B2B Companies Using VouchedFor in the UK: 68 Active Firms (2026)
B2B review-tech adopters use trust and reputation tooling to support consultative sales in the UK business-services market.
Within consultative B2B services, adviser-review tooling tends to sit close to the revenue team rather than the IT estate. Wealth managers, accountants and insurance intermediaries use it to give prospects external validation before a call, proposal or referral hand-off. Adoption usually signals a direct-channel posture: enough inbound traffic to merit public proof points, a compliance-aware marketing function, and sales cycles where individual adviser credibility matters. The typical buyer is not chasing high-volume checkout conversion; it is trying to reduce perceived risk in relationship-led procurement and professional-client selection.
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The UK adoption cohort is small: 68 trading companies are detected running this review-validation stack. Reported headcount totals 638, which points to a mainly owner-managed and small-team footprint rather than enterprise deployment. In the detected reviews category, the system sits ninth with a 1.6% share of a 4,341-company sector denominator, behind broader horizontal review tools and several vertical review plugins. Registered offices skew towards London at 20.6%, with North West at 14.7%, South East at 11.8%, South West at 10.3% and East Midlands at 8.8%.
Regulatory exposure follows the underlying activity, not the review widget. Financial-advice, insurance, telecoms, data-processing and professional-service users may carry different permissions, conduct rules and client-record duties, so procurement teams tend to treat reputation software as part of a wider compliance stack. The ICO position matters for direct marketing around these sites: PECR covers live and automated calls, electronic mail and fax; corporate email and text marketing does not require PECR consent, but senders must identify themselves and offer a valid opt-out route. UK GDPR still applies where business-contact personal data is processed, and live B2B calling requires CTPS and TPS screening where relevant.
Adoption appears likely to remain selective rather than universal. The main pull is from adviser-led services where reputation is personal, search journeys begin before a referral call, and buyers want evidence of client experience without disclosing much internal process. Review validation also tends to be bundled with marketing automation, website analytics and paid-acquisition work, which makes agency and compliance oversight part of the buying cycle. Scale-up scarcity in this cohort suggests replacement and consolidation may matter as much as new adoption, especially where firms standardise on fewer public proof-point systems.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of VouchedFor varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run VouchedFor (48 detected). 0.1% of the 31,788 companies with 10–50 employees run VouchedFor (20 detected). 0% of the 3,773 companies with over 50 employees run VouchedFor (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
68
Active firms
2026
1.6%
Of detected Reviews share
UK B2B
7
Median headcount
Filed accounts
155
Verified directors
Across this cohort
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Key facts
2% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
The review system in scope accounts for 1.6% of 4,341 B2B companies with a detected review system, ranking ninth among the listed systems.
The sector mix skews towards advisory services: 66.2% (45) are tagged wealth management, 26.5% (18) accounting and audit, and 5.9% (4) insurance.
London accounts for 20.6% (14) of the cohort, ahead of the North West at 14.7% (10) and the South East at 11.8% (8).
Co-detected marketing infrastructure is common: 69.1% (47) show bot-filtering tooling, 63.2% (43) tag-management tooling and 47.1% (32) paid-search tooling.
B2B marketing use still sits under PECR and UK GDPR where direct marketing or personal data is involved; ICO guidance also requires clear sender identity and a valid opt-out route.
Reviews & ratings market share among UK B2B
Share of the 4,341 UK B2B with a detectable system. As of June 2026.
What else do VouchedFor-running B2B run?
Share of the 68 VouchedFor-running UK companies where each technology was also detected. As of June 2026.
Where VouchedFor B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£496.7K
Median UK turnover
0%
Above £5M turnover
2
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 108 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using VouchedFor
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides FCA regulatory compliance consulting for financial services firms. Offers outsourced compliance support, FCA authorisation assistance, regulatory health checks, file reviews, due diligence,…
Serves FCA-regulated financial services firms, including investment firms and businesses seeking authorisation, that need external compliance support or outsourced compliance capability.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides employee benefits consultancy to employers and pension trustees, including workplace pension scheme setup and reviews, automatic enrolment support, trustee services, workplace insurance…
Serves organisations, employers and pension scheme trustees, alongside employees of corporate clients and other private individuals seeking financial planning support.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides support services to financial advisers and financial planning firms, including business development guidance, resources, and regulatory oversight through an FCA‑authorised network, helping…
Serves financial advisers and financial planning business owners seeking business support, strategic guidance and a regulated advice network, including advisers looking to join or grow their practice.
Financial Health
StrongStrong · Hiring · 78% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides financial planning and wealth management advice to individuals, families, businesses and trustees. Services include investment planning, retirement planning, protection advice, mortgages and…
Serves private clients, individuals and families, as well as business owners, company directors, corporate clients, professional partnerships and trustees seeking financial planning support.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial advice and planning services for employers and individuals, including workplace pensions, employee benefits schemes, healthcare benefits, investment planning and private wealth…
Serves UK employers and HR teams managing employee benefits, alongside UK-based individuals seeking private wealth and personal financial planning advice.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice and planning services including retirement planning, investment planning, care fee planning for later life, workplace pensions and employee benefits. Advises…
Serves private clients, trustees and businesses, mainly in London and South East England, including retirees or later-life planners, investors with £150k+, and employers managing workplace pensions…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides financial planning and wealth management advice to private individuals and businesses, including investment management, retirement planning, inheritance tax planning, protection planning,…
Serves private and corporate clients across the UK, including senior executives, company directors, City professionals, contractors, business owners and people planning for or living in retirement.
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 2y
Location
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Computed from 3 filingsProvides financial planning and advisory services including investment planning, retirement planning, insurance and protection, legacy and estate planning, mortgage advice, and tax planning. Also…
Serves individuals, families and business owners across Northern Ireland, including clients seeking personal financial planning and employers needing employee benefits, business pensions and tax…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management advice for individuals and businesses. Services include investment planning, retirement planning, protection, mortgages, corporate financial advice,…
Serves private clients, business owners, company directors, employers and professionals seeking financial planning, wealth management, retirement, protection and financial wellbeing advice.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and advisory services including retirement planning, cashflow modelling, estate planning and risk assessment. Advises individuals, families and business owners, and…
Serves individual clients and businesses, including retirees, business owners, professionals and families, plus employers seeking workplace pensions, group risk, insurance and employee benefits.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and wealth management advice to individuals and employee benefits consultancy to employers. Services include retirement and investment planning, workplace benefits design,…
Serves UK-based individuals seeking financial planning and employers needing employee benefits advice, consultancy and ongoing support, including HR, finance and business decision-makers.
Financial Health
HealthyHealthy · Growing · 2% CAGR over 2y
Location
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals, business owners, and company directors. Services include investment planning, retirement planning, protection and insurance…
Serves business owners, company directors, city professionals and private clients, including families seeking wealth management and financial planning advice across the Midlands.
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Provides pensions consulting, actuarial and covenant advisory, investment consulting, and administration services for occupational pension schemes. Also offers trustee governance support,…
Serves UK pension schemes, trustees, employers and scheme members, as well as insurers in the life and bulk annuities market. Targets organisations needing pensions advisory, administration,…
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management advice to individuals and businesses, including investment management, retirement and protection planning, mortgages, and specialist banking. Also…
Serves a mix of B2B and private clients, including private equity and corporate finance professionals, business owners, company directors, individuals and families.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice to individuals and businesses, covering personal and corporate pensions, mortgages, equity release, investment planning, inheritance tax planning, and protection…
Serves private individuals and families, plus business owners and corporate clients, including small businesses working with accountants or solicitors, primarily in Cornwall, Plymouth, London and the…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and wealth management advice, including investment planning, retirement and pension advice, protection insurance, mortgages, and employee benefits. Works with private…
Serves private clients, business owners, company directors, senior corporate executives, sports professionals, charities, and employers seeking employee benefits support.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals, business owners and companies, including investment planning, retirement planning, protection, mortgages, corporate financial…
Serves individuals, private clients, business owners, company directors, contractors, medical professionals and family-owned businesses in central Scotland.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides independent financial advice and planning services to individuals, families and businesses, including investment management, retirement planning, protection and insurance advice, tax…
Serves UK individuals and families with personal wealth, retirement, tax or legacy planning needs, plus employers and business owners across sectors responsible for staff and business financial…
Financial Health
StableStable · 3% CAGR over 1y
Location
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals and businesses. Services include investment management, retirement planning, protection and insurance planning, mortgages and…
Serves private clients, retirees, business owners, professional partnerships, senior corporate executives and company directors, primarily individuals and businesses in the North West seeking…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice to individuals and businesses, covering pensions, investments, retirement planning, inheritance tax planning, life assurance, health insurance, and annuities,…
Serves individuals, families, business owners and companies with personal and commercial financial planning needs, including pensions, investments, protection and inheritance tax.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and wealth management advice to business owners, executives and private clients. Services include investment planning, retirement planning, protection and insurance…
Serves business owners, senior corporate executives, company directors, retirees and private clients seeking financial advice for personal, family and business wealth.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides financial planning and wealth management advice to individuals and businesses, including investment management, retirement planning, protection planning, mortgages, corporate financial…
Serves UK individuals and corporate clients, including medical professionals, company directors, contractors and private clients seeking wealth management advice.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice and planning services to individuals and businesses, including wealth management, mortgage advice, workplace pension planning, employee benefits consulting, and…
Serves a mix of B2C and B2B clients, including individuals, families, first-time buyers, remortgagers and property investors, plus businesses needing workplace pensions, employee benefits, business…
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides personal and corporate financial planning and wealth management advice, including investment planning, retirement planning, protection insurance, inheritance tax planning, mortgages,…
Serves private individuals, families, business owners and corporate clients who need advice on managing, preserving or transferring wealth and protecting personal or business finances.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides financial planning and wealth management advice including investment planning, retirement planning, protection planning, mortgages and specialist banking, and corporate financial services…
Serves individuals, families and businesses across the UK, including private clients, business owners, company directors, contractors and legal professionals.
Financial Health
WeakWeak · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals and businesses, including investment planning, retirement planning, protection, mortgages, and intergenerational wealth…
Serves individuals and businesses in the south of England, including business owners, senior corporate executives and company directors seeking wealth and financial planning advice.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides independent financial planning and wealth management advice to individuals and businesses. Services include retirement planning, investment planning, pensions, employee benefits advice, and…
Serves individuals, businesses and partner organisations needing financial planning, including wealth builders, retirees from public and private sector careers, business owners exiting companies,…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides wealth management and financial planning advice to private and corporate clients, including investment management, retirement planning, protection planning, mortgages, and corporate…
Serves private individuals and corporate clients, including existing and retired police officers and staff, medical professionals, business owners, retirees and people planning retirement.
Financial Health
HealthyHealthy · -81% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and advisory services to individuals and businesses, including advice on savings and investments, pensions, retirement planning, tax and estate planning, financial…
Serves a mix of B2C and B2B clients: private individuals planning pensions, investments, retirement and estates, and businesses managing workplace pensions and employee benefits.
Financial Health
HealthyHealthy · Profitable · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial and wealth management advice to individuals and businesses, including investment planning, retirement planning, protection insurance, mortgages and specialist banking, and…
Sells to individuals and businesses across the UK seeking wealth management advice, including personal clients planning investments, retirement, protection and intergenerational wealth, as well as…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Computed from 4 filingsProvides independent financial planning and advisory services for individuals and businesses, including investment and savings advice, retirement and pension planning, tax planning, insurance and…
Serves private individuals, families and businesses, including retirement savers, investors, mortgage customers, employers with workplace pensions, and company directors or shareholders in Kent,…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and wealth management services including investment management, pensions, retirement planning and protection advice. Advises private individuals, company directors and…
Serves personal and business clients, including private investors, responsible investors, company directors, medical professionals and legal professionals.
Financial Health
StableStable · Hiring · 5% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides wealth management and financial advisory services to individuals and businesses, including investment planning, retirement planning, protection, mortgages and specialist banking, and…
Serves private clients and corporate clients, including business owners, company directors, senior executives, City professionals and sports professionals.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management advice to individuals, families, and businesses. Services include investment planning, retirement planning, protection and insurance advice,…
Serves private clients, families, business owners and senior corporate executives across South East England and London.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management services for private and corporate clients. Advises on investment planning, retirement planning, protection, mortgages, and intergenerational wealth,…
Serves private clients with significant capital or higher incomes, alongside business owners, company directors, senior corporate executives, contractors and legal professionals.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management advice to individuals and business owners, including investment management, retirement planning, protection planning, mortgages, corporate financial…
Serves individuals and business owners seeking wealth management and financial advice, including private clients needing investment, retirement, protection, mortgage, long-term care and…
Financial Health
StableStable · -4% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides accounting and tax advisory services including bookkeeping, payroll, audit and assurance, company secretarial support, and business startup compliance. Offers cloud accounting and financial…
Sells to businesses, especially contractors, startups, and organisations in engineering and construction, IT, medical, e-commerce, and charities/non-profits. Serves limited companies seeking…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides financial planning and advisory services for individuals and businesses, including investment strategy, pension and tax planning, estate planning, life and health insurance advice, mortgage…
Serves private clients, homebuyers and landlords needing financial advice or mortgages, alongside corporate clients seeking financial planning, group pensions, corporate insurance and employee…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsProvides financial planning and wealth management advice to individuals and businesses. Services include investment management, retirement and pension planning, protection and insurance advice,…
Serves private clients and families, retirees, business owners, company directors, medical, city and sports professionals, plus professional partners across Dorset, Wiltshire and surrounding counties.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial planning and wealth management advice to private and business clients, including investment planning, retirement planning, protection planning, mortgages, corporate financial…
Serves private individuals, families and business clients seeking financial advice, wealth management, retirement planning, protection, mortgages and corporate financial services.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides independent financial advice to individuals and businesses on savings, investments, pensions, retirement planning, income protection and mortgages, recommending financial products from…
Serves UK-based individuals and businesses seeking independent financial advice on personal finance, employee or business protection, pensions, retirement, savings, investments and mortgages.
Financial Health
StableStable · -4% CAGR over 4y
Location
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Computed from 3 filingsProvides financial planning and wealth management advice to private and corporate clients. Services include investment planning, retirement planning, protection planning, mortgages, corporate…
Serves both private individuals and corporate clients seeking wealth management advice, including business owners and company directors, across areas such as retirement, investment, protection,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides financial planning and wealth management advice to individuals, families, businesses and trusts, including investment planning, retirement and pension advice, protection insurance,…
Serves individuals, families, private clients, business owners, company directors, trusts and professionals seeking financial advice, including retirement, protection, mortgages, corporate services…
Financial Health
HealthyHealthy · Hiring · 34% CAGR over 2y
Location
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Computed from 4 filingsProvides financial planning and wealth management advice to private individuals and businesses, including investment planning, retirement and pension advice, protection planning, mortgages, long‑term…
Serves private individuals and corporate clients, including business owners, company directors, retirees, and families planning long-term care or intergenerational wealth matters.
Financial Health
StableStable · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsProvides accounting and business advisory services to businesses and individuals, including preparation of accounts, VAT and payroll, tax returns, R&D tax credit and SEIS/EIS claims, forensic…
Serves entrepreneurs, SMEs and corporates across the UK, including R&D-active businesses, film-sector companies, firms seeking investment reliefs, and some individuals with personal tax affairs.
Financial Health
StableStable · Hiring · 62% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides financial planning and wealth management advice to individuals and businesses, including investment management, retirement planning, protection planning, mortgages, and intergenerational…
Serves affluent individuals and business clients, including business owners, company directors, city professionals, people in retirement, and families managing intergenerational wealth.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides personal and business financial planning and wealth management advice, including investment planning, retirement planning, protection, mortgages, and corporate financial services, acting as…
Serves private clients and business customers seeking wealth management advice, with specialist focus on medical professionals, business owners, sports professionals and corporate clients.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides financial and wealth management advice to private and corporate clients, including investment planning, retirement and pension advice, protection planning, mortgages, and intergenerational…
Serves private individuals, families and corporate clients seeking face-to-face wealth management advice, including people managing pensions, investments, trusts, retirement planning and business…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides financial planning and wealth management advice to individuals and businesses, including investment planning, retirement planning, protection and insurance advice, mortgage and specialist…
Serves individuals, families and business clients, including medical professionals, business owners, senior corporate executives, company directors and people approaching or in retirement, mainly in…
Financial Health
StableStable · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides financial and wealth management advice to individuals and businesses, including investment planning, retirement planning, protection planning, mortgages and specialist banking, corporate…
Serves individuals, families, retirees, women, business owners and company directors, as well as businesses across the UK seeking personal or corporate wealth advice.
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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How VouchedFor usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
VouchedFor is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Reviews & ratings
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Frequently asked questions
How many UK B2B companies use VouchedFor?
What share of UK B2B companies run VouchedFor?
How is VouchedFor usage detected?
What size B2B companies use VouchedFor in the UK?
What do VouchedFor-running B2B companies also run?
Can I get contact details for these companies?
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