of the trading cohort reports turnover above £5M (195 of 2,973 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (353 firms), so a sizeable share is in its first few filing cycles.
Within travel and hospitality, this tag manager accounts for 99.6% (2,973) of 2,984 detected tag-manager installations; the nearest detected alternative is at 1.0% (31).
London is the largest registered-region cluster for this tag-manager-running travel and hospitality cohort at 24.2% (720), followed by the South East at 13.2% (392) and the South West at 12.5% (373).
Website-stack overlap points towards mainstream marketing operations: 58.3% (1,732) also run a content-management system, 46.0% (1,368) use a web performance and security layer, and 42.9% (1,276) run analytics tooling.
Flight-inclusive package sales remain tied to the CAA’s ATOL regime, where any package holiday sold in the UK must be ATOL protected and ATOL holders pay £2.50 per traveller into a trust fund.
ONS estimates put UK residents’ overseas travel at 94.6 million visits abroad and £78.6 billion of spend in 2024, compared with 42.6 million inbound visits and £32.5 billion of inbound spend.
Tag manager market share among UK Travel Sector
Share of the 2,984 UK Travel Sector with a detectable system. As of June 2026.
What else do Google Tag Manager-running Travel Sector run?
Share of the 2,973 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£578.9K
Median UK turnover
6.6%
Above £5M turnover
353
Incorporated since 2022
6,292 verified decision-maker contacts
across these 2,973 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsOperates a travel agency selling package holidays, flights, and accommodation through major tour operators. Provides holiday search and booking via website, mobile app, call centre, and retail…
Sells to UK consumers and families booking leisure holidays, including package trips and flights from UK departure airports to European and worldwide destinations.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOnline travel agency specialising in cruise holidays. Sells cruise packages, tour-and-cruise itineraries, and deals across multiple cruise lines, allowing customers to browse ships and destinations,…
Serves consumers planning cruise holidays, including mainstream, luxury “six star,” package, and tour-and-cruise travellers comparing cruise lines, destinations, deals, and expert booking support.
Financial Health
StableStable · -70% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates hotels, restaurants, bars, pubs, private members’ clubs and farm shops, often integrated with art spaces. Develops and manages hospitality properties offering dining, accommodation, food…
Serves leisure consumers, diners, hotel guests, art and culture visitors, private club members, and local shoppers across its hospitality venues in the UK, Europe and US.
Financial Health
HealthyHealthy · Hiring · 31% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates an online travel agency specialising in cruise holidays. Provides booking for ocean and river cruises, cruise-and-stay packages, expedition voyages, and related travel arrangements across…
Serves UK consumers booking cruise holidays, including couples, solo travellers, families, adults-only travellers, luxury cruise buyers, and customers seeking no-fly, river, expedition, world or…
Financial Health
StrongStrong · Profitable · 4% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsManages and operates branded hotels and hospitality venues, including Holiday Inn and Crowne Plaza properties. Provides accommodation, meeting and event facilities, group bookings, and leisure…
Serves B2B and consumer hospitality customers, including corporate meeting and event bookers, business groups, leisure groups, tour operators, and individual hotel guests using UK branded hotels and…
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSpecialises in selling and booking luxury cruise holidays worldwide. Offers itineraries across multiple cruise lines and destinations, including expedition, river and world cruises, and provides…
Sells to consumers seeking luxury cruise holidays, including leisure travellers comparing cruise lines, destinations, world cruises, expedition cruises and river cruises, with support from UK-based…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides travel agency services arranging tailor‑made holidays, cruises, villas, city breaks, weddings and touring trips. Works through a network of travel consultants who advise customers and…
Serves UK consumers seeking luxury holidays, including families, couples planning honeymoons or weddings, cruise travellers, accessible-travel customers, and clients booking villas, city breaks or…
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates a hotel and resort offering guest accommodation including hotel rooms, lodges, suites, and self‑catering properties. Provides restaurants and bars, spa and wellness treatments, beach…
Serves leisure travellers and families visiting Cornwall, plus local and visitor diners and spa guests. Also targets couples planning weddings and organisers of private parties, celebrations,…
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform that compares and books travel services including car hire, hotels, airport parking, airport lounges and attractions. Aggregates offers from rental companies and travel…
Serves leisure and business travellers, including UK airport users, international car hire customers, families, city visitors and budget-conscious holidaymakers comparing travel options online.
Financial Health
HealthyHealthy · Hiring · 51% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates all‑inclusive holiday resorts offering short breaks with accommodation, full‑board dining, drinks, sports and leisure facilities, organised activities, and live entertainment. Provides…
Serves UK leisure travellers seeking fully inclusive short breaks, primarily adults and couples, with family groups during selected school holidays at its Norfolk resort.
Financial Health
StableStable · Profitable, Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsOrganises guided group and self-guided adventure holidays worldwide, including trekking, cycling, mountaineering, wildlife and cultural trips. Arranges itineraries, logistics and local leaders for…
Sells to consumers and families seeking active adventure holidays, including walkers, trekkers, cyclists, mountaineers, wildlife travellers and polar explorers, across a wide range of international…
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a full-service hotel providing guest rooms and suites, on-site restaurants and bars, meeting and event facilities, and leisure amenities including a spa, swimming pool and fitness centre for…
Serves leisure travellers, families and city-break visitors to central London, plus corporate, government and agency bookers seeking accommodation and meetings/events space near Westminster and the…
Financial Health
StrongStrong · Hiring · 138% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsProvides travel agency services specialising in tailor‑made package holidays. Arranges flights, hotels, cruises, tours, island‑hopping and multi‑centre trips to destinations in Europe, the Middle…
Serves UK holidaymakers—couples, families and groups—seeking luxury, tailor-made beach, cruise, tour and multi-centre trips, and also supports travel agents booking packages for their clients.
Financial Health
StrongStrong · Hiring · 17% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOrganises escorted holidays for solo travellers aged over 50. Offers small‑group tours, cruises, rail trips and themed holidays across the UK and worldwide, with tour managers, accommodation, meals…
Targets B2C customers: mature singles and solo travellers over 50, including first-time solo holidaymakers, who want social trips with like-minded people.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online reservation platform for a network of independently owned boutique luxury hotels worldwide. Provides hotel booking services through its website and app, and manages a membership…
Serves affluent leisure travellers booking boutique luxury hotels worldwide, as well as travel agents and independent luxury hotels seeking access to its reservations and membership network.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsActs as a travel agent arranging and selling holiday and travel bookings, including cruises, flights, hotels, tours and package holidays. Handles customer enquiries, quotations, reservations and…
Serves consumers and travellers seeking quotes, enquiries or bookings for holidays, cruises, flights, hotels and other travel arrangements, including customers with accessibility, dietary or medical…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 2 filingsDesigns and sells tailor‑made holiday packages to destinations including Australia, New Zealand, the Americas, Africa and Asia. Arranges flights, accommodation, tours, safaris, cruises, car hire and…
Sells to UK consumers, couples and families planning tailor-made long-haul holidays, including honeymoons, safaris, fly-drives, cruises, tours and multi-centre trips across destinations such as…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates an adult-only holiday resort providing short-break accommodation, full-board dining, bars, and organised entertainment. Offers leisure facilities, sports and activity programmes, and live…
Serves adult consumers seeking fully inclusive short breaks in Essex, including couples, friends and groups looking for UK resort stays with dining, leisure activities and evening entertainment…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsOperates and manages hotels, resorts and serviced apartments. Provides hospitality management, brand management and advisory services for hotel properties, and offers accommodation booking, dining,…
Serves leisure and business travellers in the UK, Thailand, Malaysia and Sri Lanka, plus groups seeking event venues and hospitality businesses seeking management or advisory support.
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a chain of hotels providing short‑stay accommodation in compact guest rooms. Offers en‑suite rooms with beds, Wi‑Fi, televisions and climate control, along with on‑site cafés serving…
Serves leisure and short-stay travellers seeking affordable, centrally located hotel accommodation in London, Bath, Glasgow and Liverpool, including couples and city visitors wanting walkable access…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a collection of boutique hotels providing guest accommodation, on-site bars and dining, and meeting and event facilities. Also offers accommodation packages, conference space, and gift…
Serves leisure and business travellers seeking 4-star boutique stays in central London, plus corporate and private event organisers needing meeting, conference or dining venues.
Financial Health
HealthyHealthy · Hiring · 42% CAGR over 4y
Location
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Computed from 3 filingsOperates a collection of hotels offering guest accommodation, restaurants, spa and wellness facilities, golf courses, and event spaces. Provides venues for weddings, conferences, leisure breaks and…
Serves leisure travellers, business travellers, spa and golf guests, dog owners, tour groups, wedding couples and event organisers seeking hotel stays and venues across Northwest England and North…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsOperates and manages a portfolio of hotels and resorts, including branded and independent properties. Provides accommodation, meeting and conference facilities, event and wedding venues, leisure…
Serves leisure and business travellers, meeting and conference organisers, wedding parties, families and groups seeking hotel stays and event venues across the UK and Southern Spain.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 5 filingsOrganises gap year, adventure travel, volunteering and paid work abroad programmes for young adults. Offers group tours, round‑the‑world trips and short‑term travel experiences across multiple…
Sells to 18-30 consumers, especially first-time backpackers, solo travellers, gap year students, university students, young workers on short breaks, couples and groups of friends seeking overseas…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates holiday parks offering short breaks and holiday accommodation including caravans, lodges, apartments and camping pitches. Provides on‑site leisure facilities such as swimming pools, sports…
Serves UK leisure consumers seeking Devon beach holidays, including families with children, toddler groups, couples, dog owners, campers and touring guests, and customers looking for accessible,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 21% CAGR over 4y
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Computed from 5 filingsOperates an online booking platform for a curated collection of glamping accommodation, including treehouses, cabins, yurts and shepherd’s huts, allowing guests to search, compare and book…
Sells to leisure travellers seeking curated glamping and unusual nature stays, including couples, families, dog owners and groups booking short breaks, special occasions and weddings across the UK…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 3 filingsOperates an online booking platform for airport coach transfers, selling bus tickets between city centres and major airports including Heathrow, Gatwick, Stansted and Luton, and providing coach hire…
Serves B2C leisure and business travellers needing budget connections between city centres and major airports in London, Dublin and Milan, plus groups or organisations seeking coach hire.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
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Computed from 5 filingsDesigns and sells tailor‑made multi‑centre holiday packages. Provides itinerary planning, destination advice, and booking for trips combining multiple locations, including flights, accommodation, and…
Serves consumers and leisure travellers seeking tailor-made multi-centre holidays, including couples, honeymooners, adult-only travellers, food and wine tourists, rail/road trip travellers and small…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates holiday parks offering caravan, lodge, apartment and glamping accommodation for short breaks and holidays. Provides touring and motorhome pitches, on-site leisure facilities, and sells new…
Sells to consumers and families seeking UK caravan holidays, short breaks, touring pitches and glamping, and to individuals or couples looking to buy holiday homes in parks across Lancashire, the…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
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Computed from 4 filingsOperates an online platform for comparing and booking car rental services. Aggregates offers from multiple vehicle hire providers, allowing users to search pickup locations, compare prices and…
Serves individual leisure and business travellers internationally who need short-term car rental, segmented by pickup location, driver age and country of residence.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsOwns and manages a portfolio of visitor attractions, including heritage sites, themed tours and entertainment experiences. Operates ticketed attractions, guided tours, educational visits and event…
Serves consumers and organised groups visiting UK attractions, including families, tourists, schools and education groups, leisure groups, and private-hire customers.
Financial Health
StrongStrong · Hiring · 10% CAGR over 4y
Location
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Computed from 3 filingsOperates a portfolio of inns and hotels offering accommodation, restaurants and bars. Provides room bookings, dining and hospitality services, and sells gift vouchers through its website for stays…
Serves B2C customers including leisure travellers, couples, families and diners seeking country inn hotel stays, food and drink, and gift purchases across UK destinations.
Financial Health
HealthyHealthy · 3% CAGR over 2y
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Computed from 2 filingsOperates a holiday park and campsite offering accommodation in lodges, static caravans, cottages, and touring or camping pitches. Provides on‑site leisure facilities, dining, entertainment, fishing,…
Serves leisure consumers seeking South Devon holidays, including families, couples, dog owners, campers, touring caravan and motorhome owners, lodge/cottage guests, and day visitors using leisure,…
Financial Health
HealthyHealthy · Profitable, Hiring · 27% CAGR over 1y
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Computed from 3 filingsOperates a group of boutique hotels and hospitality venues offering accommodation, restaurants and bars, spa facilities, and event spaces. Provides wedding venues, overnight stays, dining services,…
Serves leisure guests, couples planning weddings, spa and dining customers, and corporate or private event organisers seeking hotel venues across Scotland.
Financial Health
HealthyHealthy · Profitable · -3% CAGR over 2y
Location
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Computed from 4 filingsOperates holiday parks offering holiday lodges, caravan accommodation, touring and camping pitches, and short-stay holiday breaks. Also sells holiday homes and residential park homes within managed…
Serves consumers seeking holiday home ownership, residential park homes, staycation breaks, touring pitches and camping, including families, holidaymakers, retirees and downsizers in North Yorkshire…
Financial Health
StrongStrong · 41% CAGR over 2y
Location
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Computed from 3 filingsOwns and operates a five-star hotel offering guest accommodation in rooms and suites, with on-site dining including a fine dining restaurant, bar, afternoon tea service, private dining, and meeting…
Serves affluent leisure and business travellers visiting central London, plus local and visiting diners, families celebrating occasions, and corporate or private event organisers seeking five-star…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
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Computed from 3 filingsProvides vehicle rental services including short-, medium-, and long-term car and van hire through airport and city locations. Also offers car leasing, subscription services, and electric car sharing…
Serves consumers, families, larger travel groups and business users needing vehicles from UK airports and city locations, including leisure travellers, corporate renters and customers seeking short-,…
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 2y
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Computed from 5 filingsArranges holiday villa rentals across European destinations including Portugal, Spain, Greece, Croatia, and Italy. Provides a curated portfolio of private villas with booking assistance, availability…
Serves UK holidaymakers, families and groups seeking villa holidays in European destinations including Portugal, Spain, Greece, Croatia and Italy, with options for family, beach, luxury, accessible…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 4y
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Computed from 3 filingsOperates coach travel services including UK and European coach holidays, day trips and event travel. Provides private coach hire, school transport, scheduled bus and National Express services, and…
Serves leisure travellers, families, schools and youth groups, corporate away-day organisers, and private groups or event organisers seeking UK and European coach travel and hire.
Financial Health
StrongStrong · Profitable, Growing · 5% CAGR over 2y
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Computed from 5 filingsProvides travel agency services, arranging charter flights, cruise holidays and package trips. Offers bookings for ocean and river cruises, beach holidays, city breaks, safaris, ski trips, tours and…
Serves leisure consumers and holidaymakers, including cruise passengers, families, honeymooners, luxury travellers and adventure tourists seeking international trips across Europe, Africa, Asia,…
Financial Health
StrongStrong · Profitable, Hiring · 2% CAGR over 5y
Location
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Computed from 3 filingsProvides tailor-made holiday planning and booking services, designing customised itineraries including fly‑drive trips, train journeys, family holidays, safaris and cultural travel, and arranging…
Serves consumers seeking tailor-made overseas holidays, including families, couples and individual travellers interested in fly-drive trips, villas, beach breaks, safaris, cultural travel and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsOperates and markets venues for corporate meetings, conferences, training sessions and team events across Europe. Provides residential and day meeting packages, meeting rooms, event planning support,…
Serves businesses planning corporate meetings, training, team events and conferences, including HR, learning and development, event and office teams seeking venues across major European cities.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsOrganises tailor‑made safari and beach holidays in Africa and the Indian Ocean. Plans itineraries including wildlife safaris, national park tours, island beach stays, and activities such as gorilla…
Sells to consumers planning bespoke Africa and Indian Ocean holidays, including honeymooners, families, adventure travellers, divers, safari enthusiasts and people seeking luxury wildlife-and-beach…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates serviced apartments and aparthotel accommodation for short and extended stays. Offers furnished apartments bookable online, with amenities such as Wi‑Fi, digital access, workspaces and…
Serves leisure and business travellers, families, pet owners and corporate guests seeking short-term or extended serviced-apartment stays in Bristol, London and Milton Keynes.
Financial Health
StrongStrong · Growing, Hiring · 21% CAGR over 4y
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Computed from 5 filingsOperates a group of country inns and pub hotels offering food and drink service and guest accommodation. Manages several pub venues providing bar dining, rooms for overnight stays, and hospitality…
Serves local residents, tourists and leisure travellers visiting villages in and around the Lake District, including pub-goers, diners and overnight guests at country inns.
Financial Health
StrongStrong · Growing, Hiring · 63% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a collection of boutique and country house hotels offering guest accommodation, restaurants, bars and spa facilities. Manages properties including The Bird, Homewood, Bishopstrow and Dukes,…
Serves leisure travellers, diners, spa guests and event bookers seeking boutique or luxury hotel stays, restaurants and country house venues in Bath, Somerset and Wiltshire.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
Location
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Computed from 4 filingsOrganises group travel programmes, specialising in ski trips for schools, businesses, clubs and private groups. Arranges resort bookings, travel planning and trip management, and also offers summer…
Serves schools and teachers planning student trips, plus businesses, sports teams, clubs, families and friendship groups seeking organised group travel and team-building experiences.
Financial Health
HealthyHealthy · Hiring · 30% CAGR over 3y
Location
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Computed from 4 filingsSpecialist tour operator arranging tailor‑made holidays and small‑group tours to destinations across Asia. Designs custom itineraries including accommodation, transport, and guided experiences such…
Serves UK-based leisure travellers planning Asia holidays, including couples, families, honeymooners, luxury travellers, wildlife and adventure travellers, and people seeking beach, cultural or rail…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 3y
Location
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Computed from 3 filingsOperates luxury private rail tours across Europe, Central Asia and other regions. Offers multi‑day journeys aboard private trains with onboard cabins, dining and guided excursions, and provides…
Sells to affluent leisure travellers seeking luxury private-rail holidays, including couples and individuals booking bespoke or all-inclusive cultural journeys across Europe, India and Central Asia.
Financial Health
HealthyHealthy · Growing, Hiring · 11% CAGR over 2y
Location
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Computed from 3 filingsOperates a collection of exclusive-use country house wedding venues. Provides ceremony and reception spaces, accommodation, catering, and wedding planning support through managed venues and…
Serves engaged couples seeking exclusive-use country house, castle or manor wedding venues in Essex, Cambridgeshire, Gloucestershire, Somerset and Warwickshire, typically for celebrations from 30 to…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by Tag manager
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Frequently asked questions
How many UK travel sector companies use Google Tag Manager?
What share of UK travel sector companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size travel sector companies use Google Tag Manager in the UK?
What do Google Tag Manager-running travel sector companies also run?
Can I get contact details for these companies?
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