Ecommerce Used by UK Wholesale Companies: Market Share (2026)
Detected ecommerce usage across 4,770 UK wholesale companies shows WooCommerce ahead with 66.7% market share, followed by Shopify at 19.7%.
A detectable Ecommerce system appears at 4,770 of 77,014 trading UK wholesale companies, with 25 systems identified. WooCommerce accounts for 66.7% of those companies (3,182), while Shopify accounts for 19.7% (941).
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The next tier is much smaller: Magento has 3.1% (149), OpenCart 2.3% (112), BigCommerce 1.8% (85), Wholesale Suite 1.6% (76), Ecwid 1.4% (68), and EKM 1.3% (63). A further 17 systems cover 225 companies, so the long tail is visible but fragmented.
WooCommerce leads every employee band: 67.5% of 3,172 companies under 10 employees, 65.6% of 1,470 companies with 10–50 employees, and 60.9% of 128 companies over 50 employees. Shopify is the main second system overall, with 19.7% across the detected wholesale cohort.
4,770
wholesale with detected Ecommerce
Of 77,014 UK wholesale
6.2%
Detection rate
2026
25
Systems detected
In this category
66.7%
Leader share
WooCommerce
UK Wholesale Ecommerce market share
Share of the 4,770 UK Wholesale with a detectable system. As of June 2026.
Ecommerce compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WooCommerce | 3,182 | 66.7% | 6 | 14.3% | Small wholesalers, broad market share |
| Shopify | 941 | 19.7% | 7 | 18.9% | Small teams, higher London share |
| Magento | 149 | 3.1% | 5 | 11.4% | Small wholesalers, specialist minority share |
| OpenCart | 112 | 2.3% | 6 | 17.9% | Small wholesalers, London-skewing use |
| BigCommerce | 85 | 1.8% | 8 | 11.8% | Slightly larger wholesale teams |
| Wholesale Suite | 76 | 1.6% | 8 | 9.2% | Slightly larger small wholesalers |
| Ecwid | 68 | 1.4% | 7 | 11.8% | Small teams, low share |
| EKM | 63 | 1.3% | 5 | 12.7% | Small wholesalers, low share |
| nopCommerce | 62 | 1.3% | 6 | 16.1% | Small wholesalers, London-skewing minority |
| PrestaShop | 54 | 1.1% | 7 | 13% | Small teams, niche usage |
| Globo | 50 | 1% | 8 | 16% | Slightly larger small teams |
| Hyvä | 37 | 0.8% | — | — | View these companies in Firmbase → |
| BSS Commerce | 29 | 0.6% | — | — | View these companies in Firmbase → |
| Visualsoft | 27 | 0.6% | — | — | View these companies in Firmbase → |
| Bold Commerce | 24 | 0.5% | — | — | View these companies in Firmbase → |
| HulkApps | 22 | 0.5% | — | — | View these companies in Firmbase → |
| ShopWired | 20 | 0.4% | — | — | View these companies in Firmbase → |
| SAP Commerce Cloud | 17 | 0.4% | — | — | View these companies in Firmbase → |
| Metorik | 16 | 0.3% | — | — | View these companies in Firmbase → |
| Square Online | 8 | 0.2% | — | — | View these companies in Firmbase → |
| Big Cartel | 6 | 0.1% | — | — | View these companies in Firmbase → |
| Salesforce Commerce Cloud | 6 | 0.1% | — | — | View these companies in Firmbase → |
| Global-e | 5 | 0.1% | — | — | View these companies in Firmbase → |
| Yell eCommerce | 3 | 0.1% | — | — | View these companies in Firmbase → |
| Lightspeed | 2 | 0% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Ecommerce system shifts with company size: among UK Wholesale with under 10 employees, WooCommerce leads at 67.5% of the 3,172 with a detectable system; among UK Wholesale with 10–50 employees, WooCommerce leads at 65.6% of the 1,470 with a detectable system; and among UK Wholesale with over 50 employees, WooCommerce leads at 60.9% of the 128 with a detectable system.
Under 10 employees
67.5% of band
Under 10 employees is the largest band, with 3,172 companies and WooCommerce on 67.5%. This part of the market is weighted towards small teams, with Shopify the main alternative in the wider cohort.
10–50 employees
65.6% of band
10–50 employees contains 1,470 companies, and WooCommerce still leads with 65.6%. The band is large enough for the second tier to matter, including Shopify, Magento, OpenCart and BigCommerce.
Over 50 employees
60.9% of band
Over 50 employees covers 128 companies, with WooCommerce leading at 60.9%. Larger wholesalers still show a long tail, but the overall market remains concentrated around WooCommerce and Shopify.
How Ecommerce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Wholesale by Ecommerce
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Frequently asked questions
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