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DIY Retail Companies in Hull: 33 Active Firms (2026)
DIY retailers in Hull sell home improvement, garden and household repair products to local consumers and tradespeople across the metropolitan area.
Trade-counter and store-led operators tend to sit between consumer retail and light trade supply. Buying decisions cluster around home maintenance ranges, garden products, decorating supplies and local availability, with landlords, small contractors and householders often using the same outlets. Engagements are usually repeat baskets, project top-ups and local delivery orders rather than national framework contracts. The more relevant segmentation is physical footprint and delivery radius: counter-led firms need stock breadth and early opening hours, while consumer-facing shops rely more on walk-in convenience, advice at the till and seasonal garden demand across Hull and nearby East Yorkshire.
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Hull has 33 actively trading DIY retail companies, making this a compact local cohort rather than a broad regional cluster. Reported employment across the group totals 318 people, so the employment footprint is modest but not incidental for a city-level retail niche. The base appears weighted towards independents and local operators, with only 1 company over £5M in UK revenue and 9 firms incorporated since 2022. That mix points to many firms operating below scale-chain economics, alongside a small set with enough turnover to support trade counters, delivery vehicles or several specialist ranges.
For Hull operators, the main compliance burden sits in ordinary retail execution rather than sector licensing. Mixed consumer and trade sales bring different expectations on receipts, warranties, returns, delivery promises and product advice. Garden and household maintenance ranges also make stock handling more sensitive than in general convenience retail, particularly where items need clear safety labelling, controlled storage or staff judgement at the counter. Local delivery adds another layer: vehicle scheduling, proof of delivery and after-sales disputes can matter as much as shelf pricing for retaining builders, landlords and repeat household customers.
The sector appears likely to remain local and service-led, with scale depending on stock discipline, trade relationships and the ability to handle urgent project purchases. Newer entrants tend to face the hardest test: competing with online breadth while still carrying enough inventory for walk-in shoppers. Consolidation may come more through closures, mergers and branch rationalisation than through venture-backed expansion. The firms most likely to persist are those that combine advice, availability and delivery reliability, rather than trying to compete on catalogue depth alone.
33
Active firms
2026
1
Above £5M
revenue threshold
9
Newer firms
incorporated since 2022
Key facts
About 3% of the trading cohort reports turnover above £5M (1 of 33 firms) — the rest sits below that revenue band.
27% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Hull DIY retail serves both household customers and tradespeople, placing many operators between consumer retail and small-trade supply.
Demand is local, with sales shaped by household repairs, garden products and larger home-improvement projects.
Stock depth matters for many operators, as customers often need immediate access to materials, fixtures and household repair products.
The segment includes owner-managed shops, trade-counter businesses and multi-category household supply retailers.
Top Hull DIY Retail companies
East Yorkshire Carpet & Bed Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsRetailer of carpets, vinyl, laminate, wood flooring, and luxury vinyl tiles, along with beds, mattresses, and bedroom furniture. Supplies flooring products from major brands and provides measuring,…
Serves domestic customers in Hull, Beverley and East Yorkshire, alongside commercial clients and trade buyers needing carpets, flooring, beds, mattresses and fitting services.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
FLAMES OF HULL LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsSupplies and installs gas, electric and solid‑fuel fireplaces and stoves, including inset, wall-mounted and freestanding models. Also provides fireplace surrounds, marble and wood fireplaces, and…
Sells mainly to homeowners in Hull, Grimsby and the North East seeking fireplaces, stoves, fires, surrounds and media wall installations, with showroom-led advice and home surveys.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
Amethyst Hardware Store Limited
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Plant & Paint Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
LILY PEARLS FLORAL BOUTIQUE LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
W H A VOWLES & SON LTD
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsSupplies garden machinery and DIY hardware including lawnmowers, ride‑on mowers, chainsaws, strimmers, hedge trimmers and power tools. Provides servicing, maintenance and repair for garden equipment.
Sells to homeowners, gardeners and DIY customers seeking garden machinery, tools, hardware, and equipment servicing and repairs, primarily for domestic garden maintenance and home improvement needs.
Financial Health
StableStable · Hiring · 4% CAGR over 3y
Location
ELLERKER LODGE GARDEN CENTRE LTD
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates a garden centre retailing plants, trees, shrubs, bedding plants and houseplants alongside gardening supplies such as fertilisers, tools, pots and irrigation equipment, plus garden furniture,…
Serves local consumers and households in East Yorkshire, including home gardeners, families buying garden supplies, gifts and pet accessories, and visitors to its coffee shop and restaurant.
Financial Health
StableStable · -91% CAGR over 2y
Location
Ian Black Limited
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsRetailer of domestic kitchen appliances and fitted kitchens, supplying products such as cookers, hobs, ovens, refrigeration, dishwashers, and sinks from major brands. Also provides appliance spares,…
Serves B2C household customers, especially homeowners in the Hull/Cottingham area, buying kitchen appliances, fitted kitchens, spares and repair support for domestic use.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 1y
Location
Decorating Diy Supplies Ltd
Trajectory
3y · 2023–NowFinancial Health
Insufficient historyInsufficient history
Location
Aquarius of Howden Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsDesigns, supplies and installs bathrooms, kitchens and bedrooms for residential properties. Operates a showroom and provides bespoke layout planning, fitting and renovation services, along with…
Serves homeowners in East Yorkshire planning bathroom, kitchen or bedroom projects, alongside retail and trade customers seeking fitted interiors and related products.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
CALIFORNIA LODGE GARDEN CENTRE LTD
Trajectory
4y · 2023–NowFinancial sub-scores
Computed from 4 filingsOperates a garden centre retailing plants, shrubs, gardening supplies, and outdoor living products including furniture and equipment. Also sells gifts, pet and wild bird products and provides an…
Serves local consumers and gardening enthusiasts, including homeowners, outdoor living shoppers, pet and wild bird owners, and café visitors, with emphasis on people in Howden and gardeners across…
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
EASTFIELD GARDEN CENTRE SERVICES LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates a garden centre retailing plants, gardening products and outdoor supplies. Also sells homeware, gifts and greeting cards, and runs on‑site food facilities including a café, restaurant,…
Serves retail consumers, including home gardeners, homeowners, gift shoppers and café or restaurant visitors, plus groups seeking food and celebration catering.
Financial Health
StableStable · Hiring · 6% CAGR over 2y
Location
TONY COOK LIMITED
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsOperates a garden centre and retail shopping village, rural country store, and holiday park. Provides fencing and landscaping services, installation of automated gates and barriers, and contracting…
Serves consumers and businesses, including garden centre shoppers, homeowners, commercial property owners, rural and equestrian customers, holidaymakers, lodge buyers and investors, plus clients…
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
Danton Fireplaces Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsRetailer of fireplaces, stoves and fires including wood‑burning, multi‑fuel, gas, electric and bioethanol models. Supplies marble, stone, timber and cast‑iron fireplaces, media wall fires, and…
Serves homeowners across East Yorkshire, North Lincolnshire and surrounding areas, including people restoring period properties, upgrading existing fireplaces, or fitting out modern new homes.
Financial Health
WeakWeak · -7% CAGR over 3y
Location
ABR PET SUPPLIES LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -71% CAGR over 4y
Location
VICTORIA CARPETS (YORKSHIRE) LIMITED
Trajectory
3y · 2022–NowFinancial sub-scores
Computed from 3 filingsSupplies and installs carpets and flooring for domestic and commercial properties. Offers a range of products including carpets, vinyl flooring, Karndean and wooden flooring, with showroom samples,…
Serves homeowners, families and local businesses needing carpets and flooring, with customers ranging from domestic households to commercial premises in Bridlington and the wider Yorkshire area.
Financial Health
StableStable · 0% CAGR over 2y
Location
Rileyboys Carpet Warehouse Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsRetailer of carpets and flooring products including vinyl and laminate, as well as artificial grass. Also sells beds and mattresses, supplying household furnishing and floor covering products for…
Sells to consumers and homeowners shopping for carpets, vinyl, laminate flooring, artificial grass, beds and mattresses, including customers furnishing single rooms, full homes, gardens or pitches.
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
Pristine Green Limited
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Kelcies Limited
Trajectory
5y · 2022–NowFinancial Health
Insufficient historyInsufficient history
Location
Hallgate Garden Centre Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -29% CAGR over 2y
Location
Stephen Wharram Florist Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
KAZBREW LIMITED
Trajectory
2y · 2023–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
StableStable · 0% CAGR over 1y
Location
OH MY DOG (EAST YORKSHIRE) LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed
Location
Middle Lane Garden Centre Ltd
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
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How Hull DIY Retail companies work and how to sell to them
What they do
Revenue usually comes from product margin on consumables, fixtures, tools, decorating supplies, garden items and household maintenance ranges, with trade accounts adding repeat spend and some payment terms. Smaller baskets are often walk-in purchases or urgent project top-ups, while larger orders tend to be mixed loads for landlords, decorators and maintenance jobs. Pricing is usually a blend of shelf prices, account discounts, seasonal offers and delivery charges. The service element matters: advice at the counter, stock finding, local drop-offs and handling returns can be as important as the catalogue itself.
Who they sell to
Customers are typically split between householders, landlords, tradespeople and small contractors around Hull and nearby East Yorkshire. Consumer purchases are short-cycle and store-led, often decided by availability, convenience and staff advice. Trade buyers tend to be owner-managers, site supervisors, property managers or self-employed specialists who value early opening, credit terms, dependable stock and quick delivery more than formal procurement. Sales cycles are usually measured in visits or repeat baskets rather than long tenders, though higher-value trade accounts may need credit checks, negotiated discounts and owner approval.
What they buy
Most Hull DIY retail firms tend to spend on the operating kit needed to run a mixed store and local delivery model: EPOS, stock control, payment processing, accounting, payroll, rota planning and basic CRM for trade accounts. Larger or more trade-led operators may also buy delivery scheduling, route planning, warehouse racking, barcode scanning, ecommerce order handling and call management. Services spend often covers accountancy, insurance, employment law, waste handling, local marketing, signage, recruitment and vehicle maintenance. Security, product labelling, staff training and health-and-safety support can also matter where ranges include higher-risk household or garden products.
Why and how to sell to them
Buying triggers tend to be operational rather than abstract: persistent stockouts, rising delivery errors, slower counter service, margin leakage on discounted trade accounts, seasonal overstock or a move into new product ranges. Leadership change, a new branch, extra vehicles, longer opening hours or more online order enquiries can also create vendor interest. Outbound angles work better when tied to cash flow, availability and staff time: fewer missed sales, cleaner account reconciliation, faster picking, safer storage and clearer visibility of margin by category. Generic retail messaging is less useful than showing familiarity with mixed consumer and trade behaviour.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
Also in Hull
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Frequently asked questions
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