Turn this list into pipeline.
B2B2C Companies in Stoke-on-Trent: 70 Active Firms (2026)
B2B2C companies build business platforms that reach end consumers through partner-led channels, in and around Stoke-on-Trent.
Buying centres tend to sit with commercial, product and digital teams rather than a single technology budget. Typical buyers include retailers, service operators, membership bodies and other channel owners that want to place a consumer journey inside their own distribution model. Engagements usually start as partner pilots, marketplace integrations or white-label consumer flows, then move into revenue-share, licence-plus-service or managed-platform contracts. The customer base skews towards regional and national operators rather than public-sector procurement, with online journeys, electronic communications and transaction handling often central to the sales case.
Read more
Stoke-on-Trent has 70 actively trading B2B2C companies, a relatively small local cohort when set against the national spread of partner-led consumer platforms. Reported employment totals 1,480 people, which points to a mix of lean commercial operators and a few larger employers rather than a broad base of scaled platforms. Scale is uneven: 10 companies have turnover above £5M, while 5 were incorporated since 2022. For researchers, the list is therefore more useful as a view of local channel models than as a proxy for a mature cluster.
Exposure depends less on the B2B2C label than on the activity being carried out. Consumer-facing online trading can bring CMA guidance under the Digital Markets, Competition and Consumers Act into scope, including unfair business-to-consumer practices, digital market conduct and platform terms. Customer-information and marketing flows bring the ICO into view. PECR sits alongside the Data Protection Act and UK GDPR for electronic marketing, cookies and communications security, and can apply even where personal data is not being processed. Ecommerce models may also need to account for the Consumer Rights Act, Consumer Contracts Regulations and rules for online intermediation services used by business sellers.
Partner-led consumer models around Stoke-on-Trent appear likely to evolve through better instrumentation of the customer journey rather than through a rush of new local entrants. Commercial teams tend to value partners that can prove attribution, retention and service quality without losing control of the end-customer relationship. That favours operators with cleaner consent practices, clearer partner economics and repeatable onboarding. Smaller firms may find compliance work burdensome, so consolidation or specialist outsourcing looks more plausible than a broad wave of self-contained platform build-outs.
70
Active firms
2026
10
£5M+ firms
Revenue above £5M
5
Recent incorporations
Incorporated since 2022
Key facts
About 14% of the trading cohort reports turnover above £5M (10 of 70 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
B2B2C operators are not a single licensed sector, so regulatory exposure tends to follow the activity rather than the route to market.
CMA guidance on the Digital Markets, Competition and Consumers Act 2024 covers unfair business-to-consumer trading practices.
PECR sits alongside the Data Protection Act and UK GDPR, with rules for marketing calls, emails, texts and faxes, cookies and similar technologies.
Online retail and marketplace routes may also bring the Consumer Rights Act 2015, Consumer Contracts Regulations 2013 and Online Intermediation Services for Business Users Regulations 2020 into scope.
UK retail ecommerce sales were predicted to represent 38.1% of total UK retail sales in 2025.
Top Stoke-on-Trent B2B2C companies
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online food ordering platform connecting consumers with restaurants, takeaways, and convenience stores, enabling digital ordering and payment. Also provides financial and administrative…
Serves consumers ordering takeaway food and B2B partner outlets, including restaurants, takeaways and convenience stores, across the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
HealthyHealthy · -72% CAGR over 4y
Location
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsOperates an online food ordering platform that connects customers with restaurants, takeaways and convenience stores, enabling users to browse menus and place delivery or collection orders through a…
Serves consumers ordering takeaway food and B2B outlet partners including restaurants, takeaways and convenience stores in the UK, US, Ireland, New Zealand, Australia and Canada.
Financial Health
StrongStrong
Location
Designs and manufactures gas and electric fires, stoves and related home heating appliances. Markets products under brands including Kinder, Flavel, Verine, Global, Kohlangaz, Celsi and Portway, and…
Sells primarily to homeowners and household consumers seeking fires and stoves, via retail partners, with support for product owners across its consumer heating brands.
Location
Vidglo Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides end-to-end ecommerce and merchandising services for video game brands, including product design and development, manufacturing, online storefronts, logistics, warehousing and fulfilment,…
Serves video game publishers, gaming and e-sports brands, and retailers seeking merchandise and e-commerce partnerships, with end customers being game fans worldwide.
Financial Health
StableStable · Hiring · 18% CAGR over 3y
Location
Magic Memories
Provides photography services and digital photo platforms for visitor attractions and experiences. Captures guest photos at rides and venues, enabling visitors to view, access, and purchase their…
Serves visitor attractions and experience operators seeking partners, alongside consumers who have visited participating attractions and want to access their memories online.
Location
Walkers Nonsuch Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsManufactures and sells traditional toffee confectionery, including creamy toffee bars, éclairs, bags, jars, and gift packs. Supplies products through online retail and trade distribution, including…
Sells to consumers buying toffee and confectionery online, including gift buyers, and to trade stockists seeking to carry its products. Serves retail and wholesale customers, with export markets also…
Financial Health
HealthyHealthy · Profitable · 0% CAGR over 2y
Location
Daniel's Delights Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsManufactures chocolate products including bars and hand‑finished confectionery using single‑origin Colombian cacao. Provides contract manufacturing for brand owners and produces own branded chocolate…
Serves chocolate brand owners, UK high street retailers and other large and small retailers seeking own-brand or branded chocolate ranges, with additional direct sales to consumers and distribution…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Jigsaw Finance Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsActs as a credit broker arranging vehicle finance for motorists through a panel of lenders. Collects customer details, performs soft credit searches, and connects applicants with FCA‑approved dealers…
Serves UK motorists seeking vehicle finance and car dealerships or introducers that need finance options for customers, including no-deposit and adverse-credit applicants.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
Peter Wilson Fine Art Auctioneers Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsOperates online auctions for art, antiques and collectibles, including jewellery, watches, coins, wine, firearms and modern design. Provides valuation, cataloguing and marketing services for sellers…
Serves private collectors, individual sellers, estates and trade buyers in the UK and abroad across fine art, antiques, jewellery, watches, wines, coins, firearms, militaria and design.
Financial Health
WeakWeak · -77% CAGR over 3y
Location
TRADESMEN ONLINE LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides an online directory platform connecting homeowners with local tradespeople across multiple construction and home maintenance trades, allowing users to search by category or location, post…
Serves UK homeowners seeking local tradespeople for home improvement, repair and maintenance jobs, and tradespeople looking to attract more customer enquiries and grow their client base through an…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
BROCOCK LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsManufactures precharged pneumatic (PCP) air rifles and pistols for sporting and hunting use. Designs and produces airgun models and related accessories, supplying products through specialist gun…
Targets recreational airgun shooters, hunters and PCP air rifle enthusiasts, with products sold to consumers through gun stockists and dealers in the UK and internationally.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
Future Developments (Manufacturing) Ltd
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsManufactures and supplies cleaning and maintenance chemicals including disinfectants, detergents, aerosols, and car care products. Operates bottling and filling for household, industrial, and DIY…
Sells to consumers buying home, car, motorcycle, outdoor and DIY cleaning products, and to supermarkets, shopping channels, distributors, wholesalers and independent resellers seeking cleaning,…
Financial Health
WeakWeak · -79% CAGR over 3y
Location
To The Nines Wholesale Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and wholesales prom and evening wear dresses, including hand‑beaded gowns, supplying fashion retailers. Provides dress collections, retailer stockist information and trade show engagement for…
Targets bridal, prom and occasionwear boutiques and other fashion retailers buying wholesale stock; also addresses consumers looking for authorised local stockists for prom and eveningwear.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 4y
Location
MBT Stoke Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides parcel and pallet delivery, freight forwarding and courier services across the UK and Europe. Offers shipment tracking, import and export customs clearance, warehousing, and transport for…
Serves UK businesses, ecommerce sellers on Amazon, eBay and Etsy, and individuals needing parcel, pallet, freight, removals, warehousing, or UK-Europe import/export support.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
Location
Bee Active Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides school holiday sports clubs and childcare programmes for children, including Holiday Activities and Food (HAF) sessions, before‑ and after‑school clubs, and extracurricular sports. Delivers…
Serves parents seeking holiday clubs and wraparound childcare, plus primary schools and early years settings needing PE, extra-curricular sports, enrichment and HAF activity provision in…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
Bespoke Transitions Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides supported accommodation and support services for young people aged 16+, including emergency placements and floating support, helping residents develop independent living skills such as…
Serves local authority children’s services, social workers and referral partners seeking placements for young people aged 16+ with varied or complex needs in Stoke-on-Trent and Staffordshire.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
Civic Commercials Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides last‑mile logistics and courier delivery services, recruiting and managing self‑employed multi‑drop drivers. Operates fleet management and vehicle leasing arrangements and uses in‑house…
Serves large business clients and logistics operators needing UK-wide last-mile delivery capacity, with recruitment aimed at self-employed multi-drop courier drivers.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
H & H General Carriers (Oxford) Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides logistics and distribution services including full and part-load transport, pallet network delivery across the UK and Europe, warehousing and pallet storage, e‑commerce pick-and-pack…
Serves UK businesses with supply chain, warehousing and distribution needs, including retailers, e-commerce sellers, manufacturers and firms requiring pallet delivery, dedicated fleets or home…
Financial Health
StableStable · 2% CAGR over 4y
Location
Gemini Drivers Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides vehicle delivery services, transporting cars between dealerships, auctions and businesses and delivering vehicles directly to customers using trade plate drivers and managed logistics…
Serves automotive dealerships and vehicle retailers needing cars moved between sites, plus customers receiving direct vehicle deliveries across the UK.
Financial Health
StableStable · 0% CAGR over 4y
Location
TRICER LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies tableware for hospitality and home use through an online store. Offers plates, bowls and serving pieces from branded collections, including ceramic dining ranges designed for food…
Serves hospitality businesses, health and care organisations, institutions, and home consumers seeking tableware, including restaurants, cafés, tearooms and other foodservice buyers.
Financial Health
DistressedDistressed · -13% CAGR over 2y
Location
Manufactures and supplies tiling adhesives, grouts, sealants, levelling compounds and related installation products for ceramic and stone tiles. Provides product guidance and training courses for…
Serves a mix of B2B and B2C customers in the UK tiling market, including tilers, contractors, specifiers, distributors, trainees and homeowners planning kitchen, bathroom, swimming pool or other…
Location
Potclays Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsManufactures and supplies ceramic materials and equipment for pottery and ceramics, including clay bodies, glazes, slips, raw materials, kilns, moulds, tools and studio machinery, sold to potters,…
Sells to hobby and professional potters, ceramic artists, pottery studios, schools and ceramics manufacturers, including buyers needing kiln and workshop supplies.
Financial Health
StableStable · Hiring · 7% CAGR over 2y
Location
ROCKFORD PAYROLL LTD
Trajectory
1y · 2025–NowProvides payroll and workforce administration services for recruitment agencies and organisations engaging contingent workers. Operates an online platform handling payslips, timesheets, expenses,…
Serves recruitment agencies and client organisations that use contingent workers, from large organisations with high-volume workforce needs to firms with specialist niche requirements; also supports…
Financial Health
Insufficient historyInsufficient history
Location
M & M Vehicle Repairs Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides vehicle accident repair and bodyshop services for cars and light commercial vehicles, including insurance-approved repairs, accident claims management, manufacturer-approved repairs, vehicle…
Serves private car and light commercial vehicle owners, insurers, fleet operators and claims management companies across Staffordshire and the Moorlands, including prestige-vehicle customers.
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
SEARCHLIGHT CARE SERVICES LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides residential care services for children and young people up to age 18, operating staffed care homes that deliver 24-hour supervision, emotional support and educational guidance for referred…
Serves local authorities, social care professionals and families seeking residential placements for children and young people up to 18 in Stoke-on-Trent.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
Jones & Shuffs (Heavyside) Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsSupplies building, plumbing and heating materials through merchant branches, including pipes, boilers, tools and landscaping products. Operates a bathroom showroom and offers energy‑solution products…
Serves trade and retail customers, including builders, plumbers, heating engineers, landscapers and homeowners planning bathroom or energy-efficiency projects.
Financial Health
StableStable · 4% CAGR over 2y
Location
Impact Detect Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDevelops impact monitoring technology including compact sensor devices that record and store collision data. Systems integrate with helmets and vehicles, transmitting alerts and impact data via…
Serves B2B and specialist sports markets, including motorsport organisations, helmet and safety equipment manufacturers, construction employers, and participants in cycling, equestrian, extreme and…
Financial Health
DistressedDistressed · -37% CAGR over 3y
Location
Trustlink Care Services Ltd
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides domiciliary and home care services, supporting individuals in their own homes with daily living and nursing care. Also recruits and supplies qualified nurses and care staff to hospitals,…
Serves individuals needing home care in Stoke-on-Trent and the Midlands, plus hospitals, nursing homes and residential care homes across the UK that need qualified care and nursing staff.
Financial Health
StrongStrong · Growing, Hiring · 72% CAGR over 5y
Location
ASM SPORTS (UK) LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides school sports coaching programmes and organises children's after-school clubs, holiday sports camps, and football masterclass training sessions, with an online parent portal for bookings and…
Serves schools and parents in the Stoke-on-Trent area, targeting pupils and children through school sports provision, after-school clubs, holiday clubs and football programmes.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
ATECH LEDS LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides import, wholesale, and retail supply of timber and building materials including sheet materials, bricks, cement, insulation, doors, windows, and landscaping products, and offers tools,…
Serves UK construction professionals, tradespeople, commercial developers, landscapers and homeowners/DIY customers undertaking building, renovation and outdoor projects.
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
S. Keeling & Company, Limited
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsSupplies timber and sheet materials for construction, landscaping, and joinery, including C16/C24 structural timber, decking, railway sleepers, cladding, mouldings, and plywood. Offers cutting…
Serves trade professionals, builders, roofers, landscapers and DIY customers needing timber and sheet materials, with online, phone, trade counter and delivery options around Stoke-on-Trent.
Financial Health
WeakWeak · -9% CAGR over 2y
Location
ACORN TRAINING LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides adult education and vocational training courses, apprenticeships and employability programmes across sectors such as childcare, construction, digital skills, health and social care, retail…
Serves employed and unemployed adults, apprentices and employers across sectors including care, childcare, construction, digital, retail and logistics, plus public-sector partners such as DWP, local…
Financial Health
HealthyHealthy · -62% CAGR over 4y
Location
NORTH STAFFORDSHIRE GP FEDERATION LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsMembership organisation for GP practices that coordinates and delivers primary care services, including enhanced access appointments, walk‑in and homeless health services, and workforce training…
Serves GP practices, primary care networks, NHS partners and public sector health bodies in North Staffordshire, with services ultimately supporting local patients.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 3y
Location
Complete Sports Solutions Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOrganises group sports tours, primarily football-focused, for clubs and schools. Arranges tailored itineraries including travel, accommodation, training sessions at professional club facilities,…
Serves schools, sports clubs and football teams, including coaches and group organisers seeking tailored elite sports travel experiences and access to professional football club facilities.
Financial Health
StableStable · -71% CAGR over 4y
Location
PHYSIS QUANTUM LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsProvides residential care, therapeutic support and specialist education for children and young people aged 11–18 who have experienced or are at risk of exploitation. Operates care homes and an…
Serves local authority children’s services, social care commissioners and education partners arranging placements for children and young people aged 11–18 who have experienced or are at high risk of…
Financial Health
StableStable · 1% CAGR over 2y
Location
Ashwood Timber Products Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsSupplies timber and fencing materials for trade and domestic customers, including fence panels, posts, gates, decking, sleepers, and fixings. Also provides landscaping supplies, sheet materials, and…
Sells to both trade and public customers, including fencing installers, landscapers, builders and homeowners, for garden, landscaping and outdoor building projects. Serves customers across…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
SNEYD CERAMICS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsManufactures and supplies ceramic stains, glazes, underglaze and onglaze colours, raku glazes, and raw materials used in pottery and ceramic production, with products formulated for different firing…
Serves individual makers and small ceramics businesses, including potters, ceramic artists and studios, buying specialist ceramic supplies online.
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
Metal Stairs Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsDesigns and manufactures bespoke metal staircases supplied in kit form for residential and commercial buildings. Provides staircase design, 3D modelling, fabrication, and delivery, with engineered…
Targets UK homeowners, self-builders, renovators, architects and contractors involved in residential and commercial projects requiring bespoke staircase installations.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
INTERACTIVE CONTACT & RESOLUTION LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides debt collection and customer engagement services, including field agent site visits, property occupancy checks, and utility disconnection or reconnection activities. Uses digital, phone, and…
Sells to businesses needing debt collection, customer re-engagement and field visit support, including water-sector organisations requiring disconnection/reconnection services, plus firms across…
Financial Health
StrongStrong · Growing, Hiring · 76% CAGR over 4y
Location
Wallace Contracts Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides property maintenance and construction services including emergency repairs, insurance restoration, landscaping, winter gritting and snow clearance, roofing, surveying with drone inspections,…
Serves a mix of B2C homeowners and B2B commercial property owners/managers, plus insurance-related claim customers, across domestic properties, business premises, sports surfaces and estates.
Financial Health
StableStable · -18% CAGR over 4y
Location
MAXLIFE CARE LTD
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsProvides nurse‑led community and home care services, including health monitoring, medical assistance and daily living support. Also delivers training for nurses and healthcare staff covering clinical…
Serves individuals needing home-based community care and their families across the UK, alongside nurses, healthcare professionals and healthcare organisations seeking clinical competency and…
Financial Health
WeakWeak · Hiring · 10% CAGR over 1y
Location
CHERRY TREES CARE LTD
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsProvides 24/7 supported living and residential recovery services for adult men with mental health conditions. Delivers staged accommodation, care planning, therapeutic support, and daily living…
Serves adult men recovering from mental health illness, with referrals likely from families, clinicians, local authorities and care commissioners seeking structured supported living placements.
Financial Health
StrongStrong · Growing, Hiring · 107% CAGR over 2y
Location
Acorn Progression
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides supported accommodation and housing referral services for vulnerable individuals, particularly women facing homelessness, domestic abuse, migration issues, or recovery from substance misuse,…
Serves vulnerable adults, primarily women, needing supported housing, including people leaving care, escaping unsafe situations, experiencing homelessness, seeking refuge, recovering from substance…
Financial Health
DistressedDistressed
Location
Academy Photography Ltd
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsProvides professional photography services for schools, producing pupil portraits, class and group photographs, and coverage of events such as proms, sports and performances. Supplies printed photo…
Serves schools, early years settings and parents across Staffordshire, Cheshire, Shropshire, Manchester, Liverpool, Birmingham and the wider Midlands/North West, with school leaders as partners and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
MONEYSHAKE.COM LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online platform that compares personal and business car leasing deals across multiple manufacturers and models. Enables users to search by budget or vehicle type and access services…
Serves individual motorists and business customers comparing car lease deals by make, budget, body type, and fuel type, including families, commuters, city drivers, and companies seeking vehicle…
Financial Health
WeakWeak · -35% CAGR over 2y
Location
Party Houses Europe Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsOperates an online platform listing and booking large holiday homes and venues for group stays and events, including hen and stag parties, weddings, corporate retreats and family gatherings, with…
Serves private groups, families and couples planning hen and stag parties, birthdays, reunions, weddings, retreats and holidays, plus corporate teams seeking venues for business events across the UK.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
Luxury Holiday Cottages Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates an online platform for listing and booking high-end holiday cottages and large houses for short stays. Curates and inspects properties and enables customers to search by amenities, property…
Serves consumers booking luxury UK and Ireland cottage holidays, including couples, families, large groups, dog owners and wedding parties, plus businesses arranging corporate retreats.
Financial Health
WeakWeak · -24% CAGR over 2y
Location
LIME CAPITAL FINANCE LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsProvides litigation finance loans to individuals involved in legal cases, funding solicitors’ fees and case disbursements during proceedings, with repayment due after settlement or at the end of an…
Serves individuals pursuing litigation with expected financial settlements, mainly matrimonial, probate, personal injury and negligence cases, accessed through selected partner solicitor firms.
Financial Health
StableStable · -78% CAGR over 3y
Location
Heritage Leisure Designs Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsDesigns and supplies bespoke merchandise and retail souvenirs for sports clubs, events and visitor attractions. Products include drinkware, clothing, scarves, badges, keyrings, confectionery,…
Sells to UK and Ireland sports clubs across football, rugby and cricket, from Premier League to grassroots, as well as visitor attractions, bands, festivals, associations and household brands needing…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 2y
Location
DENBIGH LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsManufactures timber garden products including fencing panels, gates, sheds, summerhouses, pergolas, gazebos, planters, garden furniture and animal housing. Also supplies trellis, landscaping items…
Sells primarily to trade stockists and distributors, including garden centres, builders’ merchants and DIY stores across the UK, with homeowners as end consumers via those retail channels.
Financial Health
StrongStrong
Location
Unlock all 70 leads
Showing 50 of 70 — +20 more with verified decision-maker contacts, live data, and CRM sync.
How Stoke-on-Trent B2B2C companies work and how to sell to them
What they do
B2B2C operators in Stoke-on-Trent usually monetise the partner relationship rather than the consumer relationship directly. Revenue can come from platform licences, set-up fees, transaction commissions, lead or booking fees, fulfilment margins, managed-service retainers or a share of downstream consumer spend. The product shape varies: some provide white-labelled digital journeys, some run operational infrastructure behind a partner brand, and others combine ecommerce, customer service and fulfilment. Pricing often reflects the partner's appetite for risk. Early engagements tend to cap cost through pilots or usage-based arrangements; more mature relationships move towards minimum commitments, service-level obligations and agreed rules for attribution, cancellations and customer support.
Who they sell to
Most sell to businesses that already own a consumer audience: retailers, leisure and hospitality groups, financial-services distributors, membership schemes, utilities-adjacent operators and local or national service networks. Day-to-day sponsors are often commercial directors, heads of partnerships, product owners or digital leaders, with finance and legal joining when revenue share, consumer terms or liability sit inside the agreement. Sales cycles are usually longer than self-serve software but shorter than formal public-sector procurement, because the partner is testing brand fit, service quality and operational risk as much as price. Routes to market tend to be direct, partner-led or referral-based, with RFPs appearing mainly when larger channel owners formalise supplier panels.
What they buy
Most B2B2C firms tend to spend on systems that make partner onboarding, consumer conversion and post-sale service measurable. Common categories include CRM, partner relationship management, consent management, customer identity, analytics, attribution, billing, payments orchestration, customer support, fraud screening, cyber security and workflow automation. Operators with physical fulfilment or service delivery also buy logistics, contact-centre tooling, workforce management and facilities support. Professional services spend often sits around commercial contracting, privacy reviews, consumer-terms drafting, tax, outsourced finance, paid acquisition, search, content, design and recruitment. A seller with a clear route to shorter onboarding times, cleaner reporting or lower servicing cost is usually easier to map into their operating model.
Why and how to sell to them
Buying intent often appears when a partner pilot starts to turn into recurring volume, when a new commercial or product leader wants cleaner controls, or when consumer complaints expose gaps between the partner promise and the operator's delivery. Other triggers include hiring across partnerships or customer operations, entering a new regulated category, renegotiating revenue-share terms, preparing for due diligence, or moving from manual fulfilment to a platform model. Outbound tends to work better when it is framed around partner confidence: faster implementation for channel owners, clearer attribution, fewer consent and communications risks, better service reporting, and less operational drag once consumer demand arrives through someone else's brand.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Stoke-on-Trent
Related directories
Frequently asked questions
How many B2B2C companies are there in Stoke-on-Trent?
What counts as a B2B2C company in this list?
Which are the largest B2B2C companies in Stoke-on-Trent?
What do B2B2C companies in Stoke-on-Trent actually do?
How does Stoke-on-Trent B2B2C compare internationally?
How is this list built and how fresh is the data?
How big are the typical B2B2C companies in Stoke-on-Trent?
Are these mostly new or established B2B2C companies?
What SIC codes does this use?
What buying signals should I look for?
Push these 70 companies into your pipeline.
Find the right decision-makers, see verified company data, and export your list in seconds.