B2B Companies Using WebToffee in the UK: 180 Active Firms (2026)
UK B2B companies running shop plugins use website add-ons for checkout, order data and customer workflows in business sales.
Shop-plugin adoption among B2B operators usually sits between ecommerce, marketing operations and customer service, rather than inside a standalone product function. The system handles operational add-ons around checkout, documents, consent capture and account workflows, so it tends to appear where a firm is taking direct digital enquiries seriously but has not moved to a custom commerce build. Buyers are typically owner-managed SMEs, specialist suppliers and mid-market service firms with enough internal marketing or web support to maintain plug-ins, test forms and manage customer data. Engagements are usually modest, website-led projects rather than enterprise software programmes, but they still touch finance, sales operations and privacy governance.
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Across the UK, 180 actively trading B2B companies are detected running this shop-plugin stack. Reported employment totals 2,088 people across the cohort, with headcount concentrated in specialist SMEs rather than large enterprise buyers. Within detected cookie-compliance deployments across the B2B sector, the stack sits ninth by share, accounting for 0.9% of a 20,715-company denominator. Registered-office distribution is split between the South East and London, both at 20.6%, followed by the North West at 12.8%, the East Midlands at 11.1% and the West Midlands at 7.8%.
B2B operators using shop plug-ins are governed less by a sector licence than by the activity the website supports: financial services, telecoms, professional services and ordinary data processing each bring different obligations. For marketing workflows, ICO guidance on PECR matters because live calls, automated calls, electronic mail and fax sit inside the direct-marketing regime. Emails or texts to corporate bodies do not need PECR consent, but senders still need to identify themselves and provide a valid opt-out route. UK GDPR remains relevant whenever business-contact data is processed, and live B2B calling requires screening against CTPS and TPS where objections may apply.
Adoption appears likely to remain a niche marker of pragmatic ecommerce operations rather than a signal of heavy platform investment. These firms tend to prefer configurable website components, in-house web administration and agency-supported maintenance over bespoke commerce engineering. Pressure is likely to come from privacy tooling, payment and checkout requirements, and the bundling of consent, analytics and form handling into broader website suites. That may reduce the visibility of standalone plug-ins over time. The cohort also looks weighted towards small operating businesses, so replacement decisions may be triggered by website rebuilds, agency changes or compliance reviews rather than formal procurement cycles.
Adoption by company size
Adoption of WebToffee varies by company size across the trading UK B2B companies in this cohort. 0.2% of the 76,784 companies with under 10 employees run WebToffee (116 detected). 0.2% of the 31,788 companies with 10–50 employees run WebToffee (59 detected). 0.2% of the 3,773 companies with over 50 employees run WebToffee (6 detected).
180
Active firms
2026
0.9%
Of detected Cookie compliance share
UK B2B
6
Median headcount
Filed accounts
453
Verified contacts
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Key facts
About 9% of the trading cohort reports turnover above £5M (17 of 180 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable cookie-compliance system, the profiled system accounts for 0.9% (180 of 20,715).
The detected stack is closely tied to content-managed commerce: 100.0% (180) also run the same website platform, while 70.6% (127) also run an SEO add-on.
Tag-management and analytics tooling is common in this cohort, with 64.4% (116) running a tag manager and 55.0% (99) running web analytics.
South East and London each account for 20.6% (37) of B2B firms running the profiled system, ahead of North West at 12.8% (23).
ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data is processed.
Consent management market share among UK B2B
Share of the 20,715 UK B2B with a detectable system. As of June 2026.
What else do WebToffee-running B2B run?
Share of the 180 WebToffee-running UK companies where each technology was also detected. As of June 2026.
Where WebToffee B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£885.2K
Median UK turnover
9.4%
Above £5M turnover
9
Incorporated since 2022
453 verified decision-maker contacts
across these 180 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using WebToffee
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops hotel booking software for travel management companies. Platform aggregates hotel content from GDS and other sources, providing agent and traveller booking tools, APIs, payment handling,…
Sells to travel management companies, especially corporate travel agencies managing hotel bookings for business travellers and client travel programmes.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
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Computed from 3 filingsSupplies workwear, uniforms and safety footwear to businesses, including personalised and embroidered garments. Operates an online ordering portal for employees and managers, and provides…
Serves UK businesses with uniformed or safety-critical workforces, especially operations, procurement, facilities and brand teams managing employee workwear, PPE and safety footwear across multiple…
Financial Health
StrongStrong · Profitable · -42% CAGR over 2y
Location
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Computed from 3 filingsOperates a digital vehicle logistics platform that connects motor dealers and dealer groups with transport providers, enabling booking, quoting, and management of vehicle movements, including auction…
Targets B2B customers in the UK motor trade: independent dealers, multi-site dealer groups needing vehicle movements, and transport providers seeking dealership logistics work.
Financial Health
StableStable · Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsProvides UK business and consumer marketing data, including targeted mailing and contact lists, new business lead data and company change alerts. Also offers print and postal mailing services, hybrid…
Serves UK businesses, marketers and agencies running direct mail, email and telemarketing campaigns, including organisations targeting business prospects or consumer households and resellers offering…
Financial Health
StableStable · Hiring · 2% CAGR over 4y
Location
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Computed from 4 filingsDevelops and provides cloud-based virtual data room software used to securely store, manage and share confidential documents during transactions. The platform includes document management, permission…
Serves B2B dealmakers and project teams in financial services, M&A advisory, fundraising, life sciences, clinical trials, real estate, restructuring and board communications.
Financial Health
StableStable · Hiring · 72% CAGR over 5y
Location
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Computed from 5 filingsProvides a secure cloud-based collaboration platform that enables organisations to create online workspaces for teams and external stakeholders. Features include document management, task management,…
Serves public sector organisations, enterprises and not-for-profits needing to involve internal teams, external stakeholders, partners, clients and suppliers in cross-organisation projects.
Financial Health
HealthyHealthy · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides employee benefits brokerage and a digital platform that enables employers to manage flexible benefits packages. Services include benefits consulting, insurance-based employee benefits, perks…
Sells to SMEs with 10-250 employees, especially HR, operations and people leaders at growing businesses seeking employee benefits support and a benefits platform for their staff.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 2 filingsSupplies office products and workplace consumables via an online store, and provides facilities management services including furniture installation, managed print, document archiving and shredding,…
Sells to UK businesses needing workplace supplies and facilities services, including office managers, procurement teams and operations teams buying office products, furniture, print, archiving,…
Financial Health
HealthyHealthy · 4% CAGR over 1y
Location
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Computed from 5 filingsProvides independent distribution of electronic components, sourcing parts from manufacturers and suppliers. Offers procurement support, shortage and obsolescence sourcing, vendor‑managed inventory,…
Serves B2B buyers and procurement teams needing electronic components, including manufacturers and operators in aerospace and defense, automotive, computing, data centers, medical, oil and gas,…
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based supply chain management and electronic data interchange (EDI) solutions that automate business document exchange. Offers tools for e‑invoicing, document digitisation,…
Sells to businesses needing supply chain automation, including procurement, finance and operations teams managing customers, suppliers and trading partners. Targets organisations in sectors such as…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops data analytics and optimisation software for commercial vehicle fleets, including tools for EV transition planning, route and tyre analysis, aerodynamics assessment, and vehicle trials,…
Sells to B2B customers in the commercial transport sector, including fleet operators, vehicle leasing firms, OEMs, tyre manufacturers, charging infrastructure providers, telematics companies and…
Financial Health
StrongStrong · Hiring · 63% CAGR over 4y
Location
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Computed from 2 filingsProvides software for third‑party vendor risk management, enabling organisations to onboard and assess suppliers, conduct due diligence, monitor cybersecurity threats and vulnerabilities, manage…
Sells to businesses managing third-party and cybersecurity risk, from SMBs to large global enterprises. Targets procurement, information security, risk and compliance, and third-party risk teams in…
Financial Health
StrongStrong · Hiring · 60% CAGR over 1y
Location
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Computed from 5 filingsProvides marketing compliance and promotional campaign services for brands and agencies. Designs and administers prize promotions, competitions and prize draws, drafts terms and conditions, builds…
Serves B2B marketing teams at global consumer brands and agencies, especially FMCG and CPG companies running prize promotions, on-pack campaigns, social media draws, competitions and…
Financial Health
HealthyHealthy · -66% CAGR over 4y
Location
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Computed from 5 filingsSupplies veterinary diagnostic equipment and laboratory consumables to veterinary practices and laboratories. Product range includes rapid diagnostic test kits, microscopes, centrifuges, urinalysis…
Sells B2B to veterinary practices and veterinary laboratories in the UK, including clinical teams handling diagnostics, parasitology, microscopy and routine lab work.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsSupplies dental disposables, instruments and practice equipment to dental clinics, including infection control products, burs, endodontic tools, restorative materials, handpieces and X‑ray…
Sells to dental practices, clinics and dental professionals buying disposables, consumables, instruments and small equipment. Targets UK-based trade customers, including practices using credit…
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsDevelops telco-based digital identity and audience activation technology for online advertising. Provides platforms that use consented telecom network data to verify users, resolve identities across…
Sells to B2B customers in the digital advertising ecosystem, including telecom operators, publishers, brands, agencies, marketers and adtech companies seeking privacy-focused audience identity and…
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 4 filingsProvides installation, maintenance and repair of commercial refrigeration, air conditioning, catering equipment, and ventilation or extraction systems. Also sells refrigeration, cooling, ice…
Serves businesses and organisations needing commercial cooling, catering and ventilation equipment, including restaurants, cafés, food retailers, bars, pharmacies, laboratories and facilities teams…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 3y
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Computed from 4 filingsProvides cyber security certification and assurance schemes for organisations, connected devices and maritime vessels. Delivers the UK NCSC Cyber Essentials and Cyber Advisor programmes, assesses…
Serves B2B, public sector and regulated-sector organisations of all sizes seeking cyber security certification and assurance, plus providers in the NCSC assurance ecosystem; also targets aviation,…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 5y
Location
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Computed from 5 filingsOperates a network for commercial finance brokers, providing a “broker in a box” platform with access to lenders, compliance support, training, technology systems and marketing resources to help…
Serves commercial finance brokers and entrepreneurs looking to start or grow a brokerage, from independent operators to larger finance businesses needing lender access, compliance support and broker…
Financial Health
HealthyHealthy · -59% CAGR over 5y
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Computed from 5 filingsProvides electronic trading software and market connectivity for energy and commodity markets. Its platform links traders, brokers and exchanges, offering price aggregation, market data, analytics,…
Serves B2B participants in global energy and commodities markets, including trader firms, brokers, exchanges, clearing providers and solution providers across power, natural gas, oil, metals, climate…
Financial Health
StrongStrong · Hiring · 76% CAGR over 4y
Location
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Computed from 3 filingsDevelops data decisioning and automation software for financial and commercial organisations. Provides platforms for credit origination, prescreening, risk and fraud management, customer acquisition,…
Serves B2B enterprises in financial services, retail, automotive and telecoms, especially lenders, credit providers and merchants managing customer acquisition, risk, fraud and credit decisioning.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 5 filingsDesigns, develops and maintains bespoke WordPress and WooCommerce websites. Provides UX design, multisite development, integrations, consultancy, managed hosting, and ongoing support and maintenance…
Serves B2B clients, mainly enterprise and mid-market organisations with in-house marketing teams responsible for WordPress or WooCommerce websites.
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
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Computed from 5 filingsOrganises policy-focused conferences, training courses and professional events for public, private and third‑sector organisations. Delivers in-person, online, in-house and on-demand sessions…
Serves professionals and organisations across the public, private and third sectors, including policy, compliance, regulatory and transformation teams seeking sector updates, networking and CPD.
Financial Health
StableStable · Hiring · 23% CAGR over 4y
Location
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Supplies and distributes professional audio equipment and technology for broadcast, music production, post-production, education and AV installation, including microphones, monitors, mixers, audio…
Serves UK broadcast, music production, post-production, game audio, education and AV installation customers, including studios, engineers, media organisations and institutional buyers.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops enterprise software for governance, risk, compliance, and performance management. Provides a configurable platform for risk management, internal controls, compliance monitoring, strategy…
Serves enterprise organisations and regulated businesses, including financial services, energy, real estate and industrial groups, targeting risk, compliance, governance, performance and internal…
Financial Health
StableStable · -62% CAGR over 4y
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Supplies high‑purity research chemicals, reagents and chemical building blocks for laboratory use. Offers fluorinated, heterocyclic and organic compounds, organometallics, spectroscopy materials and…
Serves academic, biotech and industrial R&D laboratories, including scientists and procurement teams buying research chemicals, building blocks, life science reagents and spectroscopy supplies in the…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops fleet management software that helps organisations track vehicles, manage maintenance and fuel usage, automate workflows, collect driver and technician data via mobile apps, and integrate…
Sells to organisations that operate vehicle fleets, including fleet managers, drivers and maintenance teams. Targets businesses needing fleet tracking, fuel, maintenance and workflow management, with…
Financial Health
HealthyHealthy · -67% CAGR over 4y
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Computed from 3 filingsSupplies dental practices with administrative and patient‑facing products, including appointment cards, stationery, signage, and reception materials. Also provides practice management software and…
Serves dental practices across Britain, including practice owners, managers and clinical teams needing administrative, customer-service and infection-control related supplies and practice software.
Financial Health
StableStable · Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsProvides third‑party logistics, warehousing and order fulfilment services for FMCG brands, retailers and SMEs. Offers storage, pick and pack, inventory management, sustainable packaging, and…
Sells to FMCG brands, SMEs, startups and other B2B enterprises needing warehousing, fulfilment and logistics support. Also serves brands requiring B2B and direct-to-consumer fulfilment, including…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
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Computed from 5 filingsSupplies medical diagnostic and research products including ELISA kits, antigens, antibodies, toxins, haemostasis assays, and rapid point‑of‑care tests. Distributes reagents and diagnostic kits for…
Serves B2B buyers including clinical laboratories, hospitals, research institutes, veterinary practices and life science organisations needing diagnostic and research products, with UK and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsDevelops a customer engagement software platform that unifies and manages customer data, functioning as a customer data platform (CDP). Enables data integration, audience segmentation, journey…
Serves B2B marketing, IT and data teams at consumer-facing brands, particularly in retail, travel and hospitality, media and publishing, and luxury sectors.
Financial Health
StableStable · -87% CAGR over 2y
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Computed from 3 filingsProvides project management consulting and project resource services, connecting organisations with contract consultants for project engagements and managing recruitment enquiries and consultant…
Serves businesses seeking project consultants or temporary project resource, and engages professionals applying for consultancy roles or vacancies.
Financial Health
StableStable · Hiring · 58% CAGR over 2y
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Computed from 5 filingsProvides product development and manufacturing services including rapid prototyping, 3D printing, CNC machining, vacuum casting and sheet metal fabrication. Designs and produces tooling, injection…
Serves B2B product developers, engineers and companies needing prototype, low-volume or production component parts, from early-stage 3D printing users to experienced manufacturers requiring scheduled…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides an asset finance broker network offering tools, compliance support, lender access, training, and systems for individuals and firms establishing or operating asset finance brokerages. Enables…
Serves experienced asset finance professionals and existing asset finance brokerages, from independent operators to larger firms, looking to join a broker network to start or grow their own brokerage.
Financial Health
HealthyHealthy · -59% CAGR over 5y
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Computed from 3 filingsProvides client relationship management and account servicing for users of an alternative investment technology platform, acting as a UK point of contact for client inquiries, support requests, and…
Serves B2B financial services clients, including wealth managers, asset managers, financial advisors, banks and institutions involved in private markets, alternatives, structured investments and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides a broker network for asset finance intermediaries, offering access to lenders, compliance support, training, IT systems and marketing tools. Supports individuals and firms in establishing…
Serves experienced asset finance professionals, independent operators and larger brokerages looking to start or grow asset finance brokerage businesses in the UK.
Financial Health
HealthyHealthy · -50% CAGR over 5y
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Computed from 4 filingsOperates a network of independent distributors supplying janitorial and cleaning products. Provides cleaning chemicals, equipment, paper products, workwear, PPE, catering supplies, and hygiene…
Serves B2B and public-sector buyers needing cleaning, hygiene and catering supplies, including facilities management, healthcare and care homes, education, hospitality and automotive sites across the…
Financial Health
HealthyHealthy
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Computed from 3 filingsSupplies abrasive finishing products and metal polishing equipment, including cutting and grinding discs, flap discs, sanding belts, polishing compounds, carbide burrs, and related machinery and…
Serves B2B customers in metal fabrication, manufacturing, welding, engineering and finishing workshops across the UK and Ireland, including buyers using handheld, static and tube polishing machines.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising, content marketing, digital PR and email marketing. Also designs and develops websites and…
Serves B2B and D2C brands seeking digital growth, particularly in home & garden, food & drink, lifestyle, SaaS and service industries, plus storage and removals companies. Targets ambitious ecommerce…
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 5 filingsSupplies industrial pumps, fuel polishing systems and related equipment, along with specialist construction and environmental products. Distributes brands including Arix, Ebac, Flowplant, Norton…
Serves B2B customers in industrial, fuel management and construction sectors, including contractors, plant operators, facilities teams and organisations requiring specialist equipment suppliers.
Financial Health
HealthyHealthy · -3% CAGR over 4y
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Computed from 5 filingsProvides property inventory services for residential lettings, including check-in and check-out inspections, inventory reporting, and condition documentation. Uses independent inspectors and…
Serves B2B residential property managers, letting agents and landlords managing rental properties in London and across the UK.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
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Computed from 5 filingsOperates a builders’ merchant supplying building materials, landscaping products and agricultural supplies, including timber, aggregates, paving, plumbing and heating items, tools, fixings, and…
Serves trade and retail customers, including builders, landscapers, agricultural users, DIY homeowners and garden project buyers within its 25-mile delivery radius.
Financial Health
StableStable · 0% CAGR over 4y
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Computed from 5 filingsProvides event production and technical services including production design, hybrid and live event delivery, and equipment hire. Also produces corporate and marketing video content and develops…
Serves brands and agencies, including corporate communications and marketing teams, that need support for launches, awards ceremonies, hybrid events, livestreams and other business-facing experiences.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
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Computed from 5 filingsProvides third‑party logistics and fulfilment services for retailers and brands, including goods-in storage, order processing, pick and pack, shipping, and returns management. Also offers contact…
Serves start-ups, established retailers, multichannel businesses and charities needing outsourced B2C and B2B fulfilment, customer support and packing capacity.
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 5 filingsImports and distributes professional audio, video and music production equipment, including microphones, mixers, converters, headphones and recording systems. Supplies broadcast, post‑production,…
Serves UK broadcast, music production, post-production, game audio, AV installation and education customers, including studios, engineers, facilities and institutions buying professional audio/video…
Financial Health
DistressedDistressed · -4% CAGR over 4y
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Computed from 2 filingsSupplies filing and records management products including file folders, colour‑coded labels, indexing systems, and high‑density storage equipment. Also provides records management services such as…
Serves businesses and public-sector organisations, including architecture and design, energy, finance, government, healthcare and legal teams that manage physical, digital or hybrid records and…
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Develops and operates electronic tolling and road‑usage charging systems. Provides vehicle identification and classification technology, toll transaction processing, back‑office billing platforms,…
Serves B2B and public-sector clients running toll roads, road usage charging and mobility enforcement schemes, including transport authorities, cities and toll operators. Targets organisations…
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Computed from 5 filingsProvides marketing consultancy focused on partner and channel programmes, including strategy development, campaign and content support, demand and lead generation, digital marketing integration, and…
Serves B2B technology organisations and their partner, channel and ecosystem marketing teams, including Microsoft and AWS partners, plus marketing leaders seeking peer communities and accredited…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 2 filingsProvides commercial debt recovery services for businesses, pursuing unpaid invoices in the UK and internationally. Offers pre‑litigation debt collection, credit control management, sales ledger…
Serves UK and international businesses across varied industries that need support recovering overdue commercial invoices, managing credit control, or pursuing debts owed by other businesses.
Financial Health
StrongStrong · Growing, Hiring · 42% CAGR over 1y
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Computed from 5 filingsDesigns and builds digital systems and software platforms for businesses, including web and e‑commerce applications, AI and decision‑support tools, and workflow automation and integration. Also…
Serves B2B organisations in professional services, logistics, healthcare and manufacturing, targeting teams and leaders seeking digital engineering, automation and decision-support systems.
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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How WebToffee usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
WebToffee is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Consent management
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Frequently asked questions
How many UK B2B companies use WebToffee?
What share of UK B2B companies run WebToffee?
How is WebToffee usage detected?
What size B2B companies use WebToffee in the UK?
What do WebToffee-running B2B companies also run?
Can I get contact details for these companies?
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