Wholesale Companies Using WooCommerce in the UK: 3,186 Active Firms (2026)
Wholesale firms using ecommerce sell trade goods through online catalogues and self-service ordering across the UK.
For wholesale and distribution teams, WooCommerce is less a web brochure than a trade-ordering layer: catalogue management, account-based pricing, repeat-order checkout and fulfilment hand-offs. Adoption usually signals a company that has moved beyond a purely sales-led ordering model, but still wants control over merchandising and content without rebuilding its whole operating stack. The buying centre tends to sit between commercial, ecommerce, operations and finance teams, with agency or internal technical support maintaining integrations, payment flows and product feeds. It fits firms that need self-service ordering for trade buyers while keeping negotiated terms and offline account relationships intact.
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Around 3,186 UK wholesale and distribution firms are actively trading with WooCommerce detected on their public sites. Reported employment across the cohort totals 3,730 people, with 119 of 119 firms reporting headcount. Within the sector’s detected ecommerce systems, WooCommerce ranks first at 65.8% of a 4,839-company denominator, well ahead of the remaining platform long tail. Registered-office distribution is fairly spread rather than London-only: London accounts for 14.2%, followed by the North West at 13.1%, the South East at 12.5%, the East of England at 11.5% and the West Midlands at 10.9%.
Wholesale sites running this stack sit in a more operationally exposed position than consumer brochure sites. Public catalogues tied to trade accounts bring customer records, delivery addresses, order histories, VAT handling and sometimes credit terms into the storefront workflow. UK GDPR and ICO expectations matter where account data is stored or passed between the ecommerce layer, payment providers and fulfilment systems. Procurement also tends to involve several small technical dependencies rather than a single enterprise contract, so change control, patching and responsibility for plug-ins can become a practical governance issue for distributors with lean internal technology teams.
WooCommerce adoption in wholesale appears sticky where product catalogues, pricing rules and fulfilment processes have been adapted over time. Switching costs tend to sit less in licence fees than in integrations, merchandising conventions and staff familiarity with order-handling workflows. Newer distributors may prefer more packaged storefronts when they want fewer maintenance decisions, while established trade suppliers often keep the existing stack if it remains close to their content and account-management processes. The cohort therefore looks more likely to evolve through gradual replatforming, agency consolidation and tighter back-office integration than through a clean break from current ecommerce habits.
Adoption by company size
Adoption of WooCommerce rises with company size across the trading UK wholesale companies in this cohort. 3.1% of the 69,735 companies with under 10 employees run WooCommerce (2,140 detected). 14.4% of the 6,677 companies with 10–50 employees run WooCommerce (964 detected). 13% of the 602 companies with over 50 employees run WooCommerce (78 detected). That is a 9.9% gap between the over 50 employees and under 10 employees bands.
3,186
Active firms
2026
65.8%
Of detected Ecommerce share
UK wholesale
6
Median headcount
Filed accounts
6,613
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (317 of 3,186 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (135 firms), so a sizeable share is in its first few filing cycles.
Within wholesale firms with a detectable ecommerce system, this stack accounts for 65.8% (3,186) of 4,839 detections; the next largest detected system accounts for 19.4% (939).
London is the largest registered-address region at 14.2% (453), followed by North West at 13.1% (417) and South East at 12.5% (399).
The website stack tends to include adjacent marketing tooling, with search-optimisation software detected on 54.1% (1,724) and analytics tagging on 52.9% (1,686).
Sector tags point to trade-goods use cases beyond general distribution: FMCG appears on 15.9% (507), E-commerce on 14.4% (459), Advanced Manufacturing on 10.2% (325) and Construction on 7.7% (245).
Credit-risk classification is mixed, with 17.3% (552) marked as WEAK and 5.6% (180) marked as DISTRESSED.
Ecommerce market share among UK Wholesale
Share of the 4,839 UK Wholesale with a detectable system. As of June 2026.
What else do WooCommerce-running Wholesale run?
Share of the 3,186 WooCommerce-running UK companies where each technology was also detected. As of June 2026.
Where WooCommerce Wholesale are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£870.8K
Median UK turnover
9.9%
Above £5M turnover
135
Incorporated since 2022
6,613 verified decision-maker contacts
across these 3,186 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Wholesale using WooCommerce
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsSupplies wholesale furniture to trade customers, offering ranges for living rooms, dining rooms, bedrooms and offices. Operates an account-based ordering system that provides registered retailers and…
Sells to trade account holders buying wholesale furniture, including retailers and other business customers sourcing living room, dining room, bedroom and office furniture.
Financial Health
StableStable · Profitable · 9% CAGR over 1y
Location
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Computed from 5 filingsWholesales ethnic and international food and drink products, supplying retailers with confectionery, snacks, beverages, chilled and frozen foods, spices, grains, sauces, and packaged groceries from…
Serves B2B trade buyers, particularly food retailers and resellers, looking to stock ethnic and imported grocery, confectionery, drinks, chilled, frozen and non-food lines.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 4 filingsSupplies catering, restaurant and hospitality businesses with consumables and cleaning products, including chemicals, aerosols, napkins, straws, labels, washroom supplies, mops, cloths, packaging and…
Serves B2B buyers in catering, restaurant and hospitality businesses, including purchasing teams responsible for cleaning, washroom, paperware, packaging and service consumables.
Financial Health
HealthyHealthy · -76% CAGR over 3y
Location
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Computed from 5 filingsSupplies engineering and industrial consumables including cutting tools, abrasives, hand and power tools, fasteners, PPE and welding products. Also manufactures bespoke abrasive and tooling products…
Serves B2B industrial buyers, including manufacturing, oil and gas, automotive and aerospace firms, plus engineering, maintenance and procurement teams needing trade counter, webshop or managed…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 5y
Location
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Computed from 4 filingsSupplies cardboard boxes, pallet wrap, tapes, strapping, mailing products and other packaging materials. Distributes packaging machines including pallet wrapping and strapping equipment, and provides…
Sells to businesses needing transit and e-commerce packaging, including warehouses, distribution and fulfilment operations, manufacturers and online retailers. Targets buyers of boxes, pallet wrap,…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
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Computed from 5 filingsOperates an online trade marketplace supplying consumer electronics, appliances and general merchandise. Products include smartphones, TVs, laptops, CCTV cameras, gaming consoles, tools, home…
Serves trade customers and business account holders seeking discounted ranges across CCTV/security, electronics, appliances, gaming, tools/building, home/outdoor, clothing, jewellery, and health and…
Financial Health
StrongStrong · Growing, Hiring · 124% CAGR over 4y
Location
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Computed from 3 filingsSupplies and wholesales ethnic and halal food products through an online catalogue, including spices, grains, frozen meat and poultry, dairy, drinks, snacks, pickles, oils, sauces, pasta, and ready…
Serves UK food retailers, convenience stores, restaurants and caterers buying halal and ethnic food ranges through wholesale and online ordering.
Financial Health
StrongStrong · Profitable · -7% CAGR over 2y
Location
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Computed from 3 filingsSupplies construction consumables and tools to trade customers, including screws, fasteners, pipe and cable management products, sealants, plumbing and heating components, power tool accessories,…
Serves UK trade and construction-sector buyers, especially plumbing, heating, gas, heat source and electrical contractors working on social housing, maintenance, refurbishment and new-build sites.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
Location
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Computed from 5 filingsSupplies cleaning, hygiene and catering disposable products to businesses in the service sector. Product range includes cleaning chemicals, food packaging, janitorial paper, personal hygiene items,…
Serves B2B service-sector organisations needing catering, cleaning, hygiene, janitorial, PPE and disposable supplies, including hospitality, facilities, catering and workplace buyers.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsSupplies building materials and trade supplies through builders’ merchant outlets and an online shop. Offers delivery to construction sites, project quotations, and in-house joinery manufacturing…
Serves builders, contractors and tradespeople working on construction and joinery projects within the M25, including branch customers and site-delivery buyers placing trade-sized orders.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies trade customers with wholesale automotive products, snacks and drinks, electrical accessories, hardware, household goods, health items and vaping products. Distributes over 3,000 stocked…
Serves B2B trade customers, including independent retailers, convenience stores, forecourts and car wash operators, with emphasis on the South of England and nationwide delivery.
Financial Health
HealthyHealthy · Profitable · 1% CAGR over 4y
Location
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Computed from 5 filingsWholesales home and garden products to retailers, including garden planters, birdhouses, watering cans, wheelbarrows, and fireside accessories such as coal buckets and log baskets, alongside…
Sells primarily to retailers and other trade buyers seeking wholesale home, garden and fireside products, with emphasis on businesses registering for trade pricing and account management. Also serves…
Financial Health
HealthyHealthy · Hiring · 42% CAGR over 4y
Location
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Computed from 5 filingsSupplies wholesale alcoholic and non‑alcoholic beverages to bars, restaurants and hotels, including beers, wines, spirits, soft drinks and mixers. Provides product distribution, online ordering, and…
Sells B2B to on-trade and off-trade drinks buyers, particularly bars, restaurants, hotels and other hospitality venues seeking wholesale alcoholic and non-alcoholic beverages.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsSupplies cleaning chemicals and hygiene consumables to professional customers, including paper products, janitorial supplies, catering disposables, protective equipment, and washroom products, sold…
Targets professional and business customers across the UK, including catering, hospitality, facilities management, janitorial teams and workplaces responsible for hygiene supplies.
Financial Health
HealthyHealthy · -62% CAGR over 4y
Location
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Computed from 3 filingsSupplies catering equipment, kitchenware, and food products for hospitality and food service businesses. Offers items including porcelain tableware, cookware, glassware, utensils, kitchen equipment,…
Serves B2B foodservice and hospitality customers, including restaurants, caterers, cafés and wholesale buyers sourcing operational supplies for commercial kitchens.
Financial Health
StrongStrong · Profitable, Hiring · 8% CAGR over 2y
Location
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Computed from 4 filingsSupplies industrial and construction products including scaffold sheeting, polythene films and bags, industrial tapes, packaging materials, building and plumbing supplies. Also manufactures and cuts…
Serves UK trade and industrial buyers, including scaffolding professionals, construction and dry-lining contractors, plumbers, packaging users and agricultural businesses placing online, email or…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 3y
Location
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Computed from 3 filingsSupplies portable exhibition and retail display systems to trade customers, including roller banners, pop‑up displays, flags, counters, lightboxes, signage frames, literature stands, and related…
Serves trade-only B2B customers, including large-format printers, sign makers, exhibition/display resellers and promotional product suppliers needing portable display and signage products for their…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsWholesale distributor of Afro-Caribbean hair and beauty products, supplying salons and retailers with hair care, skin care, cosmetics, wigs and extensions, electrical styling tools, and beauty…
Sells B2B to UK beauty retailers, salons, barbers and wholesalers serving Afro-Caribbean hair and cosmetics consumers, including trade buyers sourcing branded beauty and haircare lines.
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsSupplies polycarbonate sheets, PVC roofline and cladding products, glazing systems, rainwater and drainage components, sealants, fixings, tools and related building materials through an online store…
Serves trade builders, roofline and glazing installers, construction contractors and DIY homeowners. Also targets custodial and prison-sector buyers needing specialist, security-focused materials for…
Financial Health
StrongStrong · Growing, Hiring · 68% CAGR over 4y
Location
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Computed from 3 filingsDistributes renewable energy equipment to trade installers, including solar panels, inverters, battery storage systems, EV chargers, mounting systems, DC cables, and air source heat pumps. Supplies…
Serves UK trade installers and renewable energy contractors working on solar PV, battery storage, EV charging and heat pump projects, from small orders to larger installation jobs.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 63% CAGR over 2y
Location
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Computed from 5 filingsSupplies and sources disposable food and drink packaging for the catering and takeaway sector, including cups, food trays, boxes, containers, cutlery, bags and wrapping products, and offers…
Serves B2B foodservice, catering and takeaway businesses in the UK, including operators needing disposable hot and cold food packaging, drinkware and custom branded packaging.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsSupplies bearings and mechanical power transmission components to OEMs and industrial users. Product range includes ball, roller and plain bearings, bearing housings, sprockets and chains, belts and…
Sells B2B to OEMs, industrial end-users and trade buyers needing bearings and mechanical power transmission components, serving Great Britain, Ireland and international customers.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 5 filingsSupplies batteries, solar panels, inverters, energy storage systems and related electrical components through an online store for trade and retail customers. Also provides equipment for off‑grid and…
Serves a mix of B2B and B2C customers, including trade installers, homeowners, business owners, and buyers in leisure, marine, automotive, mobility, UPS/security, and commercial or industrial energy…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
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Computed from 5 filingsSupplies packaging materials and equipment including cardboard boxes, tapes, pallet wrap, protective and postal packaging, labels and strapping. Also provides packaging machinery, custom packaging…
Serves UK businesses that pack, store or ship goods, including manufacturers, warehouses, distributors and ecommerce or retail operations with ongoing packaging requirements.
Financial Health
HealthyHealthy · -73% CAGR over 3y
Location
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Computed from 5 filingsSupplies welding equipment, welding consumables, PPE, abrasives, and hand and power tools through online and trade sales. Also provides equipment hire, repair, servicing and calibration for welding…
Serves welding, fabrication, construction and repair businesses, tradespeople and site teams, plus online shoppers and customers visiting its Hull superstore.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
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Computed from 5 filingsSupplies bathroom and plumbing products through an online store, including boilers, radiators, showers, taps, toilets, basins, water heaters, PVC wall and ceiling panels, and plastic or copper pipes…
Serves retail and trade customers seeking bathroom, heating and plumbing supplies, including buyers of boilers, radiators, showers, taps, toilets, basins and pipe fittings.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsSupplies cleaning, hygiene and maintenance products, including industrial and housekeeping chemicals, disinfectants, degreasers, spill absorbents, portable toilet chemicals, paper products, and…
Serves UK trade and business buyers, including industrial facilities, garages and workshops, catering operators, offices, housekeeping teams, portable toilet operators, optical practices,…
Financial Health
HealthyHealthy · -8% CAGR over 2y
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Computed from 3 filingsSupplies bicycles and cycling accessories to a network of retail dealers through an online catalogue. Product range includes electric bikes, mountain bikes, urban and trekking bikes, folding bikes…
Sells mainly B2B to bicycle dealers and wholesalers across Northern Ireland and the Republic of Ireland, with ranges aimed at retail customers including children, commuters and leisure cyclists.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsSupplies industrial packaging products including pallet wrap, cardboard packaging, tapes, adhesives, polythene, strapping and packaging machinery. Provides pallet load stability testing, packaging…
Serves B2B operations that ship palletised goods, including distribution, e-commerce, food and drink, hazardous goods, healthcare, manufacturing and retail businesses with logistics, warehouse and…
Financial Health
HealthyHealthy · -64% CAGR over 4y
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Computed from 5 filingsOperates an online wholesale marketplace connecting independent retailers with brands and suppliers. The platform enables businesses to browse and order wholesale products including homeware, beauty…
Serves independent retailers buying wholesale stock for resale, and independent consumer goods brands seeking retailer customers, across homeware, gifts, fashion, beauty, food, pets and kids in the…
Financial Health
StrongStrong · Growing, Hiring · 92% CAGR over 4y
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Computed from 5 filingsWholesales ethnic beauty and personal care products, hair products, electrical grooming items, accessories and eyelashes from multiple brands to retailers. Also provides stock sourcing, distribution,…
Serves B2B beauty, personal care and health retailers, including physical shops and e-commerce stores; also works with vendors seeking wholesale distribution for ethnic beauty, hair, electrical,…
Financial Health
HealthyHealthy · Profitable, Hiring · 8% CAGR over 4y
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Computed from 5 filingsWholesale distributor of DIY, hardware and automotive products, supplying retailers with hand tools, power tool accessories, gardening equipment, car care items and merchandising displays under…
Sells B2B to DIY, hardware, garden, automotive and trade retailers, including buyers seeking wholesale ranges, retail merchandising support and account-based ordering.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 3 filingsSupplies trade-only apparel including polo shirts, T‑shirts, shirts, knitwear, trousers, shorts and outerwear for men, women and unisex ranges. Offers clothing collections using technical and…
Sells trade-only to garment distributors, workwear and uniform suppliers, promotional merchandise resellers and other B2B apparel buyers.
Financial Health
HealthyHealthy · Profitable, Growing · 2% CAGR over 2y
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Computed from 5 filingsSupplies door and window hardware including euro lock cylinders, security cylinders, smart locks, door handles, hinges, and window handles. Operates an online store selling replacement keys, lock…
Serves trade customers such as locksmiths, installers and hardware retailers, alongside homeowners buying replacement door and window security products direct online.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 178% CAGR over 4y
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Computed from 5 filingsSupplies and distributes packaged beverages through an online shop, including soft drinks, bottled water, energy drinks, malted drinks and milk‑based beverages, selling multi‑pack bottles and cans…
Serves restaurants, office kitchens, vending machine operators and workplace breakrooms, alongside online retail shoppers seeking case quantities of branded beverages and basic household supplies.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 5y
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Computed from 3 filingsWholesales tobacco products to trade customers, including cigars, cigarettes, pipe tobacco and related smoking accessories. Operates an online trade shop supplying specialist tobacco retailers with…
Serves trade customers in the specialist tobacco sector, including retailers and businesses with wholesale accounts for cigars, cigarettes, pipe tobacco and related products.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
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Computed from 5 filingsSupplies welding equipment and consumables including MIG and TIG welders, spot welders, helmets, rods and accessories. Also provides PPE and services such as on-site gas testing, electrical safety…
Serves B2B customers in the welding industry, including metal fabrication, construction and industrial project teams, plus tradespeople purchasing through its online shop or trade counter.
Financial Health
HealthyHealthy · 2% CAGR over 4y
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Computed from 3 filingsSupplies spill control and fluid management products including absorbents, spill kits, containment equipment, drain protection, flood defence products, wipes and accessories. Also provides site…
Serves UK industrial businesses and distributors, including oil and gas, utilities, construction and aerospace sites, plus organisations with fluid-handling, safety or environmental compliance…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
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Computed from 2 filingsSupplies electrical cables, cable accessories, and related equipment including cable cleats, glands, joints, terminations, surge arresters, and tools. Provides cable cutting and kitting services and…
Serves industrial and commercial organisations across the UK, including utilities, rail operators and contractors, EV charging installers, oil and petrochemical firms, and power generation,…
Financial Health
HealthyHealthy · Profitable, Growing · 7% CAGR over 1y
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Computed from 3 filingsSupplies commercial beverage and dessert equipment including slush machines, soft‑serve ice cream machines, milkshake and smoothie machines, coffee machines, bubble tea equipment and ice makers. Also…
Serves hospitality, leisure and food retail businesses such as cafés, dessert shops, restaurants, takeaways and venues, plus existing operators needing consumables or after-sales support.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Computed from 4 filingsManufactures and supplies LED lighting products and accessories, including cabinet, plinth, drawer and strip lighting, aluminium profiles, drivers, rechargeable lights and lighting controls for…
Serves trade account holders and retail customers working on kitchen, bedroom, bathroom, leisure and commercial interior projects, including renovation and installation buyers.
Financial Health
StrongStrong · -1% CAGR over 3y
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Computed from 2 filingsImports and distributes Mediterranean and international food and drink products including canned foods, olives, dairy, grains, spices, nuts, beverages and frozen goods. Supplies independent…
Serves B2B food and drink retailers and distributors, including independent shops, wholesalers, cash and carry operators, discount retailers and multiple retailers across the UK and Europe.
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 1y
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Computed from 3 filingsSupplies fencing and landscaping materials including timber fence panels, posts, gravel boards, gates, decking, aggregates and fixings. Manufactures and sells fencing components, as well as…
Serves a B2C and B2B mix: homeowners, fencing contractors, landscapers, builders and agricultural customers needing fencing, gates, timber, concrete, decking, aggregates, fixings and security fencing…
Financial Health
StableStable · Hiring · 7% CAGR over 2y
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Computed from 4 filingsSupplies and distributes tyres for trucks, agricultural and plant machinery, and car, van and 4x4 vehicles. Provides online tyre ordering, fitting, agricultural wheels, wheel alignment, and…
Serves a mix of B2B and consumer customers, including truck fleets, agricultural businesses, plant and earthmoving operators, van and 4x4 users, and private motorists needing tyres or tyre repairs.
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StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 3y
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Computed from 4 filingsSupplies and distributes rehabilitation and disability equipment including wheelchairs, special needs buggies, pressure care products, mobility aids, bathroom aids and positioning systems. Provides…
Serves NHS and HSE bodies, Health Boards and Trusts, charities, nursing and residential homes, and individuals or families needing rehab and disability equipment across the UK and Ireland.
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HealthyHealthy · -78% CAGR over 3y
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Computed from 3 filingsSupplies electronic components and connectivity hardware for IoT and embedded systems, including cellular, GNSS, Wi‑Fi and LoRa modules, antennas, gateways, batteries and edge computing devices. Also…
Serves OEMs, electronics manufacturers and engineering teams in the UK and Ireland developing IoT, wireless, embedded, positioning and smart metering products.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsSupplies spare parts and equipment for the pressure cleaning industry, including pumps, hoses, valves, wash guns, nozzles, sprayers, motors and accessories. Distributes products from manufacturers…
Sells to businesses in the UK pressure cleaning trade, including pressure washer service and repair firms, cleaning equipment suppliers and regular trade buyers.
Financial Health
HealthyHealthy · 2% CAGR over 3y
Location
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Computed from 5 filingsSupplies ophthalmic and optometry equipment, including OCT scanners, fundus cameras, slit lamps, tonometers, refractometers, and diagnostic systems. Also provides consumables, ophthalmic furniture,…
Serves B2B eye-care customers across the UK and Ireland, including optometry practices, ophthalmology clinics, hospital eye departments, cornea specialists and diagnostic teams.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Showing 48 of 3,186 — +3,138 more with verified decision-maker contacts, live data, and CRM sync.
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Showing 48 of 3,186 — +3,138 more with verified decision-maker contacts, live data, and CRM sync.
How WooCommerce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. wholesale companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of wholesale companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WooCommerce is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Wholesale by Ecommerce
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Frequently asked questions
How many UK wholesale companies use WooCommerce?
What share of UK wholesale companies run WooCommerce?
How is WooCommerce usage detected?
What size wholesale companies use WooCommerce in the UK?
What do WooCommerce-running wholesale companies also run?
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