Analytics Used by UK M&E Contracting Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage across 1,215 UK M&E contracting companies, with Google Analytics appearing in 92.1% of identified stacks.

Among 3,366 trading UK M&E contracting companies, 1,215 show an Analytics system. Google Analytics accounts for 92.1% (1,119) of that observed usage, well ahead of Site Kit at 13.3% (161) and MonsterInsights at 4.3% (52).

The size split is consistent across headcount bands. Google Analytics has 92.1% share among companies under 10 employees, 92.7% among those with 10–50 employees, and 88.5% among those over 50 employees.

Usage beyond the first few systems is thin. Microsoft Clarity appears at 2.6% (32), Statcounter at 1.3% (16), ExactMetrics at 0.9% (11), Lead Forensics at 0.7% (9), and Gauges at 0.7% (9), with 29 further systems covering 37 companies.

1,215

M&E contracting with detected Analytics

Of 3,366 UK M&E contracting

36.1%

Detection rate

2026

Systems detected

In this category

92.1%

Leader share

Google Analytics

UK M&E Contracting Analytics market share

Gauges

Other (29 systems)

Share of the 1,215 UK M&E Contracting with a detectable system. As of June 2026.

Analytics compared

System	UK M&E Contracting	Share	Median headcount	London share	Typical profile
Google Analytics	1,119	92.1%	6	12.1%	Small contractors, broad default use
Site Kit	161	13.3%	6	9.9%	Small website teams, plugin-led setup
MonsterInsights	52	4.3%	9	5.8%	Small-to-mid contractors, plugin analytics
Microsoft Clarity	32	2.6%	—	—	View these companies in Firmbase →
Statcounter	16	1.3%	—	—	View these companies in Firmbase →
ExactMetrics	11	0.9%	—	—	View these companies in Firmbase →
Lead Forensics	9	0.7%	—	—	View these companies in Firmbase →
Gauges	9	0.7%	—	—	View these companies in Firmbase →
CallRail	9	0.7%	—	—	View these companies in Firmbase →
Metricool	6	0.5%	—	—	View these companies in Firmbase →
PagePulse	6	0.5%	—	—	View these companies in Firmbase →
PixelYourSite	5	0.4%	—	—	View these companies in Firmbase →
TWIPLA	4	0.3%	—	—	View these companies in Firmbase →
Whoisvisiting	4	0.3%	—	—	View these companies in Firmbase →
Fathom Analytics	4	0.3%	—	—	View these companies in Firmbase →
Snitcher	3	0.2%	—	—	View these companies in Firmbase →
Plausible	3	0.2%	—	—	View these companies in Firmbase →
Leadfeeder	3	0.2%	—	—	View these companies in Firmbase →
Leadinfo	3	0.2%	—	—	View these companies in Firmbase →
Lucky Orange	3	0.2%	—	—	View these companies in Firmbase →
Mediahawk	3	0.2%	—	—	View these companies in Firmbase →
AdvertiserReports	2	0.2%	—	—	View these companies in Firmbase →
Albacross	2	0.2%	—	—	View these companies in Firmbase →
Burst	2	0.2%	—	—	View these companies in Firmbase →
IPTrack.io	2	0.2%	—	—	View these companies in Firmbase →
Matomo Analytics	2	0.2%	—	—	View these companies in Firmbase →
Smartlook	2	0.2%	—	—	View these companies in Firmbase →
Snowplow Analytics	2	0.2%	—	—	View these companies in Firmbase →
Mouseflow	1	0.1%	—	—	View these companies in Firmbase →
Dynatrace	1	0.1%	—	—	View these companies in Firmbase →
Microsoft Power BI	1	0.1%	—	—	View these companies in Firmbase →
ZoomInfo	1	0.1%	—	—	View these companies in Firmbase →
GatorLeads	1	0.1%	—	—	View these companies in Firmbase →
Experian	1	0.1%	—	—	View these companies in Firmbase →
WebSuccess	1	0.1%	—	—	View these companies in Firmbase →
Mux	1	0.1%	—	—	View these companies in Firmbase →
Quantcast	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK M&E Contracting with under 10 employees, Google Analytics leads at 92.1% of the 759 with a detectable system; among UK M&E Contracting with 10–50 employees, Google Analytics leads at 92.7% of the 395 with a detectable system; and among UK M&E Contracting with over 50 employees, Google Analytics leads at 88.5% of the 61 with a detectable system.

Under 10 employees

Google Analytics

92.1% of band

Under 10 employees is the largest band, with 759 companies showing an Analytics system. Google Analytics leads with 92.1% share, while Site Kit and plugin-based tools tend to sit around smaller website estates.

10–50 employees

Google Analytics

92.7% of band

The 10–50 employees band covers 395 companies and looks much like the smaller-company market. Google Analytics leads with 92.7% share, leaving limited space for secondary analytics and visitor-tracking systems.

Over 50 employees

Google Analytics

88.5% of band

Over 50 employees is a smaller group, with 61 companies showing an Analytics system. Google Analytics still leads at 88.5%, though larger contractors appear somewhat more likely to have additional analytics or conversion-tracking tools alongside it.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK M&E Contracting by Analytics

M&E Contracting Companies Using Google Analytics in the UK M&E Contracting Companies Using MonsterInsights in the UK

Related directories

Most-Used Analytics by UK Companies (2026)Analytics Used by UK B2B Companies: Market Share (2026)Analytics Used by UK B2C Companies: Market Share (2026)Analytics Used by UK Field Services Companies: Market Share (2026)Analytics Used by UK Construction Companies: Market Share (2026)M&E Contracting in the UK

Frequently asked questions

What is the most-used Analytics among UK M&E contracting companies?

Google Analytics is the most-detected Analytics among UK M&E contracting companies, with 92.1% share (1,119 of 1,215 companies with a detectable system), ahead of Site Kit (13.3%) and MonsterInsights (4.3%).

How many UK M&E contracting companies have a detectable Analytics?

1,215 of 3,366 actively-trading UK M&E contracting companies (36.1%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system measures how visitors find and use a company website, including traffic sources, page views, events and conversion activity. For UK M&E contracting companies, it helps marketing and commercial teams understand whether search, referrals and campaign activity are producing enquiries.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK M&E contracting companies, Google Analytics or Site Kit?

Google Analytics: 1,119 detected companies versus 161 for Site Kit, of the 1,215 UK M&E contracting companies with a detectable Analytics.

What is the best Analytics for UK M&E contracting companies?

This page publishes observed usage rather than recommendations, so there is no single “best” Analytics system named here. Google Analytics leads every headcount band shown: 92.1% among companies under 10 employees, 92.7% among those with 10–50 employees, and 88.5% among those over 50 employees.

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