B2B Companies Using CookieFirst in the UK: 91 Active Firms (2026)
B2B firms using consent-management technology sell products or services to organisations while managing website privacy choices in the UK.
For business-to-business suppliers, a consent-management platform usually sits between marketing operations, legal, sales operations and the web team. Running this system signals a company that relies on direct digital acquisition or customer education, not only offline relationship selling. It also points to an operating model with enough process to care about consent evidence, tag governance and opt-out handling. The buying centre is typically shared: marketing wants usable analytics and campaign attribution, legal wants defensible privacy controls, and sales operations wants business-contact journeys that do not create avoidable compliance work.
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Across the UK, 91 active business-to-business firms run this consent-management system. Reported headcount totals 3,965, giving the adoption picture more weight than a micro-site-only privacy pattern. Within detected cookie-compliance usage across the relevant business-to-business universe, the system accounts for 0.4%, so it sits near the tail of the category rather than among the more commonly detected consent tools. The regional skew is split between the West Midlands and London, each at 17.6%, followed by the East of England at 13.2%, the South East at 12.1% and the North West at 8.8%.
Business-to-business consent tooling sits in a mixed regulatory setting rather than a single licensed regime. The relevant obligations depend on the underlying activity, with financial services, telecoms, data processing and professional services each bringing different rulebooks. For direct marketing, the ICO treats PECR as relevant to live calls, automated calls, electronic mail and fax; its guidance excludes corporate subscribers from the electronic-mail consent rule, but identity disclosure and opt-out routes still matter. UK GDPR applies when business-contact personal data is processed, and live calling still requires screening against telephone preference registers and objections logged by businesses.
Adoption appears tied to marketing governance more than to privacy theory. Business-to-business suppliers with direct digital demand generation tend to keep consent tooling when analytics, retargeting and customer-education journeys need auditable preference capture. The stack may face pressure from bundled privacy modules in web platforms and from procurement teams that prefer fewer web vendors, so specialist tools need to justify their place through clearer audit trails and easier consent evidence. The cohort also looks commercially mature rather than speculative: uptake is likely to follow website rebuild cycles, customer-database governance projects and legal reviews, rather than a sudden wave of new adopters.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of CookieFirst rises with company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run CookieFirst (49 detected). 0.1% of the 31,788 companies with 10–50 employees run CookieFirst (29 detected). 0.3% of the 3,773 companies with over 50 employees run CookieFirst (10 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
91
Active firms
2026
0.4%
Of detected Cookie compliance share
UK B2B
6
Median headcount
Filed accounts
246
Verified directors
Across this cohort
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Key facts
About 16% of the trading cohort reports turnover above £5M (15 of 91 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within detectable cookie-compliance installations in B2B, this consent-management system accounts for 0.4% (91) of 20,715 companies with a detectable system.
West Midlands and London each account for 17.6% (16) of detected B2B firms running the system, ahead of the East of England at 13.2% (12).
Wholesale & Distribution and Advanced Manufacturing are the largest tagged sectors within the cohort at 23.1% (21) and 22.0% (20), respectively; tags overlap.
Co-detections point to measurement-led website operations: 53.8% (49) also run a tag-management layer, while 42.9% (39) also run web analytics.
ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
Consent management market share among UK B2B
Share of the 20,715 UK B2B with a detectable system. As of June 2026.
What else do CookieFirst-running B2B run?
Share of the 91 CookieFirst-running UK companies where each technology was also detected. As of June 2026.
Where CookieFirst B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£1M
Median UK turnover
16.5%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 214 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using CookieFirst
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 5 filingsProvides online market research services using proprietary consumer panels across multiple countries. Offers survey sampling, audience recruitment, ad effectiveness measurement, community management,…
Serves B2B clients including market research institutes, advertising agencies, consumer brands and marketing teams using online panels, customer engagement, loyalty and media advertising services.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Computed from 4 filingsProvides membership management software and payment collection services for gyms and fitness clubs, including CRM, online joining, class booking, member apps, EPOS tills, and access control systems…
Serves gym owners and fitness businesses, including independent gyms, health and fitness centres, personal trainers, yoga and Pilates studios, boxing and MMA clubs, and sports and leisure centres.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Computed from 5 filingsProvides cloud-based contact centre software (CCaaS) enabling omnichannel customer communication via voice, email, SMS, web chat and social media. Includes enterprise telephony, inbound and outbound…
Serves B2B customer service and contact centre teams in e-commerce, financial services, telecoms, healthcare, manufacturing, energy, IT services, travel and hospitality, and automotive sectors.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
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Provides commercial services to pharmaceutical and medical technology companies, including brand commercialisation and optimisation, sales and marketing engagement, recruitment and outsourcing of…
Serves pharmaceutical, medtech and biotech companies globally, particularly commercial, brand, recruitment and patient experience teams managing medicine and device brands across the product…
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Computed from 3 filingsProvides outsourced customer contact and business process services including customer service support, debt collections, complaint handling and customer acquisition. Operates multichannel contact…
Serves businesses and public sector organisations in energy, water, financial services, telecoms, retail/ecommerce, travel, tourism, insurance and government, targeting teams responsible for customer…
Financial Health
WeakWeak · -9% CAGR over 2y
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Provides economic forecasting, data subscriptions, and advisory consulting covering global markets, industries, cities, and sectors. Produces macroeconomic models, scenario analysis, and economic…
Serves businesses, investors, government and education bodies, and trade associations across sectors including finance, real estate, transport, construction, energy, manufacturing, consumer,…
Financial Health
N/AN/A
Location
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Computed from 3 filingsDevelops AI-based software for online merchants to detect and prevent fraud, optimize payment authorization, manage chargebacks and disputes, and protect customer accounts. Provides identity-based…
Serves enterprise ecommerce brands, online merchants and payment service providers, particularly digital commerce teams responsible for fraud, payments, account protection and customer journey risk.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
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- Wood00957881
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Computed from 3 filingsProvides engineering, consulting, and project delivery services for energy and materials industries. Activities include design, engineering, construction management, asset management, maintenance,…
Serves global B2B clients that own, develop or operate industrial assets, including oil and gas operators, chemical and life sciences manufacturers, mining and metals companies, power and renewables…
Financial Health
StrongStrong · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides employer of record services enabling companies to hire and manage employees internationally without establishing local entities. Handles onboarding, employment contracts, global payroll,…
Serves startups, mid-market companies and enterprises hiring internationally, with buyers including HR and People Ops teams, legal, finance and payroll leaders, hiring managers and founders managing…
Financial Health
StableStable · Hiring · 143% CAGR over 4y
Location
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Computed from 4 filingsOrganises international trade shows, exhibitions, and industry events across sectors including food and drink, hospitality, construction, art, and manufacturing, providing platforms for businesses to…
Serves exhibitors, sponsors, trade buyers and industry professionals across sectors including food and drink, hospitality, manufacturing, art, construction, packaging and maritime markets.
Financial Health
StrongStrong · Hiring · 8% CAGR over 3y
Location
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Computed from 4 filingsSupplies gas and electricity to commercial customers, including SMEs and large businesses. Offers renewable gas options such as biomethane, energy management for consultants, and utility connection…
Serves UK commercial energy customers, including SMEs and larger businesses, as well as energy consultants and brokers managing business energy switching for their clients.
Financial Health
StrongStrong · -72% CAGR over 2y
Location
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Computed from 3 filingsDevelops digital platforms and services that connect healthcare professionals and healthcare decision‑makers with pharmaceutical organisations, supporting professional engagement, primary market…
Serves pharmaceutical organisations seeking engagement with healthcare professionals and healthcare decision-makers, including clinicians, procurement leads, commissioning managers and formulary or…
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 2y
Location
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Computed from 3 filingsProvides a software-as-a-service platform for retailers to manage dropshipping and curated marketplace operations. Software connects retailers with suppliers, synchronises inventory, manages product…
Serves B2B retailers and ecommerce organisations, particularly supply chain, category, dropship and online trading teams managing large product ranges and supplier networks.
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
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Manufactures and supplies uPVC building products for the construction and home improvement sector, including fascias, soffits, gutters, cladding, windows, trims and composite doors, distributing…
Sells to trade customers across the UK, including local window and door installers, regional and national housebuilders, and refurbishment contractors.
Financial Health
N/AN/A
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Manufactures and supplies uPVC building products including fascias, soffits, gutters, cladding, window trims, door panels and composite doors. Distributes products to trade customers such as…
Serves trade customers across the UK, including local window and door installers, regional and national housebuilders, and refurbishment contractors.
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Computed from 4 filingsOrganises and operates the FIT Show, a trade exhibition for the fenestration industry. Brings together manufacturers, suppliers and installers of windows, doors, glass, shading and related products…
Serves B2B companies and professionals in the UK fenestration sector, including fabricators, installers, glass, glazing, solar, shading and outdoor living brands.
Financial Health
StrongStrong · Hiring · 22% CAGR over 3y
Location
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Computed from 5 filingsOperates an online platform for businesses to order corporate catering and workplace food services, connecting companies with catering suppliers and providing recurring meal plans, office pantry…
Sells to businesses, office managers and workplace teams arranging meals, events and pantry provision for employees across the UK, Ireland, Netherlands, Germany, Australia and Singapore.
Financial Health
StableStable · -78% CAGR over 3y
Location
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Computed from 5 filingsProvides manufacturing execution and management information systems that collect and analyse shop-floor data, enabling production monitoring, quality control, traceability, performance analysis,…
Serves manufacturers, particularly factory operators in food, drink and other regulated production sectors, targeting operations, quality, compliance and continuous-improvement teams.
Financial Health
HealthyHealthy
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Manufactures and supplies pre-mixed construction materials including mortar, renders, screeds, concrete and grouts. Provides dry silo mixing systems, bagged products and delivery to building sites,…
Serves UK construction businesses, including housebuilders, developers, brickwork contractors and contractors on commercial, residential and infrastructure projects.
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- RHI02305615
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Computed from 5 filingsProvides project consultancy and workforce services for energy and infrastructure developments, including quantity surveying, cost management and planning, contract management, benchmarking and…
Serves B2B clients in the global energy and infrastructure sectors, particularly project owners, operators and contractors involved in major capital projects.
Financial Health
StableStable · -68% CAGR over 4y
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Computed from 5 filingsProvides ecommerce fulfilment, outsourced customer service, and returns management for online retailers and brands. Services include warehousing, order processing, shipping, and multilingual customer…
Serves B2B ecommerce brands, online retailers and marketplace sellers seeking international expansion, including fashion, apparel, electronics and subscription-box merchants.
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 4 filingsSupplies industrial sensor and machine vision technologies, including photoelectric, ultrasonic and inductive sensors, 2D/3D vision systems, RFID and barcode scanners, and related software and…
Serves B2B customers in industrial automation, including manufacturers, machine builders, system integrators and engineering teams needing sensor, machine vision and safety technology for production…
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HealthyHealthy · 0% CAGR over 3y
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Computed from 3 filingsProvides participant recruitment services for user research and usability testing. Sources consumer, professional and accessibility participants globally, manages research panels, screening,…
Serves UX and user research teams at global brands, startups, agencies and government departments needing consumer, B2B, international and accessibility participant panels for research projects.
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StableStable · 0% CAGR over 2y
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Computed from 3 filingsProvides cybersecurity, data observability and compliance consulting. Implements and supports platforms such as Splunk and other security tools, offering architecture, deployment, optimisation and…
Serves businesses and public-sector organisations with complex cloud or on-premise data environments, especially security, compliance and IT teams using Splunk and related cyber/data platforms.
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DistressedDistressed · -13% CAGR over 2y
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Computed from 3 filingsProvides Salesforce consulting and implementation services. Supports businesses with CRM deployment, integrations, analytics, marketing, sales, and service solutions, as well as training and ongoing…
Serves businesses and nonprofits using Salesforce, particularly teams in financial services, fintech, SaaS/high tech, retail, health and life sciences, manufacturing, and media and entertainment.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
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Computed from 2 filingsProvides outsourced fleet and transport management services, including design and administration of employee car benefit schemes such as salary sacrifice and salary deduction. Offers pool and grey…
Serves public and private sector employers managing vehicle fleets or employee car benefit schemes, plus their employees seeking cars through workplace salary sacrifice or deduction arrangements.
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HealthyHealthy · 0% CAGR over 1y
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Computed from 3 filingsProvides online professional development platform for schools including video lesson observation tools, instructional coaching frameworks, AI‑assisted analysis, and libraries of teaching techniques…
Serves schools, academies, multi-academy trusts and initial teacher training providers seeking professional development for teachers and instructional coaching teams, with customers among educators…
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StableStable · -2% CAGR over 2y
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Computed from 5 filingsProvides workplace mental health programmes and membership services for organisations, including wellbeing assessments, training, consultancy, toolkits, leadership pledges, events, and research…
Serves businesses and other employers, including large and global organisations, whose leaders and people teams are responsible for workplace mental health, employee wellbeing, culture, resilience…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 86% CAGR over 4y
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Computed from 4 filingsProvides Microsoft-focused IT services including managed IT support, cloud migration, cybersecurity and licensing. Develops SharePoint intranets, custom and business applications, and data analytics…
Serves businesses and public sector organisations, including food and drink companies, housing associations, utilities and professional services firms, typically teams responsible for Microsoft-based…
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StrongStrong · Growing, Hiring · 5% CAGR over 3y
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Computed from 4 filingsProvides managed IT services for businesses, including 24/7 IT support, network monitoring, cloud computing with Microsoft Azure and virtual desktops, cybersecurity services such as endpoint…
Serves UK organisations of all sizes, targeting business leaders and IT teams in finance, banking, manufacturing, retail, hospitality, entertainment, professional services and not-for-profit sectors.
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StrongStrong · Hiring · 14% CAGR over 3y
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Computed from 3 filingsProvides digital agency services including website design and development, social media management, digital marketing campaigns, and creative content production, using data and AI tools to plan…
Serves brands and marketing teams in technology, hospitality, sports and betting, consumer goods, fintech and professional services, including larger organisations seeking external digital and…
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HealthyHealthy · Hiring · 12% CAGR over 2y
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Computed from 2 filingsProvides automation and IoT solutions for mail and document processing, plastic card mailing and logistics operations. Supplies inserters, letter and parcel sorting systems, conveyor and…
Sells to businesses needing automation for document and mail processing, card mailing, intralogistics, parcel sorting and supply-chain operations, including organisations with internal logistics,…
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HealthyHealthy · -5% CAGR over 1y
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Computed from 5 filingsSupplies CNC machine tools including sliding‑head and fixed‑head lathes and mill‑turn centres under the Cincom and Miyano brands. Provides installation support, training, finance, software,…
Sells to manufacturing businesses needing CNC turning machinery, including subcontract machinists and precision component producers in sectors such as medical and general engineering, primarily in…
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Computed from 2 filingsProvides commercial printing services including magazines, product catalogues, and brochures. Offers web printing, large format digital printing, bindery, and mailing and fulfilment services for…
Serves publishers across the UK and Ireland, including consumer, B2B and technical titles, plus businesses and organisations needing product catalogues, brochures, mailing fulfilment and display…
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StableStable · -8% CAGR over 1y
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Manufactures plastic pallets, pallet boxes, storage containers and wheeled waste bins for logistics, retail, food and waste management sectors. Also provides metal forming, tool making and plastics…
Sells to businesses and organisations needing plastic pallets, containers and wheelie bins, especially in food packaging, retail, pharmaceuticals and chemicals, automotive, construction, waste…
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Computed from 3 filingsDevelops and operates an educational software platform used in schools that delivers question‑based learning activities for maths and science, providing real‑time feedback and assessment tools that…
Serves primary schools, classroom teachers and school leaders in the education sector, especially those responsible for maths and science teaching and managing teacher workload.
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Processes and trades precious metals including gold, silver and platinum group metals. Produces catalysts, chemicals and industrial metal products, and provides recycling and refining of…
Serves industrial businesses in automotive, chemicals, semiconductor, pharmaceutical, hydrogen and jewelry sectors, plus precious metals traders, investors and organisations with end-of-life…
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- Aalberts Surface Technologies03676535
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Computed from 4 filingsProvides industrial heat treatment and surface treatment services for metal components, including vacuum hardening, carbonitriding, electroplating, anodizing, polymer coatings, brazing, hot isostatic…
Serves regional and global industrial manufacturers in aerospace, automotive, engineering, medical technology, e-mobility, oil and gas, semiconductors, packaging, plastics, printing and tool…
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StableStable · Profitable · 2% CAGR over 3y
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Computed from 5 filingsDevelops recruitment software for skills‑based hiring. The platform provides candidate screening, AI‑assisted shortlisting, skills assessments, CV redaction, job description analysis, and recruitment…
Sells to B2B hiring and talent acquisition teams in scaling organisations that need structured, skills-based recruitment, candidate screening, job description review, and recruitment reporting tools.
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DistressedDistressed · -14% CAGR over 4y
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Computed from 5 filingsProvides roll-on/roll-off sea freight services for containers and trailers, operating scheduled shipping routes between European ports. Manages vessel operations, freight bookings, and cargo…
Sells to business shippers and logistics teams needing sea freight for containers and trailers, including importers, exporters, freight forwarders and haulage operators moving goods via North Sea and…
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StableStable · -68% CAGR over 4y
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Computed from 3 filingsArranges business finance for companies by brokering funding from a network of lenders. Offers access to products such as unsecured and secured loans, invoice finance, merchant cash advances,…
Serves UK limited companies and other trading organisations, including sole traders, charities and partnerships, seeking business finance.
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StableStable · Hiring · 73% CAGR over 2y
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Supplies pharmaceuticals and medical products to hospitals and health authorities, sourcing and distributing generics, biologics, vaccines and controlled drugs. Provides clinical trial supply,…
Serves public and private hospitals, after-care providers and Ministries of Health worldwide, with a particular focus on Middle East healthcare buyers and procurement teams.
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Computed from 4 filingsDevelops software for real-time asset management, providing monitoring of equipment performance, location and utilisation. Platform includes energy metering, zone-based tracking, operations control…
Serves B2B organisations with physical assets, energy usage and field operations to manage, including operations, facilities and engineering teams in sectors handling stock, raw materials, linens,…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
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Computed from 2 filingsDesigns, tests, manufactures and supplies branded takeaway food packaging and paper cutlery for quick-service restaurants, hospitality, retail and wholesale clients. Manages packaging supply chains…
Sells B2B to large QSR chains, foodservice brands and wholesalers needing branded or own-label takeaway food packaging, with customers emphasised across Europe and the USA.
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WeakWeak · Hiring · 25% CAGR over 1y
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Computed from 5 filingsProvides outsourced customer support and onboarding services for businesses. Offers implementation, migration and optimisation of platforms including Zendesk, monday.com, Intercom and Vonage, and…
Serves B2B startups and growing businesses, particularly teams using Zendesk, monday.com, Intercom, Fin or Vonage, with customer support, onboarding and customer success requirements.
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
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Computed from 5 filingsProvides healthcare recruitment services, supplying locum and permanent staff including pharmacists, optometrists and pharmacy dispensers to pharmacies, optometry practices and NHS organisations.…
Serves community pharmacies, optometry practices, NHS trusts and other healthcare employers, plus pharmacists, optometrists, dispensers and individuals seeking care support across the UK.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
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Computed from 4 filingsProvides digital strategy, design and software development services, building content‑focused websites, web platforms and apps. Integrates CMS, e‑commerce, subscription, CRM and publishing systems,…
Serves B2B organisations of varying sizes, especially publishers, educators, membership associations, cultural and arts organisations, and innovators needing tailored digital platforms and tools.
Financial Health
StableStable · -14% CAGR over 3y
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- Stable Micro Systems09445912
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Computed from 5 filingsManufactures scientific instruments for texture analysis, material testing, and measurement of volume, density, and powder flow. Supplies texture analysers, testing systems, probes, software, and…
Serves R&D, quality control and testing laboratories in food, pharmaceuticals, medical devices, cosmetics, packaging and materials sectors, including manufacturers working with powders, gels,…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides a platform that connects short‑term rental properties and serviced apartments to the global distribution system (GDS) used by travel agents and corporate travel buyers, enabling property…
Serves professional short-term rental property managers, operators and owners seeking corporate demand, plus corporate travellers, government departments, travel agents and travel management…
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Computed from 5 filingsManufactures stainless steel pipe fittings, compression fittings, valves and ball valves for fluid and gas systems. Product range includes threaded fittings, flanges, tubes, hose fittings,…
Serves industrial B2B buyers, engineers and maintenance teams in hydraulic, instrumentation, process, pharmaceutical/aseptic, hydrogen and high-pressure fluid or gas applications.
Financial Health
StableStable · 0% CAGR over 4y
Location
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How CookieFirst usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
CookieFirst is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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