Ecommerce Used by UK E-Commerce Companies: Market Share (2026)
Detected ecommerce systems are visible for 4,005 of 61,187 trading UK e-commerce companies, with Shopify leading at 44.4% of detected use.
Among 61,187 trading UK e-commerce companies, 4,005 have a detectable Ecommerce system, with 24 systems identified. Shopify accounts for 44.4% of those companies (1,779), ahead of WooCommerce on 38.8% (1,552).
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The next tier is much smaller: BigCommerce is on 3.1% (123), Globo 2.7% (110), Magento 2.5% (102), EKM 2.0% (82), Visualsoft 2.0% (81) and OpenCart 1.9% (77). A further 16 systems cover 270 companies, so the long tail is broad but shallow.
Shopify leads all employee bands, with 43.1% of 2,811 companies under 10 employees, 46.1% of 1,122 companies with 10–50 employees, and 70.8% of 72 companies over 50 employees. WooCommerce remains the main second platform overall, but the larger-company band is more concentrated around Shopify.
4,005
e-commerce with detected Ecommerce
Of 61,187 UK e-commerce
6.5%
Detection rate
2026
24
Systems detected
In this category
44.4%
Leader share
Shopify
UK E-Commerce Ecommerce market share
Share of the 4,005 UK E-Commerce with a detectable system. As of June 2026.
Ecommerce compared
| System | UK E-Commerce | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Shopify | 1,779 | 44.4% | 6 | 23.8% | Median 6 employees, 44.4% share |
| WooCommerce | 1,552 | 38.8% | 6 | 16.4% | Median 6 employees, 38.8% share |
| BigCommerce | 123 | 3.1% | 5 | 16.3% | Median 5 employees, 3.1% share |
| Globo | 110 | 2.7% | 8 | 21.8% | Median 8 employees, 2.7% share |
| Magento | 102 | 2.5% | 5 | 14.7% | Median 5 employees, 2.5% share |
| EKM | 82 | 2% | 6 | 11% | Median 6 employees, 2.0% share |
| Visualsoft | 81 | 2% | 6 | 6.2% | Median 6 employees, 2.0% share |
| OpenCart | 77 | 1.9% | 6 | 16.9% | Median 6 employees, 1.9% share |
| HulkApps | 70 | 1.7% | 8 | 32.9% | Median 8 employees, 1.7% share |
| PrestaShop | 53 | 1.3% | 6 | 17% | Median 6 employees, 1.3% share |
| Global-e | 51 | 1.3% | 7 | 37.3% | Median 7 employees, 1.3% share |
| Hyvä | 49 | 1.2% | — | — | View these companies in Firmbase → |
| Wholesale Suite | 43 | 1.1% | — | — | View these companies in Firmbase → |
| Ecwid | 40 | 1% | — | — | View these companies in Firmbase → |
| Bold Commerce | 40 | 1% | — | — | View these companies in Firmbase → |
| Big Cartel | 30 | 0.7% | — | — | View these companies in Firmbase → |
| BSS Commerce | 27 | 0.7% | — | — | View these companies in Firmbase → |
| SAP Commerce Cloud | 27 | 0.7% | — | — | View these companies in Firmbase → |
| nopCommerce | 27 | 0.7% | — | — | View these companies in Firmbase → |
| Salesforce Commerce Cloud | 25 | 0.6% | — | — | View these companies in Firmbase → |
| Metorik | 21 | 0.5% | — | — | View these companies in Firmbase → |
| ShopWired | 17 | 0.4% | — | — | View these companies in Firmbase → |
| Lightspeed | 14 | 0.3% | — | — | View these companies in Firmbase → |
| Square Online | 13 | 0.3% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Ecommerce system shifts with company size: among UK E-Commerce with under 10 employees, Shopify leads at 43.1% of the 2,811 with a detectable system; among UK E-Commerce with 10–50 employees, Shopify leads at 46.1% of the 1,122 with a detectable system; and among UK E-Commerce with over 50 employees, Shopify leads at 70.8% of the 72 with a detectable system.
Under 10 employees
43.1% of band
Shopify leads the Under 10 employees band with 43.1% of 2,811 companies. WooCommerce is the main counterweight overall, while the remaining systems sit in much smaller shares.
10–50 employees
46.1% of band
Shopify also leads the 10–50 employees band, taking 46.1% of 1,122 companies. Across all detected companies, WooCommerce is the nearest rival at 38.8%; no other listed system reaches 3.1% overall.
Over 50 employees
70.8% of band
Shopify is more concentrated in the Over 50 employees band, with 70.8% of 72 companies. The band is small, and that share leaves less room for the systems that appear in the lower employee bands.
How Ecommerce usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK E-Commerce by Ecommerce
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Frequently asked questions
What is the most-used Ecommerce among UK e-commerce companies?
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How is Ecommerce usage detected?
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What is the best Ecommerce for UK e-commerce companies?
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