Wealth Management Companies Using Google Tag Manager in the UK: 821 Active Firms (2026)
Wealth managers using website tag management measure digital journeys, lead capture and client content engagement across the UK market.
For wealth managers, the tag-management layer usually sits between the public website, analytics tooling and paid-media workflows. Adoption tends to signal a marketing operation that has moved beyond brochureware: service pages, market commentary, enquiry forms, event sign-ups and referral paths need to be measured without asking developers to hard-code every tag. The buying centre is typically marketing, with compliance and technology teams close enough to shape consent, permissions and implementation. Engagements are usually operational rather than strategic: configure the container, govern who can publish tags, maintain attribution, and keep client-acquisition journeys observable.
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UK adoption covers 821 actively trading wealth-management companies running this tag-management stack. Within detected tag-manager use in the sector, the stack is the dominant option at 98.9%, with a legacy alternative at 1.9%, so the category-share ranking is unusually concentrated. Reported employment totals 1,724 staff, suggesting a footprint of smaller advisory and private-client firms rather than a cohort defined by very large head offices. Registered-address skew is clear: London accounts for 21.6%, followed by the South East at 13.9%, the South West at 12.3%, the North West at 11.3% and the East of England at 8.9%.
FCA-regulated client acquisition changes the role of tag management in wealth management. Tags used for enquiry forms, gated content, market commentary and event journeys need to sit inside approval and monitoring processes, because marketing measurement can affect how prospects enter advisory workflows and how evidence is retained for internal review. Privacy consent is the other constraint: the practical question is not only whether tracking is switched on, but who can publish changes, how consent choices are passed to analytics and advertising tools, and whether audit trails are adequate for compliance review. The vendor ecosystem therefore tends to favour managed implementations over casual marketing experiments.
Adoption appears close to the default for wealth managers that run a visible tag-management layer, so future change is more likely to be about governance than initial installation. The pressure points are familiar: consent rules, attribution loss, duplicated tags, agency access and the hand-off between marketing teams and compliance reviewers. Smaller advisory firms may keep lightweight setups, while private-client groups with broader content and event programmes tend to need clearer ownership of the container. Consolidation in adjacent analytics and advertising tooling may also push these firms towards fewer, more tightly governed routes for tracking client-acquisition journeys.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Google Tag Manager rises with company size across the trading UK wealth management companies in this cohort. 12.1% of the 5,347 companies with under 10 employees run Google Tag Manager (646 detected). 36% of the 453 companies with 10–50 employees run Google Tag Manager (163 detected). 50% of the 28 companies with over 50 employees run Google Tag Manager (14 detected). That is a 37.9% gap between the over 50 employees and under 10 employees bands.
821
Active firms
2026
98.9%
Of detected Tag managers share
UK wealth management
5
Median headcount
Filed accounts
1,809
Verified directors
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (16 of 821 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (58 firms), so a sizeable share is in its first few filing cycles.
Within wealth management, the page’s tag-management system accounts for 98.9% (821) of the 830 firms where a tag manager is detectable; the next detected system accounts for 1.9% (16).
London accounts for 21.6% (177) of wealth managers running the system, followed by the South East at 13.9% (114) and the South West at 12.3% (101).
49.8% (409) of the cohort also runs challenge-response bot filtering, suggesting fraud and spam controls sit close to lead-capture workflows.
43.8% (360) also run open-source content-management software, while 31.4% (258) also run web analytics tooling.
Overlapping sector tags show 25.5% (209) of the cohort also touches insurance and 18.6% (153) asset management.
Tag manager market share among UK Wealth Management
Share of the 830 UK Wealth Management with a detectable system. As of June 2026.
What else do Google Tag Manager-running Wealth Management run?
Share of the 821 Google Tag Manager-running UK companies where each technology was also detected. As of June 2026.
Where Google Tag Manager Wealth Management are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
5
Median headcount
£310.5K
Median UK turnover
1.9%
Above £5M turnover
58
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 2,314 companies, alongside financials and websites, in one Excel + CSV file.
Top UK Wealth Management using Google Tag Manager
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides wealth management and stockbroking services, including discretionary portfolio management, tax‑efficient investing through ISAs and pensions, inheritance tax portfolio strategies, offshore…
Serves private investors, high-net-worth clients, trustees and pension holders seeking wealth management or stockbroking, plus quoted companies and employees needing share dealing and equity plan…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides wealth management and investment management services, including portfolio management, financial planning, family office advisory, family governance support, and business transition planning…
Serves high-net-worth families, entrepreneurs and family-owned business owners seeking private wealth management, family enterprise advice and business transition planning.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides regulated investment and wealth management advice to high‑net‑worth individuals and families. Uses proprietary technology to aggregate financial accounts, analyse performance, risk and…
Serves high-net-worth individuals and families who want independent oversight of complex personal wealth, financial affairs and lifestyle-related financial planning.
Financial Health
StrongStrong · Hiring · 23% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides investment management and wealth management services for private and institutional clients, including portfolio management, asset allocation and alternative investment strategies, and…
Serves a mix of high-net-worth private clients, institutional investors and fund sponsors, including clients with sophisticated portfolios and interest in alternative investments.
Financial Health
StableStable · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides wealth management and financial planning services, including discretionary portfolio management and investment advice for individuals, business owners and trustees, managing client…
Serves private individuals, couples, business owners and trustees seeking ongoing wealth and investment support, primarily clients with savings, portfolios or assets to protect and grow.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and investment management services, including pension advice, portfolio management and discretionary fund management. Advises individuals on retirement planning,…
Serves private clients, including affluent individuals, retirees and families seeking personal pension, investment, inheritance tax, later-life and tax-efficient EIS/VCT advice.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides investment management and wealth advisory services for individuals and international clients, including portfolio management, financial planning, retirement and estate planning guidance, and…
Serves affluent domestic and international private clients, particularly high-net-worth individuals and families with complex financial needs, multigenerational wealth priorities and estate…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides financial planning and wealth management services including investment management, retirement planning, insurance and protection advice, mortgage and banking guidance, and corporate…
Serves private clients and businesses across the UK, including business owners, company directors, senior executives, medical, legal, city and sports professionals, contractors, retirees, women,…
Financial Health
HealthyHealthy · -3% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides investment advisory services and discretionary fund management, managing client investment portfolios on behalf of individuals or institutions and advising on asset allocation, securities…
Financial Health
HealthyHealthy · -73% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management services for high-net-worth individuals, business owners and professionals. Advises on investment management, retirement planning, pensions,…
Serves high-net-worth individuals, families, business owners and professionals with £400,000+ in investable assets, including barristers, law firm partners and entertainment industry clients around…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial planning and wealth management services, including investment advice, retirement planning, risk management, and portfolio management. Offers financial guidance, market…
Serves families, entrepreneurs, executives and business owners seeking independent financial advice, including affluent households planning retirement, investments, risk management and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides independent financial planning, investment management and wealth management advice to individuals, families and business owners. Services include assessing finances, developing financial…
Serves high-net-worth private clients, including current and former business owners, wealthy individuals, professionals, and families planning across generations, with a nationwide client base and…
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides private client wealth management and financial planning services, including investment planning, retirement planning, protection and legacy planning, mortgages and banking advice, and…
Serves private clients and families across the UK, particularly people with wealth, retirement, investment and legacy planning needs, alongside business owners and employers seeking corporate…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsProvides private client investment management services, managing and advising on investment portfolios and financial assets for individuals. Offers portfolio oversight through dedicated investment…
Sells to private clients seeking personal investment management, including individuals across the UK and overseas who value a tailored, relationship-led service.
Financial Health
StrongStrong · Hiring · 5% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides investment management services for private clients, trusts, charities and corporate bodies. Offers actively managed, income, ethical and passive model portfolios and multi-asset funds, with…
Serves private clients, trusts, charities and corporate bodies seeking investment management, with portfolios for varying risk profiles and ethical or income needs.
Financial Health
StrongStrong · Profitable · -15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial advice and wealth management services to private and business clients, including investment planning, retirement planning, protection and insurance advice, mortgages, cash…
Serves private clients and business clients, including business owners, senior corporate executives, company directors, city professionals, sports professionals and families managing wealth across…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Financial sub-scores
Computed from 2 filingsProvides financial planning and wealth management services for private clients, including investment portfolio management, retirement and estate planning, cash‑flow planning, and tax planning and…
Serves affluent private clients, families and values-led business owners, including B Corp leaders, employee-owned firms, people selling businesses, charities, lawyers and women seeking financial…
Financial Health
StableStable · -2% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsProvides financial planning and advisory services to individuals, trusts, charities and businesses, including investment advice, retirement and pension planning, inheritance tax planning,…
Serves individuals and families, businesses, trusts, charities and corporate entities seeking financial advice, including investment, retirement, inheritance tax and divorce-related planning.
Financial Health
HealthyHealthy · Hiring · 74% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides cross‑border financial planning and investment management for US‑UK households, including tax‑efficient planning, pension and retirement advice, estate and inheritance planning, and support…
Serves B2C transatlantic households, especially Americans living in the UK, US-resident British expats and British-American families. Also sells B2B to lawyers, accountants and trustees advising…
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial advice, investment management and execution-only stockbroking services. Advises private investors and corporate clients on portfolio strategy, private market investments and…
Serves private investors and private clients seeking wealth guidance, alongside corporate clients requiring investment or financial strategy support and specialist financial services.
Financial Health
HealthyHealthy · Profitable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management advice for individuals and business clients, including investment planning, retirement and pension advice, protection planning, cashflow modelling,…
Serves private clients, business owners, company directors and senior corporate executives, with a specific offering for Le Creuset employees and some corporate clients.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and advisory services to individuals, trustees and businesses, including wealth management, retirement and estate planning, protection and succession planning, mortgages,…
Serves a mix of B2C and B2B clients: individuals, trustees, owner-managed and family businesses, nonprofits and commercial organisations across sectors including healthcare, real estate, technology,…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsProvides financial advice and wealth management services including investment planning, retirement planning, protection insurance advice, mortgages, inheritance and intergenerational wealth planning,…
Serves private clients and families seeking personal wealth management, especially around retirement, inheritance tax, legacy and intergenerational planning. Also sells to businesses needing…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides financial advice and wealth management services to individuals and businesses, including investment planning, retirement planning, protection and insurance advice, mortgage and banking…
Serves private clients and business clients seeking financial advice, with specialist focus on medical professionals, business owners, senior corporate executives and professional partners.
Financial Health
StrongStrong · Hiring · 68% CAGR over 4y
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals, families and businesses, including investment planning, retirement planning, protection planning, mortgages, corporate…
Serves individuals, families and businesses seeking wealth management support, including private clients, business owners, company directors, retirees and sports professionals.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 5 filingsProvides financial advice and wealth management services, including investment planning, retirement planning, protection and insurance advice, mortgages, and intergenerational wealth planning,…
Serves private clients, families, business owners and companies seeking wealth-management and corporate financial advice, including people looking to build, grow, protect or preserve wealth.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides wealth management and financial planning services through a network of advisors, offering investment products, insurance solutions, retirement, estate and tax planning, and portfolio access…
Serves individual investors and families with complex financial situations, including those focused on major life projects, retirement, real estate and succession. Also targets independent financial…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides chartered financial planning and wealth management services, including investment management, retirement and pension planning, inheritance tax planning, and care fees planning, and offers…
Serves private individuals and families planning for retirement, later-life care, inheritance tax and investments, alongside accountants and legal professionals seeking support for their clients.
Financial Health
StrongStrong · Profitable, Growing · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides financial planning and wealth management advice, including investment planning, retirement planning, protection planning, mortgages and specialist banking, and corporate financial services.…
Serves private clients, business owners, senior corporate executives, company directors, sports professionals and financial professionals seeking wealth management support.
Financial Health
StrongStrong · Hiring · 57% CAGR over 4y
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Computed from 3 filingsProvides independent financial planning and advisory services, including wealth management, investment advice, pension and retirement planning, estate and tax planning, trust and charity investment…
Serves UK individuals and families seeking financial planning, investment and retirement guidance, alongside trustees and charities requiring investment advice.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals and businesses, including investment planning, retirement planning, protection and insurance advice, mortgage guidance, and…
Serves private individuals and families seeking wealth, retirement, protection and mortgage advice, alongside businesses requiring corporate financial planning support.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 3 filingsProvides wealth management and financial advisory services, including investment planning, portfolio management, retirement planning, and wider financial planning support for individual and business…
Serves UK individuals and families seeking financial advice, including affluent clients planning investments, pensions, retirement and wealth management.
Financial Health
StrongStrong
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Computed from 5 filingsProvides wealth management and investment advisory services for high‑net‑worth individuals and institutional clients, including portfolio management, stockbroking, family office support, and guidance…
Serves high-net-worth individuals, families and family offices, professional traders, divorcees with complex assets, and institutional clients.
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 3y
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Computed from 3 filingsProvides financial planning and wealth management services for individuals and families, including investment strategy, risk and insurance planning, tax‑efficient planning, estate planning…
Serves individuals and families seeking long-term financial planning, wealth, estate and legacy guidance, including clients coordinating with tax and legal professionals.
Financial Health
StrongStrong
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Computed from 4 filingsProvides financial planning and wealth management advice to individuals, business owners, trustees and charities. Services include investment planning, retirement planning, inheritance tax planning,…
Targets private clients, business owners, company directors, senior executives, trustees and charities, with stated coverage across North West England and beyond.
Financial Health
HealthyHealthy · -9% CAGR over 3y
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals and businesses, including investment management, retirement planning, protection planning, mortgages, intergenerational wealth…
Serves individuals, retirees and later-life clients, families planning care or intergenerational wealth, and company directors or businesses seeking financial planning, with clients served nationwide.
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
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Computed from 3 filingsProvides financial planning and advisory services including investment management, retirement and pension planning, inheritance tax and estate planning, protection insurance advice, mortgages, and…
Serves private clients, families, retirees and business owners, with additional support for women, long-term care clients and companies needing corporate financial advice, with Surrey locally…
Financial Health
StableStable · -4% CAGR over 2y
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Computed from 3 filingsProvides financial planning and wealth management advice, including investment planning, retirement and pension advice, protection planning, mortgages, and corporate financial services for private…
Serves high-net-worth private clients, business owners, owner-managed and family businesses, corporate entities, professionals, senior executives and company directors.
Financial Health
HealthyHealthy · -8% CAGR over 2y
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Computed from 5 filingsProvides financial planning and wealth management advice to private and corporate clients. Services include investment management, retirement and pension planning, protection planning, mortgages,…
Serves private clients, retirees, divorcing individuals, business owners, company directors and professional partners seeking wealth management and financial planning advice.
Financial Health
StrongStrong · 0% CAGR over 3y
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Computed from 4 filingsProvides financial planning and wealth management services including investment management, retirement and pension planning, protection planning, mortgage advice, and intergenerational wealth…
Serves individuals seeking personal wealth and retirement advice, alongside business owners, company directors and senior corporate executives aligning personal and business financial goals.
Financial Health
HealthyHealthy · -6% CAGR over 3y
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Computed from 5 filingsProvides financial advisory services to individuals, families and businesses, including investment planning and portfolio management, retirement and protection planning, mortgages and specialist…
Serves private clients, families and business customers, including company directors, business owners, contractors, city professionals, senior corporate executives and professional partnerships.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides financial planning and wealth management services, including investment advice, retirement planning, inheritance tax planning, portfolio management, protection planning, and second‑opinion…
Serves private clients, families and business owners seeking financial advice, including retirement, inheritance tax, investments, protection and portfolio reviews.
Financial Health
StrongStrong · -7% CAGR over 2y
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Computed from 3 filingsProvides independent financial planning and advisory services, including retirement and pension planning, investment management, tax and inheritance planning, mortgages, insurance protection, and…
Serves private individuals, families and business owners seeking face-to-face independent financial advice, with emphasis on clients across Lancashire, Greater Manchester and Yorkshire.
Financial Health
HealthyHealthy · -7% CAGR over 2y
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Computed from 4 filingsProvides financial planning and wealth management advice to individuals and businesses. Services include investment and retirement planning, protection and insurance advice, mortgages and specialist…
Serves private individuals, families and corporate clients seeking face-to-face financial advice, including investors, pension and retirement planners, first-time buyers, and business clients needing…
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
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Computed from 5 filingsProvides financial and wealth management advice to individuals and businesses, including investment planning, retirement planning, protection planning, mortgages and specialist banking, corporate…
Serves individuals, families, retirees, women, business owners and company directors, as well as businesses across the UK seeking personal or corporate wealth advice.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
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Computed from 5 filingsProvides financial advisory and planning services including investment and savings advice, pension and retirement planning, wealth management, tax planning, insurance protection, and mortgage advice…
Serves individuals, families and business owners, including savers, retirees, mortgage buyers, landlords, company directors and employers arranging pensions, protection and staff benefits.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 5y
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Computed from 5 filingsProvides financial planning and advisory services to individuals and businesses, including investment management, retirement planning, protection planning, mortgages, corporate financial services,…
Serves private clients and business clients, including business owners, company directors, senior corporate executives, sports professionals, accountants and people approaching or in retirement.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
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Computed from 5 filingsProvides financial planning and wealth management services, including pension funding advice, investment planning, retirement and protection planning, mortgages, and financial advice for private…
Serves affluent private clients, families, retirees, business owners and company directors, including people with significant capital or higher incomes and owner-managed businesses needing corporate…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
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Computed from 5 filingsProvides financial advice and wealth management services, including investment planning, retirement planning, protection and insurance advice, mortgages and specialist banking, and intergenerational…
Serves private clients, business owners, professional partnerships, senior corporate executives, company directors and contractors seeking wealth management and financial advice.
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 4y
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Computed from 4 filingsProvides financial planning and wealth management advice for individuals, families and businesses, including investment planning, retirement planning, protection insurance, mortgages, long‑term care…
Serves private clients, families and businesses across the UK, including business owners, company directors, senior executives, medical professionals, contractors, charities and clients planning…
Financial Health
StrongStrong · Growing · 2% CAGR over 3y
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How Google Tag Manager usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wealth management companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wealth management companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Google Tag Manager is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK wealth management companies use Google Tag Manager?
What share of UK wealth management companies run Google Tag Manager?
How is Google Tag Manager usage detected?
What size wealth management companies use Google Tag Manager in the UK?
What do Google Tag Manager-running wealth management companies also run?
Can I get contact details for these companies?
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