Travel Sector Companies Using Issuu in the UK: 88 Active Firms (2026)
Travel and hospitality businesses using embedded digital publishing tools publish brochures, menus and guides online for UK customers.
Marketing and commercial teams usually own this publishing layer, not engineering. In travel and hospitality it tends to sit between the website, booking journey and sales collateral: brochures for tour operators, venue packs for event sales, menus for restaurants, and seasonal guides for accommodation providers. Adoption signals a business that still relies on catalogue-like content, but wants it measurable and linkable for direct sales, trade partners and pre-arrival communications. The typical buyer is a lean operator with enough budget for managed web content, but not necessarily a large digital product team.
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Across the UK, 88 active travel and hospitality companies are running this embedded publishing tool. Reported employment linked to this adoption group stands at 2,001 people, which fits the small-operator skew suggested by its public web footprint. Within widgets detected across the sector, the tool ranks fourth, with a 6.1% share of detected sector widgets. Registered addresses skew south: London accounts for 21.6% of adopters, followed by the South East at 19.3%, the South West at 17.0%, the East of England at 10.2% and Scotland at 6.8%.
Flight-inclusive travel marketing has to be read alongside the Civil Aviation Authority’s ATOL regime. The CAA says any package holiday sold in the UK must be ATOL protected, so online brochures and itineraries can sit close to regulated claims even when the publishing layer itself is just a web tool. Hospitality users face a different constraint: alcohol sales in England and Wales require authorisation from a local licensing authority, usually the local council, with premises and personal licensing shaping venue packs, event menus and booking pages. UKHospitality and ABTA matter as policy and dispute-routing bodies, but membership is not a statutory licence.
Adoption appears more likely to follow content practice than formal IT planning. Operators with seasonal offers, trade-facing collateral and repeat venue enquiries have a clear reason to keep brochure-style formats online, while businesses moving to booking-led pages may fold the same material into website templates or customer portals. The scarcer scale-up cohort suggests limited appetite for bespoke publishing workflows across much of the market. Vendor bundling also matters: if website platforms, booking tools and email systems keep absorbing brochure and guide functions, standalone embedded publication use may become a narrower choice for content-heavy operators rather than a default web pattern.
Adoption by company size
Adoption of Issuu rises with company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run Issuu (51 detected). 0.2% of the 14,926 companies with 10–50 employees run Issuu (30 detected). 0.4% of the 1,150 companies with over 50 employees run Issuu (5 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
88
Active firms
2026
6.1%
Of detected Widgets share
UK travel sector
7
Median headcount
Filed accounts
209
Verified contacts
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Key facts
About 7% of the trading cohort reports turnover above £5M (7 of 88 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Among 1,445 travel and hospitality companies with a detectable widget system, the publishing-widget cohort accounts for 6.1% (88), fourth by detected share after systems at 46.9% (678), 17.1% (247) and 17.0% (246).
London, the South East and the South West account for 21.6% (19), 19.3% (17) and 17.0% (15) of detected publishing-widget users respectively.
Stack signals are marketing-led: 58.0% also run tag-management technology, 53.4% run content-management software and 48.9% run analytics tagging.
Flight-inclusive package sales in the UK fall under the CAA’s ATOL regime, and ATOL holders pay £2.50 per traveller into a trust fund used for refunds, reimbursement or repatriation.
ONS estimates put 2024 inbound travel at 42.6 million visits and £32.5 billion of spend, compared with 94.6 million UK resident visits abroad and £78.6 billion of outbound spend.
Digital publishing market share among UK Travel Sector
Share of the 1,445 UK Travel Sector with a detectable system. As of June 2026.
What else do Issuu-running Travel Sector run?
Share of the 88 Issuu-running UK companies where each technology was also detected. As of June 2026.
Where Issuu Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£701.3K
Median UK turnover
8%
Above £5M turnover
6
Incorporated since 2022
209 verified decision-maker contacts
across these 88 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Issuu
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOrganises escorted cultural tours, cruises and event-based travel programmes worldwide. Offers small-group itineraries focused on art, architecture, history, music and archaeology, led by specialist…
Serves culturally minded leisure travellers, solo travellers and private groups, plus travel agents booking on clients’ behalf, with interests in art, architecture, history, music, archaeology,…
Financial Health
DistressedDistressed · -10% CAGR over 5y
Location
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Computed from 5 filingsOrganises and sells cruises, small‑group tours and special‑interest holidays. Offers river and ocean cruise packages, music festival trips, and themed travel experiences such as music, painting and…
Serves leisure travellers seeking river and ocean cruises, music festival holidays, special-interest trips, small group tours, or independent luxury travel, including customers interested in music,…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsOperates coach holidays and day trips across the UK with door‑to‑door pickup services. Provides short breaks, theatre trips and seasonal tours, and offers private bus and coach hire for groups,…
Serves leisure travellers in the North West and along the M65 corridor, including individuals, couples and groups booking coach holidays or day trips, plus local businesses and groups needing private…
Financial Health
StrongStrong · Growing · 2% CAGR over 2y
Location
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Computed from 4 filingsOrganises and sells themed leisure holidays and events centred on activities such as duplicate bridge, chess, darts and bowls. Offers UK and overseas breaks, cruises, tournaments and learning…
Serves B2C leisure travellers, bridge players, darts players, bowls players and mind-sport enthusiasts, including families, singles, seniors, beginners and improvers seeking UK, overseas or…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Computed from 4 filingsOperates coach tours offering day excursions and multi-day holidays. Provides organised travel packages to UK and European destinations, including sightseeing trips, theatre and event visits, seaside…
Serves consumers and leisure travellers in Staffordshire and nearby West Midlands towns seeking escorted day trips, short breaks, UK holidays and European coach holidays.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsOperates a travel agency and coach operator offering escorted coach and air tours, day excursions, singles holidays, and cruise bookings. Provides private coach hire and door‑to‑door holiday…
Serves individual holidaymakers, single travellers, day-trippers and cruise customers, plus local groups and organisations needing private coach hire, primarily in Sussex.
Financial Health
HealthyHealthy · -59% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells escorted and self‑guided walking and cycling holidays. Designs multi‑day itineraries featuring routes, accommodation and trip logistics, offering themed and regional tours such as…
Serves leisure travellers seeking independent or escorted walking holidays, especially culturally focused trips in Europe, including Italy, France, Portugal, Scotland and Spain. Targets consumers…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 5 filingsOperates a collection of country house hotels and hospitality venues offering accommodation, restaurants, spa facilities, golf club access, cookery school courses, event and conference spaces, and a…
Serves UK leisure consumers seeking country house hotel stays, dining, spa, golf and cookery experiences, alongside couples planning weddings and businesses booking meetings, conferences and…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsArranges golf-focused holiday packages including flights, hotels, tee times and itineraries for destinations worldwide. Provides booking services, sample itineraries, special offers and customer…
Serves leisure golfers and golfing groups booking packaged golf holidays to destinations across Europe, the Americas, Africa, the Middle East, Indian Ocean and Asia.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates guided holiday tours and travel packages in multiple countries, arranging itineraries, accommodation, transport, and local experiences. Sells escorted vacations, family trips, cruises, and…
Serves consumers planning guided vacations, including families, couples, solo travellers, single parents and travel groups of 9+, with additional channels for travel agents.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOrganises self-guided walking and hiking holidays, creating bespoke itineraries that include mapped routes, accommodation in country inns, trip planning, and luggage transfers, allowing travellers to…
Serves leisure travellers, couples, families, friends and small groups seeking self-guided walking holidays in rural South West England, including the Cotswolds, Wessex and coastal routes.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 4 filingsArranges and books tailored fly fishing holidays worldwide, including trips to saltwater and freshwater destinations. Provides travel planning, lodge and guide bookings, and fishing itineraries…
Sells to leisure travellers and fly-fishing enthusiasts seeking tailored international fishing holidays, including saltwater and freshwater trips targeting species such as salmon, trout, bonefish,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 3y
Location
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Computed from 5 filingsOrganises and sells escorted holiday tours, river cruises and short breaks in the UK and worldwide. Packages include guided itineraries, accommodation, transport and excursions across destinations in…
Serves UK leisure travellers, including solo travellers and holidaymakers seeking organised escorted tours, river cruises, short breaks and worldwide holidays, with options by departure airport and…
Financial Health
StableStable
Location
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Computed from 3 filingsArranges package holidays to Northern Cyprus, including hotel accommodation, flights to Ercan and Larnaca airports, and airport transfers. Provides online booking for holiday packages, hotels and…
Serves leisure travellers seeking Northern Cyprus holidays, including families, couples, beach, golf and luxury holidaymakers, plus travel agents arranging packages for clients.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsOrganises tailor‑made cultural group tours for member organisations and affinity groups. Plans itineraries, arranges accommodation, guides and visits, and manages the administration and operation of…
Serves UK-based member organisations, societies, U3A groups and affinity groups, primarily through group organisers arranging cultural tours for their members.
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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Operates a luxury cruise line offering all‑inclusive ocean voyages and expedition cruises to destinations worldwide. Provides onboard accommodation, dining and entertainment, organised shore…
Sells to affluent leisure travellers seeking all-inclusive luxury and expedition cruises, including repeat cruise guests and discovery-focused holidaymakers booking high-end voyages to global…
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Computed from 5 filingsArranges and books leisure travel including ocean and river cruises, beach holidays, city breaks, safaris, ski trips, rail journeys and escorted tours. Provides tailor‑made holiday planning and…
Targets B2C leisure travellers and holidaymakers interested in cruises, beach holidays, city breaks, luxury trips, rail journeys, safaris, ski holidays, honeymoons, adventure tours and escorted group…
Financial Health
WeakWeak · Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsDesigns and arranges tailor‑made luxury holidays worldwide, including bespoke tours, safaris and specialist itineraries. Provides trip planning through travel specialists covering destinations across…
Serves affluent leisure travellers seeking tailor-made luxury holidays worldwide, including families, groups, honeymooners and safari, beach, adventure, wellness, gastronomy and cruise travellers.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsOperates a luxury hotel and spa offering guest accommodation, spa facilities and treatments, multiple restaurants including fine dining, and leisure packages. Provides venues and services for…
Serves consumers seeking UK country-house hotel stays, spa breaks, dining, afternoon tea and weddings, plus businesses booking conferences, meetings and corporate events.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsOrganises and sells rail-based tours, including UK steam and diesel train day trips and multi‑day rail holidays in the UK, Europe and worldwide. Packages combine train travel with accommodation,…
Sells directly to consumers, especially rail enthusiasts and leisure travellers seeking UK steam train day trips and rail holidays in the UK, Europe and worldwide. Also serves customers interested in…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsOperates a tourism business improvement district and destination management organisation. Promotes the visitor economy through marketing campaigns, events, research, and business support, and manages…
Serves tourism and hospitality businesses in the Greater Yarmouth BID area, including attractions, accommodation providers, venues and local visitor economy operators, alongside destination visitors.
Financial Health
HealthyHealthy · Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsOrganises guided birdwatching and wildlife holidays in the UK and worldwide. Arranges group tours, safaris, cruises and walking trips led by specialist guides, with itineraries that typically include…
Serves individual travellers, birdwatchers and wildlife enthusiasts seeking guided holidays, plus private groups wanting tailor-made wildlife itineraries in the UK and worldwide.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 5 filingsOrganises kosher holiday resort programs, arranging accommodation, kosher dining with kashrut supervision, religious services and lectures, children’s activities, and recreational excursions.…
Sells to kosher-observant leisure travellers and families seeking luxury holiday packages, including resort stays with kosher dining, religious services, children’s programmes and travel arrangements.
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
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Computed from 3 filingsOperates a collection of hotels, inns and self‑catered accommodation, offering guest rooms, suites and cabins. Provides on‑site restaurants, spa facilities, weddings and events hosting, and organised…
Serves leisure travellers, couples, families and wedding parties seeking luxury hotel, self-catered, dining, spa and adventure stays in the Scottish Highlands.
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Computed from 5 filingsOperates a collection of country house hotels and a pub offering accommodation, restaurants, spa facilities, weddings, meetings and leisure stays, including properties such as Bailiffscourt, Ockenden…
Serves leisure travellers, couples, wedding parties, spa and dining guests, dog owners, and meeting organisers seeking country-house hotel and pub stays in West Sussex.
Financial Health
StableStable · Hiring · 62% CAGR over 5y
Location
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Operates a holiday resort offering short‑break and lodge accommodation for families, with on-site leisure facilities including an indoor water park, spa, restaurants, shops, entertainment, and…
Serves B2C leisure travellers, especially families seeking short-break lodge and holiday park stays in Pembrokeshire, including school holiday, seasonal, midweek and activity-focused breaks.
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Computed from 5 filingsProvides travel agency services specialising in tailor‑made holidays and luxury travel. Designs and books customised itineraries worldwide, including cruises, rail journeys, self‑drive trips, beach…
Sells to consumers seeking luxury and tailor-made holidays, including affluent leisure travellers interested in bespoke long-haul trips, cruises, rail journeys, beach breaks, cultural tours and…
Financial Health
DistressedDistressed · -15% CAGR over 4y
Location
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Computed from 5 filingsProvides leisure boat hire and boating holiday rentals using a fleet of cabin cruisers, offering weekly and short‑break self‑drive holidays. Also sells leisure boats and related vessels.
Serves leisure consumers, including couples, families and small groups, seeking weekly or short-break boating holidays on the Norfolk Broads, not day-boat hire.
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 5 filingsSpecialises in selling and booking luxury cruise holidays worldwide. Offers itineraries across multiple cruise lines and destinations, including expedition, river and world cruises, and provides…
Sells to consumers seeking luxury cruise holidays, including leisure travellers comparing cruise lines, destinations, world cruises, expedition cruises and river cruises, with support from UK-based…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsProvides event and contract catering services for weddings, parties, corporate hospitality and conferences. Offers menu options including canapés, barbecues, formal dining and evening food, along…
Serves private clients, wedding couples and businesses in Sussex and the South East, including organisations planning conferences, delegate days, product launches, receptions, working lunches and…
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsManages and rents luxury ski chalets and serviced apartments for holiday stays. Provides catered accommodation with on-site staff including chefs, hosts, housekeeping and drivers, along with…
Serves affluent leisure travellers, families, groups and corporate ski trip organisers booking luxury catered chalets or serviced apartments in French Alpine resorts such as Val d’Isère, Courchevel…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 2y
Location
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Computed from 5 filingsOperates safari camps and lodges and organises guided wildlife tours and travel itineraries across East Africa, including Kenya, Tanzania, Uganda and Rwanda, offering activities such as game drives,…
Serves leisure travellers, couples, families and small groups seeking East African safari holidays, and works with travel agents arranging trips to Kenya, Tanzania, Uganda and Rwanda.
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 3 filingsProvides tour operator services offering small‑group tours, custom travel planning, and packaged holidays. Focuses on itineraries across Canada, Alaska, Australia, New Zealand and the South Pacific,…
Serves leisure travellers, families, seniors, custom groups and travel agents booking vacation packages to Canada, Alaska, Australia, New Zealand and the South Pacific.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 2y
Location
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Computed from 4 filingsSells and arranges luxury cruise holidays, offering booking services for ocean, river, expedition and yacht cruises. Provides tailored cruise itineraries, promotions and onboard credit offers, and…
Targets affluent leisure travellers and holidaymakers booking luxury ocean, river, expedition and yacht cruises, including consumers planning high-end cruise vacations in 2026, 2027 and 2028.
Financial Health
HealthyHealthy · -7% CAGR over 3y
Location
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Computed from 5 filingsDesigns and arranges bespoke travel itineraries across the UK and Ireland, including accommodation bookings, private tours, transport, and curated experiences for leisure travellers, groups, and…
Serves affluent leisure travellers, families, private groups and corporate event clients, often via luxury travel advisors and agency networks, with a focus on visitors to the UK and Ireland.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsArranges honeymoon holidays and travel packages including luxury resort stays, multi-centre trips, cruises and adventure itineraries. Provides destination advice, booking services and travel planning…
Serves engaged and newly married UK consumers planning honeymoons, weddings abroad, minimoons, babymoons, stag and hen trips, including LGBT couples seeking luxury or multi-centre travel.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsOperates a holiday resort offering short-break and lodge accommodation. Provides self-catering lodges and cottages, indoor water park, family activities, entertainment, dining venues, spa facilities,…
Sells to UK consumers, primarily families with children, seeking short breaks, lodge holidays and school-holiday stays in Pembrokeshire, with facilities for all-weather leisure and family activities.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 3 filingsOperates a luxury country house hotel offering accommodation, spa facilities, and multiple restaurants. Provides overnight stays, dining experiences including tasting menus and afternoon tea, spa…
Sells to affluent leisure travellers, spa guests, diners, wedding couples and event bookers seeking luxury stays, dining and celebrations. Also serves business customers booking meetings, corporate…
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 2 filingsOperates a collection of country house hotels and an inn offering guest accommodation, restaurants and bars, spa facilities, and venues for weddings, meetings and leisure breaks, with bookable rooms,…
Serves leisure travellers, spa and dining guests, wedding couples, private event organisers and meeting bookers seeking country house hotels, pubs and countryside escapes in West Sussex.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Operates a luxury hotel and spa offering accommodation, wellness facilities and treatments, restaurants and dining including fine dining, and venues for weddings, conferences and events, with spa…
Serves affluent leisure travellers, spa-day visitors, diners, couples planning weddings, dog owners booking breaks, and corporate teams needing conference or event venues, with a focus on guests…
Financial Health
N/AN/A
Location
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Computed from 2 filingsProvides travel agency services arranging business and leisure travel, including holiday packages, flights, accommodation and travel experiences. Offers personalised trip planning, destination…
Sells to both businesses booking corporate travel and consumers planning leisure holidays, with an emphasis on travellers seeking personalised, agent-led service.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 3 filingsOperates a group of holiday parks offering self‑catering accommodation including lodges, caravans, apartments and bungalows, plus glamping, touring caravan and camping pitches. Provides on‑site…
Serves UK leisure consumers seeking Dorset/Jurassic Coast holidays, including families, couples, dog owners, campers, motorhome and touring caravan users, plus individuals looking to buy holiday…
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
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Computed from 4 filingsOperates steam-hauled rail excursions and rail holidays using restored vintage carriages. Provides scheduled train journeys, dining experiences, and special event trips to destinations across the UK,…
Serves consumers and leisure travellers, including couples, families, groups and tourists interested in heritage rail, dining outings, holidays and seasonal UK destinations.
Financial Health
WeakWeak
Location
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Computed from 5 filingsOperates outdoor activity centres offering watersports and adventure programmes including sailing, windsurfing, kayaking and multi‑activity sessions. Provides school trips, residential camps, holiday…
Serves primary and secondary schools, scout and youth groups, corporate groups, families, children aged 6+, teenagers, adults and aspiring outdoor-sports students in Dorset and France.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates event and wedding venues offering spaces for ceremonies, celebrations and corporate functions. Provides event planning, coordination and hospitality services, with venues including manor…
Serves couples planning weddings, private hosts arranging celebrations or parties, and businesses seeking corporate away-days or events at distinctive Yorkshire venues.
Financial Health
WeakWeak · -65% CAGR over 4y
Location
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Computed from 2 filingsProvides caravan holiday accommodation and camping pitches at a holiday park, with facilities including a restaurant, swimming pool and entertainment. Also sells static caravans and lodges as holiday…
Serves consumers seeking coastal breaks in Essex, including families, touring campers, motorhome owners, and buyers of static caravans or lodges for regular holiday-home use.
Financial Health
WeakWeak · -1% CAGR over 1y
Location
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Computed from 2 filingsOperates a National Hunt horse racing venue hosting seasonal jump racing fixtures and themed race days. Sells race tickets, hospitality packages and memberships, and provides facilities for corporate…
Serves B2C racegoers, families, racing enthusiasts, hen and stag groups, and hospitality buyers, plus B2B corporate event organisers, private party and wedding planners, sponsors, owners and trainers.
Financial Health
WeakWeak · -12% CAGR over 1y
Location
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Computed from 3 filingsOperates a horse racing venue staging flat racing meetings and race days. Sells event tickets and hospitality packages, and provides restaurants, private boxes and lounges for raceday hospitality,…
Serves racegoers, families, owners and trainers, annual badgeholders, and corporate buyers seeking hospitality, sponsorship, conference or event venues.
Financial Health
DistressedDistressed · -89% CAGR over 2y
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Operates a country house hotel offering guest accommodation, restaurants, and event and wedding venues. Provides dining through on-site restaurants, afternoon tea, and cookery classes, along with…
Sells to leisure travellers, couples and groups seeking luxury stays, dining and short breaks, plus wedding parties, event guests and consumers booking cookery classes, afternoon tea and gift…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsOperates a hotel and spa resort as part of the Marine & Lawn collection, providing guest accommodation, dining, spa facilities, and event and wedding venues, with hospitality services and experiences…
Serves leisure travellers, golfers, spa guests, wedding couples, and corporate or group event organisers seeking hotel stays, resort experiences, and event venues.
Financial Health
StrongStrong · Hiring · 44% CAGR over 2y
Location
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How Issuu usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Issuu is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK travel sector companies use Issuu?
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