WordPress plugins Used by UK Recruitment Companies: Market Share (2026)

Updated June 2026

Detected WordPress plugin usage across 695 UK recruitment companies shows Site Kit as the largest system, with 202 detections and 29.1% share.

Among 26,468 trading UK recruitment companies, 695 have a detectable WordPress plugin. Site Kit is the largest observed system at 29.1% (202 companies), followed by Essential Addons for Elementor at 16.4% (114), Max Mega Menu at 10.9% (76), Smush at 9.5% (66) and Jetpack at 7.8% (54).

Size bands do not change the winner. Site Kit leads Under 10 employees at 28.1% of 370 companies, 10–50 employees at 29.8% of 242 companies, and Over 50 employees at 31.3% of 83 companies.

The long tail is material: 23 systems are detected in total, with 15 further systems covering 122 companies. EWWW Image Optimizer at 5.8% (40), JetEngine at 5.2% (36) and Breadcrumb NavXT at 4.0% (28) sit below the main five.

What’s in the file

One row per company, 14 columns. The contact columns unlock when you get the list.

Included

Company name

Website

City & address

Companies House no.

Incorporation year

Turnover (£)

Employees

Headcount growth (YoY)

Financial-health score

Sales-readiness score

Unlock the contact columns

Decision-maker name

Role / title

Verified email

LinkedIn URL

695

recruitment with detected WordPress plugins

Of 26,468 UK recruitment

2.6%

Detection rate

2026

Systems detected

In this category

29.1%

Leader share

Site Kit

UK Recruitment WordPress plugins market share

Site Kit

Essential Addons for Elementor

Other (15 systems)

Share of the 695 UK Recruitment with a detectable system. As of June 2026.

WordPress plugins compared

System	UK Recruitment	Share	Median headcount	London share	Typical profile
Site Kit	202	29.1%	9	22.3%	9-employee median, 29.1% share
Essential Addons for Elementor	114	16.4%	14	21.9%	14-employee median, 16.4% share
Max Mega Menu	76	10.9%	8	40.8%	8-employee median, 10.9% share
Smush	66	9.5%	5	22.7%	5-employee median, 9.5% share
Jetpack	54	7.8%	8	35.2%	8-employee median, 7.8% share
EWWW Image Optimizer	40	5.8%	—	—	Get these companies as a spreadsheet →
JetEngine	36	5.2%	—	—	Get these companies as a spreadsheet →
Breadcrumb NavXT	28	4%	—	—	Get these companies as a spreadsheet →
WP Portfolio	22	3.2%	—	—	Get these companies as a spreadsheet →
iThemes	22	3.2%	—	—	Get these companies as a spreadsheet →
Elementor Addon Elements	19	2.7%	—	—	Get these companies as a spreadsheet →
GoDaddy CoBlocks	18	2.6%	—	—	Get these companies as a spreadsheet →
Animate It	13	1.9%	—	—	Get these companies as a spreadsheet →
Autoptimize	13	1.9%	—	—	Get these companies as a spreadsheet →
Perfmatters	12	1.7%	—	—	Get these companies as a spreadsheet →
GenerateBlocks	11	1.6%	—	—	Get these companies as a spreadsheet →
ContentViews	9	1.3%	—	—	Get these companies as a spreadsheet →
Advanced Custom Fields	8	1.2%	—	—	Get these companies as a spreadsheet →
Essential Blocks	7	1%	—	—	Get these companies as a spreadsheet →
HT Mega	6	0.9%	—	—	Get these companies as a spreadsheet →
a3 Lazy Load	5	0.7%	—	—	Get these companies as a spreadsheet →
Shortcodes Ultimate	1	0.1%	—	—	Get these companies as a spreadsheet →
Flying Pages	1	0.1%	—	—	Get these companies as a spreadsheet →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading WordPress plugins system shifts with company size: among UK Recruitment with under 10 employees, Site Kit leads at 28.1% of the 370 with a detectable system; among UK Recruitment with 10–50 employees, Site Kit leads at 29.8% of the 242 with a detectable system; and among UK Recruitment with over 50 employees, Site Kit leads at 31.3% of the 83 with a detectable system.

Under 10 employees

Site Kit

28.1% of band

Recruiters with under 10 employees account for 370 companies with a detectable plugin, with Site Kit leading at 28.1%. Competition comes from page-building, menu, optimisation and utility plugins rather than a single close challenger.

10–50 employees

Site Kit

29.8% of band

Recruiters with 10–50 employees account for 242 companies, with Site Kit leading at 29.8%. Essential Addons for Elementor has a median headcount of 14 across its detected users, placing much of its usage in or near this band.

Over 50 employees

Site Kit

31.3% of band

Recruiters with over 50 employees account for 83 companies, with Site Kit leading at 31.3%. Larger recruitment sites still use a mixed plugin stack, with 23 systems detected across the full scope.

How WordPress plugins usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Recruitment by WordPress plugins

Recruitment Companies Using Site Kit in the UK Recruitment Companies Using Essential Addons for Elementor in the UK Recruitment Companies Using Max Mega Menu in the UK Recruitment Companies Using Smush in the UK Recruitment Companies Using Jetpack in the UK

Related directories

Most-Used WordPress plugins by UK Companies (2026)WordPress plugins Used by UK B2B Companies: Market Share (2026)WordPress plugins Used by UK B2C Companies: Market Share (2026)WordPress plugins Used by UK Field Services Companies: Market Share (2026)CMS Used by UK Recruitment Companies: Market Share (2026)Recruitment in the UK

Frequently asked questions

What is the most-used WordPress plugins among UK recruitment companies?

Site Kit is the most-detected WordPress plugins among UK recruitment companies, with 29.1% share (202 of 695 companies with a detectable system), ahead of Essential Addons for Elementor (16.4%) and Max Mega Menu (10.9%).

How many UK recruitment companies have a detectable WordPress plugins?

695 of 26,468 actively-trading UK recruitment companies (2.6%) have a WordPress plugins detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a WordPress plugins?

WordPress plugins are add-on modules that extend a WordPress website without replacing the core content management system. For UK recruitment companies, they typically handle website functions such as measurement, page components, menus, image handling, content structure and site administration.

How is WordPress plugins usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK recruitment companies, Site Kit or Essential Addons for Elementor?

Site Kit: 202 detected companies versus 114 for Essential Addons for Elementor, of the 695 UK recruitment companies with a detectable WordPress plugins.

What is the best WordPress plugins for UK recruitment companies?

This page publishes usage data rather than recommendations. Across 695 UK recruitment companies with a detectable WordPress plugin, Site Kit leads every employee band: Under 10 employees at 28.1% of 370 companies, 10–50 employees at 29.8% of 242 companies, and Over 50 employees at 31.3% of 83 companies.

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