B2B Companies Using Yotpo in the UK: 57 Active Firms (2026)
B2B companies using review technology sell to other organisations while collecting customer feedback on UK websites.
Review software in this setting sits close to ecommerce operations, customer success and marketing operations, rather than being only a consumer-retail conversion widget. For business-to-business suppliers, adoption usually signals a direct-channel sales motion: catalogue or quote-led purchasing, repeat account relationships, and a need to evidence service quality before a buyer speaks to sales. The buying centre tends to include commercial, digital and compliance staff, because review capture depends on post-purchase workflows, consent handling and moderation policies. Engagements look mid-market: material enough to justify integration and reporting effort, but often run by lean teams rather than large dedicated marketing-technology departments.
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UK adoption is narrow within the business-to-business review-technology category: 57 active UK trading companies run this review stack. The stack accounts for 1.3% of review-technology usage within a category base of 4,341, placing it ninth in the category share ranking, below more commonly used review systems and above smaller niches. Reported headcount across the cohort totals 798 employees, so the adoption picture is more about specialist operators than very large employers. The registered-address skew is towards London at 29.8%, with the South West and South East each at 15.8%; the North West and East Midlands each account for 8.8%.
Business-to-business review adoption falls into a mixed regulatory setting rather than a dedicated licensing regime. The underlying activity matters: a supplier selling financial, telecoms or professional services may face sector rules as well as marketing and privacy obligations. Review requests and account-nurture messages can involve business-contact personal data, so UK GDPR still applies. ICO guidance treats PECR differently for corporate subscribers: emails and texts to corporate bodies do not need PECR consent, but the sender must identify itself and provide a valid opt-out address. Live marketing calls require screening against CTPS and TPS, and businesses that have objected should not be called.
Adoption appears likely to remain selective rather than category-wide. Business-to-business suppliers tend to add review infrastructure once direct digital selling, repeat purchasing and customer-success workflows are already in place; firms still dependent on offline relationship selling have less immediate pressure to do so. Procurement may also become more conservative as buyers ask how review invitations, moderation and attribution fit with privacy governance. The stack is likely to be judged less as a standalone badge and more as part of a wider trust, retention and conversion workflow. That favours users with clean customer records and disciplined post-purchase processes.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of Yotpo rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Yotpo (34 detected). 0.1% of the 31,788 companies with 10–50 employees run Yotpo (18 detected). 0.1% of the 3,773 companies with over 50 employees run Yotpo (4 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
57
Active firms
2026
1.3%
Of detected Reviews share
UK B2B
7
Median headcount
Filed accounts
147
Verified directors
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (6 of 57 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable review system, the profiled review technology accounts for 1.3% (57) of detected share, against a category denominator of 4,341 companies.
London accounts for 29.8% (17) of this review-technology cohort, while the South West and South East each account for 15.8% (9).
The website stack tends to pair review collection with commerce and tracking tools: 66.7% (38) also run a web-security or content-delivery layer, 59.6% (34) run tag-management tooling and 49.1% (28) run an e-commerce platform.
Wholesale & Distribution and E-commerce are the main overlapping sector tags, at 45.6% (26) and 42.1% (24) respectively, with FMCG at 15.8% (9).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves, provide a valid opt-out address and still comply with UK GDPR where personal data is processed.
Reviews & ratings market share among UK B2B
Share of the 4,341 UK B2B with a detectable system. As of June 2026.
What else do Yotpo-running B2B run?
Share of the 57 Yotpo-running UK companies where each technology was also detected. As of June 2026.
Where Yotpo B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£706.7K
Median UK turnover
10.5%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 89 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Yotpo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns, manufactures and supplies street furniture and traffic management products, including bollards, barriers, benches, bike shelters, cycle stands, litter bins, tree guards, speed bumps, signage…
Serves B2B and public-sector buyers including local authorities, highways contractors, construction firms, facilities managers, commercial property operators and retailers.
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies dental equipment, instruments, and consumables through an online store, including handpieces, ultrasonic scalers, curing lights, endodontic files, sterilisation products, imaging devices,…
Serves dental clinics, dental practices and dental professionals across the UK, including buyers responsible for surgery equipment, instruments, consumables, endodontics, sterilisation and imaging…
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsManufactures and distributes food packaging, paper, tissue, hygiene, janitorial and PPE products. Supplies items such as cartons, cups, paper bags, food containers, pizza boxes, labels and…
Serves B2B and public-sector buyers in QSR, retail, e-commerce, food and drink, pharmacy, healthcare and government, supporting national and international operations across the UK, EU and USA.
Financial Health
HealthyHealthy · Profitable, Hiring · 100% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsSupplies natural and organic cosmetic ingredients for skincare formulation, including essential oils, carrier oils, butters, botanical extracts, preservatives and cosmetic bases. Also sells packaging…
Serves individual skincare makers, cosmetic formulators, beauty therapists, small beauty brands and retailers seeking natural and organic cosmetic ingredient supply, training and wholesale options in…
Financial Health
StableStable · -11% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsSupplies professional hair, beauty and nail salon products through an online wholesale store. Offers hair colour, electrical styling tools, skincare and waxing products, barbering equipment, salon…
Sells to trade customers in the hair, beauty, nail and barbering sectors, including salons, barbers, beauty therapists, nail technicians and hairdressing or beauty students across the UK.
Financial Health
StableStable · Profitable · 4% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSources and distributes commercial and retail textiles including bed, bath and table linens. Supplies hospitality, laundry, retail and public sector customers, and sells products through brands such…
Serves hospitality operators, commercial laundries, retailers and public sector organisations, alongside consumers shopping for home bedroom, bathroom and dining textiles through its retail brands…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSupplies compostable foodservice packaging and catering disposables, including coffee cups, cold drink cups, paper straws, takeaway containers, cutlery, napkins, bags and custom printed packaging,…
Sells to UK food service businesses, including cafés, coffee shops, takeaway operators, caterers, bakeries and hospitality venues seeking compostable disposable packaging and custom-printed catering…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsSupplies retail and event display equipment through an online store, including display cabinets, snap frames, poster holders, pavement signs, leaflet holders, mannequins, clothes rails, queue…
Serves B2B buyers including retailers, exhibitors, event and hospitality venues, offices, schools, medical organisations, garden centres, automotive businesses, government/public bodies and trade…
Financial Health
DistressedDistressed · -31% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSupplies wholesale baskets, containers, gift packaging, and retail display products for floral, garden centre, gift, food service, and home décor retailers. Product range includes planters, trays,…
Sells B2B to floral shops, garden centres, gift retailers, food service businesses and home décor retailers buying wholesale display, packaging and seasonal décor products.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsSupplies wholesale baskets, containers, gift packaging, shrink bags, and retail display products. Also sells decorative items, planters, floral supplies, and seasonal décor for florists, garden…
Serves B2B wholesale buyers in floral shops, garden centres, gift and specialty retailers, food service businesses and home décor retailers.
Financial Health
StrongStrong · Growing, Hiring · 61% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsSupplies cut-to-size sheet materials for DIY and construction projects through an online store, including acrylic, polycarbonate and Dibond plastic sheets, MDF, plywood and other wood boards, with…
Serves UK DIY consumers, homeowners and home improvers, alongside trade customers such as builders, joiners, fitters and makers buying cut-to-size materials and home improvement components online.
Financial Health
StrongStrong · Hiring · 34% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsSupplies catering and concession equipment and ingredients, including popcorn, candy floss, waffle and slush machines, food preparation equipment, syrups and mixes. Also sells ready‑made…
Serves B2B catering and concession operators, including event businesses, cinemas, takeaway and dessert venues, plus consumers buying fun-food items for household use.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online retail store selling barber shop supplies and grooming products, including clippers, trimmers, razor blades, scissors, styling products, shaving equipment, barber furniture, and…
Serves independent barbers, barber shops and men’s grooming professionals in the UK, including salon owners and operators buying for professional shop use.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRetailer of wall and floor tiles for kitchens, bathrooms and outdoor spaces, including ceramic, porcelain, mosaic and patterned tiles. Also sells tiling accessories such as grout, adhesives, trims,…
Sells to UK homeowners and DIY buyers renovating kitchens, bathrooms and other living spaces, as well as trade customers including tilers, plumbers, builders and other tradespeople.
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsSupplies professional haircare and hair colour products, including shampoos, treatments, styling and keratin-based formulas. Also provides education courses and training for hairdressers and salons…
Serves professional hair salons, stylists and salon teams in the UK, alongside consumers seeking salon-recommended haircare through partner salons.
Financial Health
StableStable · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides wholesale and retail supply of body piercing jewellery and related piercing supplies through an online store, offering items such as barbells, rings, labrets, dermal jewellery, nose studs…
Serves both trade and retail customers: professional piercers, online retailers and shop owners buying in bulk, plus consumers purchasing body jewellery for personal piercings in the UK and worldwide.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRoasts and supplies speciality coffee beans sourced globally, including single‑origin, espresso blends and decaffeinated varieties. Distributes coffee, tea and related products to retail customers…
Sells to UK consumers buying speciality coffee, tea and gifts online, and to B2B customers in the retail and catering trade, including cafés, restaurants and hospitality businesses.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSupplies chemicals, minerals, salts and food additive powders including borax, boric acid, sodium bicarbonate, copper sulphate and activated carbon. Packages products on site and sells them online…
Serves consumers, hobbyists and wholesale buyers needing packaged food additives, cosmetic ingredients, salts, minerals and general chemicals, including fishkeeping, baking, personal care and small…
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsProduces and wholesales artisan cheeses, particularly wax‑coated truckles made from locally sourced milk. Supplies bulk cheese, biscuits, chutneys and gift hampers to delis, farm shops, garden…
Serves independent retailers and resellers, including delis, farm shops, garden centres, specialist cheese shops, hamper and home-delivery basket businesses, and small department stores in the UK and…
Financial Health
StableStable · -37% CAGR over 4y
Location
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Computed from 5 filingsSupplies wine-on-tap systems and packaged wines to pubs, bars, restaurants, hotels and events. Sources wines from international vineyards and distributes them in kegs, cans and pouches, along with…
Sells to hospitality businesses including pubs, bars, restaurants, hotels and event venues, primarily in the UK and internationally. Also serves consumers buying canned, pouched and kegged wine and…
Financial Health
WeakWeak · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsSupplies vaping products including disposable e‑cigarettes, refillable vape devices, e‑liquid pods and nicotine e‑liquids. Sells branded vape hardware and flavoured pods through an online store and…
Targets adult consumers who vape or are transitioning from smoking, including users of disposable, pod-based and nicotine vaping products buying through an online retail store.
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsImports, machines and supplies timber products for construction and woodworking, including cladding, decking, fencing, sawn timber, oak beams and framed buildings. Provides bespoke timber machining,…
Serves architects, contractors, joiners and furniture makers, as well as home improvers and self-build customers, needing timber products for building, landscaping and joinery projects.
Financial Health
StableStable · -2% CAGR over 3y
Location
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Computed from 5 filingsSupplies bioethanol fireplaces, fire tables and fire pits, ethanol burners, and electric radiant heaters, alongside concrete furniture such as coffee tables and planters, plus bioethanol fuel and…
Serves residential consumers and trade buyers, including retailers, builders, hospitality operators and design-led project customers in the UK.
Financial Health
StrongStrong
Location
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Computed from 5 filingsImports and sells artisan Italian and French foods including cheeses, cured meats and salumi, plus pantry items such as pasta, sauces and olive oil. Supplies products through an online shop, hampers…
Serves UK consumers buying artisan Italian foods online or in-store, plus wholesale buyers such as chefs, restaurants and food retailers seeking small-batch cheese, salumi and store-cupboard products.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides business telecommunications and IT services including mobile plans, landlines, broadband connectivity, VoIP phone systems, IT support, and on-hold marketing, supplying and managing…
Sells to UK businesses across sectors, particularly organisations managing staff mobiles, office phone lines, broadband and VoIP users, with buyers such as business owners, operations managers and…
Financial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsImports and sells household products designed to improve everyday tasks, including waste bins, sensor soap dispensers, sensor mirrors, dish racks, cleaning tools, kitchen organisers, and custom bin…
Sells primarily to UK consumers and households, with a secondary business channel for organisations purchasing home, kitchen, bathroom, cleaning and personal-care supplies.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 4 filingsSupplies and hires concrete finishing and construction equipment, including power trowels, screeds, vibrators, cutting and surface preparation machinery, bricklaying tools, site equipment, and…
Sells to construction contractors, concrete flooring and finishing specialists, bricklayers and site teams across the UK needing professional concrete, masonry and surface preparation equipment.
Financial Health
StableStable · 2% CAGR over 3y
Location
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Operates as a holding company for businesses that manufacture and sell hair clippers, trimmers, shavers, grooming tools, and related accessories for professional barbers, personal care, and animal…
Sells to professional barbers, hairdressers and stylists, plus UK and Ireland consumers buying personal grooming, hair styling and beauty products. Also serves pet owners, professional animal…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 3 filingsRoasts and sells specialty coffee sourced from various origins, offering whole bean and roasted coffee products through an online store. Also sells coffee grinders and brewing accessories and…
Serves online retail customers buying coffee and accessories, plus wholesale business buyers through a dedicated wholesale channel.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsSupplies martial arts equipment and clothing through an online store and wholesale distribution, including uniforms, belts, gloves, protective gear, punch bags, mats, and training weapons for…
Serves martial arts enthusiasts, adult and junior practitioners, competitors, and sports clubs across the UK, with wholesale enquiries available for organisations and resellers.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsOnline retailer of golf balls and golf accessories. Sells balls from major brands and offers custom printing of photos, text and corporate logos on golf balls, alongside golf gift sets, bags,…
Sells to golfers buying balls, accessories and gifts for personal use, and to businesses organising golf days or promotions needing branded logo balls, gift sets and event merchandise.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells jewellery mountings and components, including settings for rings, earrings and pendants. Operates an online catalogue and exhibits product collections for the jewellery trade.
Sells to online jewellery buyers seeking ring, earring and pendant mountings, and exhibition visitors in Hong Kong, the USA and Thailand.
Financial Health
StableStable · -1% CAGR over 4y
Location
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Computed from 5 filingsSupplies and previously hired indoor fitness equipment including Wattbikes, air bikes, rowing machines and ski machines. Provides equipment for gyms, corporate offices and events, and sells ex‑hire…
Serves a mix of B2B and consumer customers, including gyms, offices, corporate and competition event organisers, elite athletes and home fitness users seeking indoor training equipment.
Financial Health
WeakWeak · -72% CAGR over 4y
Location
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Designs and manufactures office, education and healthcare furniture, including seating, desks, tables, storage and collaborative workspace systems. Also provides interior architecture and workplace…
Sells to businesses, education providers and healthcare organisations seeking furniture and space solutions for offices, classrooms, libraries and hospitals, including workplace, facilities and…
Location
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Financial sub-scores
Computed from 4 filingsProduces and sells hot chocolate drinks, chocolate bars, truffles and confectionery, including gift boxes, personalised chocolate and seasonal products. Supplies retail customers, corporate gifting…
Serves consumers buying chocolate gifts and hot chocolate for occasions, recipients and dietary needs, alongside businesses seeking corporate gifting or wholesale supply.
Financial Health
DistressedDistressed · -79% CAGR over 3y
Location
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Computed from 5 filingsSupplies and sells meat products through an online butcher shop, offering fresh and frozen cuts of beef including wagyu, pork, lamb and poultry, along with sausages, bacon, ribs and deli meats for…
Serves UK consumers buying premium meat online, including home cooks, steak enthusiasts, gift buyers and customers seeking halal beef, lamb and poultry with nationwide home delivery.
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Specialty coffee roaster and café operator. Sources green coffee beans globally, roasts them in small batches, and sells roasted coffee through cafés, online shop, and subscription service, alongside…
Serves UK coffee consumers buying online or visiting central London cafés, plus offices and wholesale business customers such as cafés and hospitality venues.
Financial Health
N/AN/A
Location
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Computed from 3 filingsDesigns and supplies equipment for residential and commercial swimming pools and spas, including pumps, filters, heaters, sanitisation systems, automation controls, lighting, cleaners, and related…
Sells to homeowners with residential pools, commercial pool operators, and pool/spa trade partners such as dealers and installers, covering both in-ground and above-ground pool markets.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsWholesales and sells Ethiopian and Eritrean food and household products through an online store, including spices and ready‑mix blends, teff and other flours, green coffee beans, bottled beers,…
Serves UK and international consumers, diaspora households, and ethnic food retailers seeking Ethiopian and Eritrean groceries, beverages, hair care, kitchenware and cultural products.
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
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Computed from 5 filingsManufactures and supplies church candles, including beeswax, votive, Paschal, and sanctuary candles. Also retails church supplies such as incense, vestments, communion wafers and altar wine, candle…
Serves UK churches, clergy, parish administrators and other Christian religious organisations, with both retail customers and trade buyers welcomed.
Financial Health
StableStable · -64% CAGR over 4y
Location
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How Yotpo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Yotpo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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What share of UK B2B companies run Yotpo?
How is Yotpo usage detected?
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What do Yotpo-running B2B companies also run?
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