B2B Companies Using VWO in the UK: 221 Active Firms (2026)
UK B2B companies running web optimisation software test and personalise digital journeys for business buyers under UK data and marketing rules.
For B2B adopters, web experimentation software usually sits between marketing operations, product marketing and revenue operations rather than in a pure IT buying centre. It supports landing-page tests, form-flow changes, content personalisation and account-journey measurement where the website carries a material share of pipeline creation or customer education. Running this kind of stack usually signals an owned acquisition channel with enough traffic to justify test design, analytics QA and governance over visitor consent. Engagements tend to be subscription-led, with implementation work shared between in-house marketing technologists, web agencies and analytics specialists.
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UK adoption is small but not marginal: 221 B2B companies are actively trading with the tool detected on their public websites, and reported employment totals 3,595 across the cohort. Within detected A/B testing tools for B2B companies, the platform sits second at 10.4%, behind a more common alternative at 66.4%, against a category denominator of 2,133. The registered-office skew is London 38.0%, North West 11.3%, South East 10.9%, East of England 7.2% and East Midlands 6.8%, consistent with sales-led and agency-supported website operations clustering around larger commercial centres.
Regulation turns on the underlying activity rather than the presence of an optimisation tool. Financial services, telecoms, professional services and other regulated B2B verticals bring their own sector rules, while website testing adds ordinary privacy, consent and vendor-management questions. ICO guidance treats PECR as covering direct marketing by live or automated calls, electronic mail and fax; for corporate subscribers, B2B emails or texts do not need PECR consent, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies to business-contact data, and live B2B marketing calls require CTPS and TPS screening where relevant.
Adoption appears tied less to fashion in experimentation than to whether a B2B company has enough direct web traffic and internal ownership to act on test results. Smaller firms tend to rely on lighter analytics and agency-led landing-page changes, while later-stage operators are more likely to connect testing with consent management, sales attribution and account engagement. Pressure to simplify martech estates may favour bundled optimisation features, but specialist tools should remain useful where teams need governance, experiment discipline and repeatable site-release processes. The likely pattern is selective adoption, with consolidation in lightly used stacks rather than blanket replacement.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Adoption by company size
Adoption of VWO rises with company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run VWO (128 detected). 0.2% of the 31,788 companies with 10–50 employees run VWO (72 detected). 0.5% of the 3,773 companies with over 50 employees run VWO (20 detected). That is a 0.3% gap between the over 50 employees and under 10 employees bands.
221
Active firms
2026
10.4%
Of detected A/B Testing share
UK B2B
8
Median headcount
Filed accounts
577
Verified directors
Across this cohort
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Key facts
About 19% of the trading cohort reports turnover above £5M (43 of 221 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (14 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable A/B testing system, this A/B testing tool ranks second at 10.4% (221), behind the largest detected system at 66.4% (1,417).
London accounts for 38.0% (84) of the cohort, ahead of the North West at 11.3% (25) and the South East at 10.9% (24).
Tag-management tooling is part of most stacks: 91.4% (202) also run the most common co-detected tag-management system, and 71.9% (159) run a CDN and security layer.
SaaS is the largest overlapping sector tag at 38.9% (86), followed by AI & Machine Learning at 11.8% (26) and IT Services & Managed Services at 10.0% (22).
PECR does not require consent for B2B emails or texts to corporate subscribers, but senders must identify themselves and provide a valid opt-out address; UK GDPR still applies to business-contact personal data.
A/B testing market share among UK B2B
Share of the 2,133 UK B2B with a detectable system. As of June 2026.
What else do VWO-running B2B run?
Share of the 221 VWO-running UK companies where each technology was also detected. As of June 2026.
Where VWO B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£900.2K
Median UK turnover
19.5%
Above £5M turnover
14
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 440 companies, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using VWO
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops a B2B account‑based marketing and sales platform that uses data, intent signals and AI to identify target accounts, deliver targeted advertising, personalise web experiences, and provide…
Sells to B2B go-to-market teams, especially marketing, sales, customer success and revenue operations leaders at enterprise organisations in sectors such as technology, manufacturing, financial…
Financial Health
WeakWeak · Hiring · 35% CAGR over 4y
Location
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Computed from 3 filingsDevelops and supplies cloud-based business management software, including accounting, ERP, HR and payroll, CRM, recruitment, learning, payments, and industry-specific operational systems. Also…
Sells B2B software to organisations across sectors including charities, construction, education, finance, health and social care, hospitality, legal, local authorities, manufacturing, recruitment,…
Financial Health
StableStable · -11% CAGR over 2y
Location
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Computed from 3 filingsDevelops software supply chain management tools for DevOps and security teams, including artifact repositories, package curation, vulnerability and code scanning, release distribution, ML model…
Serves DevOps, DevSecOps, MLOps and security teams at software-driven organisations, from small teams to enterprises, including financial services, public sector, technology, healthcare, gaming,…
Financial Health
StrongStrong · Hiring · 37% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides an online marketing analytics and management platform offering tools for SEO, keyword research, backlink analysis, competitor traffic analysis, site audits, content…
Serves B2B marketing teams, SEO, PPC, content and social media specialists, digital agencies, enterprise brands and local businesses managing online visibility and digital marketing channels.
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops cloud-based software for business planning and performance management. Platform provides scenario modelling, forecasting, financial planning, sales and supply chain planning, data…
Serves enterprise and mid-market businesses, public sector bodies and higher education institutions, targeting finance, sales, supply chain, HR and operations leaders across sectors including…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
Location
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Computed from 3 filingsProvides sales support, marketing, and research and development services to affiliated companies developing enterprise automation software. Supports promotion and adoption of a platform for robotic…
Serves enterprises and public sector organisations, targeting business and IT teams in banking, financial services, healthcare, insurance, manufacturing, supply chain, finance, HR, QA/testing and…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides online payment processing and fintech infrastructure for businesses, including card acquiring, hosted checkout, payment links, POS payments, global payouts, card issuing, and multi‑currency…
Serves businesses in eCommerce, marketplaces, iGaming and online gaming, online trading, creator economy, online travel, influencer marketing and B2B payments, as well as developers and payment…
Financial Health
StableStable · -21% CAGR over 4y
Location
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Computed from 4 filingsDevelops API management software providing API gateway, service mesh, and developer tools. Platform enables organisations to design, test, deploy, secure and monitor APIs and AI integrations across…
Sells to enterprise platform, AI and developer teams, plus executives, across financial services, healthcare, higher education, insurance, manufacturing, retail, software and technology, and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops and publishes process orchestration software that enables organisations to design, automate and monitor business workflows and microservices. The platform includes tools for workflow…
Serves enterprise and public-sector buyers, including transformation executives, IT and business leaders, chief architects, developers and software architects across financial services, healthcare,…
Financial Health
HealthyHealthy · Hiring · 75% CAGR over 4y
Location
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Computed from 3 filingsProvides a merchant of record platform for software and app companies, handling subscription billing, payment processing, checkout, invoicing, global sales tax compliance, fraud prevention, and…
Serves B2B software and digital product businesses, including SaaS companies, mobile app publishers, app studios, game developers and subscription-led software teams, from startups to scaling firms…
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides cloud-based customer experience and contact centre software, including AI-driven automation, conversational AI, workforce management, analytics, and voice services that help…
Serves large B2B and B2C enterprises with high-volume customer service operations, targeting contact centre, customer experience, operations and IT leaders managing omnichannel interactions and agent…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides cloud-based point-of-sale and commerce software for retailers, restaurants and golf venues, including payment processing, e‑commerce, inventory management, reporting, and…
Sells to businesses in retail, hospitality and golf, including apparel, bike, electronics, liquor and pet stores, restaurants, bars, cafés, hotels, and golf courses/resorts. Targets merchants needing…
Financial Health
HealthyHealthy · Hiring · 117% CAGR over 4y
Location
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Computed from 4 filingsDevelops cloud-based HR management software for businesses, providing tools for employee records, applicant tracking and recruitment, onboarding, time and attendance tracking, performance management…
Sells to B2B HR teams, recruiters and people operations leaders at startups, mid-sized companies and enterprises worldwide seeking a unified employee management platform.
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides payment processing technology for businesses, including card machines for in‑person transactions, online and remote payment tools, QR code and payment link solutions, and integrations with…
Serves UK businesses with 1–69 locations and enterprise operators, especially hospitality venues, quick- and full-service restaurants, dental practices, visitor attractions and personal services…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 5 filingsProvides employer-of-record and global workforce management services enabling companies to hire employees internationally without establishing local entities. Services include global payroll…
Serves businesses expanding or hiring internationally, targeting HR, finance and legal teams across technology, manufacturing, financial services, AI, retail and professional services, including…
Financial Health
StrongStrong · -55% CAGR over 4y
Location
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Computed from 2 filingsProvides a customer messaging and notification platform enabling businesses to send mobile and web push notifications, email, SMS/RCS and in‑app messages, with tools for user segmentation, automation…
Sells to product, marketing, CRM, and growth teams at app-based businesses and digital publishers, including gaming, news/media, ecommerce, fintech, and mobile app companies.
Financial Health
StrongStrong · Hiring · 61% CAGR over 1y
Location
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Computed from 3 filingsDevelops software for revenue and contract management, including CPQ (configure‑price‑quote), document generation, e‑signature, billing, pricing optimisation, and contract lifecycle management tools,…
Serves B2B organisations, particularly sales, legal, finance, procurement, IT and operations teams in technology, financial services, healthcare, life sciences, manufacturing, and transportation and…
Financial Health
HealthyHealthy · Profitable, Growing · 2% CAGR over 2y
Location
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Computed from 4 filingsDevelops a cloud-based integration platform that connects applications, data sources, and APIs. Provides tools for data integration, ETL/ELT, API management, and workflow automation, with pre-built…
Sells to enterprise IT, data and business teams across manufacturing, retail, financial services and higher education, plus ISVs, MSPs and OEM/embedded providers.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
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Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accountants. The platform supports bookkeeping, invoicing, expense tracking, VAT returns, payroll management, payment…
Sells to UK small businesses needing accounting, bookkeeping and payroll support, and to accountancy practices managing client accounts through partner tools.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides marketing data management and activation software that connects data from advertising and analytics platforms, stores and transforms datasets, analyzes marketing performance, and enables…
Serves marketing, data and development teams at enterprises, SMBs and agencies, with emphasis on ecommerce/DTC, travel and hospitality, retail/FMCG, and media/publishing brands.
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsProvides cloud computing, managed hosting, cybersecurity, and digital transformation services. Delivers Azure and AWS managed services, cloud migration, data and AI platforms, Microsoft Dynamics 365…
Serves UK businesses, channel partners and public-sector organisations, including financial services, manufacturing, professional services, ISVs, higher education, defence, government, health and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 3 filingsDevelops cloud-based contact centre software that uses AI and real-time data to automate customer service interactions. Provides tools for voice and digital support, virtual agents, workflow…
Serves mid-market and enterprise organisations with contact centres and customer experience teams, including banking, retail, travel, healthcare and other regulated sectors.
Financial Health
HealthyHealthy · Profitable · -29% CAGR over 2y
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Computed from 5 filingsDevelops data analytics software that enables organisations to model, analyse and visualise data and embed interactive analytics into applications. Platform includes AI‑driven tools, dashboards, data…
Serves B2B software teams, product leaders, developers and data teams in financial services, healthcare/pharma, supply chain, technology and manufacturing, especially organisations embedding…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
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Computed from 3 filingsProvides call tracking and conversation analytics software that analyses phone interactions to link calls with marketing campaigns, monitor agent performance, and generate data for sales, customer…
Serves B2B marketing, sales, contact centre, customer service and compliance teams in sectors including automotive, financial services, healthcare, insurance, property, retail, travel and utilities.
Financial Health
StableStable · 4% CAGR over 2y
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Computed from 3 filingsDevelops data management software that unifies, cleans, and enriches enterprise data. Provides tools for entity resolution, master data management, knowledge graphs, and real-time data integration…
Sells to enterprise data, IT, analytics and operations teams at B2B and B2C companies, healthcare organisations and supply-chain-intensive businesses with complex customer, supplier, product or…
Financial Health
HealthyHealthy · -27% CAGR over 2y
Location
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Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
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Computed from 3 filingsDevelops a software platform for analysing and optimising digital content. Provides tools for website accessibility compliance, SEO auditing, analytics, content strategy, and governance, using…
Serves enterprise and public-sector digital teams in finance, healthcare, higher education, government, manufacturing and retail, targeting accessibility, marketing, content, SEO, performance,…
Financial Health
WeakWeak · Profitable · -8% CAGR over 2y
Location
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Computed from 2 filingsProvides a software platform for managing partnership marketing programmes, enabling brands to recruit and manage affiliates, influencers and referral partners, track performance and attribution,…
Serves B2B marketing, partnerships and ecommerce teams at brands, retailers, SaaS companies, app businesses and publishers, plus agencies working with affiliate, influencer, creator and referral…
Financial Health
HealthyHealthy · -75% CAGR over 1y
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Computed from 2 filingsDevelops and sells software for managing, protecting and governing cloud collaboration platforms, particularly Microsoft 365 and SharePoint. Products include SaaS backup, data security, migration,…
Serves organisations using Microsoft, Google and Salesforce SaaS platforms, including public sector, education, financial services, energy, manufacturing, professional services and retail, plus MSPs,…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 1y
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Computed from 5 filingsProvides an employee engagement platform offering peer recognition, service awards, rewards and incentives, employee surveys, and wellness challenges. Also designs and supplies custom and symbolic…
Serves HR and people teams at businesses seeking employee engagement programmes, with messaging aimed at executives who need evidence on retention, eNPS, cultural health and ROI.
Financial Health
StrongStrong · Hiring · 9% CAGR over 6y
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Computed from 5 filingsOperates an online marketplace and brokerage service connecting businesses with flexible office space, including serviced, managed and part‑time offices. Matches teams with workspace providers,…
Serves businesses and hybrid teams seeking flexible office space in London, from small teams of 4–25 to larger teams of 20+ and 8–100 needing part-time or managed office arrangements.
Financial Health
StrongStrong · Hiring · 51% CAGR over 4y
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Computed from 4 filingsProvides online accountancy services for freelancers, contractors, e‑commerce sellers and small businesses, including bookkeeping, VAT returns, tax filings, company formation, and accounts…
Serves UK freelancers, contractors, ecommerce and online retailers, content creators, consultants and small businesses, including new limited companies and SMEs switching accountants.
Financial Health
StrongStrong
Location
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Computed from 4 filingsDevelops cloud-based recruitment software including applicant tracking, CRM, recruitment marketing and analytics tools. Platform posts jobs to boards, manages candidate pipelines, matches candidates…
Serves UK recruitment and staffing agencies, plus in-house HR and talent acquisition teams across sectors, including recruiters responsible for candidate pipelines, client accounts and hiring…
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
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Computed from 5 filingsProvides cloud-based sales enablement software that helps sales and marketing teams manage content, deliver training and coaching, analyse meeting interactions, and share materials with buyers…
Sells to B2B revenue, sales, marketing and enablement teams at enterprises and mid-market organizations, especially in financial services, manufacturing, technology, healthcare and life sciences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
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Computed from 5 filingsProvides cloud-based customer loyalty and rewards software for enterprises. Platform enables businesses to launch and manage loyalty programmes, referral campaigns, partner offers, and gamified…
Serves enterprise and mid-market B2B and B2C brands, particularly telecoms, membership organisations, insurers, gyms and trade businesses, targeting marketing, product and retention teams responsible…
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
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Computed from 3 filingsProvides cybersecurity risk intelligence and third‑party risk management software. Platform monitors organisations’ external attack surface, security ratings and threat data to detect…
Serves enterprise security, risk, TPRM and SOC teams managing large supplier ecosystems, across sectors including financial services, healthcare, technology, public sector, critical infrastructure,…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
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Computed from 4 filingsDevelops mapping and location technology for web and mobile applications, including APIs and SDKs for interactive maps, geocoding and location search, turn‑by‑turn navigation, and geospatial datasets…
Sells primarily to businesses and developers building web, mobile, automotive, logistics, travel, retail, real estate, telecoms, weather, robotics and business intelligence applications that need…
Financial Health
StrongStrong · Hiring · 111% CAGR over 3y
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Computed from 3 filingsDevelops and provides enterprise software for project-based organisations including ERP, project management, accounting, time tracking, resource planning and government contracting intelligence tools…
Serves project-based businesses and public-sector buyers, including aerospace and defence contractors, architecture and engineering firms, construction companies, consulting firms, manufacturers, and…
Financial Health
WeakWeak · -91% CAGR over 2y
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Computed from 4 filingsProvides identity threat protection software that uses recaptured breach and malware data from the dark web to detect exposed credentials, session cookies and personal data, helping organisations…
Sells to businesses and enterprises with employee, consumer, and vendor identity exposure risks, including security, fraud, and IT teams. Also serves financial services organisations and cybercrime…
Financial Health
StrongStrong · Hiring · 20% CAGR over 3y
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Computed from 5 filingsDevelops and operates an AI-powered sales enablement software platform for go-to-market teams. Provides tools for sales content management, training, coaching, buyer engagement, analytics, and…
Serves B2B enterprise go-to-market teams, including sales enablement, sales, marketing, revenue operations and training roles, across financial services, manufacturing, healthcare, life sciences,…
Financial Health
HealthyHealthy · -62% CAGR over 4y
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Computed from 3 filingsDevelops and provides cloud-based digital asset management software used to store, organise, manage and distribute digital media files. The platform includes content workflow tools, analytics,…
Serves B2B marketing, brand, creative services and digital teams at small, midsize and enterprise organisations across consumer brands, technology, healthcare, finance, manufacturing, automotive,…
Financial Health
StrongStrong · Hiring · 35% CAGR over 2y
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Computed from 5 filingsOperates an online platform for businesses to order corporate catering and workplace food services, connecting companies with catering suppliers and providing recurring meal plans, office pantry…
Sells to businesses, office managers and workplace teams arranging meals, events and pantry provision for employees across the UK, Ireland, Netherlands, Germany, Australia and Singapore.
Financial Health
StableStable · -78% CAGR over 3y
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Computed from 2 filingsDevelops and provides Brightspace, a cloud-based learning management system used by schools, universities, businesses and organisations to create, deliver and manage online courses, training…
Serves K-12 schools, higher education institutions, associations, training providers, businesses, nonprofits and government organisations that support learning for students, members or employees.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
Location
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Computed from 5 filingsProvides corporate travel management services including business trip booking, travel policy management, meetings and events coordination, consulting, and reporting tools through a digital platform…
Serves B2B customers, especially enterprise travel, procurement and finance teams managing corporate travel programmes, meetings and events across multiple countries.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
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Computed from 5 filingsProvides a digital platform for client and staff onboarding compliance, including identity verification, anti‑money laundering checks, right‑to‑work and right‑to‑rent checks, DBS processing,…
Serves B2B compliance, HR and operations teams in legal, financial services, property, healthcare and recruitment organisations that need high-volume client or staff onboarding checks.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
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Computed from 5 filingsProvides a data platform offering real-time information on companies and industries. Supplies sector classifications, company datasets, analytics tools, and API access for researching markets,…
Serves public sector bodies, academic researchers, financial services firms, investors, trade associations, economic consultants, commercial property teams and B2B sales teams needing company and…
Financial Health
HealthyHealthy · -51% CAGR over 4y
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Computed from 2 filingsProvides cloud-based working capital management software that helps businesses manage payables, receivables and inventory. Offers supply chain finance, dynamic discounting, virtual card payments and…
Serves large enterprises and their treasury, procurement and finance teams, plus their supplier networks, with a focus on industries including energy, retail, consumer goods, and aerospace and…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and supplies psychometric assessments, skills tests, and video interview tools used by employers to evaluate job candidates and employees. Provides platforms and services supporting…
Serves B2B HR, talent acquisition and talent management teams at organisations hiring or developing employees, including enterprise employers in technology, retail, contact centres and BPO.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and operates a software platform for customer success teams. The platform centralises customer data, tracks customer health metrics, automates workflows, manages onboarding and post‑sales…
Serves B2B SaaS companies’ customer success and post-sales teams, including executives, CS leaders, CS managers, onboarding, sales, product and customer marketing teams managing high-touch or…
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
Location
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How VWO usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
VWO is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by A/B testing
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Frequently asked questions
How many UK B2B companies use VWO?
What share of UK B2B companies run VWO?
How is VWO usage detected?
What size B2B companies use VWO in the UK?
What do VWO-running B2B companies also run?
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