Reviews & ratings Used by UK B2B Companies: Market Share (2026)
Detected reviews and ratings market share across 4,055 of 112,345 trading UK B2B companies; Trustindex accounts for 41.4% of detected companies.
Among 112,345 trading UK B2B companies, 4,055 have a detectable Reviews & ratings system. There are 16 systems in view, with Trustindex on 41.4% (1,680) and Trustpilot on 28.9% (1,171) taking the two largest shares.
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Trustindex leads both Under 10 employees, at 43.0% of 2,465 companies, and 10–50 employees, at 41.2% of 1,395 companies. Trustpilot leads only in Over 50 employees, where it accounts for 34.9% of 195 companies.
Rich Plugins Reviews holds 10.8% (436), followed by Reviews.io at 6.1% (248), Feefo at 5.8% (234), ReviewSolicitors at 2.7% (109), Judge.me at 2.6% (106) and Inffuse Testimonials at 1.8% (74). The long tail runs to 8 further systems covering 189 companies.
4,055
B2B with detected Reviews & ratings
Of 112,345 UK B2B
3.6%
Detection rate
2026
16
Systems detected
In this category
41.4%
Leader share
Trustindex
UK B2B Reviews & ratings market share
Share of the 4,055 UK B2B with a detectable system. As of June 2026.
Reviews & ratings compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Trustindex | 1,680 | 41.4% | 7 | 13.2% | 7-employee median, 41.4% share |
| Trustpilot | 1,171 | 28.9% | 7 | 19% | 7-employee median, 28.9% share |
| Rich Plugins Reviews | 436 | 10.8% | 8 | 14.2% | 8-employee median, 10.8% share |
| Reviews.io | 248 | 6.1% | 9 | 14.9% | 9-employee median, 6.1% share |
| Feefo | 234 | 5.8% | 7 | 15.4% | 7-employee median, 5.8% share |
| ReviewSolicitors | 109 | 2.7% | 14 | 14.7% | 14-employee median, 2.7% share |
| Judge.me | 106 | 2.6% | 7 | 21.7% | 7-employee median, 2.6% share |
| Inffuse Testimonials | 74 | 1.8% | 8 | 20.3% | 8-employee median, 1.8% share |
| VouchedFor | 68 | 1.7% | 7 | 20.6% | 7-employee median, 1.7% share |
| Yotpo | 56 | 1.4% | 7 | 28.6% | 7-employee median, 1.4% share |
| VocalReferences | 32 | 0.8% | — | — | Buy these companies as a spreadsheet → |
| MyReviews | 31 | 0.8% | — | — | Buy these companies as a spreadsheet → |
| Bazaarvoice | 29 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| Working Feedback | 10 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| The ESTAS | 8 | 0.2% | — | — | Buy these companies as a spreadsheet → |
| Rated Trips | 5 | 0.1% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Reviews & ratings system shifts with company size: among UK B2B with under 10 employees, Trustindex leads at 43% of the 2,465 with a detectable system; among UK B2B with 10–50 employees, Trustindex leads at 41.2% of the 1,395 with a detectable system; and among UK B2B with over 50 employees, Trustpilot leads at 34.9% of the 195 with a detectable system.
Under 10 employees
43% of band
Under 10 employees covers 2,465 companies, mostly micro-employers by definition, and Trustindex leads with 43.0%. The rest of the field competes below a system that is more concentrated here than in the 10–50 employees band.
10–50 employees
41.2% of band
10–50 employees contains 1,395 companies and again favours Trustindex, at 41.2%. The band sits close to the overall pattern, with Trustpilot and the plugin-led mid-table below it.
Over 50 employees
34.9% of band
Over 50 employees is the smallest band, with 195 companies, and the only one led by Trustpilot at 34.9%. Larger employers appear less anchored to Trustindex than the two smaller bands.
How Reviews & ratings usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2B by Reviews & ratings
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Frequently asked questions
What is the most-used Reviews & ratings among UK B2B companies?
How many UK B2B companies have a detectable Reviews & ratings?
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How is Reviews & ratings usage detected?
Which has more UK B2B companies, Trustindex or Trustpilot?
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