Analytics Used by UK Waste Management Companies: Market Share (2026)

Updated June 2026

Detected Analytics usage is visible for 1,038 of 8,037 trading UK waste management companies, with Google Analytics used by 919 detected companies (88.5%).

Among 8,037 trading UK waste management companies, 1,038 have a detectable Analytics system. Google Analytics accounts for 88.5% (919) of detected use, leaving a small residual market for other tools.

The pattern holds across company sizes. Google Analytics leads Under 10 employees at 88.3% of 685 companies, 10–50 employees at 89.3% of 317 companies, and Over 50 employees at 86.1% of 36 companies.

MonsterInsights has 5.4% (56) and Microsoft Clarity has 5.1% (53), making them the main alternatives in this category. The long tail is fragmented: 30 systems are detected, with 22 further systems covering 30 companies between them.

1,038

waste management with detected Analytics

Of 8,037 UK waste management

12.9%

Detection rate

2026

Systems detected

In this category

88.5%

Leader share

Google Analytics

UK Waste Management Analytics market share

AdvertiserReports

Other (22 systems)

Share of the 1,038 UK Waste Management with a detectable system. As of June 2026.

Analytics compared

System	UK Waste Management	Share	Median headcount	London share	Typical profile
Google Analytics	919	88.5%	6	10.9%	88.5% share, median headcount 6
MonsterInsights	56	5.4%	4	10.7%	5.4% share, median headcount 4
Microsoft Clarity	53	5.1%	8	5.7%	5.1% share, median headcount 8
Statcounter	18	1.7%	—	—	View these companies in Firmbase →
AdvertiserReports	8	0.8%	—	—	View these companies in Firmbase →
CallRail	8	0.8%	—	—	View these companies in Firmbase →
ExactMetrics	8	0.8%	—	—	View these companies in Firmbase →
TWIPLA	7	0.7%	—	—	View these companies in Firmbase →
CallTrackingMetrics	6	0.6%	—	—	View these companies in Firmbase →
Plausible	5	0.5%	—	—	View these companies in Firmbase →
Microsoft Power BI	5	0.5%	—	—	View these companies in Firmbase →
Contentsquare	5	0.5%	—	—	View these companies in Firmbase →
Fathom Analytics	4	0.4%	—	—	View these companies in Firmbase →
PagePulse	4	0.4%	—	—	View these companies in Firmbase →
Lucky Orange	4	0.4%	—	—	View these companies in Firmbase →
Matomo Analytics	4	0.4%	—	—	View these companies in Firmbase →
Gauges	4	0.4%	—	—	View these companies in Firmbase →
WebSuccess	2	0.2%	—	—	View these companies in Firmbase →
Crazy Egg	2	0.2%	—	—	View these companies in Firmbase →
Mouseflow	2	0.2%	—	—	View these companies in Firmbase →
Pendo	2	0.2%	—	—	View these companies in Firmbase →
Piwik PRO	2	0.2%	—	—	View these companies in Firmbase →
PostHog	2	0.2%	—	—	View these companies in Firmbase →
Clicky	1	0.1%	—	—	View these companies in Firmbase →
Adobe Analytics	1	0.1%	—	—	View these companies in Firmbase →
SiteWit	1	0.1%	—	—	View these companies in Firmbase →
Smartlook	1	0.1%	—	—	View these companies in Firmbase →
Heap	1	0.1%	—	—	View these companies in Firmbase →
Burst	1	0.1%	—	—	View these companies in Firmbase →
Branch	1	0.1%	—	—	View these companies in Firmbase →

Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.

Market leader by size

The leading Analytics system shifts with company size: among UK Waste Management with under 10 employees, Google Analytics leads at 88.3% of the 685 with a detectable system; among UK Waste Management with 10–50 employees, Google Analytics leads at 89.3% of the 317 with a detectable system; and among UK Waste Management with over 50 employees, Google Analytics leads at 86.1% of the 36 with a detectable system.

Under 10 employees

Google Analytics

88.3% of band

Small waste management operators account for 685 detected Analytics deployments. Google Analytics leads with 88.3%, while the remaining use is split across smaller alternatives and long-tail systems.

10–50 employees

Google Analytics

89.3% of band

Mid-sized operators show the highest Google Analytics share, at 89.3% of 317 companies. Other systems compete for a relatively small part of this band.

Over 50 employees

Google Analytics

86.1% of band

Larger operators form a much smaller detected group, with 36 companies. Google Analytics still leads at 86.1%, leaving limited room for alternative systems.

How Analytics usage is detected

Methodology

Company data

Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Detection

Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.

Freshness

Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.

Sources

All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.

UK Waste Management by Analytics

Waste Management Companies Using Google Analytics in the UK Waste Management Companies Using MonsterInsights in the UK Waste Management Companies Using Microsoft Clarity in the UK

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Frequently asked questions

What is the most-used Analytics among UK waste management companies?

Google Analytics is the most-detected Analytics among UK waste management companies, with 88.5% share (919 of 1,038 companies with a detectable system), ahead of MonsterInsights (5.4%) and Microsoft Clarity (5.1%).

How many UK waste management companies have a detectable Analytics?

1,038 of 8,037 actively-trading UK waste management companies (12.9%) have a Analytics detectable from their public website. The remainder either run systems with no public web footprint or none at all, so detected share figures are a conservative floor.

What is a Analytics?

An Analytics system tracks how people reach and use a company’s website, including traffic sources, page activity and conversion paths. For UK waste management companies, it helps link online demand to enquiries, forms and service pages.

How is Analytics usage detected?

Firmbase crawls the public website of every actively-trading company in this scope and fingerprints the technologies present — scripts, widgets, booking and checkout flows. A company is attributed to a system when that system's signatures are found; systems with no public web footprint are not attributable, which is why every share figure on this page means share of companies with a detectable system.

Which has more UK waste management companies, Google Analytics or MonsterInsights?

Google Analytics: 919 detected companies versus 56 for MonsterInsights, of the 1,038 UK waste management companies with a detectable Analytics.

What is the best Analytics for UK waste management companies?

This page publishes observed usage share rather than recommendations. Across 1,038 detected UK waste management companies, Google Analytics leads every employee band: Under 10 employees at 88.3% of 685 companies, 10–50 employees at 89.3% of 317 companies, and Over 50 employees at 86.1% of 36 companies. Overall, Google Analytics has 88.5% (919), ahead of MonsterInsights at 5.4% (56) and Microsoft Clarity at 5.1% (53).

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