B2B Companies Using Pinpoint in the UK: 65 Active Firms (2026)
B2B companies running a detected website technology sell products or services to other organisations across the UK.
For B2B suppliers, a recruitment platform on the public site usually sits where careers content, application capture and candidate communications meet. Adoption tends to signal an employer running direct hiring rather than relying entirely on agencies: a talent or people team with ownership of vacancies, interview workflows and candidate data, plus budget to connect hiring pages with analytics and security tooling. The buying centre is normally HR or talent acquisition, with input from marketing, legal and IT where careers pages share tracking, cookie controls and data-processing arrangements with the main site. Engagements are software subscriptions rather than one-off web builds.
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In the UK B2B cohort, 65 actively trading companies are running this recruitment technology. Reported headcount totals 5,212, so the adoption base is not only small employers, even though its public presence often centres on careers workflows rather than core operating systems. Within the recruitment and staffing technology category, the system ranks ninth at 2.6% of detections across a category denominator of 2,527. Registered-office skew is London-heavy at 44.6%, followed by the North West at 18.5% and the South East at 13.8%.
B2B use of this stack sits inside a mixed regulatory setting rather than a single UK licence regime. The ICO’s B2B marketing guidance matters because recruitment pages and account-based sales activity can both involve identifiable work-contact details. PECR covers live and automated calls, electronic mail and fax; the corporate-subscriber carve-out means some business emails or texts do not need PECR consent, but senders still need to identify themselves and offer a valid opt-out route. UK GDPR remains relevant where personal data is processed. Live B2B marketing calls also require screening against the corporate and telephone preference registers, and organisations must respect prior objections.
Adoption appears tied to companies that have moved beyond opportunistic hiring and want owned candidate pipelines, but not necessarily a large talent-acquisition function. Bundling in wider HR suites may cap standalone appetite, particularly where procurement prefers consolidated workforce systems. The cohort also looks exposed to privacy and attribution pressure: careers pages sit close to tracking tags, consent banners and analytics scripts, so marketing and people teams may have to coordinate more carefully. Over time, buying may favour recruitment tools integrated into HR, payroll and identity workflows, while specialist systems continue to appeal where employer-brand control matters.
Adoption by company size
Adoption of Pinpoint rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Pinpoint (32 detected). 0.1% of the 31,788 companies with 10–50 employees run Pinpoint (20 detected). 0.3% of the 3,773 companies with over 50 employees run Pinpoint (12 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
65
Active firms
2026
2.6%
Of detected Recruitment & staffing share
UK B2B
9
Median headcount
Filed accounts
242
Verified contacts
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Key facts
About 23% of the trading cohort reports turnover above £5M (15 of 65 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
The recruitment-technology footprint is narrow: 2.6% (65) of detected Recruitment & staffing systems among B2B suppliers, from a denominator of 2,527 companies with a detectable system.
London represents 44.6% (29) of B2B suppliers running the technology, followed by the North West at 18.5% (12) and the South East at 13.8% (9).
Detected stacks lean towards website operations and analytics: 60.0% (39), 53.8% (35) and 50.8% (33) of the cohort also run infrastructure, analytics and tag-management tools respectively.
SaaS accounts for 20.0% (13) of tagged activity in the cohort, with Management Consulting at 18.5% (12) and Real Estate & Property at 13.8% (9); tags overlap.
For B2B marketing, ICO guidance says PECR covers live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data is processed.
Recruitment market share among UK B2B
Share of the 2,527 UK B2B with a detectable system. As of June 2026.
What else do Pinpoint-running B2B run?
Share of the 65 Pinpoint-running UK companies where each technology was also detected. As of June 2026.
Where Pinpoint B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£1.2M
Median UK turnover
23.1%
Above £5M turnover
4
Incorporated since 2022
242 verified decision-maker contacts
across these 65 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Pinpoint
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides customer experience management software that collects and analyses customer and employee feedback across multiple channels. Offers survey tools, reputation management, conversational…
Serves B2B customer experience, marketing, insights, contact centre and HR teams at mid-market and enterprise organisations, especially consumer-facing brands managing customer feedback, reviews and…
Financial Health
HealthyHealthy · Profitable · -31% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides data analytics and data engineering services for corporate clients, including data strategy, cloud data architecture, integration of multiple data sources, and dashboard visualisation.…
Serves corporate and enterprise customers, including Fortune 500 and FTSE 250 organisations across sectors, with buyers in finance, supply chain, sales, marketing and ESG teams.
Financial Health
StrongStrong · Growing, Hiring · 79% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates B2B e‑commerce websites and catalogue marketing businesses supplying health, safety and facilities products. Manufactures and distributes workplace and maintenance items and manages brands…
Serves UK businesses buying health, safety and facilities supplies through ecommerce and catalogues, including companies needing workplace essentials and operational products.
Financial Health
HealthyHealthy · 9% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud-based software for automated pre-employment background screening. Platform performs identity, criminal record, right‑to‑work, education and employment verification checks, reference…
Serves HR and recruiting teams at businesses of all sizes, from small firms to enterprises, with emphasis on finance, health and social care, childcare and education employers.
Financial Health
StrongStrong · Growing, Hiring · 95% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides outsourced B2B sales development and marketing services for technology and enterprise organisations, including demand generation, account‑based marketing campaigns, pipeline development,…
Serves B2B technology scale-ups and enterprise organisations with complex go-to-market needs, targeting senior sales and marketing leaders pursuing high-value, hard-to-penetrate accounts.
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides software platforms and data services for insurance retailers and providers, including policy administration systems, digital customer experience tools, telematics and property…
Serves major UK insurance retailers, personal lines insurers, brokers and insurance brands, including organisations focused on digital consumer insurance and connected-device propositions.
Financial Health
StrongStrong · Profitable · 3% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsProvides enterprise asset management software that helps organisations track equipment, schedule preventive maintenance, manage work orders, parts inventory and inspections, and monitor asset…
Serves B2B and public-sector organizations managing facilities, assets and workplaces, including education, energy and transport, government, healthcare, manufacturing, software and business services…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides a software-as-a-service platform for corporate digital identity and KYC/AML compliance. The platform automates client onboarding and due diligence by aggregating public data,…
Serves B2B financial institutions, including corporate and investment banks, commercial banks, challenger banks, correspondent banks, and managed service providers with KYC and AML compliance needs.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides HR and payroll software and services, including payroll processing, payroll outsourcing, and payroll bureau software. Offers HR management tools for absence tracking, performance management,…
Serves UK businesses’ HR, payroll and finance teams, including small businesses and employers in education, facilities management, financial services, retail, manufacturing, sport and leisure,…
Financial Health
StableStable · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops enterprise transformation software delivered as a SaaS suite. Provides tools for enterprise architecture management, strategic and application portfolio management, business process and data…
Serves large enterprises and complex organizations worldwide, especially enterprise architecture, IT portfolio, governance, risk, compliance, business architecture and transformation teams aligning…
Financial Health
StableStable · -59% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsDevelops enterprise software for desktop application interoperability, enabling organisations to integrate web, native and legacy systems into a unified workspace. Provides tools for application…
Sells to enterprise financial services firms, including capital markets buy-side and sell-side teams, insurance organisations, and software vendors needing desktop workflow integration for users of…
Financial Health
StableStable · Hiring · 10% CAGR over 1y
Location
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Provides cyber security consulting and managed services including penetration testing, incident response, threat intelligence, vulnerability management, cloud and application security assessments,…
Sells to large enterprises and government bodies needing cyber security services, particularly in financial services, legal, retail, public sector, transport, technology, energy, manufacturing and…
Location
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Provides e‑commerce returns management software and logistics services for retailers and brands, including customer returns portals, exchanges and refunds processing, carrier integrations,…
Serves eCommerce retailers, marketplaces and consumer brands, including Shopify merchants, plus parcel carriers, postal operators, 3PLs and technology partners seeking integrations or white-label…
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Financial sub-scores
Computed from 2 filingsSupplies electricity, gas and water to businesses, offering fixed and flexible energy tariffs, renewable electricity and carbon‑neutral gas options. Provides smart meter installation, energy…
Serves micro, small and large businesses, public sector organisations, energy brokers and commercial development projects seeking business utilities and new connections.
Financial Health
DistressedDistressed
Location
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Provides cloud-based market intelligence and analytics platform for ocean and air freight rates, offering benchmarking, rate indices, carrier performance data, and tools for tendering, forecasting,…
Serves B2B freight stakeholders: enterprise shippers, freight forwarders, ocean carriers, liners and airlines, plus procurement, logistics, supply chain and finance teams across manufacturing,…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsProvides specialist commercial insurance products including cyber, professional liability, management liability, environmental and transaction liability cover. Offers policies for sectors such as…
Serves insurance brokers and businesses worldwide, from private enterprises to large corporates, across technology, healthcare, manufacturing, financial institutions, professional services, media and…
Financial Health
DistressedDistressed · -25% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides software platforms for the property and conveyancing sector. Offers systems for sales lead generation, quotation, client onboarding with ID and AML checks, electronic…
Serves B2B organisations in the property transaction market, including conveyancers, estate agents, mortgage brokers, panel managers and lenders involved in residential home-moving and conveyancing…
Financial Health
StrongStrong
Location
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Computed from 3 filingsProvides marketing and media consulting services to advertisers, including media auditing, marketing effectiveness analysis, agency selection, governance of media spend, and data‑driven optimisation…
Serves large enterprise advertisers and global consumer brands, especially marketing, media and procurement teams responsible for advertising strategy, agency partnerships, governance and media…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides professional services and technology to insurance and financial services organisations, including claims management, forensic accounting, catastrophe and loss adjusting, consulting, legal…
Serves B2B clients in insurance, financial services and other highly regulated sectors, including leading and global businesses. Targets insurers, claims teams, legal and risk functions, and…
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsProvides business telecommunications and IT networking services, including dedicated leased lines, full‑fibre and wireless connectivity, managed LAN and Wi‑Fi, SD‑WAN, VoIP and Microsoft Teams…
Serves UK businesses, commercial landlords and wholesale channel partners, especially organisations in Manchester, London, Leeds, Birmingham, Liverpool and Cardiff needing business-grade network and…
Financial Health
HealthyHealthy
Location
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Provides employment background screening and verification services, including CV validation, identity checks, criminal record checks, and right‑to‑work verification. Offers automated screening…
Serves B2B employers, HR teams and recruitment teams that need to vet candidates and existing staff, including organisations hiring internationally or operating in regulated, compliance-sensitive…
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Financial sub-scores
Computed from 5 filingsProvides cloud-based communications and productivity services including VoIP business phone systems, video conferencing, team messaging, contact centre software, business email, file backup, and…
Serves B2B customers including small businesses, healthcare, legal, financial services, automotive, retail and education organisations, plus MSPs, VARs, service providers and carriers.
Financial Health
StableStable · -64% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides cloud-based business communications software including VoIP phone systems, virtual numbers, call routing, power dialers and call recording, with AI transcription and analytics, plus…
Serves B2B organisations from very small firms to enterprises, especially staffing and recruiting agencies, sales teams, customer service teams and call centres needing to communicate with clients,…
Financial Health
StableStable · Hiring · 12% CAGR over 2y
Location
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Provides specialist commercial insurance products including cyber, professional liability, management liability, product recall, terrorism and environmental liability. Develops and underwrites…
Sells to businesses via insurance brokers, especially private enterprises, large corporates and firms in sectors such as technology, healthcare, fintech, manufacturing, retail, construction, media,…
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Provides consulting and managed services to telecommunications, media, and technology companies, including strategy and management consulting, analytics and data science, network and video platform…
Serves telecommunications carriers, digital media and broadcasting companies, and technology firms worldwide, targeting business leaders, operational teams, and product, network, IT, sales and…
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Provides a software platform for publicly listed companies to manage investor relations, including shareholder communication, content distribution, event and announcement sharing, and analytics to…
Serves listed public companies and their investor relations teams, especially ASX, LSE, AIM and AQSE issuers seeking to engage shareholders, retail investors and high-net-worth investors at scale.
Financial Health
N/AN/A
Location
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Supplies marine fuels and energy products to the shipping industry, including conventional bunker fuels, biofuels, LNG and emerging alternative fuels. Provides cargo procurement and trading, storage…
Sells to commercial maritime customers, including shipowners, fleet operators, charterers and other shipping businesses needing marine fuels and lower-carbon energy solutions across major global…
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Financial sub-scores
Computed from 3 filingsProvides an embedded finance platform that enables e‑commerce platforms, payment service providers and banks to offer working capital funding to small businesses. Integrates via APIs and manages…
Serves SMEs seeking business funding and B2B partners such as ecommerce and technology platforms, payment service providers, banks and brokers with merchant customer bases across the UK, Europe and…
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides digital consultancy, experience design and software engineering services. Develops web and mobile products, generative AI solutions and IoT systems, offering product strategy, UX research,…
Serves B2B organisations, including enterprise and growth-stage teams, seeking external digital expertise for customer and employee-facing products, AI initiatives, connected systems and digital…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT services and technology consulting, including cloud infrastructure, cybersecurity, connectivity, data and AI solutions, digital workplace tools, and IT operations management,…
Serves CIOs, IT managers, operations and finance leaders in not-for-profit organisations, housing associations, legal services firms, consultancies and hospitality businesses.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsDevelops data curation and knowledge graph technology for biopharma research. Aggregates and structures biomedical literature and datasets to identify gene, drug and disease relationships, supporting…
Serves B2B bioinformatics and research teams in biopharma, including pharmaceutical and biotech companies involved in drug discovery, target validation and disease research.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 2 filingsProvides consulting, implementation and optimisation services for customer experience and contact centre operations, including AI and automation, cloud migration, CRM integration, workforce…
Serves large B2B and public-facing organisations with complex customer service operations, targeting CX, contact centre, IT and digital transformation leaders across sectors such as travel,…
Financial Health
StableStable · Hiring · 66% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides consulting services to the property and construction sector, including architecture, project management, cost management, civil and structural engineering, building services engineering,…
Serves public and private sector property and construction clients, including developers, investors, local authorities, healthcare bodies, education providers, housing associations, and operators in…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsProvides engineering, procurement and construction management (EPCM) services for energy infrastructure projects, including natural gas processing, oil and heavy oil facilities, pipelines, carbon…
Serves B2B clients in the hydrocarbon and energy sectors, including natural gas, conventional oil, heavy oil, pipelines, carbon capture, hydrogen, power generation and emissions-reduction project…
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Computed from 3 filingsDevelops and supplies electronic security and automation systems, including intelligent key and asset management cabinets, access control readers, wireless locks, vehicle identification systems,…
Serves B2B and public-sector organisations in healthcare, education, emergency and custodial services, utilities, facilities management, fleet operations and industrial safety, plus security…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsProvides specialty insurance and reinsurance underwriting for commercial risks including property, energy, marine and aviation. Operates insurance syndicates and underwriting platforms and manages…
Serves commercial insurance buyers and intermediaries in specialist risk markets, including property, energy, marine and aviation. Also targets institutional investors and shareholders through its…
Financial Health
HealthyHealthy · 0% CAGR over 6y
Location
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Computed from 5 filingsProvides scientific and environmental consulting focused on chemical regulation and product stewardship. Advises companies on global chemical notifications, hazard communication, pesticides and…
Serves B2B manufacturers, importers and exporters in chemicals, consumer products, cosmetics, automotive, aerospace, advanced manufacturing, polymers, nanomaterials, mining and energy.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Provides utility and infrastructure services including design, construction and maintenance of water, wastewater, gas and power networks. Also delivers transport infrastructure works, district…
Serves UK utility providers and infrastructure asset owners/operators in water, wastewater, power, gas, transport, district heating and related sectors, typically large organisations needing…
Financial Health
N/AN/A
Location
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Computed from 5 filingsManufactures oil‑free centrifugal air and gas compressors for industrial applications. Supplies engineered compressor packages, control systems, lubricants, parts, and airend upgrades, and provides…
Sells to industrial and manufacturing businesses needing centrifugal air and gas compressors, including buyers in air separation, chemical processing, electronics, EV battery, food and beverage,…
Financial Health
StableStable · -8% CAGR over 5y
Location
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Provides energy market intelligence services including data analysis, price and network charge forecasting, regulatory reporting, consultancy, and training for energy suppliers, generators, financial…
Serves B2B customers across the energy sector, including suppliers, renewable generators, flexibility providers, third-party intermediaries, financial and professional services firms, and corporate…
Financial Health
N/AN/A
Location
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Provides management and support services for insurance underwriting businesses, including Lloyd’s syndicates and managing general agents. Services include underwriting management, actuarial and…
Serves insurance businesses, MGAs, insurers and underwriting entrepreneurs seeking to launch or grow Lloyd’s syndicates, captive syndicates, special purpose arrangements or delegated underwriting…
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Develops and manufactures lithium‑ion batteries for electric vehicles and battery energy storage systems. Operates large-scale battery production facilities supplying automotive manufacturers and…
Serves automotive OEMs producing zero-emission electric vehicles and energy storage providers, targeting large-scale battery customers in key markets across North America, Europe and Asia.
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Financial sub-scores
Computed from 5 filingsDevelops AI-based anti‑money laundering software for financial institutions, providing client and transaction screening, transaction monitoring, sanctions and PEP checks, and risk assessment tools…
Serves B2B financial institutions and regulated firms, especially banks, payments providers, and asset and wealth management organisations with financial crime compliance obligations.
Financial Health
DistressedDistressed · -12% CAGR over 4y
Location
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Computed from 5 filingsDevelops web‑to‑print photo commerce websites and mobile apps that allow retailers, photo labs and chains to sell personalised photo products online. Platforms enable customers to upload photos and…
Serves photo labs, retail chains, high street retailers and global companies in the personalisation and photo gifting industry, in the UK and overseas.
Financial Health
DistressedDistressed · -21% CAGR over 4y
Location
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Computed from 2 filingsProvides data and AI consulting, training, and talent programmes. Recruits and trains early‑career consultants through an attract‑train‑deploy model, embeds them in client teams, and delivers…
Targets B2B data and technology leaders in organisations needing extra data and AI capacity, embedded consultants, team upskilling, or support scaling analytics, governance and LLM capabilities.
Financial Health
DistressedDistressed · -43% CAGR over 1y
Location
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Computed from 2 filingsProvides recruitment and staffing services focused on data, analytics and artificial intelligence roles. Sources permanent, contract and executive talent across areas such as data science, machine…
Serves businesses globally hiring data and AI talent, from project teams to senior leaders, across analytics, digital marketing, risk, life sciences, computer vision and data governance; also engages…
Financial Health
DistressedDistressed · -16% CAGR over 1y
Location
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Computed from 5 filingsProvides recruitment and headhunting services for venture‑backed SaaS and technology companies, focusing on go‑to‑market roles such as sales, marketing and revenue leadership, and connecting…
Serves venture-capital-backed SaaS and tech companies worldwide, particularly founders and go-to-market leaders scaling commercial teams; also engages SaaS candidates seeking new roles.
Financial Health
StableStable · -70% CAGR over 4y
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Computed from 5 filingsProvides management consultancy and operational support to social housing organisations, including asset management, procurement, finance, data intelligence, compliance, repairs and maintenance, and…
Serves UK local authorities, councils, housing associations and other social housing organisations, particularly leaders responsible for property, asset management, repairs, compliance, procurement…
Financial Health
StrongStrong · Growing, Hiring · 88% CAGR over 4y
Location
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Computed from 4 filingsDesigns and manufactures reverse osmosis desalination and water treatment systems for marine, defence, oil and gas, and industrial use, and provides plant refurbishment, commissioning, hire,…
Sells to B2B and public-sector buyers in defence/naval, oil and gas, cruise ship and industrial sectors, including operators, shipbuilders and facilities teams with plant specification, retrofit or…
Financial Health
StableStable · -77% CAGR over 3y
Location
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Computed from 5 filingsProvides accountancy and business advisory services including audit, tax planning, corporate finance, outsourced accounting, payroll, financial planning, restructuring and insolvency advice, HR…
Serves commercial and nonprofit organisations, owner-managed and large corporate businesses, family businesses, professional firms and private clients across sectors including charities, education,…
Financial Health
StrongStrong · Hiring · 3% CAGR over 4y
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How Pinpoint usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pinpoint is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Recruitment
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Frequently asked questions
How many UK B2B companies use Pinpoint?
What share of UK B2B companies run Pinpoint?
How is Pinpoint usage detected?
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