B2B Companies Using Hootsuite in the UK: 157 Active Firms (2026)
B2B companies running social media management software sell to other organisations while managing public channels from the UK.
For business-to-business suppliers, social media management tooling usually sits between marketing operations, sales enablement and client communications. Adoption tends to signal a company with a named marketing owner, routine campaign planning and enough inbound or account-based activity to justify scheduled publishing, monitoring and reporting rather than ad hoc posting. The buying centre is usually commercial rather than technical: marketing teams hold the budget, sales teams consume the engagement signals, and operations or compliance teams shape approval workflows. Engagements are typically departmental subscriptions rather than board-level systems programmes, but the tool’s presence points to a more formal direct-channel posture than a purely referral-led supplier.
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Across the UK, 157 actively trading business-to-business companies run this social media management platform. Reported employment totals 2,060 people, which makes the adoption base more than a collection of micro-agencies, though the median headcount of 8 still points to owner-managed and specialist-team users. Within the sector’s marketing-technology benchmark, which covers 3,912 detections, the platform sits ninth by detected share at 4.0%. London accounts for 29.3% of the cohort, followed by the South East at 14.0%, South West at 10.8%, North West at 10.2% and East of England at 9.6%.
Running a social-publishing platform does not create a sector licence, but it brings marketing-process controls into scope. The ICO’s PECR guidance covers direct marketing by live or automated calls, electronic mail and fax. Corporate-body emails and texts do not normally need PECR consent, yet senders must identify themselves and offer a valid opt-out route. UK GDPR still applies where business-contact personal data is processed, and live calling programmes need screening against CTPS and TPS where objections may have been made.
Adoption appears likely to follow the consolidation of marketing operations rather than a pure social-media land-grab. Business-to-business suppliers tend to keep tools that feed reporting, approvals and account targeting, while retiring stand-alone channel utilities when broader marketing suites absorb the same tasks. The cohort looks commercially established, with relatively few newly incorporated users and a noticeable agency skew, so churn may come more from stack rationalisation than from business failure. Privacy expectations also keep pressure on audit trails, sender identity and opt-out handling, especially where social engagement is linked to sales outreach.
Adoption by company size
Adoption of Hootsuite rises with company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Hootsuite (88 detected). 0.2% of the 31,788 companies with 10–50 employees run Hootsuite (60 detected). 0.2% of the 3,773 companies with over 50 employees run Hootsuite (6 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
157
Active firms
2026
4%
Of detected Marketing share
UK B2B
8
Median headcount
Filed accounts
307
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (9 of 157 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among B2B firms with a detectable marketing system, this social media management system accounts for 4.0% (157), while the largest detected system accounts for 7.6% (297).
Marketing agencies make up 74.5% (117) of the cohort, with smaller overlaps in IT services and managed services at 7.0% (11), SaaS at 6.4% (10), media and publishing at 5.7% (9), and management consulting at 5.1% (8).
London accounts for 29.3% (46) of the cohort, followed by the South East at 14.0% (22), the South West at 10.8% (17), the North West at 10.2% (16), and the East of England at 9.6% (15).
The web stack leans towards content-led marketing: 79.6% (125) also run a website content management system, 66.2% (104) run tag management, and 59.9% (94) run web analytics.
For B2B marketing, the ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data, including business-contact data, is processed.
Social media market share among UK B2B
Share of the 3,912 UK B2B with a detectable system. As of June 2026.
What else do Hootsuite-running B2B run?
Share of the 157 Hootsuite-running UK companies where each technology was also detected. As of June 2026.
Where Hootsuite B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£515.8K
Median UK turnover
5.7%
Above £5M turnover
5
Incorporated since 2022
307 verified decision-maker contacts
across these 157 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Hootsuite
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides social media marketing services including social media management, paid social advertising, influencer marketing, digital campaign planning, strategy and consultancy, and event-related…
Serves brand-side marketing teams and businesses, especially established or “adventurous” brands seeking external social media, influencer, digital campaign and event support.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 4 filingsProvides B2B lead generation and demand generation services using AI‑driven data analysis, predictive personalisation and account‑based digital advertising. Combines proprietary technology with…
Serves B2B sales and marketing teams, particularly large technology companies, seeking support with lead generation, demand generation and account-based customer acquisition.
Financial Health
StrongStrong · Hiring · 17% CAGR over 3y
Location
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Computed from 3 filingsProvides digital marketing services including lead generation, SEO, PPC advertising, social media management, content marketing and PR. Also offers marketing strategy, CRM and HubSpot management,…
Serves B2B companies seeking growth, from startups entering new markets to established firms with internal marketing teams needing specialist support, plus businesses without in-house marketing…
Financial Health
StableStable · Hiring · 19% CAGR over 2y
Location
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Computed from 5 filingsProvides B2B content marketing services for technology companies, including strategy, content creation, social media campaigns, SEO, website copy, and sales enablement materials such as whitepapers,…
Serves B2B technology companies and marketing teams in sectors including telecoms, cloud, SaaS, cybersecurity, fintech, IoT, medtech, blockchain, broadcast and agritech.
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsProvides social media and influencer marketing services for brands, including social media strategy, creative content production, campaign development, creator partnerships, community management, and…
Serves marketing teams at large consumer-facing brands in the UK and US, including food and drink, retail, restaurant, delivery, healthcare, travel, technology and entertainment companies.
Financial Health
StrongStrong · Hiring · 79% CAGR over 4y
Location
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Computed from 4 filingsProvides HubSpot CRM implementation, system integration and optimisation services, builds websites on HubSpot CMS, and delivers digital marketing consultancy and campaign support for B2B companies,…
Serves B2B companies in manufacturing, technology/SaaS and professional services, particularly marketing and sales teams seeking HubSpot support for growth, CRM, websites and campaigns.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, PPC advertising, content marketing, social media management and digital strategy. Also designs and develops websites,…
Serves B2B organisations and consumer brands, including UK and global companies, startups and public-sector-linked bodies, typically marketing, brand and content teams seeking digital growth support.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and lead generation services including management of Google, Meta, LinkedIn and TikTok advertising, SEO, copywriting and marketing automation. Also offers HubSpot…
Sells to businesses seeking outsourced lead generation, sales automation and digital marketing support, particularly firms wanting to scale revenue without adding in-house sales or marketing…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides outsourced B2B sales and lead generation services, including SDR teams, appointment setting, telemarketing, inbound call handling, and inside sales. Also offers sales process audits, HubSpot…
Serves UK B2B companies seeking outsourced sales capacity, lead generation and pipeline growth, including SMEs and mid-market firms across sectors needing qualified meetings, inbound handling or…
Financial Health
WeakWeak · -91% CAGR over 2y
Location
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Computed from 5 filingsProvides brand strategy and digital marketing services for businesses, particularly tech and science companies. Services include marketing strategy development, brand identity and design, SEO,…
Serves purpose-led B2B tech and science scale-ups and innovators, plus charities, non-profits, community groups and small purpose-driven businesses eligible for pro bono support.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsOperates a portfolio of industry‑focused digital publications and provides B2B digital marketing services including lead generation, email marketing, social media management, search engine…
Serves B2B brands and marketing teams targeting industry audiences in construction, civil engineering, energy, food, manufacturing, mining, homebuilding, retail, supply chain, transport and logistics.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides digital lead generation and performance marketing services, using AI‑driven advertising campaigns, media buying, and landing pages to deliver sales‑ready customer leads to businesses on a…
Sells to fast-growing businesses and brands with marketing, sales and tech teams, plus agencies and BPOs, across sectors including home services, health insurance, online education, digital marketing…
Financial Health
StableStable
Location
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Computed from 5 filingsProvides social media marketing services including account management, content production (video, photography and design), community management, influencer collaborations, and paid social…
Serves established B2B and consumer brands, targeting marketing leaders seeking to grow audiences, generate leads, increase sales, and build employee or brand advocacy.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing and communications services including marketing strategy, public relations, copywriting and content creation, website design and development, SEO, PPC advertising, social media…
Serves B2B brands and marketing teams in manufacturing, engineering, materials handling, logistics, marine, aviation and technology, plus trade associations, third sector and luxury organisations.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsProvides marketing strategy, branding and creative services for businesses, including campaign development, design, motion graphics and storytelling. Also delivers digital marketing, SEO, social…
Targets B2B marketers and business owners at growth-focused companies, with stated sector focus on automotive, aviation and luxury clients in London, Brighton, Kent and the South East.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsProvides marketing consultancy and outsourced marketing services for professional services firms, including content marketing, SEO, digital advertising, public relations, social media management,…
Sells to B2B professional services firms, especially accountancy, financial services and legal practices seeking external marketing support.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations and marketing services for the automotive aftermarket and related sectors. Services include media relations, social media management, email marketing, paid advertising,…
Serves B2B clients in the automotive aftermarket, commercial vehicle, industrial, agricultural and marine sectors, including suppliers and brands targeting garages, motor factors and trade audiences.
Financial Health
HealthyHealthy · -66% CAGR over 4y
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Computed from 5 filingsProvides search engine optimisation and digital marketing services, including SEO strategy, link building, technical audits, content marketing, PPC advertising, digital PR, website design, migration…
Serves B2B and public-sector clients, including world-renowned brands, international governments, startups and SMEs across sectors such as fashion, fintech, food and drink, healthcare, legal,…
Financial Health
StableStable · -9% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management, paid social campaigns, digital PR, content marketing, affiliate marketing, and creative…
Serves ambitious B2B and B2C businesses, from growing brands to larger companies, whose marketing teams seek external support to increase leads, sales and online conversions.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including search engine optimisation (SEO), pay‑per‑click advertising, content marketing, social media management, web design and development, and digital…
Serves businesses, schools and other organisations, primarily B2B, across the UK and beyond. Targets business owners, senior management teams, marketing professionals and sales professionals seeking…
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including SEO, content creation, social media management and marketing consultancy. Designs and develops websites and software, and produces branding, video,…
Serves B2B clients, mainly businesses and brands needing outsourced digital marketing, website, branding, content, social media and event support.
Financial Health
StrongStrong · Growing, Hiring · 34% CAGR over 4y
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Computed from 5 filingsProvides Amazon marketplace consultancy and management services for brands and sellers, including account management, product listing optimisation, advertising campaign management, content creation,…
Serves B2B consumer brands, Amazon sellers and online retail stores seeking marketplace growth, including independent and global brands selling across Amazon UK, US, EU and Canada.
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 5 filingsProvides content marketing services including strategy and editorial content creation across digital, video, print and audio. Manages social media and influencer campaigns, and develops commercial…
Serves marketing teams at B2B and consumer brands across travel, retail, financial services, food and drink, health and beauty, property, charity, luxury and membership organisations.
Financial Health
HealthyHealthy · Growing · 1% CAGR over 5y
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Computed from 5 filingsProvides B2B social media marketing services for professional services firms and other businesses, including social media strategy, content creation, account management, audience growth, and lead…
Sells to B2B organisations, especially small businesses, recruitment teams, professional services firms and other B2B companies, including consulting firms, business coaches, law firms, technology…
Financial Health
DistressedDistressed · -5% CAGR over 4y
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Computed from 5 filingsProvides graphic design and marketing services, including brand strategy, logo and brand identity design, website design and WordPress development, digital marketing campaigns, content creation,…
Serves businesses and organisations across managed and professional services, heritage brands, property and construction, charities, and public sector bodies, typically marketing or leadership teams…
Financial Health
StableStable · Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides marketing and design services including digital marketing, advertising campaigns, branding, web and app development, SEO, social media management, copywriting, public relations, and print…
Serves B2B organisations, charities and public/emergency services, with sector focus on building and construction, consumer electronics, medical and pharmaceutical, professional services, SaaS,…
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including website design, search engine optimisation, Google Ads management, social media management, video production, content creation, and website hosting and…
Serves businesses across the UK seeking outsourced digital marketing support, including companies in varied industries that need help improving online presence, lead generation and sales.
Financial Health
HealthyHealthy · -10% CAGR over 4y
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Computed from 5 filingsProvides web design and development and digital marketing services, including search engine optimisation, pay‑per‑click advertising, social media marketing, branding, and development of WordPress,…
Serves businesses seeking web design, ecommerce and digital marketing support, including organisations using WordPress or Shopify and companies wanting SEO, PPC, social media and branding services.
Financial Health
StableStable · -7% CAGR over 5y
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Computed from 4 filingsProvides brand strategy, marketing campaign development, communications management, digital marketing, and content and social media services, helping businesses plan and deliver brand positioning,…
Serves marketing leaders and brand teams at B2B and B2C organisations, including sports, FMCG, recruitment, training, hospitality and data businesses, from challenger brands to global groups.
Financial Health
WeakWeak · -8% CAGR over 3y
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Computed from 5 filingsProvides digital performance marketing services, including search engine optimisation, paid search advertising, social media marketing, public relations, and design. Develops data‑driven campaigns to…
Serves growth-oriented B2B and B2C brands, particularly socially responsible or ethical businesses, across sectors including ecommerce, hospitality, energy, education and technology.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 5y
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Computed from 4 filingsProvides digital marketing services including pay‑per‑click advertising, search engine optimisation, paid social media campaigns, email marketing, programmatic advertising, conversion rate…
Serves businesses and organisations seeking digital marketing support, with sector focus on travel, education, e-commerce, cosmetic and beauty, food and drink, finance, and B2B companies.
Financial Health
StrongStrong · Hiring · 26% CAGR over 3y
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Computed from 3 filingsProvides marketing dashboard and analytics software that integrates data from multiple platforms. Enables teams to centralise, visualise, and share marketing, sales, and business performance metrics,…
Serves B2B marketing, sales and customer success teams, with named segments including ecommerce, SaaS, marketing agencies and financial services businesses.
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HealthyHealthy · -42% CAGR over 2y
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Computed from 3 filingsProvides digital marketing services including website design and development, search engine optimisation, social media management and digital strategy. Creates and manages online campaigns and…
Sells to businesses needing digital marketing support, from small businesses to global corporations. Serves clients seeking an external marketing partner, with examples including property,…
Financial Health
StrongStrong · Hiring · 53% CAGR over 2y
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Computed from 5 filingsProvides content marketing services for B2B technology companies, including content strategy, research, messaging development and campaign planning. Produces articles, case studies, web copy, social…
Serves marketing teams at B2B technology companies and their ecosystems, including tech, telecoms and professional services brands targeting finance, HR, IT and marketing audiences.
Financial Health
StrongStrong · Hiring · 24% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including social media management, paid advertising, SEO, content marketing, website design and development, PR, and photography and video production. Develops…
Serves global brands and ambitious SMEs across the UK and internationally, including organisations in technology, property, finance, healthcare, hospitality, education, recruitment, professional…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides a software platform for office products dealers that integrates e‑commerce websites with back‑end business management tools. Features include order processing, inventory and warehouse…
Serves B2B office products dealers and resellers, plus vendors seeking access to reseller networks, with a focus on businesses managing eCommerce, sales, warehouse, and back-office operations.
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StrongStrong · Hiring · 9% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, paid search advertising, social media marketing, marketing automation and inbound marketing strategy. Also offers website…
Serves businesses, particularly SMEs seeking more online leads. Targets marketing and sales decision-makers, with visible focus on charities/non-profits and B2B SaaS companies through its website…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
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Computed from 3 filingsProvides marketing consultancy and strategic planning alongside design and branding services. Designs and builds websites and e‑commerce platforms, and delivers digital marketing, SEO, PR, and…
Serves SMEs and other businesses seeking external marketing support, including owners and teams addressing growth barriers across brand, web, e-commerce, digital marketing, SEO, PR and communications.
Financial Health
StableStable · -15% CAGR over 2y
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Computed from 5 filingsProvides digital marketing and media services including marketing automation, PPC management, search engine optimisation, lead generation and data mining, programmatic advertising, social media…
Serves businesses and brands needing external marketing support, including organisations running online campaigns, digital advertising, lead generation or location-based customer engagement.
Financial Health
HealthyHealthy · -8% CAGR over 4y
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Computed from 3 filingsProvides public relations and marketing services including PR campaigns, media relations, social media marketing, SEO, digital design, videography, influencer marketing and event management for B2B…
Serves B2B and B2C organisations in the UK, including companies in veterinary, property and construction, security, automotive, education, logistics, healthcare, pet care and professional services.
Financial Health
StrongStrong · Hiring · 17% CAGR over 2y
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Computed from 5 filingsProvides marketing and advertising services including campaign development, branding, creative design, content marketing, public relations, and digital PR. Works with businesses to plan and deliver…
Serves businesses and organisations looking to grow through marketing, including clients needing agency support for campaigns, brand communications, PR, content and digital activity.
Financial Health
HealthyHealthy · Hiring · 49% CAGR over 5y
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Computed from 5 filingsProvides B2B marketing services including content strategy, messaging development, social media marketing, campaign design, video production, and paid media management on platforms such as Google Ads…
Sells to B2B marketing teams and in-house marketers needing external support, particularly companies with complex products or specialist audiences. Examples on the site indicate technology,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsProvides digital marketing and design services including search engine optimisation, paid search and social media advertising, web development, ecommerce website design, branding, and conversion rate…
Serves UK businesses and organisations, including ecommerce retailers, B2B firms, professional services, healthcare, real estate, startups, enterprises, and education or public-sector clients.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides digital marketing and creative services for publishers, education providers and book industry organisations, including marketing strategy, branding and design, social media management,…
Serves B2B clients in publishing, education and the book trade, including book publishers, education organisations, and book industry suppliers.
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
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Computed from 4 filingsProvides a behavioural AI platform that measures consumer attention, emotion and memory in response to advertising. Uses eye‑tracking, facial coding, implicit tests and simulated social and video…
Sells to brand marketing and insights teams, creative and media agencies, and digital advertising platforms focused on campaign effectiveness for social, video, and CTV advertising.
Financial Health
StrongStrong · Hiring · 33% CAGR over 3y
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Computed from 3 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click and social media advertising, email marketing, website design and development, and digital marketing strategy.…
Serves small to medium-sized businesses seeking digital marketing support, with stated sector experience in ecommerce, manufacturing, entertainment and hospitality.
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides branding and marketing services for businesses, including graphic design, website design, social media management, video production, and website hosting. Supports companies with brand…
Serves established B2B service-based businesses with £500k-£10m turnover, busy founders and marketing teams, high-growth startups, and public sector organisations needing brand and marketing support.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides web design and development services creating lead‑generation, e‑commerce and membership websites. Also offers branding and logo design, search engine optimisation, PPC and social…
Serves B2B organisations and ecommerce brands seeking online growth, including service businesses, retailers, membership-based companies and organisations needing lead generation across varied…
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including marketing strategy development, pay‑per‑click advertising management, search engine optimisation, paid social media campaigns, video advertising, and…
Serves businesses and organisations seeking outsourced digital marketing support, with messaging aimed at business owners and marketing teams looking to grow online.
Financial Health
StableStable · Hiring · 57% CAGR over 4y
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Computed from 5 filingsProvides branding, graphic design, print design, web design and development, and marketing support services. Also designs signage and exhibition materials and offers marketing strategy, digital…
Serves businesses and public-sector organisations needing creative marketing support, with a diverse client base across Hampshire, Dorset, Wiltshire and internationally.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Unlock all 157 leads
Showing 50 of 157 — +107 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 157 leads
Showing 50 of 157 — +107 more with verified decision-maker contacts, live data, and CRM sync.
How Hootsuite usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Hootsuite is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Social media
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Frequently asked questions
How many UK B2B companies use Hootsuite?
What share of UK B2B companies run Hootsuite?
How is Hootsuite usage detected?
What size B2B companies use Hootsuite in the UK?
What do Hootsuite-running B2B companies also run?
Can I get contact details for these companies?
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