B2B Companies Using BetterDocs in the UK: 52 Active Firms (2026)
B2B companies running website documentation tools publish help centres, support articles and product guidance for UK business customers.
For B2B teams, the plugin usually sits between customer support, product marketing and technical content rather than in a standalone documentation function. Adoption tends to signal a business with enough product complexity to justify searchable guidance, but not always the budget or headcount for a separate enterprise knowledge-base stack. The buying centre is often a revenue or operations owner, with customer-success input where onboarding and support deflection matter. It also points to a direct-channel posture: buyers can read feature guidance, implementation notes and policy answers before speaking to sales.
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The UK adoption footprint is narrow but visible: 52 UK B2B companies are running this documentation plugin on public websites. Reported employment totals 441 people, pointing to a cohort weighted towards lean operators rather than large service organisations. Within detected documentation tools in this sector, the system ranks second by category share at 31.3%, behind a broader work-management suite and ahead of another specialist documentation product. Regional adoption is tilted towards London at 26.9%, followed by the South East at 21.2% and the South West at 13.5%, a pattern consistent with small software, services and telecoms suppliers using web content as part of customer support.
Companies running public help centres often place product guidance, support answers and pre-sales material in the same web environment, so governance sits across marketing, support and data-protection teams. B2B is not a single licensed industry in the UK; obligations depend on the underlying activity, such as financial services, telecoms, data processing or professional services. The ICO’s PECR guidance treats direct marketing by calls, electronic mail and fax separately from general web publishing. B2B electronic mail to corporate subscribers does not need PECR consent, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies where business-contact personal data is processed.
Adoption appears tied less to experimentation than to support-load management and customer onboarding. Smaller B2B suppliers tend to add documentation once repeat questions start to constrain sales or customer-success capacity, while more mature firms often formalise ownership, editorial review and privacy controls. The stack may face pressure from bundled help-centre features in wider customer-support and work-management suites, particularly where procurement teams want fewer tools to administer. Even so, lightweight documentation plugins are likely to remain attractive where teams need searchable guidance inside an existing website estate without rebuilding their support workflow.
Adoption by company size
Adoption of BetterDocs rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run BetterDocs (30 detected). 0.1% of the 31,788 companies with 10–50 employees run BetterDocs (16 detected). 0.1% of the 3,773 companies with over 50 employees run BetterDocs (3 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
52
Active firms
2026
31.3%
Of detected Documentation share
UK B2B
7
Median headcount
Filed accounts
116
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (5 of 52 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among B2B companies with a detectable documentation system, the system profiled here has a 31.3% (52) detected share across a 166-company category denominator.
The B2B cohort running this documentation system is concentrated in London (26.9%, 14) and the South East (21.2%, 11).
All detected sites in the cohort also run the same content-management platform, at 100.0% (52).
Web-analytics tagging appears on 63.5% (33) of the cohort, while SEO tooling appears on 59.6% (31).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must not conceal their identity and must provide a valid opt-out address.
Documentation market share among UK B2B
What else do BetterDocs-running B2B run?
Share of the 52 BetterDocs-running UK companies where each technology was also detected. As of June 2026.
Where BetterDocs B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£662.8K
Median UK turnover
9.6%
Above £5M turnover
4
Incorporated since 2022
116 verified decision-maker contacts
across these 52 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using BetterDocs
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides an embedded integration platform for SaaS applications, offering API connectors, a low‑code workflow builder and multi‑tenant infrastructure to orchestrate data between SaaS systems, APIs…
Serves B2B SaaS vendors, AI software companies and service providers, particularly product and engineering teams managing multi-tenant platforms and customer-facing integrations.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops messaging software that integrates SMS, MMS and business messaging into collaboration platforms such as Microsoft Teams and Cisco Webex, enabling individuals and teams to send, receive and…
Serves businesses, teams and individual business users that rely on Microsoft Teams or Webex, including organisations needing shared inboxes and customer messaging across SMS, MMS and WhatsApp.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops software testing and quality assurance tools, including a code‑free test automation platform for enterprise applications. Supports user acceptance, regression and manual testing, test…
Serves enterprise organisations and their IT, QA, ERP and business-user teams, especially those running SAP, Oracle EBS, Infor, IBM i, Salesforce, Workday or IFS applications.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud computing services including infrastructure as a service, S3‑compatible object storage, cloud backup, and disaster recovery. Operates liquid immersion‑cooled data centre infrastructure…
Serves UK businesses and public sector organisations, from small startups to large public bodies, with stated focus sectors including education, government, automotive, healthcare, manufacturing and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud hosting, dedicated servers, virtual private servers (VPS), and high‑bandwidth server hosting. Also offers IP transit, private cloud infrastructure, colocation, CDN, managed hosting,…
Serves businesses, IT teams, web hosts and digital platforms needing infrastructure across UK, European and US data centre locations, from VPS users to enterprises with high-bandwidth or…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based identity governance and administration software that automates user access reviews, access certification and entitlement audits. Platform supports identity lifecycle management,…
Sells to enterprise IT, security, identity governance and compliance teams at companies with access review, audit and risk requirements, including regulated sectors such as banking, healthcare and…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 3 filingsProvides cloud-based time and attendance software, workforce rota management tools, and access control systems. Supplies biometric and RFID clocking terminals, traditional time recorders, and…
Serves UK businesses and public sector organisations managing staff attendance, including construction, hospitality, retail, healthcare, manufacturing, distribution, financial services and garden…
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 3 filingsDevelops and supplies engineering simulation and 3D design software used to model and test products and systems. Provides multiphysics analysis tools covering fluids, structures, electronics and…
Serves engineering and product development teams in aerospace, automotive, defence, energy, healthcare, high tech, industrial equipment and space, plus students, educators and researchers.
Financial Health
StableStable · -89% CAGR over 2y
Location
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Computed from 5 filingsDevelops data management and business application software. Provides the Fraxses platform for data integration, transformation, and access, along with tools for analytics, e‑procurement, and…
Serves businesses and public sector organisations, from blue-chip companies to start-ups, in banking, government, logistics and transport, online gaming and professional services.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 4 filingsDevelops enterprise software platform (LOVIS EOS) that integrates supply chain, manufacturing, procurement, inventory, sales, finance and accounting processes. Provides workflow, security, analytics…
Serves B2B organisations with complex supply chain, manufacturing, distribution, import/export, finance and accounting operations, including multi-country and multi-currency businesses needing…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides competitor price monitoring and price intelligence software for retailers. The platform collects and validates competitor pricing data, offering dashboards, alerts and reports to support…
Sells to retail businesses and brands that need competitor price monitoring, including pricing, ecommerce and commercial teams using price intelligence, brand price monitoring and Google Shopping…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides an online physical education planning and assessment platform for schools, offering PE schemes of work, lesson plans, activity resources, progress tracking, and tools for recording pupil…
Sells to schools and education organisations, especially primary, secondary and EYFS settings, plus multi-academy trusts and school sport partnerships. Targets teachers, PE coordinators and school…
Financial Health
HealthyHealthy · -12% CAGR over 2y
Location
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Computed from 3 filingsDevelops and licenses outcomes‑measurement tools used by social service providers, including the Outcomes Star framework. Provides training, research, resources and an online platform to help…
Serves charities, local authorities, funders, commissioners, practitioners and service managers in social support sectors including homelessness, mental health, children and families, housing and…
Financial Health
StableStable · -3% CAGR over 2y
Location
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Computed from 3 filingsProvides managed cyber security services for small and medium-sized businesses, including 24/7 security operations centre monitoring, incident response support, compliance assistance, vulnerability…
Serves UK SMEs and growing businesses with 50-250 employees, especially Microsoft 365-centric organisations. Also targets MSP partners seeking to extend their security services portfolio.
Financial Health
DistressedDistressed · 67% CAGR over 1y
Location
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Computed from 5 filingsProvides event technology platforms and services including event registration systems, mobile event apps, virtual and hybrid event platforms, onsite badging, lead capture, attendance tracking, and…
Serves event managers and marketing/event teams at organisations running conferences, exhibitions and meetings, including corporate, association and public-sector event organisers.
Financial Health
StrongStrong · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides a platform for enterprises and financial institutions to discover, test and validate third‑party fintech and AI technologies. Offers secure sandbox environments, synthetic data and a vendor…
Serves enterprise teams at banks, insurers, regulators and other large financial-sector organisations, plus technology vendors seeking access to these buyers.
Financial Health
StableStable · -32% CAGR over 5y
Location
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Computed from 5 filingsDevelops corporate performance management and financial planning software that integrates with Microsoft Excel. Provides tools for financial consolidation, budgeting, forecasting, reporting and…
Sells to finance and management teams in businesses from small companies to large multinationals, particularly Excel users needing corporate performance management, FP&A, budgeting, forecasting and…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsDevelops business process automation and integration software. Provides a platform for automating workflows, data exchange, report generation, notifications and approvals, and for integrating SaaS,…
Serves B2B organisations and not-for-profits across housing, manufacturing, retail, wholesale distribution, professional services, travel, courier and technology sectors, targeting finance, IT,…
Financial Health
WeakWeak · -1% CAGR over 2y
Location
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Computed from 3 filingsDevelops computing hardware and software that accelerate fully homomorphic encryption using silicon photonics. Provides products such as the LightLocker Node for confidential blockchain…
Serves B2B blockchain and Web3 organisations, including teams building private smart contracts, confidential DeFi, tokenised real-world asset platforms and secure applications requiring scalable…
Financial Health
StrongStrong · Hiring · 63% CAGR over 2y
Location
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Computed from 3 filingsDevelops AI software for analysing lumbar spine MRI scans. Provides automated image segmentation, measurements, 3D reconstruction and pre‑populated reports to assist radiologists with diagnosis and…
Serves radiologists, hospital chains and diagnostic imaging centres using lumbar spine MRI, plus personal injury attorneys needing MRI analysis support.
Financial Health
WeakWeak · -86% CAGR over 2y
Location
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Computed from 5 filingsProvides payment processing and merchant account services for travel companies, including protected client accounts, financial failure insurance, and systems to hold customer funds and manage…
Serves travel businesses that take customer payments online, including operators and travel merchants needing payment processing, financial failure protection and supplier payment support.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides managed IT support, cybersecurity services, and business communications solutions. Offers penetration testing, incident response, cloud services, connectivity, phone systems, and…
Serves UK businesses of all sizes, from local SMEs to larger and international companies, across diverse sectors that need outsourced or co-managed IT, cyber security, communications and business…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides managed IT support services for businesses, including helpdesk support, network and infrastructure management, cybersecurity protection, data backup and recovery, Microsoft 365…
Serves small and medium-sized businesses in the UK, with sector focus on insurance brokers, accountancy firms, solicitors, charities and not-for-profits, early years education providers, and…
Financial Health
StableStable · Hiring · 27% CAGR over 4y
Location
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Computed from 3 filingsProvides business communication services including VoIP phone systems, business mobile plans across major carriers, internet connectivity and IT support. Offers hosted telephony features, call…
Serves businesses needing communications and connectivity support, including office-based, remote and mobile teams, CEOs requiring roaming, IT teams with high data needs, and on-the-go staff across…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT services, internet connectivity, and network infrastructure solutions for businesses. Offers VoIP and collaboration systems, cloud computing, datacentre colocation, web hosting,…
Targets small and mid-sized businesses, property management companies and other organisations with internal IT, connectivity, communications, cloud hosting and security needs.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Provides cloud-based repository software for academic institutions, publishers, funders and researchers to store, manage and share research outputs such as datasets, papers and media, with metadata,…
Serves B2B and public-sector research stakeholders: academic institutions, government agencies, funders, nonprofits, publishers, pharmaceutical companies and medical affairs teams, as well as…
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Computed from 5 filingsProvides IT support and consultancy services for businesses, including network management, cloud computing, cybersecurity training, data recovery, and server monitoring. Also supplies IT hardware,…
Serves UK businesses and organisations needing outsourced IT, telecoms and cloud support, including startups, established companies and teams with staff, infrastructure and cybersecurity requirements.
Financial Health
WeakWeak · -24% CAGR over 4y
Location
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Computed from 3 filingsDevelops education technology software for schools that analyses curriculum‑linked assessment data to identify learning gaps. Provides visual analytics, automated marking, bespoke assessments, and…
Serves primary and secondary schools, targeting teachers, senior leaders and school administrators responsible for assessment, curriculum data and student progress in Maths, English and Science.
Financial Health
WeakWeak · Hiring · 91% CAGR over 2y
Location
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Computed from 3 filingsProvides managed IT support and infrastructure services for businesses, including network setup, servers and file storage, remote working solutions, VoIP phone systems, broadband and WiFi,…
Serves businesses across Yorkshire and the UK that need outsourced technology support, including organisations using PCs, servers, Office 365, Sage accounts, CRM systems, VoIP, broadband and…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides IT support and consultancy for businesses, including managed IT services, cloud computing, cybersecurity, data recovery, and server monitoring. Supplies computer hardware and software, and…
Serves businesses across the UK needing external IT, telecoms and cloud support, including companies setting up operations, managing staff devices, networks, security and business communications.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides compliance and environmental consultancy for construction projects, including BREEAM assessment support, planning and permitting advice, and site waste and resource management planning. Also…
Serves construction contractors, developers and built-environment project teams needing BREEAM, environmental, planning, waste-management and related training support.
Financial Health
WeakWeak · Hiring · 38% CAGR over 4y
Location
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Computed from 2 filingsDevelops indoor navigation and wayfinding software that maps buildings using LiDAR scanning and 3D point‑cloud data, providing mobile apps and web maps that guide users through complex venues such as…
Serves venue operators and public institutions, including airports, rail stations, retailers, corporate facilities, stadiums, hospitals, universities, museums, libraries and government buildings.
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides fixed wireless and full‑fibre broadband services for residential, holiday home, and business customers. Operates fibre and wireless network infrastructure and offers internet packages,…
Serves homeowners, holiday-home owners and businesses needing broadband connectivity, particularly in Yorkshire, Lancashire, the M62 corridor and wider North of England, with wider UK coverage.
Financial Health
WeakWeak · -44% CAGR over 4y
Location
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Computed from 5 filingsProvides international freight forwarding and logistics services including air, sea and road transport, container shipping (FCL/LCL), warehousing and storage, and customs clearance support, with…
Serves businesses with international goods movement needs, including importers, exporters and supply chain teams in food, construction, engineering, medical, automotive, industrial, retail,…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsDevelops orchard management software that processes drone imagery to provide growers with data on blossom density, crop load and yield forecasts. The platform generates automated flight plans,…
Serves commercial fruit growers, orchard and vineyard operators, and produce businesses worldwide that manage tree fruit crops and need orchard-level operational data.
Financial Health
DistressedDistressed · -73% CAGR over 4y
Location
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Computed from 3 filingsSupplies and installs electronic point‑of‑sale (EPoS) systems for hospitality and retail businesses, including touchscreen tills, kitchen display screens and mobile ordering devices. Provides…
Serves hospitality and retail businesses across North East England, including pubs, bars, restaurants, takeaways, cafés, coffee shops, hotels, members’ clubs and multi-site restaurant chains.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsDesigns, manufactures, installs and maintains indoor and outdoor LED display screens for applications including retail advertising, sports stadiums, corporate AV, broadcast and digital signage. Also…
Serves B2B and public-sector clients in retail, advertising, DOOH, sports and stadia, corporate, education, hospitality, transport and government, plus broadcast, rental/live events and residential…
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides accounting and tax services for businesses and individuals, including annual accounts preparation, bookkeeping, payroll, VAT and corporation tax returns, self‑assessment filings, company…
Serves small and medium-sized businesses, partnerships and individual taxpayers, including company directors, landlords and people with self-assessment, rental income, capital gains or cross-border…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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How BetterDocs usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
BetterDocs is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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