Analytics Used by UK Commercial Cleaning Companies: Market Share (2026)

Updated June 2026

This directory shows detected Analytics market share across 809 UK commercial cleaning companies, led by Google Analytics at 83.8%.

Among 20,060 trading UK commercial cleaning companies, 809 have a detectable Analytics system. Google Analytics has the largest share by some distance, appearing at 678 companies, or 83.8% of detected use.

The next tier is much smaller. MonsterInsights appears at 71 companies (8.8%), Microsoft Clarity at 53 (6.6%), TWIPLA at 17 (2.1%), Plausible at 13 (1.6%), PagePulse at 12 (1.5%), Statcounter at 11 (1.4%) and CallRail at 7 (0.9%).

The long tail is thin but fragmented: 27 systems are detected in total, with 19 further systems covering 23 companies. Google Analytics also leads across every employee band, with 88.7% share under 10 employees, 77.7% among 10–50 employees and 82.4% over 50 employees.

809

commercial cleaning with detected Analytics

Of 20,060 UK commercial cleaning

Detection rate

2026

Systems detected

In this category

83.8%

Leader share

Google Analytics

UK Commercial Cleaning Analytics market share

PagePulse

Other (19 systems)

Share of the 809 UK Commercial Cleaning with a detectable system. As of June 2026.

Analytics compared

System	UK Commercial Cleaning	Share	Median headcount	London share	Typical profile
Google Analytics	678	83.8%	9	19.8%	Small cleaning firms, broad default
MonsterInsights	71	8.8%	10	18.3%	Small firms, website-managed analytics
Microsoft Clarity	53	6.6%	12	15.1%	Slightly larger cleaning operators
TWIPLA	17	2.1%	—	—	View these companies in Firmbase →
Plausible	13	1.6%	—	—	View these companies in Firmbase →
PagePulse	12	1.5%	—	—	View these companies in Firmbase →
Statcounter	11	1.4%	—	—	View these companies in Firmbase →
CallRail	7	0.9%	—	—	View these companies in Firmbase →
Smartlook	6	0.7%	—	—	View these companies in Firmbase →
Fathom Analytics	5	0.6%	—	—	View these companies in Firmbase →
AdvertiserReports	4	0.5%	—	—	View these companies in Firmbase →
CallTrackingMetrics	4	0.5%	—	—	View these companies in Firmbase →
ExactMetrics	4	0.5%	—	—	View these companies in Firmbase →
SiteWit	4	0.5%	—	—	View these companies in Firmbase →
Pendo	3	0.4%	—	—	View these companies in Firmbase →
Piwik PRO	2	0.2%	—	—	View these companies in Firmbase →
Crazy Egg	2	0.2%	—	—	View these companies in Firmbase →
Mouseflow	2	0.2%	—	—	View these companies in Firmbase →
WebSuccess	1	0.1%	—	—	View these companies in Firmbase →
Clicky	1	0.1%	—	—	View these companies in Firmbase →
Burst	1	0.1%	—	—	View these companies in Firmbase →
Branch	1	0.1%	—	—	View these companies in Firmbase →
Microsoft Power BI	1	0.1%	—	—	View these companies in Firmbase →
Lucky Orange	1	0.1%	—	—	View these companies in Firmbase →
Heap	1	0.1%	—	—	View these companies in Firmbase →
FullStory	1	0.1%	—	—	View these companies in Firmbase →
PostHog	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Commercial Cleaning with under 10 employees, Google Analytics leads at 88.7% of the 407 with a detectable system; among UK Commercial Cleaning with 10–50 employees, Google Analytics leads at 77.7% of the 300 with a detectable system; and among UK Commercial Cleaning with over 50 employees, Google Analytics leads at 82.4% of the 102 with a detectable system.

Under 10 employees

Google Analytics

88.7% of band

Smaller cleaning firms make up the largest detected band, with 407 companies. Google Analytics is the main system here, used by 88.7% of the band.

10–50 employees

Google Analytics

77.7% of band

Mid-sized operators account for 300 detected companies. Google Analytics still leads, though its share is lower at 77.7%, leaving more room for secondary systems.

Over 50 employees

Google Analytics

82.4% of band

Larger cleaning employers account for 102 detected companies. Google Analytics remains first with 82.4% share, while the rest of the market is split across smaller systems.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Commercial Cleaning by Analytics

Commercial Cleaning Companies Using Google Analytics in the UK Commercial Cleaning Companies Using MonsterInsights in the UK Commercial Cleaning Companies Using Microsoft Clarity in the UK

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Frequently asked questions

What is the most-used Analytics among UK commercial cleaning companies?

Google Analytics is the most-detected Analytics among UK commercial cleaning companies, with 83.8% share (678 of 809 companies with a detectable system), ahead of MonsterInsights (8.8%) and Microsoft Clarity (6.6%).

How many UK commercial cleaning companies have a detectable Analytics?

809 of 20,060 actively-trading UK commercial cleaning companies (4%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system tracks how people find and use a company’s website, usually covering visits, traffic sources, pages viewed and conversion actions. For UK commercial cleaning companies, it helps connect local search, paid campaigns and enquiry forms to measurable website activity.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK commercial cleaning companies, Google Analytics or MonsterInsights?

Google Analytics: 678 detected companies versus 71 for MonsterInsights, of the 809 UK commercial cleaning companies with a detectable Analytics.

What is the best Analytics for UK commercial cleaning companies?

This page is a usage-share directory rather than a recommendation list. Google Analytics leads every detected employee band: 88.7% under 10 employees, 77.7% among 10–50 employees and 82.4% over 50 employees. Across all 809 detected companies, Google Analytics accounts for 83.8% (678), followed by MonsterInsights at 8.8% (71) and Microsoft Clarity at 6.6% (53).

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