Creator Economy Companies in Cardiff: 198 Active Firms (2026)
Creator economy companies produce, monetise and distribute digital content, campaigns and audience-led media across Cardiff’s metropolitan market.
Buying centres in Cardiff tend to sit with brand, communications and marketing teams rather than IT procurement: campaign content, social video, podcast and newsletter production, creator partnerships, and community management. Clients are usually UK brands, agencies, public-sector teams and audience owners looking for campaign delivery, repeat content supply or sponsorship inventory. Engagements appear more project and retainer-led than platform-licence led, with small core teams coordinating freelance talent, creator networks and approval workflows around paid promotion.
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Cardiff has 198 actively trading creator economy companies, a compact local cohort rather than a national-scale cluster. Reported employment totals 119 people, which points to a market made up mainly of small production, campaign and audience teams rather than payroll-heavy media groups. The commercial centre of gravity appears to sit below scaled media ownership: studios, social publishers and creator-service firms selling repeat work to agencies, brands and public-sector buyers, with contractors filling capacity when campaigns require it.
Creator-side advertising in Cardiff sits within UK consumer-protection and advertising rules rather than a sector licence. The CMA and Trading Standards Services can pursue hidden advertising or misleading commercial practices, while the Advertising Standards Authority applies the CAP Code to marketing communications. Paid posts, affiliate links, gifts, commissions, sponsorships and own-brand promotions need clear and prominent labelling, with "Ad" remaining the plainest convention. That pushes even small studios towards approval trails, disclosure checks and documented brand sign-off before content goes live.
Owner-managed studios, campaign producers and audience operators appear to make up much of the near-term pipeline, while turnover-scale businesses remain scarce. Buyer scrutiny tends to keep admin burden high for small teams, because brands and public-sector clients want clearer usage rights, approval controls and disclosure evidence. Contractor networks make capacity elastic, but also make margin less predictable when platform distribution, paid media and production costs shift. Consolidation may come through agency-style roll-ups and retained-content relationships rather than pure audience aggregation.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
198
Active firms
2026
53
Recent incorporations
since 2022
0
£5M+ turnover
reported turnover
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Key facts
26% of the cohort was incorporated since 2022 (53 firms), so a sizeable share is in its first few filing cycles.
GOV.UK/CMA guidance treats hidden ads and misleading promotional practices as potential consumer-protection breaches, with substantial fines possible.
ASA/CAP guidance says Section 2 of the CAP Code requires marketing communications to be obviously identifiable, including influencer advertorials, affiliate marketing and own-brand promotional posts.
DCMS provisional 2024 estimates put DCMS-sector GVA at £247.6 billion, equal to 9.4% of UK GVA.
DCMS reported DCMS-sector GVA growth of 2.6% from 2023 to 2024, driven by creative industries at +4.6%.
International comparisons tend to track creative industries or digital markets rather than the creator economy as a standalone sector.
Top Cardiff Creator Economy companies
Financial sub-scores
Computed from 4 filingsProvides an online influencer marketing platform connecting brands and agencies with vetted Instagram and TikTok micro‑influencers. Enables creator discovery, campaign management, product gifting…
Serves small and growing consumer brands, e-commerce and Shopify merchants, apps and digital services, and marketing agencies seeking Instagram and TikTok influencer campaigns and user-generated…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides video production services for businesses and agencies, creating film, animation and motion graphics. Produces promotional, marketing and branded video content and works with digital and…
Serves businesses, public sector bodies, universities and healthcare organisations, and works with digital and advertising agencies as a production partner for clients in the UK and globally.
Financial Health
WeakWeak · -6% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsOperates an online music and entertainment website publishing news, reviews, interviews, and tour announcements. Aggregates and compares ticket availability and prices for concerts, festivals,…
Serves consumers looking for live music, theatre and sports tickets, plus B2B partners including ticket agents, exchange marketplaces, merchandise sellers, promoters, PR teams and artists.
Financial Health
StableStable · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProduces factual television programmes, documentaries, and behind‑the‑scenes or electronic press kit (EPK) content for television series and films. Also creates short‑form digital and social media…
Serves broadcasters, TV production companies, streaming platforms and global brands needing factual, behind-the-scenes, EPK and social content for entertainment and drama projects.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProduces video and media content for broadcasters, organisations and events, including live sports coverage, behind-the-scenes features and other filmed productions. Provides media production…
Serves broadcasters, sports organisations and other clients in Wales seeking media production partnerships, with shown work for boxing-related programming and S4C.
Financial Health
WeakWeak · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -66% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Produces television documentaries and factual entertainment programmes, including series on history, music, film and true crime. Develops and co‑produces programmes for broadcasters and international…
Serves broadcasters, streaming platforms and international distributors commissioning factual television, especially history, culture, true crime and royalty programming.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 11% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · -50% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -9% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsPublishes an online trade media platform covering electric vehicle engineering and infrastructure, providing news articles, technical analysis, webinars, and resources on batteries, charging systems,…
Serves B2B engineers, product developers and technical decision-makers in electric vehicles, batteries, charging infrastructure, V2G, electrification testing and safety, plus suppliers advertising to…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides an online platform offering research‑based resources, guides, videos, podcasts and training events on parenting, child development and student wellbeing, used by schools, parents and…
Serves schools and education organisations, parents and carers, researchers, and employers seeking support for staff and families around parenting, wellbeing and child development.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
DistressedDistressed
Location
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Computed from 5 filingsPublishes a triannual print and digital poetry magazine featuring contemporary poems, literary features and reviews. Accepts submissions from writers, sells subscriptions and back issues, and…
Serves poetry readers, writers, students and supporters, plus institutional subscribers such as libraries, bookshops and educational organisations interested in contemporary poetry from Wales and…
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 3 filingsFinancial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Computed from 5 filingsProduces computer-generated imagery (CGI) for product marketing, including photorealistic still images, animations, and product demonstration videos. Uses in-house rendering to create visualisations…
Sells to businesses with high-end products and brands, serving marketing teams and brand owners seeking CGI visuals for product promotion. Targets an international B2B client base.
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
WeakWeak
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
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How Cardiff Creator Economy companies work and how to sell to them
What they do
Cardiff creator-economy companies usually earn from branded content, campaign production, sponsorship sales, affiliate arrangements, subscriptions, licensing and studio services. The commercial shape is often a service business with media attributes: a client pays for content, distribution, access to an audience, or some combination of the three. Pricing tends to be campaign fees, monthly retainers, day rates and revenue-share rather than pure software licences. Gross margin depends on how much work stays with the core team, how much is passed to freelance creators, and whether usage rights are tightly scoped at the start.
Who they sell to
Most buyers sit in marketing, brand, communications, PR and audience-development teams. Cardiff firms typically sell to UK brands, agencies, public-sector communications teams, venues, publishers and community operators, with procurement becoming more formal when public money or media rights are involved. Decision-makers are usually marketing directors, heads of comms, social media leads, content managers and agency account directors; finance and procurement join when retained spend or framework purchasing is in play. Contract values usually sit in campaign or retainer budgets rather than enterprise procurement budgets, and sponsorship or always-on content contracts tend to require more approvals.
What they buy
Most Cardiff creator-economy firms tend to spend on tools and services that keep production, client approval and revenue attribution under control. Common categories include CRM, pipeline tracking, proposal software, project management, content calendars, social scheduling, asset storage, media monitoring, analytics, invoicing, subscription billing and creator-payment workflows. Legal, accounting, tax, insurance and rights-clearance support matter because campaigns mix intellectual property, paid promotion and contractor labour. Recruitment, freelance management, paid-media support, studio hire, cloud storage, editing hardware and transcription services can also be relevant, especially where a small team needs to deliver a larger campaign without adding permanent headcount.
Why and how to sell to them
Commercial pressure usually shows up around margin leakage, late approvals, unclear rights, weak reporting and the admin created by paid-promotion labelling. Cardiff creator-economy buyers tend to evaluate vendors when they win a retained client, take on a larger sponsor, launch a new audio, video or newsletter format, hire a commercial or operations lead, or formalise contractor workflows. Outbound is more likely to land when it starts with the workflow they already recognise: brief, pitch, production, approval, disclosure, publication, reporting and renewal. Messages tied to faster sign-off, cleaner evidence trails, simpler payments and better campaign attribution are more credible than claims about generic growth.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Cardiff
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Frequently asked questions
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Which are the largest creator economy companies in Cardiff?
What do creator economy companies in Cardiff actually do?
How does Cardiff creator economy compare internationally?
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