Recruitment Used by UK B2B Companies: Market Share (2026)
Detected Recruitment market share across 1,823 UK B2B companies, with WP Job Openings leading at 17.2% (313 companies).
Among 112,345 trading UK B2B companies, 1,823 have a detectable recruitment system. Usage is spread across 20 systems, with WP Job Openings on 17.2% (313), Workable on 15.2% (278), Teamtailor on 14.3% (261) and Greenhouse on 10.5% (192).
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Size band changes the order, but only by a narrow margin. WP Job Openings leads Under 10 employees with 18.0% of 1,017 companies, Workable leads 10–50 employees with 17.5% of 616 companies, and WP Job Openings leads Over 50 employees with 16.8% of 190 companies.
The long tail is still visible: 12 further systems cover 476 companies. Ashby, iCIMS, Volcanic and JazzHR each sit below 6% of detected use, and no single system reaches one-fifth of the 1,823-company cohort.
1,823
B2B with detected Recruitment
Of 112,345 UK B2B
1.6%
Detection rate
2026
20
Systems detected
In this category
17.2%
Leader share
WP Job Openings
UK B2B Recruitment market share
Share of the 1,823 UK B2B with a detectable system. As of June 2026.
Recruitment compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| WP Job Openings | 313 | 17.2% | 7 | 23.6% | Small employers, lower London share |
| Workable | 278 | 15.2% | 8 | 46.4% | Small employers, London-leaning usage |
| Teamtailor | 261 | 14.3% | 10 | 41.8% | 10-headcount employers, London-leaning |
| Greenhouse | 192 | 10.5% | 5 | 47.4% | Micro employers, London-leaning usage |
| Ashby | 99 | 5.4% | 7 | 61.6% | Small employers, London-heavy usage |
| iCIMS | 87 | 4.8% | 7 | 27.6% | Small employers, lower London share |
| Volcanic | 84 | 4.6% | 12 | 27.4% | Slightly larger SMEs, lower London share |
| JazzHR | 71 | 3.9% | 5 | 46.5% | Micro employers, London-leaning usage |
| Firefish | 67 | 3.7% | 8 | 17.9% | Small employers, low London share |
| Pinpoint | 64 | 3.5% | 9 | 43.8% | Small employers, London-leaning usage |
| Recruitee | 62 | 3.4% | 7 | 33.9% | Small employers, mixed UK usage |
| JobAdder | 61 | 3.3% | 7 | 24.6% | Small employers, lower London share |
| SmartRecruiters | 55 | 3% | 8 | 40% | Small employers, London-leaning usage |
| Breezy HR | 52 | 2.9% | 8 | 32.7% | Small employers, mixed UK usage |
| Live Vacancies | 49 | 2.7% | — | — | View these companies in Firmbase → |
| Zoho Recruit | 48 | 2.6% | — | — | View these companies in Firmbase → |
| Occupop | 32 | 1.8% | — | — | View these companies in Firmbase → |
| Networx Recruitment | 26 | 1.4% | — | — | View these companies in Firmbase → |
| Harri | 5 | 0.3% | — | — | View these companies in Firmbase → |
| MyNewTerm | 4 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Recruitment system shifts with company size: among UK B2B with under 10 employees, WP Job Openings leads at 18% of the 1,017 with a detectable system; among UK B2B with 10–50 employees, Workable leads at 17.5% of the 616 with a detectable system; and among UK B2B with over 50 employees, WP Job Openings leads at 16.8% of the 190 with a detectable system.
Under 10 employees
18% of band
1,017 companies sit in this band, with WP Job Openings leading at 18.0%. The wider market remains fragmented, with 20 systems detected across UK B2B companies.
10–50 employees
17.5% of band
616 companies sit in this band, where Workable leads at 17.5%. Teamtailor and Greenhouse remain close in the overall ranking, on 14.3% (261) and 10.5% (192).
Over 50 employees
16.8% of band
190 companies sit in this band, with WP Job Openings leading at 16.8%. The band is smaller than the sub-10 and 10–50 employee groups, so shares are more exposed to movement in the long tail.
How Recruitment usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2B by Recruitment
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Frequently asked questions
What is the most-used Recruitment among UK B2B companies?
How many UK B2B companies have a detectable Recruitment?
What is a Recruitment?
How is Recruitment usage detected?
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What is the best Recruitment for UK B2B companies?
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