Analytics Used by UK Education: Market Share (2026)

Updated June 2026

Detected Analytics usage across 3,630 of 62,371 trading UK Education companies, with Google Analytics accounting for 90.3% of detected installations.

Analytics use is visible for 3,630 of 62,371 trading UK Education companies. The detectable market is concentrated: Google Analytics appears in 90.3% (3,277), followed by Site Kit at 10.7% (389), Microsoft Clarity at 6.2% (225), and MonsterInsights at 6.1% (223).

Google Analytics leads across every employee band. It accounts for 89.9% of the 1,926 companies under 10 employees, 90.5% of the 1,480 companies with 10–50 employees, and 92.4% of the 224 companies over 50 employees.

The long tail is shallow but visible. PixelYourSite covers 2.6% (93), TWIPLA 1.5% (55), while Metricool and Plausible each appear at 0.9% (32); another 50 systems cover 116 companies between them.

3,630

Education with detected Analytics

Of 62,371 UK Education

5.8%

Detection rate

2026

Systems detected

In this category

90.3%

Leader share

Google Analytics

UK Education Analytics market share

Other (50 systems)

Share of the 3,630 UK Education with a detectable system. As of June 2026.

Analytics compared

System	UK Education	Share	Median headcount	London share	Typical profile
Google Analytics	3,277	90.3%	9	21.7%	Median 9-headcount, 90.3% share
Site Kit	389	10.7%	7	22.1%	Median 7-headcount, 10.7% share
Microsoft Clarity	225	6.2%	10	26.2%	Median 10-headcount, 6.2% share
MonsterInsights	223	6.1%	9	21.1%	Median 9-headcount, 6.1% share
PixelYourSite	93	2.6%	8	31.2%	Median 8-headcount, 2.6% share
TWIPLA	55	1.5%	10	23.6%	Median 10-headcount, 1.5% share
Metricool	32	0.9%	—	—	View these companies in Firmbase →
Plausible	32	0.9%	—	—	View these companies in Firmbase →
PostHog	25	0.7%	—	—	View these companies in Firmbase →
Fathom Analytics	24	0.7%	—	—	View these companies in Firmbase →
Leadfeeder	24	0.7%	—	—	View these companies in Firmbase →
Crazy Egg	23	0.6%	—	—	View these companies in Firmbase →
ExactMetrics	22	0.6%	—	—	View these companies in Firmbase →
Contentsquare	19	0.5%	—	—	View these companies in Firmbase →
Statcounter	18	0.5%	—	—	View these companies in Firmbase →
Mux	15	0.4%	—	—	View these companies in Firmbase →
Microsoft Power BI	14	0.4%	—	—	View these companies in Firmbase →
Mouseflow	14	0.4%	—	—	View these companies in Firmbase →
Gauges	13	0.4%	—	—	View these companies in Firmbase →
Clicky	12	0.3%	—	—	View these companies in Firmbase →
Experian	11	0.3%	—	—	View these companies in Firmbase →
Snitcher	10	0.3%	—	—	View these companies in Firmbase →
Heap	9	0.2%	—	—	View these companies in Firmbase →
Quantcast	8	0.2%	—	—	View these companies in Firmbase →
Lead Forensics	8	0.2%	—	—	View these companies in Firmbase →
AdvertiserReports	8	0.2%	—	—	View these companies in Firmbase →
GatorLeads	8	0.2%	—	—	View these companies in Firmbase →
FullStory	7	0.2%	—	—	View these companies in Firmbase →
Pendo	7	0.2%	—	—	View these companies in Firmbase →
Pingdom	7	0.2%	—	—	View these companies in Firmbase →
Lucky Orange	6	0.2%	—	—	View these companies in Firmbase →
Matomo Analytics	6	0.2%	—	—	View these companies in Firmbase →
ZoomInfo	5	0.1%	—	—	View these companies in Firmbase →
Azure Monitor	5	0.1%	—	—	View these companies in Firmbase →
SiteWit	5	0.1%	—	—	View these companies in Firmbase →
Snowplow Analytics	5	0.1%	—	—	View these companies in Firmbase →
Tableau	5	0.1%	—	—	View these companies in Firmbase →
CallRail	4	0.1%	—	—	View these companies in Firmbase →
Burst	4	0.1%	—	—	View these companies in Firmbase →
Amplitude	4	0.1%	—	—	View these companies in Firmbase →
Piwik PRO	4	0.1%	—	—	View these companies in Firmbase →
Whoisvisiting	4	0.1%	—	—	View these companies in Firmbase →
CANDDi	4	0.1%	—	—	View these companies in Firmbase →
PagePulse	4	0.1%	—	—	View these companies in Firmbase →
Leadinfo	3	0.1%	—	—	View these companies in Firmbase →
CallTrackingMetrics	3	0.1%	—	—	View these companies in Firmbase →
WebSuccess	3	0.1%	—	—	View these companies in Firmbase →
Smartlook	3	0.1%	—	—	View these companies in Firmbase →
Albacross	3	0.1%	—	—	View these companies in Firmbase →
Comscore	2	0.1%	—	—	View these companies in Firmbase →
IPTrack.io	2	0.1%	—	—	View these companies in Firmbase →
Adjust	1	0%	—	—	View these companies in Firmbase →
Visitor Queue	1	0%	—	—	View these companies in Firmbase →
ResponseTap	1	0%	—	—	View these companies in Firmbase →
Mediahawk	1	0%	—	—	View these companies in Firmbase →
AppsFlyer	1	0%	—	—	View these companies in Firmbase →
Lotame	1	0%	—	—	View these companies in Firmbase →
Dynatrace	1	0%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

Under 10 employees

Google Analytics

89.9% of band

The Under 10 employees band contains 1,926 companies, mostly smaller education operators by headcount. Google Analytics leads with 89.9%, leaving the rest of the market fragmented across lower-share systems.

10–50 employees

Google Analytics

90.5% of band

The 10–50 employees band covers 1,480 companies. Google Analytics leads at 90.5%, close to its overall 90.3% share across detectable UK Education companies.

Over 50 employees

Google Analytics

92.4% of band

The Over 50 employees band is smaller, with 224 companies, but less fragmented at the top. Google Analytics leads with 92.4%, the highest leader share across the three bands.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Education by Analytics

Education Using Google Analytics in the UK Education Using Site Kit in the UK Education Using Microsoft Clarity in the UK Education Using MonsterInsights in the UK Education Using PixelYourSite in the UK Education Using TWIPLA in the UK

Related directories

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Frequently asked questions

What is the most-used Analytics among UK Education companies?

Google Analytics is the most-detected Analytics among UK Education companies, with 90.3% share (3,277 of 3,630 companies with a detectable system), ahead of Site Kit (10.7%) and Microsoft Clarity (6.2%).

How many UK Education companies have a detectable Analytics?

3,630 of 62,371 actively-trading UK Education companies (5.8%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system records and reports how visitors use an organisation’s website or digital services. For UK Education companies, it supports measurement of audience reach, referral sources and page-level behaviour, rather than the delivery of teaching itself.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK Education companies, Google Analytics or Site Kit?

Google Analytics: 3,277 detected companies versus 389 for Site Kit, of the 3,630 UK Education companies with a detectable Analytics.

What is the best Analytics for UK Education companies?

This page publishes observed usage rather than recommendations, so “best” is not inferred from market share alone. Google Analytics is the widest-used Analytics system here, at 90.3% (3,277) of 3,630 detectable companies. It also leads every employee band: 89.9% in Under 10 employees, 90.5% in 10–50 employees, and 92.4% in Over 50 employees.

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