firmbase

Most-Used Ecommerce by UK Companies (2026)

Detected ecommerce market share across 18,286 UK companies, with WooCommerce first at 66.4% (12,144 companies).

Among 2,066,481 trading UK companies, 18,286 have a detectable Ecommerce system. WooCommerce accounts for 66.4% of those companies (12,144), with Shopify on 23.8% (4,348) and every other named system below 2%.

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Adoption looks similar across employee bands. WooCommerce leads Under 10 employees with 66.8% of 11,985 companies, 10–50 employees with 66.0% of 5,728 companies and Over 50 employees with 62.8% of 573 companies, so the larger-company slice does not switch to a different named leader.

The long tail is visible but thin. Ecwid has 1.9% (342), Magento 1.5% (283), BigCommerce 1.2% (214), OpenCart 1.0% (192), Globo 1.0% (184) and Square Online 0.9% (159), while 17 further systems cover 848 companies between them.

18,286

Companies with detected Ecommerce

Of 2,066,481 UK companies

0.9%

Detection rate

2026

25

Systems detected

In this category

66.4%

Leader share

WooCommerce

UK companies Ecommerce market share

WooCommerce
Shopify
Ecwid
Magento
BigCommerce
OpenCart
Globo
Square Online
Other (17 systems)

Share of the 18,286 UK companies with a detectable system. As of June 2026.

Ecommerce compared

SystemUK companiesShareMedian headcountLondon shareTypical profile
WooCommerce12,13366.4%616.6%Small employers, majority share
Shopify4,36223.9%723.7%Small employers, London-skewed challenger
Ecwid3451.9%712.3%Small employers, niche adoption
Magento2831.5%513.1%Small employers, niche adoption
BigCommerce2141.2%——View these companies in Firmbase →
OpenCart1921%——View these companies in Firmbase →
Globo1841%——View these companies in Firmbase →
Square Online1590.9%——View these companies in Firmbase →
EKM1460.8%——View these companies in Firmbase →
Wholesale Suite1280.7%——View these companies in Firmbase →
HulkApps1180.6%——View these companies in Firmbase →
nopCommerce1080.6%——View these companies in Firmbase →
Visualsoft990.5%——View these companies in Firmbase →
PrestaShop920.5%——View these companies in Firmbase →
Big Cartel910.5%——View these companies in Firmbase →
Hyvä900.5%——View these companies in Firmbase →
SAP Commerce Cloud700.4%——View these companies in Firmbase →
Metorik690.4%——View these companies in Firmbase →
Global-e650.4%——View these companies in Firmbase →
Bold Commerce640.3%——View these companies in Firmbase →
BSS Commerce630.3%——View these companies in Firmbase →
Yell eCommerce630.3%——View these companies in Firmbase →
Lightspeed620.3%——View these companies in Firmbase →
Salesforce Commerce Cloud490.3%——View these companies in Firmbase →
ShopWired470.3%——View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Ecommerce system shifts with company size: among UK companies with under 10 employees, WooCommerce leads at 66.8% of the 11,985 with a detectable system; among UK companies with 10–50 employees, WooCommerce leads at 66% of the 5,728 with a detectable system; and among UK companies with over 50 employees, WooCommerce leads at 62.8% of the 573 with a detectable system.

Under 10 employees

WooCommerce

66.8% of band

Under 10 employees is the largest band here, with 11,985 companies using a detectable Ecommerce system. WooCommerce leads with 66.8%, while the remainder is spread across Shopify, Ecwid, Magento and smaller systems.

10–50 employees

WooCommerce

66% of band

10–50 employees covers 5,728 companies with a detectable Ecommerce system. WooCommerce leads with 66.0%, leaving Shopify, Ecwid, Magento and the wider tail competing for the remaining share.

Over 50 employees

WooCommerce

62.8% of band

Over 50 employees is much smaller, with 573 companies using a detectable Ecommerce system. WooCommerce still leads with 62.8%, while other detected Ecommerce systems divide the rest of the band.

How Ecommerce usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK companies by Ecommerce

Companies Using WooCommerce in the UKCompanies Using Shopify in the UKCompanies Using Ecwid in the UK

Related directories

Ecommerce Used by UK B2C Companies: Market Share (2026)Ecommerce Used by UK B2B Companies: Market Share (2026)Ecommerce Used by UK Wholesale Companies: Market Share (2026)Ecommerce Used by UK E-Commerce Companies: Market Share (2026)Ecommerce Used by UK Fashion Retail Companies: Market Share (2026)

Frequently asked questions

What is the most-used Ecommerce among UK companies?
WooCommerce is the most-detected Ecommerce among UK companies, with 66.4% share (12,144 of 18,286 companies with a detectable system), ahead of Shopify (23.8%) and Ecwid (1.9%).
How many UK companies have a detectable Ecommerce?
18,286 of 2,066,481 actively-trading UK companies (0.9%) have a Ecommerce detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.
What is a Ecommerce?
An Ecommerce system is the storefront and transaction layer a UK company uses to sell goods or services online. It typically manages product pages, baskets, checkout and order hand-off to payments, fulfilment or accounting tools.
How is Ecommerce usage detected?
Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.
Which has more UK companies, WooCommerce or Shopify?
WooCommerce: 12,144 detected companies versus 4,348 for Shopify, of the 18,286 UK companies with a detectable Ecommerce.
What is the best Ecommerce for UK companies?
This page publishes usage data rather than recommendations; the right choice depends on requirements outside these usage counts. Across 18,286 UK companies with a detectable Ecommerce system, WooCommerce leads the overall market at 66.4% (12,144), ahead of Shopify at 23.8% (4,348), Ecwid at 1.9% (342) and Magento at 1.5% (283). It also leads every employee band shown: Under 10 employees at 66.8% of 11,985 companies, 10–50 employees at 66.0% of 5,728 companies and Over 50 employees at 62.8% of 573 companies.

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